Head of Communications Kidney Research UK

Transcription

1 Head of Communications Kidney Research UK Charity Description Kidney Research UK is a charity working to cure kidney disease. It is still out there, a silent killer, blighting the lives of more than two million patients, with a further million undiagnosed. We are the largest charitable funder supporting renal research in the UK today. For decades the research we enable has been saving lives, but there is so much more to do. Through targeted research, the collation and sharing of health information and strategic planning we have been shaping and facilitating advances in renal research since 1961, collaborating with other charities and funders to deliver life-changing care to all those affected. With the incidences of obesity, heart disease and high blood pressure (all triggers for kidney disease) on the increase due to our changing life-styles, our work is more essential than ever, and we need good, passionate and caring people to help get us to a cure faster. We are strengthening our, fundraising, marketing and engagement activities by bringing our Fundraising and Communications teams together to create one Department. Team Summary Kidney Research UK s Communications Team leads the delivery of audience focused through appropriate channels, increase patient engagement in research and are crucial to playing their role in continuous improvement across the charity. It leads on all our work, developing our digital channels and website and provides the support for both internal and eternal of the charity. We have grown substantially in recent years, have bigger plans for the future and we need a highly motivated, passionate, enthusiastic, open minded and creative Head of Communications to join us. Our Values Our four brand values are; Bravery - our attitude. The patients at the centre of our work, who face kidney disease and its catastrophic impact on the body, are truly brave. Meeting that threat head on, with a positive attitude and a calm but steely resolve is truly inspirational. Ambition - our approach. We want to be understood as an ambitious organisation. Page 1 of 7 Date reviewed: October 2018

2 The researchers we invest in, whose work changes how we think about kidney disease and how to beat it, are naturally ambitious. This desire to find answers to the most difficult questions requires a spark of ambition. Even in the face of frustrating results they don t stop. They can t stop. As a team, we want to capture that spark. To be ambitious in our approach and always going further Urgency - our challenge We must always create urgency. The surgeons, doctors and nurses, who specialise in kidney health, know that when kidney disease strikes it is a race against time. When life hangs in the balance the pace of their actions helps save more lives. We want to show this energy in all that we do. We must communicate the critical nature of the disease and urgency through our approach and the need to raise funds Passion - our emotion We want to show our passion. It is laced into all that we do. Our work wouldn t be possible without our supporters. They often have a personal connection to kidney disease and this strong link makes them go the etra mile. Research into kidney disease is hugely under-funded and this creates frustration and anger. More must be done. We want to harness this emotion. To show passion in the way we feel about our work and approach every challenge. Our Behaviours: Collaborative relationship builder: Works effectively and inclusively with a range of people, both within and outside the organisation. Treats all colleagues equally and proactively seeks positive outcomes. Driven to succeed: Demonstrates an entrepreneurial determination, resourcefulness, and purpose to deliver the best results. Identifies opportunities to learn and improve when eperiencing set-backs. Open Minded: Future-focused, curious, seeks out new and innovative ways to improve ways of working to best add value to organisation, customers, and patients. Strives to improve self and others: Continuously seeks to develop, takes personal responsibility for own learning, and offers guidance and support to colleagues. Accountable & Responsible: Demonstrates ownership of role and responsibilities. Shows courage and confidence to speak up respectfully. Skilled Communicator: Possesses the ability to influence, prepares adequately for professional interactions and gains the necessary commitment and support from diverse stakeholders through logic and reason. Page 2 of 7 Date reviewed: October 2018

3 JOB DESCRIPTION Head of Communications Location: Nene Hall, Lynch Wood Park, Peterborough Reporting To: Director of Communications and Fundraising Grade: 3 Hours: 37½ per week Responsible for: Leading the development and implementation of the and research engagement strategy for the organisation. Delivering effective cross-channel and driving influence, impact and awareness of research in kidney disease. Job Summary Reporting to the Director of Communications and Fundraising (this is a newly merged team), the Head of Communications will play a key role in leading and representing Kidney Research UK in its net phase of growth and development. The person will take responsibility for: The development and delivery of a and research engagement strategy which supports our mission, enables growth, and enhances our presence and influence in the sector and beyond Leading proactive and reactive to both internal and eternal audiences Working with our Supporter Care, Fundraising, Research, and Development teams to ensure we have a systematic, successful and sustained approach to all stakeholder engagement Developing and leading our programme to get more patients involved in research and our work Building on the eisting Public Affairs activity, to ensure that the outcomes of our research is visible across the relevant sectors. Key accountabilities Strategy & Leadership 1. To develop and deliver a transformational communication and research engagement strategy to increase awareness and engagement with supporters, staff, volunteers, researchers, patients and other audiences 2. To work with the Senior Management Team to support strategic leadership of Kidney Research UK in its net phase of growth and development Page 3 of 7 Date reviewed: October 2018

4 3. To develop and maintain effective relationships with key stakeholders in the sector and beyond 4. To deliver an integrated, proactive strategy to further develop the brand and enhance the reputation and impact of Kidney Research UK and respond in an agile and confident way to the challenges and opportunities that arise 5. To motivate, inspire and empower individuals in the Communications and Research Engagement team to succeed in their respective roles and personal development 6. To work with the Chief Eecutive to gain and maimise access to decision makers in relevant Departments across UK Governments 7. To lead the strategic development of our patient engagement activity 8. To lead the strategic development of the digital and web activity. Operational 1. To provide a high-level of advice to the Chief Eecutive, Director of Communications and Fundraising, and Trustees on comple communication matters, maintaining the brand and reputation of the charity 2. To manage the Communications and Research Engagement Team, comprising of three direct reports 3. To drive internal collaboration around eternal to make sure what goes out from the charity is timely, clear, accurate, on message and eecuted to the highest standards 4. To produce and monitor plans and budgets, including monthly reporting and act as the point of contact for measures relating to interactions of the team and research engagement development 5. To support research colleagues on the development of communication plans for the delivery of research calls, grants rounds, development opportunities and researcher engagement 6. To support the Fundraising and Supporter Care teams in the delivery of eceptional supporter engagement, preparation of case for supports and capitalise on fundraising opportunities 7. To support the delivery of the conference and events schedule as a means to drive deeper engagement with our audiences both online and offline 8. To lead, develop and coach direct reports to enable the successful delivery of a wide range of communication and audience engagement activities that increase the profile, reputation and influence of the charity in line with the key aims and objectives of our organisational plan 9. To support the relationship with the AMRC, in relation to eternal 10. To lead on key third-party agency relationships to deliver agreed and campaigns Page 4 of 7 Date reviewed: October 2018

5 11. To organise and participate in cross-organisational projects that lead to ongoing development and delivery of agreed activities, identifying interdependencies with other areas that have a direct effect on the brand and reputation. The above list of responsibilities is not ehaustive and may change to meet the needs of the organisation. The post-holder may also be required to carry out such other duties as may be required from time to time which are broadly consistent with the status of the post within the organisation. Measures of Performance Development and delivery of and research engagement strategy Timely and accurate production of relevant information which meets the needs of audiences and internal stakeholders Delivery of support to the Leadership Team contributing to the growth of the Charity. Person Specification Attributes Essential Desirable Knowledge / Qualifications Educated to degree level or bring equivalent level of eperience Communications related degree Accredited qualification CIPR (or similar membership) Eperience Proven eperience of devising, developing and delivering proactive, integrated, issue-based campaigns Clear eperience of establishing, embedding and continuing to run a calendar Demonstrable eperience of leading a lean team to deliver Eperience in the charity sector Eperience in a health, medical, patient or research related organisation Page 5 of 7 Date reviewed: October 2018

6 Skills and Abilities integrated campaign messaging as part of a wider platform of stakeholder and beneficiary engagement Clear understanding of audience insight segmentation, targeting and tailoring of, including data analysis Successful development of effective strategies and plans that deliver departmental and corporate priorities Prudent financial management to maimise eisting, and to create new, income streams Eperience of managing multi-disciplinary teams Skilled leader with the ability to lead, develop and motivate teams to achieve high standards Ability to lead at peerlevel, with the personal skillset to drive delivery that s reliant on others Agile negotiation skills that enable consensus and action Effective programme and project management skills to deliver a diverse portfolio of activity on time and within budget Able to assess, manage and mitigate risk, safeguarding the reputation and resilience of the charity Knowledge of CRM systems and data selection principles and practices for targeted Knowledge of the current environment for charities of a similar size Page 6 of 7 Date reviewed: October 2018

7 Personal Attributes/Qualities Effective time management with the ability to manage conflicting priorities to meet planned and unplanned needs. Adaptive and creative problem solver, able to innovate within a limited financial envelope Adaptive leadership style to lead, develop and motivate highperforming, resilient and multidisciplinary teams Target-orientated but also able to see the bigger picture Able to lead effectively during times of organisational change and uncertainty Able to manage comple stakeholder relationships Sympathetic to the aims of Kidney Research UK and ambitious for its success Competency Profile Personal Effectiveness Planning and Decision Making Communications and Influencing Building and Maintaining Relationships Developing Yourself and Others Innovation Specialist Knowledge Competent Skilled Advanced Epert Page 7 of 7 Date reviewed: October 2018