Investor Presentation

Transcription

1 Investor Presentation OTC-PINK: HIPH Naturally High ph water from the purest places on earth High ph Oxygenated Structured Artesian Filtered

2 AMERICAN PREMIUM WATER COMPANY

3 A Message from the Visionary My obsession with water & the human body began 15 years ago After years of research focusing on health, wellness and the impact that water has on the human body, my team has structured this high alkaline water to promote greater blood circulation, hydrate cells, and load them with oxygen to help body resist disease... because health and wellness are life s greatest gifts... Imagine Alkaline water that is so pure, so fresh and so clean that it remains untouched by humans until at such time it gets harvested and bottled. That is what LALPINA Waters are all about. Artesian, High 9.5 ph water like none you have ever tasted. - AC founder, CEO & Chairman LALPINA

4 LAlpina Business Overview LALPINA was incorporated on February 2, 2011, is traded on the OTC PINK as HIPH & is designated as a premium water brand. Brand Position Overview Filtered naturally over thousands of years, bottled on site in contamination-free glass containers, LALPINA Natural High ph waters are likely to be the cleanest and best tasting you ll ever encounter. LALPINA bottles and distributes 4 products currently: L'ALPINA Artesian Water ph9.5, 1 Liter* [available in clear & Italian hand-blown blue glass] Our LALPINA 9.5 Natural High ph water is arguably the best water in the world. The water certification, performed by an independent laboratory provides proof positive of the rareness of our water. It stands alone. LALPINA Mountain Spring Water ph7.3, 1 Liter * LALPINA Sparkling Water ph7.3, 1 Liter* Our LALPINA 7.3 Natural High ph spring water in both still and sparkling varieties has been praised for its delicate taste *Future plans include packaging in 10oz glass bottles

5 SEVEN FACTS ABOUT WATER 1 Human Bodies are made of 60% water... a vital nutrient for every human cell. Without adequate water all bodily functions are diminished... 2 Oxygenation Boosted Restoring oxygen balance is required for cellular rejuvenation & disease prevention. Structured water is micro-clustered for higher levels of hydration & oxygenation at the cellular level 3 ph Balance Matters a ph-balanced alkaline state regenerates your immune-system and improves overall health. 4 Purity 40% of bottled water is bottled tap water, sometimes with additional treatment, sometimes not and periodically contaminated with industrial chemicals at levels above FDA standards Our bodies need a ph level of just above 7.0 to reach an alkaline level 5 Toxins from Plastic the migration of plastic compounds into water increases certain health risks. Water in plastic are being out-lawed in cities around the country 6 From Source to You water brands can take a year to get their water to your door... 7 Environment roughly 1.5 million tons of plastic are expended in the bottling of 89 Billion liters of water a year

6 How LALPINA is Different Vital to Life Source & Purity Packaging Impact Quality Impacts Health High ph water has been shown to improve one s wellness and health by countering the amount of sodium and sugar, as well as countering the inflammation and cancer concerns that are caused by modern acidic diets. Better blood circulation & hydration of cells with oxygen are among the other benefits of drinking LALPINA high altitude high alkaline water. Artesian Water Sources Our artesian waters come from high altitude aquifers which provide natural high alkaline 7.3 & 9.5 ph water. Our commitment to our LALPINA brand waters extends to protecting the 2,000 + acres of land that sit on top of our spring water aquifers. No development is allowed on our lands, preventing any degrading of LALPINA water. Glass Packaging Our choice to use glass was simple. Bottling LALPINA water in plastic would degrade the high quality value of the high alkaline water. LALPINA artesian 7.3 & 9.5 ph high alkaline waters are bottled in glass, 1 liter bottled at the source, ensuring the alkaline properties of the water remain intact until consumed.

7 Our waters come from high altitude artesian and spring sources which provide naturally high ph water to help you live your healthiest life...

8 LALPINA at the Source Artesian ph 9.5 Water The Blue Mountains of Oregon contain high-altitude alkaline "filtered" spring water that enables increased intake of oxygen and helps neutralize the buildup of acids before they are stored in the body. This alkaline water promotes better blood circulation. It also hydrates cells loaded with oxygen to help the body naturally resist degenerative disease. Mountain Spring ph 7.3 Water Direct from the Ozarks flows a natural thermal of water that comes from 47 springs on the western slope of Hot Springs Mountains in Arkansas. Water begins with the natural spring source the company has utilized and carefully protected since No activities are allowed on the 2,000 acres of forest land in the protecting our watershed other than those relating to the bottling of our premium spring water products.

9 Our Process

10 Unchanged & Fresh to You We take it a step further to ensure consumers enjoy the freshest, cleanest and purest product directly from the source. We use only glass bottles in our bottling process because, as an inert substance, glass remains unchanged over time. It does not react with any substance, it is impermeable to contaminants and will not impart any flavor thus ensuring the purity of our LALPINA Natural High ph Waters. When you drink LALPINA Natural High ph Water, it s as fresh, clear and pure as the day it was pulled from the source

11 U.S. Water Consumption Today The US is the world s largest total consumer of bottled water 1 Billion bottles of water around a week in ships, trains, and trucks in the United States alone It acknowledges our demand for instant gratification, our vanity, our token concern for health Americans spent more money last year on bottled water than on ipods or movie tickets: $21 billion US: 2 Clear Leaders: 24 % of Bottled water sold Pepsi s Aquafina at 13 % of the market 11% of the Market - Coke s Dasani at 11 percent of the market Americans drink vast quantities of bottled water, in part because we ve bought into the idea that it is somehow safer than tap water. In 2011, US consumers bought 9.1 billion gallons a record amount and per capita consumption reached a new high of 29.2 gallons The US premium the water market current totals 1 billion

12 The Competitive Landscape Currently, No new entrants for competition in high altitude alkaline water in glass containers

13 Water News Today Today Safe drinking water is essential to life Access to safe drinking water has improved over the last several decades Approximately 1 Billion people still lack access to safe water Tomorrow/The Future* By 2025 more than half of the world population will be facing water-based vulnerability By 2030, in some developing regions of the world, water demand will exceed supply by 50% *New York Times 2012: Today's Oil Wars will become Tomorrow's Water Wars...

14 Key Drivers The premium water market is growing by 800% yearly Fifty years ago, the common perception was that water is an infinite resource. This perception no longer holds true Niche Market growing by 3,800% yearly That will some day become a standard. Non-Existent competition for High Altitude Alkaline water in Glass containers. Rising health and disposal concerns pertaining to drinking from PET containers. Currently Banned in San Francisco, Harvard, etc. Increasing awareness that Hi-pH water counters inflammation and cancer concerns caused by an acidic diet & stress, as well as the amount of sodium and sugar in the modern diet. Increasing awareness that Hi-pH water counters LOW-T and Estrogen disruption caused by consuming water containing Polyethylene [ from water packaged in plastics] Mass marketing rising health concerns pertaining to drinking from PET containers

15 TARGET AUDIENCES Hotel / Restaurant / Retail Sports / Fitness Wellness / Health / Antiaging

16 Target Markets Markets Primary Market:US with a strong focus on California Secondary Market: Canada Tertiary: Asia Primary Focus -- Distribution Strategy Hotels & Resorts Restaurants & Bars Premium Grocers LALPINA.com.Com Retailers

17 Strong Focus on Women Women make 80% of healthcare decisions and 68 percent of new car purchase decisions 75% of women identified themselves as the primary shoppers for their households Nearly 50% of women say they want more green choices, with 37% are more likely to pay attention to brands that are committed to environmental causes

18 Marketing Plan Strong Digital Focus 500K in 15 Months to support Digital Efforts Distributor & Retailer Training, Launch & Support 800K in 15 Months to support Sell-Through Ad & Marketing Placement 400K in 14 Months to create brand awareness, focus on LA, NY & Miami Events 250K in 15 Months in Events & Event Sponsorship Celeb Support Brand Evolution 200K in brand development: Face, Voice & Translation to Market *Additional information available about 2015/2016 Marketing Budgets upon request

19 Revenue Overview 2015 / 2016 Overview [15 Months reflected] Projected Revenue by Territory: Canada: $ 1,013,865 NY / NE Region: $ 7,081,970 LA / California: $ 2,268,432 South Florida: $ 1,666,632 TOTAL PROJECTED: $12,030,890 GM PROJECTED: $ 3,874,354 Operations, Expenses: General Expenses: $ 3,807,932 Marketing Expenses: $ 1,919,700 *See associated spreadsheet for Monthly Expenses & Revenue Projections *Additional information available about 2015/2016 Marketing Budgets upon request

20 CELEBRITY

21 Meet our LALPINA Team Chairman / CEO, Alfred Culbreth [ VP Operations, Jorge Ruiz President, David Schechtmann CFO: J. Nick Carter VP of Sales, West Coast, James Cook Sales Manager, East Coast, German Perez Investor Relations, Corbin Ardoin, [IR@AmericanPremiumWater.com]

22 FOR MORE INFORMATION LALPINA is produced under license by a publicly traded company APWC: OTC - symbol HIPH Corporate Address: West Jefferson Blvd., Building D, Third Floor Playa Vista, Los Angeles, CA LALPINA LAlpinaWater LAlpinaWater.com

23 APPENDIX 1a: 9.5pH Test Results

24 APPENDIX 1b: 9.5pH Nutritional Facts

25 APPENDIX 2a: 7.3pH Test Results

26 APPENDIX 2b: 7.3 ph Nutritional Facts

27 APPENDIX 3a: Sparkling Test Results

28 APPENDIX 3b: Sparkling Nutritional Facts