1. To work with the Cornwall Council Economic Growth Head of Service to develop and implement a Place Marketing strategy based on the Cornwall story.

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1 JOB DESCRIPTION SECTION: JOB TITLE: RESPONSIBLE TO: SUPERVISORY RESPONSIBILITY: Corporate Services Place Manager Managing Director CDC Managing Director CDC KEY RELATIONSHIPS Company: Managing Director CDC, Head of Inward Investment, Invest in Cornwall Council: External: Economic Growth Head of Service and CIoS LEP Chief Executive Chair and Board Members of Cornwall Place Board, Chief Executive, Visit Cornwall MAIN PURPOSE OF THE JOB: To work with the Cornwall Place Board, Cornwall Council Economic Growth Head of Service and Chief Executive of the CIoS LEP, CDC (Invest in Cornwall), Visit Cornwall and other partners in the development and implementation of the Place Marketing Plan in Cornwall and to develop any ambassadorial schemes, raising the profile of Cornwall regionally and nationally as a place to invest, work, live and visit. To support and provide secretariat services to the Cornwall Place Board. KEY TASKS: Service delivery 1. To work with the Cornwall Council Economic Growth Head of Service to develop and implement a Place Marketing strategy based on the Cornwall story. 2. To support and provide secretariat services to the Cornwall Place Board. 3. To work with the CIoS LEP, CDC (Invest in Cornwall), Visit Cornwall and other partners to ensure that Cornwall has a high profile as a go to place for visitors and investors. 4. To work with the CIoS LEP, CDC (Invest in Cornwall), Visit Cornwall and other partners to actively promote Cornwall to a range of internal and external audiences. 5. To work with the CIoS LEP, CDC (Invest in Cornwall), Visit Cornwall and other partners to develop and deliver effective marketing campaigns and PR activities, working with key private sector partners. 1

2 6. To develop and deliver specific projects identified in the Place Marketing strategy. Relationship management 7. To develop positive working relationships across public and private sector to maintain buy-in to the Place Brand in Cornwall. 8. To develop and deliver an appropriate and locally focussed ambassador network, maximising the potential of the network to promote Cornwall. Service development 9. To develop and implement a media strategy at local, regional, national and potentially international levels, and to act as the principle point of contact for all place-related media enquiries. 10. To be responsible for the establishment and continued development, management and correct usage of a range of brand tools including but not limited to the Cornwall storybook, photography resources and design tool kit. Technical 11. To ensure that all Place Board led marketing and promotional projects are undertaken with the highest possible professional standards. Leadership & management 12. To lead multi-disciplinary project teams to support the delivery of Brand Projects and campaigns. 13. To manage the work of consultants and external contractors in relation to Brand activities. Performance reporting & management 14. To ensure that the Place Board receives regular updates on programme performance. Resource management 15. To be responsible for the brand budget and to seek alternative funding, including private sector sponsorship and income. Customer feedback 16. To ensure that all Place Board members are fully appraised of market reaction to Place Board-led initiatives. 2

3 KEY RESULT AREAS: 1. Development and implementation of Place Marketing Strategy 2. Delivery of Cornwall Ambassador network 3. Full alignment with Invest in Cornwall and Visit Cornwall PR, media and marketing strategies 4. In consultation with the Cornwall Place Board, securing budget and delivering specific projects as defined in the Cornwall Place Marketing strategy PERSONAL & TEAM RESPONSIBILITIES: Provide a good role model for staff and trainees and project a positive image to internal and external contacts and customers Demonstrate the Company s culture, values and behaviours: o achieving excellence o valuing ourselves and others o showing personal leadership o being passionate about what we do o committed to a low carbon future for all Take responsibility for own self-development on a continuous basis. Participate actively and positively in the effective matrix management of activities across the Directorate Display strong customer and commercial focus towards the delivery of all commissioned work, supporting the identification and securing of additional funding or contract opportunities Carry out responsibilities with due regard to the Data Protection Act and current Data Protection policy Carry out responsibilities with due regard to the Company s Equal Opportunities Policy and Environmental Policy Work at all times within the code of the Health & Safety Act This job description is not comprehensive or exclusive and duties may be varied from time to time, but these will not change the general character or level of responsibility of the job. This job description and your performance will be regularly reviewed with you. Good communication and organisation skills as well as self motivation and self confidence will remain essential qualities to fulfil this role. In addition to fulfilling this specific role, you may occasionally be required to make your abilities available to help meet related business needs of the Company in your own or other departments. This would only be required if authorised by your Manager and subject to confirmation that precedence is given to your normal duties Date last reviewed: April 2018 Approved by manager: Agreed with post holder: Date Personnel informed: 3

4 PERSON SPECIFICATION SERVICES: SECTION: JOB TITLE: Corporate Services Cornwall Place Board Place Manager EXPERIENCE Proven track record of successfully delivering projects/ programmes on time and within budget Extensive experience of liaison and project /programme delivery with the private, public and voluntary sectors Experience of managing of multidisciplinary professional teams and commissions Procurement experience Work within an inward investment or marketing environment. Experience of leading and managing wider consultation, including effective community participation Management of projects working to a diverse range of stakeholders Experience in a management and/or Board liaison role in a multi-disciplinary organisation EDUCATION & TRAINING Degree and/or professional qualification in a relevant discipline Management qualification Membership of an appropriate professional body Certification BEHAVIOURS A credible ambassador for Cornwall Ability to build confidence with a diverse range of stakeholders Strategic, creative and innovative thinker Outstanding communication, negotiating and presentation skills 4

5 Excellent report writing skills Excellent networking skills Politically aware with the ability to influence outcomes with diplomacy KNOWLEDGE & SKILLS Ability to translate project concepts into detailed plans Detailed knowledge of project management tools and techniques Ability to propose and control programme budgets Good understanding of local political environments Ability to promote and market activities and liaise with media A good understanding of sustainability principles and E&D issues Detailed knowledge of Cornwall and its economic, environmental and social context Detailed understanding of wider economic development policy issues knowledge of social media communications techniques in a business context ANY ADDITIONAL FACTORS Fully competent in the use of ICT including the main Microsoft packages Access to own vehicle Some flexible working outside normal office hours may be required 5