MGA Update. IEEE Region 9 Committee Meeting San Salvador, El Salvador 7 March John Day Director, Member Products & Programs

Transcription

1 MGA Update IEEE Region 9 Committee Meeting San Salvador, El Salvador 7 March 2013 John Day Director, Member Products & Programs 1 3/8/2013

2 Personal Introduction IEEE membernet, LinkedIn IEEE MGA since 2004 Presently direct member product and program development Membership Development (membership marketing, MD volunteer support), Student program, GOLD, Women in Engineering myieee, IEEE.tv, membernet Standards, beginning in 2009 Product management, e-business IEEE Senior Member Sun & Son, Inc. Enterprise software, collaboration, website development. Client engagement manager, product development Reddy Corporation Int l Publisher, issues management condultency to electric utility industry. Research director, product development, national accounts management, trademark administrator Masters in Public Administration; Married, one daughter

3 Today s Update Member Development Market Development Closing Thoughts / Direction

4 Member Development satisfied members retain their membership, and recruit others to join. Satisfaction is delivered through quality engagements, product and program management.

5 Member Development Member Segmentation Higher-Grade Members w/gsm* *2012 IEEE Member Satisfaction & Segmentation Study Region 9 Composition

6 Member Development HG Member Satisfaction Region 9 Composition X x

7 Member Development Segment #4 R9: 34%

8 Member Development MGA Product Roadmaps MGA has aligned development of member benefits and opportunities along five vectors Professional Networking Career Resources, Tools Online Access to Publications Discounts, Products/Services Continuing Education

9 Market Development membership growth results from a combination of improved member retention and increased new member recruitment. It is delivered through quality communications, marketing, and sales.

10 Market Development Global Trending Jan 13 Ed Perkins Chair, IEEE Member Recruitment & Recovery Cmte 438,246

11 Market Development 2013 Retention, through Jan 7 months to go in the membership year Arrears-recovery #1 priority MGA Staff Contact: Elyn Perez, elyn.perez@ieee.org

12 Market Development R9 Higher-Grade Trending 2010 through 2012, with advent of e-membership Total HG membership + 23% Annual recruitment increased +26%, retention + 0.4% e-members 47% of total HG membership, at year-end Aug 12 R9 Higher Grade Membership active/type Memb. Year (Sep-Aug) retention recruitment Total E-Memb % 1,134 8,177 0% % 1,362 9,206 38% R % 1,424 10,049 47%

13 Market Development R9 Momentum, through Jan 13 R9 HG Membership Sep 12 - Jan 13 (7 months to go) 300% Venezula Nicaragua Recruitment Year-over-Year Bolivia Uruguay Veracruz Centro Occidente Centro Norte Brasil Honduras Guanajuato Retention Bahia Chile 0.0% Costa Rica Monterrey 100.0% Mexico Rio De Janeiro Pero Aguascalientes Western Puerto Rico Colombia Panama Minas Gerais Paraguay Ecuador Morelos Guadalajara Argentina Guatemala S Brazil Puebla Puerto Rico Queretaro Trinidad & Tobago -100% El Salvador

14 Closing Thoughts / Direction

15 Closing Thoughts / Direction Embracing Varying Needs Diversified IEEE member experience, delivered through multiple venues... Technical, networking, career development Different motivations for belonging No single killer app / configuration adjustment that will make everything work right Varying degrees of knowledge about IEEE, its benefits and opportunities Member products offered from IEEE is only a portion of the equation

16 Closing Thoughts / Direction Barriers to Participation

17 Closing Thoughts / Direction Segment #4 Opportunity R9: 34% Introducing / improving First-Year Member Experience (increase awareness of membership value, improving peer-to-peer member engagement) Introducing / proliferating low-intensity volunteering opportunities for higher-grade members, e.g. student competition judging Nothing will change without intervention A body in rest will tend to stay at rest

18 Closing Thoughts / Direction Engagement is a Continuum You are here Awareness Interest Action Influence Ownership Creating an environment but just as importantly, a compelling message for participation. Why? it matters Evolving members to become stakeholders Proactively identifying common opportunities that meet the needs of both the member and the IEEE E.g. Perennial need for student competition judges & first-year members

19 Closing Thoughts / Direction MGA Roadmap 2013 Career Resources Online Mentoring 2Q-2013 Optimal Resume 4Q-2013 Better user experience User never appears to leave IEEE Better instruction and tips on the mentoring interaction and relationship Ability to use templates to build a customizable resume, cover letter, etc. Education / tool tips with each module Publish information to sharable website Standardized language assist ESL members

20 Closing Thoughts / Direction MGA Roadmap 2013 (cont d) Professional Networking Google Apps@IEEE 3Q-2013 Available at no additional cost to members Unique IEEE alias (e.g. j.doe@ieee.org) Gmail; 25-gigabite inbox; advertisement free; 99.9 percent guaranteed up time Contacts, calendaring Discounts Rosetta Stone 2Q-2013 Vacation Center Now Available! discounts Improves language skills Available in 24 languages Mobile application for on-the-go learning 5% member discount from TNT Vacations (over 900) Shop across all cruise-line offerings in one convenient place taking advantage of the guaranteed lowest pricing VBT Bicycling & Walking Vacations offering up to $200 savings per person

21 Thank you John Day