ROLE SUMMARY KEY WORK OUTPUT AND ACCOUNTABILITIES

Transcription

1 ROLE PROFILE Role title Location Reporting structure MARKETING OFFICER (C3) NETCARE MARGATE HOSPITAL HOSPITAL GENERAL MANAGER Closing date 18 November 2016 ROLE SUMMARY The Marketing officer will be responsible for ensuring that the hospital marketing strategy is maintained and implemented. The incumbent will also be responsible for establishing effective relationships between the staff, patients, their families, supporting medical professionals, enhancing customer satisfaction and facilitating surveys. The incumbent will further be required to render a service of graphic design of good quality for internal and external marketing activities. KEY WORK OUTPUT AND ACCOUNTABILITIES The duties of the post include but are not limited to the following, and are carried out in accordance with Netcare s Policies and Procedures. Maintain and implement the marketing strategy of the hospital Build relationships with all stakeholders (internal and external) and satisfy business expectations as contained in the annual hospital operational plan / strategy Communication & Events Assist with internal communication. Assist with media communication, in consultation with the Hospital Manager. Assist with planning, co-ordinating and communication of all functions / events. Patient / Client Satisfaction Capturing, channeling of complaints, generating reports with regards to Cirmit and Patient satisfaction systems. Analysis & Feedback of generated Cirmit and patient satisfaction reports. Conduct Patient ward rounds on a daily basis. Media publicity and advertising Design and implement community based programmes as part of the marketing initiative. Implement health initiatives as per the WHO Health Days calendar. Handling of Hospital Face book page Business & market analysis Basic understanding of the Macro Environment, Market & Market Segmentation, Customer & Business Alignment.

2 Strategic Tactical Planning Basic understanding of Marketing Mix: Product & Service Knowledge, Pricing Economics, Promotion Methods Innovation and creative thinking. Market research. Use customer relationship management techniques. Generate new business opportunities for expanding the Hospital networks. Respond to GP and Specialist queries. Identify and resolve problems. Implementation & Delivery Brand Management, short term project management, basic Financial Management. Evaluation, measurement and management of campaigns and projects. Post-implementation, Feedback & Evaluation Execution All marketing including e-marketing Use of social media to build the Brand of the Hospital and Stakeholders SKILLS PROFILE EDUCATION Grade 12 or Equivalent NQF level 4 qualification National Diploma or equivalent marketing qualification WORK EXPERIENCE 3 5 years relevant marketing experience preferably in a private hospital environment Advanced computer literacy. Excellent computer skills: PowerPoint, Excel, Word, etc Flexibility in terms of working hours Database management and analysis Working with and using numerical and financial information Knowledge of healthcare industry will be advantageous Basic clinical knowledge will be advantageous Experience in dealing with media will be advantageous Customer-centric focus largely dependent on relevant target markets KNOWLEDGE Ability to work well under pressure and to maintain effectiveness during changing conditions Ability to work effectively and co-operatively with others by establishing and maintaining good working relationships Ability to display a good customer focus by developing and sustaining productive customer relationships Ability to prioritise by managing time and resources to ensure that work is completed effectively Ability to produce work of a high quality standard by accurately checking processes and tasks

3 Strong administrative and organizational skills Maintaining a satisfactory level of technical and professional skill or knowledge by keeping abreast of current development and trends in the medical related field impacting on the post Ability to set high standards of performance for self and others to ensure the successful completion of assignments or tasks NON MANAGERIAL/ SPECIALIST SKILLS Coaching Others* Leading and Managing Change* Taking Action Decision Making Managing Self Customer Focus and Service Delivery Adapting and Responding to Change Continuous Improvement Personal Work Ethic Building Relationships Communication Teamwork Technical Knowledge Resilience to stress The capacity to recognise development areas in others and support them to facilitate personal development through coaching. The capacity to implement and support change initiatives and to provide leadership in times of uncertainty. Capable of recognising the need for action, considering possible risks and taking responsibility for results. Capable of making decisions timeously and taking responsibility for the consequences. Capacity to plan, organise and control own work environment by setting appropriate priorities and achieving set objectives within a given time frame. The capacity to identify and respond to the needs of *internal and external customers. *Internal and external customers include patients, doctors, colleagues, suppliers, visitors, vendors and any other person that requires a relationship Capable of supporting and advocating change initiatives and managing own reaction to change. The capacity to improve systems and processes to facilitate continuous improvement. Capacity to instil an ethic of quality and consistency in self and others. Capacity to establish constructive and effective relationships. The capacity to clearly present information, either written or verbal. Capacity to cooperate with others to work towards a common goal. The capacity to perform a technical function to required standards. Appropriately balancing these various pressures to maintain stable

4 performance. VALUES AND BEHAVIOURS Netcare Values The Netcare Way At Netcare, our core value is care. We care about the dignity of our patients and all members of the Netcare family. We care about the participation of our people and our partners in everything we do. We care about truth in all our actions. We are passionate about quality care and professional excellence. Care - The basis of our business. The professional, ethical patient care and services we offer at every level of the organisation. Truth - The crucial element in building relationships that work. Open communication with honesty and integrity is essential. Dignity - An acknowledgement of the uniqueness of individuals. A commitment to care with the qualities of respect and understanding. Passion - The creative, passionate and innovative drive to do things better than before. To develop and implement successful healthcare solutions for all. Participation - The willingness and desire to work in productive and creative partnerships with others and the commitment to communicate. Netcare is committed to providing quality care. Our basic service standard holds us accountable for the below five behaviours which you will be accountable to uphold: I always greet everyone to show my respect. I always wear my name badge to show my identity. I am always well groomed to show my dignity. I always practice proper hand hygiene to show my care. I always seek consent to show my compassion. I always say thank you to show my appreciation.

5 NETCARE IS AN EQUAL OPPORTUNITY EMPLOYER APPLICATION PROCESS The Company's approved Employment Equity plan and targets will be considered as part of the recruitment process aligned to the Group s Employment Equity strategy. Netcare actively supports the recruitment of people with disabilities. Interested candidates who meet the above criteria are requested to a detailed CV to Zandile.ngcobo@netcare.co.za or alternatively fax application details to Please note: Please note that reference checks for internal applicants will be conducted with the current and past Netcare direct line managers of the applicant and the relevant Netcare HR Managers. Employees are therefore encouraged to discuss internal job applications with their direct line manager to ensure that the line manager is aware of the application. In the event of a candidate having any disability that may impair the individual s ability to perform the job function, the candidate must kindly inform the employer so that an assessment for reasonable accommodation can be made. By applying for this position and providing us with your CV and other personal information, you are consenting to the information being used for the specific purpose for which it was provided, which is recruitment purposes and possible appointment purposes (should you be successful). Please note that your information will be processed for recruitment purposes only or for such purposes relating to assessing the establishment of an employment relationship with yourself, and this will be done in accordance with the applicable data protection and privacy legislation. We confirm that such information will not be used for any other purpose without obtaining your prior consent. If your application is not successful, we retain your CV and other information provided on our electronic system. If you object to your information being used in accordance with the aforementioned clauses, please indicate your objection and we will immediately destroy your personal information in a secure manner.