Delivering Value. How our strategy and our brand work together

Transcription

1 Delivering Value How our strategy and our brand work together

2 We have the strategy Vision Z-Global Performance is our 5-year plan that will take us through to It s built on four pillars: Our Values Think of our ethical practices, the GAC Spirit, our HSSE focus and our determination to give back to the communities we work in. Our long-term approach to customer relationships We want to be long-term strategic partners of our customers, not just service providers. Our Assets We have good equipment, good technology and great people. Our Regional Structure The world is a big place, full of different working cultures. Each GAC region has the flexibility to decide what works best in their part of the world. The key point in the strategy is in the word performance. It s all about showing our customers and ourselves what we can do. 2 3

3 Star quality Our values, our assets, our long-term focus and our organisational structure help us stand out from the crowd. We play a supporting role for our customers but our delivery has star quality stamped all over it. 4 5

4 We have the brand Our brand is our promise to ourselves and our customers. It captures what we stand for and how good we are at delivering it. Wherever you go was the tagline that travelled with us as we turned GAC into a truly global organisation. Now we re taking the focus off ourselves and putting it on our customers. We re shifting the message from look at us to look what we can do for you. In our future branding campaigns you ll be seeing the logo and tagline treatment below. Huh? Wherever you go has done its job. It has been our companion for 10 years and now it s time to move on. Now we need to focus our minds and our customers minds on our performance. Performance? Yep! GAC teams are operationally strong. Customers tell us all the time that we are good at solving problems, never giving up, getting the job done. Our new tagline is all about recognising the things we re good at and telling the whole world about it. We no longer want to be merely service providers for our customers. We want to be their strategic partners. Delivering your strategy. tells our customers that we have the skills, the assets, the values and the drive to be their partners. 6 7

5 Momentum We know what to do. We know how to do it. We have momentum in our operations. Our brand is valued. Let s continue to build. 8 9

6 Fragile: Handle with care Why is this the right way to go? A brand is something we put our trust in. We know that German cars are well made. We know that Apple ipods, ipads and iphones are way cool. We know that Coca Cola is it. We just know. But brands are fragile. If we buy a Coke and it tastes like dishwater, our trust in the brand will slump. The same is true for GAC. Our brand is trusted only because of how we perform. Every job we do well strengthens our brand. Whenever we fall short, our brand takes a hit. As Warren Buffett, the American investor famously said: It takes 20 years to build a reputation and 5 minutes to ruin it. That s why our performance and our brand must work together and reinforce each other so that our customers know who we are and what we stand for. Delivering your strategy. is right because We can! It s all there in the pillars of the VZ-GP strategy. Each one of these pillars is a strength. Each of them makes us different from our competitors and lets us offer something special to our customers. We should! We cannot stand still and cling to old slogans and old attitudes. We have to demonstrate to our markets that we are better than our competitors, that we have a different approach, that we are on the move, that we have what s needed to become our customers strategic partners. We will! We want to work in a company that is developing, one that is constantly searching for ways to become better at delivering value for our customers so that they can maximise their potential. We have the skills and we have the will. When we combine these to help our customers grow, we grow too. It really is up to us, working separately and together to put muscle and fibre into our brand. Without us, it s just a set of words. With us, it s a winner

7 Raising the bar We re good. How can we do better? This question lies at the heart of every working day

8 Expanding the pie 14 Our standing in the industries we serve depends on our ability to work together, communicate effectively and deliver value both to customers and to each other. When we share the pie, we all taste success. 15

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