This document includes information about the role for which you are applying and the information you will need to provide with the application.

Transcription

1 Further Particulars This document includes information about the role for which you are applying and the information you will need to provide with the application. 1. Role details Vacancy reference: Job title: Marketing Manager Proposition Development Reports to: Senior Marketing Manager Strategy, Brand & Insight Salary: 38,511-45,954 Terms and conditions: Academic-Related Grade: 8 Duration of post: Permanent Working hours: Full-time Location: Milton Keynes Closing date: 18 September 2015, midday Type of application form accepted: Short Number of referees required: Three Unit recruitment contact: Karen Ralley Page 1 of 6

2 2. Summary of duties The role holder is a technical specialist in the Marketing Strategy, Brand and Insight team within the MU with responsibility for enabling the University to meet its business targets and providing support for strategy development and thought leadership. This member of The Open University Marketing Unit is a core member of the Proposition Development Team and collaborates effectively with senior managers (eg University Faculty Heads, Directors, Relationship Managers, Communications Unit, Strategy Office, Business Development Unit, and Student Services). The post holder is responsible for managing their workload, ensuring best use of resources and a high standard of delivery for their objectives as detailed in the Marketing Unit Plan. ANNUAL REPORTING AND REVIEWS FOR THE UNIVERSITY Annual Product Strategies HESA Market reports Price benchmarking CUSTOMER PROPOSITION DEVELOPMENT Participate in the development and production of annual Undergraduate and Postgraduate proposition strategies working in conjunction with senior University managers (Relationship Management team and the wider Open University) to develop products, pricing, services and marketing activity Proactively identify customer and market opportunities, communicating recommendations to relevant parties and spearheading the development of initiatives PRICING STRATEGY Provide strategic support and insight as required for pricing (eg participation in the Fees and Financial Support Advisory Group (FAFSAG)) ensuring all pricing requirements are achieved DEEP DIVES AND BESPOKE ANALYSIS Provide high quality deep-dive analysis and reports to meet business requirements and University priorities MARKET ANALYSIS Oversee production, interpretation and communication of market trends data (EG HESA data) highlighting issues and making recommendations as appropriate Maintain a good knowledge of the competitor set and communicate relevant market developments taking appropriate action as needed BUSINESS DEVELOPMENT Provide input to the University s curriculum decision-making stage-gate process (eg marketing section of investment cases, comments on opportunity reviews etc) RISK AND ISSUE MANAGEMENT Proactively identify risks and issues in respect of achieving targets Proactively and collaboratively perform root cause analysis and identify mitigation actions and/or resolutions Page 2 of 6

3 Document effectively COMMUNICATIONS Forge and nurture strong working relationships with key managers across The Open University providing support and challenging where appropriate Work collaboratively with Marketing and other colleagues to ensure alignment with University, Marketing Unit and related business objectives Build and develop positive relationships with stakeholders to ensure buy-in and actionable proposals and recommendations LEADERSHIP Provide leadership for staff as allocated and motivate them to generate best in class analysis and recommendations Lead by example and create a clear and positive internal profile for the area Participate in the development of an engaged, skilled and motivated team, and support and encourage on-going personal development Ensure performance issues are identified and proactively managed to resolution Champion and lead the drive for excellence in marketing within the team TEAM AND STAFF DEVELOPMENT Ensure the professional and personal development and well-being of managed staff Ensure the effective working of the team Set objectives and conduct appraisals for staff as allocated and regularly review progress Ensure the annual review of training and development needs of allocated staff is conducted through the appraisal and personal development planning processes with adequate monitoring and management of delivery 3. Person specification CRITERIA ESSENTIAL DESIRABLE Education, qualifications and training A relevant degree or equivalent higher education qualification A relevant professional marketing qualification eg CIM diploma Knowledge, work and other relevant experience Substantial experience of product and service proposition development, including evidence of ability to develop and implement new products, services and business plans in a comparable complex business environment Knowledge and experience of product management tools and techniques used to develop product strategies, preferably within the education sector or alternatively within a comparable industry Substantial experience of using market intelligence and insights (including numerical Experience of a large and complex public sector or HE organisation Page 3 of 6

4 CRITERIA ESSENTIAL DESIRABLE and statistical data) to support strategic decision making in a large and complex organisation Evidence of working in a successful proposition and/or insight team with challenging and complex products or services Evidence of ability to set priorities and exercise judgment within the area of responsibility Experience of project management techniques, with proven ability to lead projects, and project teams, where there is no formal line management of staff involved Evidence of ability to manage multiple projects Experience of budget setting and tracking Extensive and effective PowerPoint and Excel skills and ideally Microsoft Project Personal capabilities and qualities Interpersonal skills (including strong negotiating and influencing skills) to develop excellent relationships with senior stakeholders from across The Open University Innovative, self-reliant and determined approach to duties outcome and results driven Excellent communication skills including presentation and written skills to develop and promote business cases and project plans Persuasive and highly credible and able to package and present ideas in a compelling way appropriate to the audience internal, external and partners High degree of flexibility in attitude to work Leadership competencies Inclusive Team player Fair and consistent in approach Well-developed influencing skills Page 4 of 6

5 CRITERIA ESSENTIAL DESIRABLE Style and motivations Special working conditions Additional requirements Highly collaborative Passionate about marketing and advertising - an evangelist and ambassador for marketing around the University Enthusiastic about success and performance Resilient and entrepreneurial Dynamic and fast paced Thirst for knowledge - innovative, creative and curious UK and some travel All staff are expected to Undertake any other duties which may be reasonably required Demonstrate a strong commitment to the principles and practice of equality and diversity 4. Role specific requirements eg Shift working UK and some travel 5. About the unit/department The Open University Marketing Unit s role is to build even further on our well-known and respected brand s reputation as a world leading educator that delivers life-changing learning opportunities and to recruit new students each year. We have 6 teams Acquisition and Brand Marketing Customer Engagement Marketing Strategy, Brand and Insight Business Strategy, Planning and Performance Relationship Management (internal stakeholders eg faculties) Business Services To maintain our successful position in the market we are recruiting experienced and passion marketers to join the team. We need to expand our competency and resources as we strive for ever better performance from our advertising and communications in today s complex and fascinating marketing environments. Why work for us? We are the UK s biggest university and a world leader in flexible part-time education, with over 200,000 students. We and the quality of our students experience is at the heart of what we do. We are committed to delivering quality and flexible education for all. Our students have rated The Open University in the top five universities for overall satisfaction since the National Student Survey began in Page 5 of 6

6 6. How to obtain more information about the role or application process If you would like to discuss the particulars of this role before making an application please contact Maria Crisu on or If you have any questions regarding the application process please contact the Recruitment Co-ordinator on or 7. The application process and where to send completed applications Please ensure that your application reaches the University by: 18 September your application to: Application is by application form, CV and covering letter. We will let you know as soon as possible after the closing date whether you have been shortlisted for interview. Further details on the selection process will also be sent to shortlisted candidates. Applications received after the closing date will not be accepted. Page 6 of 6