Manager Communications Capability & Channels

Transcription

1 Manager Communications Capability & Channels Communications Group, Shared Services Branch The Manager Communications Capability and Channels is responsible for developing, implementing and maintaining the systems, frameworks, policies and processes required to enable the Communications Group and wider DIA to deliver effective and quality communications in support of achieving business outcomes. The role incorporates channels management, design and publishing management, performance reporting and communications capability development. Reporting to: Director Communications Location: Wellington Salary range: Corporate J What we do matters our purpose Our purpose is to serve and connect people, communities and government to build a safe, prosperous and respected nation. In other words, it s all about helping to make New Zealand better for New Zealanders. How we do things around here our principles We make it easy, we make it work Customer centred Make things even better We re stronger together Work as a team Value each other We take pride in what we do Make a positive difference Strive for excellence Working effectively with Māori Te Aka Taiwhenua our Māori Strategic Framework enables us to work effectively with Māori. We accept our privileged role and responsibility of holding and protecting the Treaty of Waitangi / Te Tiriti o Waitangi.

2 Channels Management Develop a communication channels strategy for the department including policies, processes and guidelines. Ensure the implementation and effective management of communications channels for the department that deliver lower cost to serve, and measurable outcomes for the business. Establish a governance framework to monitor channel performance and compliance with relevant communications policies and standards. Maintain knowledge of emerging trends and developments in communications channels assessing their suitability for DIA. Communications Capability Development Manage the development, implementation and maintenance of the necessary systems and tools to enable effective functioning of the communications operating model for DIA. Manage the development and implementation of initiatives to develop people and skills capability across DIA and within the Communications Group. Oversee the department s communications contingent capability workforce requirements including implementing frameworks and processes by which contingent capability is effectively managed and utilised for the benefit of the department. Brand, Design and Publishing Manage the department s brand and visual identity framework and ensure it is effectively maintained and managed by establishing appropriate brand standards, guidelines and governance arrangements. Manage the development and implementation of a publishing strategy and approach which delivers an effective and integrated suite of online and print publications. Manage the in-house design studio to deliver quality, cost effective and timely design services to the business. A coordinated, structured and disciplined approach to the development of communications channels across the Department. Effective strategic and operational management of DIA s communications channels to meet current and future business needs. The communications operating model is supported by the necessary systems and tools to enable success. Growth in communications capability across the business and within Communications and increased levels of self service. A structured, consistent and cost effective enterprise-wide approach to resourcing for temporary or variable demand for communications services and capability. A coordinated, structured and disciplined approach to the development and management of publications across the Department. A well-managed, skilled and high performing in-house design function. A strong and robust approach to brand management with clearly communicated and understood expectations, standards and guidelines around brand and visual identity. Communications which are consistent with expectations and standards around brand and Page 2 of 5

3 Performance Reporting Manage the development and implementation of a performance measurement framework for the Communications Group that enables reporting on the Group s contribution to enterprise performance. Manage the development and delivery of internal metrics and reporting to deliver insights into the effectiveness of communications channels and activities and to inform future strategy development. Group Leadership Actively work with the Director Communications and the Communications leadership team to champion and promote the Vision, Strategy and Operating Model for the Communications Group. Proactively contribute to the development, implementation and achievement of both the Communication Group s and SSB s strategic objectives, priorities and business plans. Actively participate as a member of the Communications Leadership team taking a whole of communications view and providing leadership to the wider Communications Group. Actively participate as a member of the wider Shared Services Branch leadership team, promoting and demonstrating a joined-up approach to the delivery of shared services. visual identity. A robust and structured approach to assessing and reporting on the effectiveness of communications and the performance of the Communications Group in supporting the achievement of business outcomes. Audience data insights and metrics informing future communications strategy, planning and design and development activities. A leadership team committed to successfully implementing and operationalising the Strategy, Vision and Operating Model for the Communications Group. Strategic objectives and business plans for the Communications Group that are aligned to and enable the strategic objectives and plans of DIA and its branches. People Management Demonstrate leadership support for all Departmental initiatives and organisational development activities, modelling expected behaviours to managers and staff to create a desired workplace culture. Undertake regular DIA culture and engagement activities with the team. Recruit, lead and manage people in line with HR guidelines and the Senior Leader profile of the DIA Capability Framework. Lead the team and provide effective coaching and development opportunities to build and maintain the team s capability to meet current and future communications needs and requirements. Behaviour as a senior leader in line with the DIA Capability Framework. Regular culture and engagement activities are undertaken Leadership and management of people meets DIA expectations High performing and high potential staff are effectively developed, supported and retained. The performance and development of staff is appropriately planned and Page 3 of 5

4 Advise Collaborate with Influence Inform Manage/ lead Deliver to The Department of Internal Affairs Ensure the team are clear on their role, function, goals/outcomes and their contribution to the Communications Group and Shared Service Branch role, function and goals/outcomes. Manage available resources to ensure their optimum use to deliver to agreed services levels ensure the right people are doing the right work. Manage and monitor the team s progress against operational plans and modify, as required, to achieve agreed objectives and outcomes. Enhance the performance culture within the team, setting clear expectations, holding people accountable and actively managing and enabling delivery. Health and safety (for self) Work safely and take responsibility for keeping self and colleagues free from harm. Report all incidents and hazards promptly. Know what to do in the event of an emergency. Cooperate in implementing return to work plans. Health and safety (for team) Inform, train and equip staff to carry out their work safely. Ensure prompt and accurate reporting and investigation of all workplace incidents and injuries. Assess all hazards promptly and ensure they are managed. managed in accordance with DIA processes and business needs. Operational and action plans are developed, monitored and completed. A safe and healthy workplace for all people using our sites as a place of work. All requirements of DIA s Health and Safety policy and procedures are met. Who you will work with to get the job done Director Communications Communications Leadership team Internal Communications teams members DIA managers and staff TSS Communications agencies and suppliers External Recruitment Agencies External contractors Your delegations as a manager Human Resources and financial delegations <insert level, e.g. Level C> Page 4 of 5

5 Your delegations as a manager Direct reports 3 Your success profile for this role At DIA, we have a Capability Framework to help guide our people towards the behaviours and skills needed to be successful. The core success profile for this role is People Leader. Keys to Success: Setting expectations Encouraging innovation Building effective teams Identifying talent and developing others Motivating others to achieve results Developing business acumen What you will bring specifically Experience: Proven success in developing, implementing and maintaining a range of communications channels for a diverse organisation Demonstrated experience in achieving business outcomes through effective channels management Demonstrated experience in developing and implementing frameworks and initiatives to build communications capability across the business Proven competence in managing senior stakeholders, both internal and external Success in leading and managing teams Knowledge: Deep understanding of communications principles and frameworks Understanding of developing nature of modern communication practices Understanding of government structures and processes Skills: The ability to gather and interpret data to measure audience behaviour and the effectiveness of communications Highly developed business acumen and strategic thinking skills The ability to work at all levels of organisations and to relate to and gain the confidence of diverse stakeholders Highly developed influencing and negotiations skills Proven planning and organisational management skills Proven oral and written communication skills Other requirements: Relevant tertiary qualification or equivalent professional experience Page 5 of 5