From Aspiration to Achievement*

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1 Performance Improvement Consulting From Aspiration to Achievement* Hungary *connectedthinking

2 Our Performance Improvement Consulting network in Central & Eastern Europe and the Commonwealth of Independent States has consulting teams in most of the countries in the region. In addition to their local knowledge and expertise, these teams are supported by an extensive global network of 8,000 professionals in more than 90 countries worldwide. Our Performance Improvement Consulting professionals help your company improve performance through increased efficiency and effectiveness of your key business operations. We provide tailored solutions to support your response to business issues, including increased regulation, competition, risk and costs.

3 Our mission We help our clients to: Solve complex business problems Enhance their ability to build value Manage risk Improve performance Hungarian businesses have been impacted by a number of factors: The European single market and globalisation Changing business regulations Incremental pressure on costs Increased complexity of business processes Companies operating in today s dynamic market are looking for a comprehensive response to increasingly complex issues and challenges. They are looking to do more than just react to changed market conditions. We are in the process of delivering a step change in our finance team. PwC demonstrated strong capability and a flexible approach in order to help us transform our business. Matthew Gill, CFO Budapest Airport August

4 Five key pressures for change that drive business challenges: Economic Change - Capital mobility and globalisation, income growth and wealth disparities, changing ownership structures, focus on economic stabilisation Technical Change - Speed of innovation and change, pervasive application opportunities, falling relative costs of IT and telecommunication, new regulatory challenges Social Change - New population structures, changing family and social structures, different work and leisure decisions, new tastes and preferences, different socio-political attitudes Political Change - Enlargement of EU, institutional reform, choices on welfare reform, balance between liberalisation and regulation Environmental Change - Climate change, responses to new technologies, changing consumer attitudes, changing corporate attitudes, new regulatory challenges 2 During the review of our service provider, PwC not only identified weaknesses but prepared a comprehensive study appreciating strengths. Ákos Szônyi Deputy CEO, COO Aviva July 2006

5 In the Hungarian market place there are a number of business challenges across all industries, including: Heavy regulatory pressure is increasing compliance requirements Economic forces are dictating that cost management is a priority Organisations expect a measurable return on change programmes and a focus on achieved outcomes Risk management is at the top of the Board agenda due to high profile business failures Corporations are placing higher priority on internal controls and data quality as they confront mergers and acquisitions, system consolidations, new system implementations, scrutiny of potential fraudulent activities, and the pressing need for adherence to regulatory and compliance requirements Increased and complex reporting requirements 3

6 Performance Improvement Consulting a portfolio of capabilities Our Performance Improvement Consulting practice combines skills and experience in many areas to ensure the greatest business benefit to our clients and to provide a successful solution to the business issues: IT Effectiveness Operational Effectiveness People, Process and Change Finance Effectiveness Governance, Risk and Compliance Customers and Services We respond to clients issues by providing a tailored combination of capabilities. We aim to help our clients improve performance and achieve tangible and realistic benefit. 4

7 IT Effectiveness Adding value from IT investment Project Services - We help you to manage your project issues and requirements, including project management IT Governance - We help you to implement good practice IT governance (structure, roles, responsibilities, policies and procedures) IT Spend Analysis - We review your IT spend and provide benchmark/good practice analysis Data Management - We help you to solve data quality problems, for example helping you to take data and use it as business intelligence Security - We advise you on security implementations and run detailed security and penetration tests on your systems Operational Effectiveness Delivering competitive advantage through improved processes & systems Sustainable Cost Management - We assist you in reducing your operating cost base via improving processes Supply Chain Management - We help you improve your operational supply chain processes with a view to increased performance System/Process Improvement - We work closely with you in order to reduce operational costs and improve accuracy Project Management - We support you in all aspects of project management to ensure quality assurance for all sizes of projects 5

8 People, Process and Change Creating value through people Reward - We advise on performance alignment and employee engagement through reward at CEO, executive and employee levels Leadership and Talent Management - Jointly with you, we develop approaches and tools to provide leaders and top teams with skills to build the people capacity Culture - We conduct diagnostic strategies/cultural misalignment analyses and develop frameworks and plans to transform organisations People Strategy - We help you to identify, design and implement the key people initiatives to support business strategy and optimise the value of the HR function itself Change Management - We partner with you to achieve cultural transformation and business changes Finance Effectiveness Increasing value of the finance function for your business Standardisation and Simplification - We conduct an assessment of your current standards applied to finance control, processes, behaviours, data, organisation, people and systems in order to improve your finance processes and map them to best practices Performance Management - We assist you to transform your performance management process in order to better support your business requirements Consolidation and Management Information - We have developed a unique methodology smart close to accelerate your closing and consolidation process People and Organisation - We advise you in aligning people and organisational structures to improve business operations Treasury and Capital Optimisation - We support you in optimising and developing your treasury solutions and systems 6

9 Governance, Risk and Compliance Providing structure for business sustainability Governance - We support you in designing and implementing governance frameworks and best practices Enterprise Risk/Portfolio Risk Management - We asses your existing risk framework and advise you in designing and implementing an enterprisewide business approach to risk Managing Business Process for Compliance Outcomes - We support you in establishing a compliance mindset by aligning compliance initiatives to business objectives; embedding compliance into business operations; leveraging technology Compliance Monitoring and Reporting - We support you in the development of performance measures and design or review of monitoring and testing programmes Incident Identification and Remediation - We support you in identifying and addressing complaints and breaches of legislation and internal processes Controls Optimisation - We advise you on sustainable Sarbanes-Oxley and other control related processes to be embedded in your risk and control systems In addition, we offer the following key enablers Programme Management - Providing programme effectiveness advisory services including: project management, project quality assurance and risk management Change Management - Coaching management to assimilate the knowledge, skills, attitudes and behaviours required to increase their effectiveness in driving sustainable change Benefits Management - Developing approaches to align values, attitudes and behaviours with client strategic objectives Customers and Services Inspiring you to inspire your customer Customer Lifetime Value - We support you in implementing effective customer acquisition, penetration and retention strategies Customer Experience & Satisfaction - We advise you how to align your product/services offerings and channel interactions to maximise your customer satisfaction and retention Sales Excellence - We assist you to enhance and align customer-centric account management and sales force team structures, workflow processes, culture, incentives and measurement Revenue Process Assurance and Controls - We support you in improving top-line revenue growth and minimise reward leakage by identifying cross-functional processes, technologies, organisational and quantification strategies that minimise incremental revenue leakage 7

10 Working with our clients Our clients issues are a key focus for us and we work to define the most efficient solution to resolve these issues. This means an end-to-end approach from articulating and analysing a problem through to realising its resolution. We work closely together with our clients, usually in joint project teams, to ensure that a proper knowledge transfer and acceptance of the solution is enabled. We have a long track record of successful international and national completed projects. Our professional approach combined with specific industry know-how forms what we refer to as The Consulting Framework. It is designed to help drive consistency and quality in our responses to clients around the world in solving their problems and delivering results. Practical Insights encompass our knowledge of best and leading practice together with the industry and technical expertise available across our global network. Practical Insights Enhancing Value Deep Relationships Through the interaction with our clients, we continually grow our understanding of our clients culture and needs to deliver tailored responses to clients issues. Quality Execution Quality Execution results from strong project management coupled with a focus on tangible results and benefits. 8

11 PricewaterhouseCoopers Kft. Wesselényi u. 16. H-1077 Budapest Tel.: +36/

12 Key contacts: Performance Improvement Consulting John Wynn Lead Partner Tel: +36/ IT Effectiveness Andrea Major Senior Manager Tel: +36/ Operational Effectiveness Péter Nagy Director Tel: +36/ Financial Effectiveness Zsolt Szepesházi Senior Manager Tel: +36/ People & Processes IT Security Lajos Antal Director Tel: +36/ Programme, Value & Change Management Karsten Hegel Senior Manager Tel: +36/ Customers & Services Péter Nagy Director Tel: +36/ Governance, Risk, Compliance Zoltán Szôllôsi Manager Tel: +36/ Andrea G. Szilágyi Manager Tel: +36/ PricewaterhouseCoopers Kft. All rights reserved. "PricewaterhouseCoopers" refers to PricewaterhouseCoopers Kft. or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.