Candidate Experience: Past, Presence & Future

Transcription

1 Candidate Experience: Past, Presence & Future

2 Short Introduction

3 About the ICR Research Consulting & Training Companies: Answers to this questions: How can we find the right people for our vacancies in a most efficient and effective way? Kostenfreie Downloads unter: Job Portals Info at: Recruiting (Technology) Cons. How to select the right ATS? How to reach candidates with multi-jobposting? How to select the best job portal? How to reach the Germany Recruiting Community? Info unter Info at: managementsoftware2014.html

4 Candidate Experience: How important is this topic in Germany?

5 TOP Topics in Recruiting in Germany Recruiting Experienced Personnel Employer Branding Active Sourcing Professionalizing of Recruitment Candidate Experience Social Media Recruiting ATS Cooperation with Hiring Managers Reporting/Controlling of Recruitment Talent Relationship Management 37% 36% 34% 33% 54% 51% 51% 47% 44% 67% 0% 20% 40% 60% 80% Source: ICR Survey Quo Vadis Recruitment 2015? after 250 participants sdffgdfhghgfjfhjhjf

6 How many employers measure candidate satisfaction? Measurement KPI candidate satisfaction 30% 25% 20% 15% 21% 25% 22% 16% The vast majority of employers are not measuring! 10% 5% 0% Source ICR Recruiting Reports

7 Candidate Experience: Our Journey 1.The Past Nobody Cared About The Candidate

8 The Situation

9 Managing Candidate Experience Satisfaction = Reality - Expectations

10

11 Measuring & Benchmarking Candidate Satisfaction

12 Candidate Experience: Our Journey 2.The Presence It s all in the data, stupid

13 Candidate Experience Awards The Presence NAM 5 Years UK/Ireland 3 Years EMEA Launch, incl. DACH 2015 APAC Launch June 2015 Quelle: Candidate Experience Awards NAM und DACH 2015

14 Candidate Experience Awards The Presence Candidate Views Candidate Views Candidate Views Quelle: Candidate Experience Awards NAM und DACH 2015

15 NEW in DACH in 2015: 100+ companies signed up 1. Round Employer Survey (done) 2. Round Candidate Survey (ongoing) Currently Candidate Voices

16 Candidate Experience USA vs. UK vs. Germany: What are the differences on employer level?

17 Candidate Experience USA vs. Germany? JOB CONTENT companies make available Jobs - ALL (currently open) Benefits Details Employee Day in the Life Content Career Path Examples Profile of Successful Candidates for Specific Positions Salary Ranges Jobs - Soon to be posted but which haven't been Jobs - Open in the Recent Past But Not Open Now 0,00% 20,00% 40,00% 60,00% 80,00% 100,00% Germany USA Quelle: Candidate Experience Awards NAM und DACH 2015

18 Candidate Experience USA vs. Germany? RECRUITING PROCESS INFO companies make available Employee Testimonials Details of Application and Next Steps Events - Career Related Listings, Dates and Locations Overview of Recruiting Process Frequently Asked Questions Recruiter Tips and Advice on Hiring Process Multiple Languages (e.g. English, Spanish, French) Are Employee/Recruiter Blogs Recruiter Contact Information by Job Simulations (Video) of Core Jobs Contests/Games Related to Hiring Self-Assessment of Culture Fit Quelle: Candidate Experience Awards NAM und DACH ,00% 20,00% 40,00% 60,00% 80,00% 100,00% Germany USA

19 Some Support for your Business Case:

20 Would you apply again? Candidate Experience Compared Very Good Candidate Experience 85% 82% 72,9% Very Bad Candidate Experience 4% 6% 4,4% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% US UK Germany Quelle: Candidate Experience Awards NAM, UK und DACH 2015

21 Candidate Experience Compared Would you referr others? Very Good Candidate Experience 55,9% 83% 79% Very Bad Candidate Experience 4% 7% 1,5% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% US UK Germany Quelle: Candidate Experience Awards NAM, UK und DACH 2015

22 Candidate Experience Compared Would you buy the products of the company? Very Good Candidate Experience 40,9% 67% 61% Very Bad Candidate Experience 2% 3% 1,3% 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% US UK Germany Quelle: Candidate Experience Awards NAM, UK und DACH 2015

23 Candidate Experience Compared Would you share your experiences publicly? Very Good Candidate Experience 10,0% 40% 48% Very Bad Candidate Experience 14,0% 32% 67% Quelle: Candidate Experience Awards NAM, UK und DACH ,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% US UK Germany

24 Everyone has a story. These stories are supported by evidence:

25

26 Improvement steps by Candidate Experience Awards participants Capital One* Launched in 2012 a comprehensive metrics effort. Recruiters tied to weekly analytics. "Candidate first" training. Every person who applies is asked a series of questions about their treatment. 10,000 asks a month with 50-80% response rates. Ratings sliced and diced by location, level, function and recruiter.

27 Improvement steps by Candidate Experience Awards participants Intel Created a Candidate Care team that researched candidates and learned from them how building core relationships with recruiter and hiring manager, led to fewer declines. Measure touch points in the pipeline.

28 Candidate Experience: Our Journey 3.The Future Don t make them happy!

29 Do you ask them about their experience? Seek Feedback & Listen were you invited by to provide feedback about your experience?

30 Do you tell them what to expect about each step in the recruiting process? Set Expectations Was there anything you wished you knew about [X] or the job BEFORE you?

31 Do you invite them to add why THEY thought they were the best candidate? Everyone gets up to bat How satisfied were you with the ability to present your Skills, Knowledge and Experience during the [Application, Interview] with [X]?

32 Do You measure in order to manage? It isn t Informal Review Formal no Measure Formal no Incentive Accountable Non Connected Monetary How is Candidate Experience and Recruiter Performance Aligned in your firm?

33 What are your questions? Maybe What does a 5 star employer different compared to a 1 star employer? For further info contact the speaker: Wolfgang Brickwedde Director Institute for Competitive Recruiting Heidelberg Tel.+49 (0) Tel.+49 (0) wb@competitiverecruiting.de