A partnership among: A LOOK AT THE CIVIC 50 MONDAY, DEC 16 3PM ET

Transcription

1 A partnership among: A LOOK AT THE CIVIC 50 MONDAY, DEC 16 3PM ET

2 Logistics Before we get started: Please share your questions and comments using the chat pod All lines will be muted. Please press *6 to un-mute your line, if you are a speaker Al lines will be un-muted at the end for Q&A.

3 Agenda: Welcome Overview of 2013 Civic 50 Trends and Rankings The Civic 50: A Deeper Dive Talya Bosch: Vice President, Social Ventures, The Western Union Company Caroline Barlerin, Senior Director, Corporate Affairs, HP Q&A

4 Welcome Hedieh Fakhriyazdi, Diversity, Inclusion and Community Engagement Program Manager, Bloomberg Ilir Zherka, Executive Director, National Conference on Citizenship

5 The Civic 50, an initiative launched in 2012 identifies the top 50 community minded S&P 500 corporations that best use their time, talent, and resources to improve the quality of life in the communities where they do business. Applicants were evaluated based on several criteria, including the amount of financial and human resources applied to civic improvement; whether internal and external resources are used to maximize community impact; how a company s community engagement activities align with its business interests; how broadly community engagement is supported and institutionalized within a company s policies, systems and incentives; and how a company measures the social and business value of its community engagement programs.

6 RANKINGS BY DIMENSION Organizational Commitment 1. Morgan Stanley 2. Capital One Financial 3. Bank of America 4. Apollo Education Group 5. Alcoa Business Integration 1. FedEx 2. Raytheon 3. Hewlett-Packard 4. Capital One Financial 5. Campbell Soup Strategic Investment 1. Apollo Education Group 2. General Electric 3. Bank of America 4. Western Union 5. IBM Fostering Civic Culture 1. Aetna 2. Hewlett-Packard 3. Morgan Stanley 4. Western Union 5. Campbell Soup Measuring Impact 1. Hewlett-Packard 2. Morgan Stanley 3. Capital One Financial 4. Hershey 5. Raytheon

7 RANKINGS BY INDUSTRY Communications 1. AT&T 2. Viacom 3. Comcast 4. DIRECTV Financials 1. Morgan Stanley 2. Capital One Financial 3. Bank of America 4. Western Union 5. Citigroup Materials 1. Sigma-Aldrich 2. Alcoa 3. Freeport-McMoRan Copper & Gold 4. 3M Consumer Discretionary 1. Gap 2. Hasbro 3. Apollo Education Group 4. Southwest Airlines 5. Ecolab Health Care 1. UnitedHealth Group 2. Aetna 3. AbbVie 4. Life Technologies 5. Abbott Technology 1. Hewlett-Packard 2. Intel 3. IBM 4. Microsoft 5. McGraw Hill Financial Consumer Staples 1. Campbell Soup 2. Hershey 3. Altria Group 4. Dr Pepper Snapple Group 5. Wal-Mart Stores Industrials 1. General Electric 2. FedEx 3. Raytheon 4. United Parcel Service Energy and Utilities 1. Pacific Gas & Electric 2. Devon Energy 3. NRG Energy 4. Valero Energy

8 2013 Top line Trends Commitment to community is being institutionalized as a top priority throughout companies. Ninety-two percent of The Civic 50 can describe board, executive or senior leadership resolutions or directives that institutionalize corporate policies and practices related to community engagement up from 76 percent in The majority of The Civic 50 companies, 96 percent, evaluate the business impact of civic engagement on at least one aspect of their bottom line, such as increased sales, brand loyalty or employee recruitment. In 2012, this number was 86 percent. Employees are given more opportunities to volunteer and 88 percent of companies are including community involvement as a component of employee performance reviews, up slightly from 84 percent in 2012.

9 Businesses believe that community engagement programs make employees more valuable -employee skill sets have expanded as a result of employee volunteering. People want to work for companies that do good - especially millennials. This is apparent in both the interview process and promotional materials. Employees are being evaluated on both business performance and their participation in community work. Businesses are seeing that a strong, strategic community program has bottom line benefits - improving a company's brand, recruitment and sales. Despite corporate philanthropy appearing flat, we see companies going all-in by: using employees' time and talent, giving in kind donations, forging partnerships with government and using their platform for issue advocacy.

10 Deeper Dive with: Talya Bosch Vice President, Social Ventures, The Western Union Company Original Caroline Barlerin Senior Director, Corporate Affairs, HP A partnership among:

11 Corporations are holding employees and leadership accountable for success How important is an employee s involvement in your community engagement program when conducting staff performance reviews? Thirty percent of all employee evaluations are based on the "WU Behaviors," reflecting our strong value of ethics, integrity and community engagement. Responsible behavior includes community engagement and shared value, based on criteria including developing shared value products, leading FeaFea local fundraising events, volunteering for the WU Foundation or in the community. As part of their performance objectives - which are the basis for professional evaluations and bonuses - all Western Union employees are asked to create a "Social Ventures" objective, aimed at reinforcing each individual employee's commitment to using our business assets to deliver business and social results. Such objectives can range from developing a new shared value product, to sourcing from socially responsible vendors, to drawing new Agents into the Agent Giving Program. A partnership among:

12 Corporate civic engagement increasingly enhances sales, recruitment, retention and skills development Please list community engagement activities your company has undertaken as a way to develop or strengthen sales or sales-related relationships. HP Learning Initiatives for Entrepreneurs (HP LIFE) is a free, e-learning program that helps enterprising individuals worldwide start or expand small businesses. In 2012 alone over 30,000 entrepreneurs from over 200 countries FeaFea benefitted from HP LIFE. This positions these organizations as excellent sales prospects. In 2011, customer awareness of HP LIFE appears To have increased sales by 9%. HP developed the HP Early Infant Diagnosis (EID) project to enhance early testing and treatment of infants exposed to HIV. By using technology to connect remote clinics, test results are delivered in days instead of weeks, enabling life-saving treatment to start earlier. New markets reached through this program resulted in roughly $10 million in additional sales in 2012.

13 Corporate civic engagement increasingly enhances sales, recruitment, retention and skills development Please list community engagement activities your company has undertaken as a way to build job-related skills, leadership capacity, or team development. In 2012, HP had four signature volunteer programs, all of which were skills-based: Eco- Advocates, HP Advisors, Hackathons and Social Innovation Relay. Evaluation data suggest that over 70% of the over 1,900 employees who FeaFea participated in signature HP-organized skills-based volunteering "very significantly" or "significantly" developed their influencing, collaboration, decision-making or innovation workplace skills further. Working through the Schwab Foundation for Social Entrepreneurship and Global Health Corps, the HP Advisors Program pairs seasoned HP professionals with social entrepreneurs to support nonprofits. In 2012, 23 managers participated in the HP Advisors program. Evaluation data indicate that over 60% significantly increased their skills in one or more of HP's leadership competencies. The greatest gains were in communication, critical thinking, collaboration and problem solving skills.

14 Questions

15 For more information please contact: Jackie Norris Executive Director, Points of Light Corporate Institute Ilir Zherka Executive Director, National Conference on Citizenship Robinson Warner Program Manager, Corporate Affairs Follow us on