B Inner London basic: 35,895-46,424 National: 30,229-40,087

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1 Section 1: Job title Communications Manager, Content and Campaigns Pay span or equivalent: Location: Working hours: Contract type: B Inner London basic: 35,895-46,424 National: 30,229-40, Petty France, London or National (with regular travel to London and other HMCTS locations within England & Wales) FTE This appointment will be made on a fixed term basis, due to the time limited nature of the Reform Programme. For existing civil servants, whilst the role itself is time limited, at the end of the fixed term period, you will retain your permanent status but will be placed on the redeployment register. Successful appointment on promotion will secure this grade on a permanent substantive basis. Funding source for this post: This role reports to: This role manages these roles directly: Date effective from: Reform-funded fixed-term post for 2 years with the option to extend Head of Content and Campaigns Varies 2 Page 1 of 9

2 Section 2: The role Communications Team Background: About HMCTS Providing access to a fair, proportionate and effective justice system Her Majesty s Courts & Tribunal Service (HMCTS) is responsible for the administration of criminal, civil and family courts and tribunals in England and Wales and non-devolved tribunals in Scotland and Northern Ireland. Our aim, through our people, is to deliver access to a fair, proportionate and effective justice system. Who we are HMCTS was created in April It brought together Her Majesty s Courts Service and the Tribunals Service into one integrated executive agency, sponsored by the Ministry of Justice. We employ around 15,000 staff and operate from locations in England, Wales, Scotland and Northern Ireland. We re responsible for: Providing a fair, efficient and accessible courts and tribunal system for everyone Supporting an independent judiciary in the administration of justice Working with other organisations, including the legal profession, to improve access to justice What we do Our courts and tribunals protect rights and uphold the rule of law maintaining the order and individual liberty that all of us enjoy. Together with the judiciary, we deliver a system that is just and accessible to everyone who needs it. Every year, we handle over 2 million criminal cases, 1.8 million civil claims, more than 150,000 family law disputes, almost 800,000 tribunal cases and we collect over 440m of fines imposed by courts every year. Our work involves: People - We employ 15,000 people to process cases, assist court users and enforce court judgments. Our court clerks, legal advisers and judicial teams support judges and magistrates, who are independent. Judges and magistrates are not employed by HMCTS. Buildings We manage round 400 courts and tribunals buildings, including Derby Magistrates Court, which was built in 1659 and is our oldest court in use, to the Rolls Building which opened in late Page 2 of 9

3 Communications Team Technology We provide the public with online access to justice and develop digital solutions to improve the efficient administration of justice. Where are we going? Our justice system has a world-class reputation. We have an outstanding independent judiciary that is widely admired as an international leader. Our legal sector is globally recognised for excellence and contributes billions of pounds every year to the UK economy. To maintain these standards, our justice system needs to respond to and meet the rapidly changing needs of our society. We must continually modernise and upgrade our system, so that it works better for everyone, from judges and legal professionals, to witnesses, litigants and the vulnerable victims of crime. We re investing over 1bn to transform and modernise our justice system. This programme of reform is one of the boldest and biggest transformations in the public sector and will create an organisation that has the technology, infrastructure and people to serve the UK in the 21 st century. Our people As public servants carrying out a vital role, we re proud of the work we do for the people we serve. Within the MoJ (Ministry of Justice) we strive to be an organisation that demonstrates our core values of working together with purpose, humanity and openness. As we adapt to the changing needs of society, the nature of our work and how we do it will also change. But we are committed to keeping the people we serve at the heart of what we do. Team overview: We are restructuring the HM Courts & Tribunals Service Communications Team, to ensure it has the capability to support the demands of a large and complex organisation that is undergoing major change. We will be professional communications leaders: defining the organisation's communications strategy; working with communications partners in the MoJ and Judicial Office; delivering operational communications activities; and enabling others to deliver and improve their own communications. The team will be designed around five core functions: 1. Internal communications 2. External communications 3. Strategic communications planning, insight and evaluation 4. Content and campaigns 5. Communications channels We will provide an integrated communications service - recognising internal and external communications requirements - that supports and enables the organisation's objectives. We will listen to the wants and needs of the organisation, our internal clients, as well as those of Page 3 of 9

4 our stakeholders to ensure that we are effective in communicating. Underpinning this, we will ensure that our systems and processes are fit for purpose, meaning that we can be efficient, consistent and responsive in all that we do. We will increasingly use digital communications channels, using audience insight and evaluation to ensure that we have the right channels in place to reach our key stakeholders. Working with others, the team will own the HMCTS corporate narrative. These are the key messages that we will use to tell our story, to establish and promote our identity and vision, and to demonstrate what HMCTS does and seeks to do. Purpose of role: Work as part of the campaigns function for HM Courts & Tribunals Service. This includes working closely with directorate and programme teams to really understand their part of the business, creating a narrative for the business regarding specific programmes and projects, writing content for a range of channels and co-ordinating campaigns that highlight our priorities and successes. Key interactions (outside the Communications Team) will be with: HM Courts & Tribunals Service reform programme Boards HM Courts & Tribunals Service change director Ministry of Justice press office Members of HM Courts & Tribunals Service Senior Management Team Chief executive's office & Senior Management Team HM Courts & Tribunals Stakeholder Engagement Team Judicial Office Communications Team Page 4 of 9

5 Section 3: Skills, knowledge and experience Required skills, knowledge and experience: Excellent written communication skills: able to write effectively and for different audiences and channels; articulating ideas clearly and communicating with conviction, with robust editorial skills. Proven ability to adapt writing style across a variety of platforms - preparing speeches, scripts, presentations, papers, web content and copy for printed publications. Can work quickly and under pressure to produce accurate and appropriate copy on demand. Excellent editorial skills. Can spot a story - and can tell it well. Excellent at developing a narrative out of project and programme information. Experience of writing communications strategies that support and enable business strategies. Ability to build trust with internal 'clients' and influence others. Good understanding of integrated communications, with the ability to a) advise on communications approaches, deploying a range of tactics to achieve different outcomes and b) commission the production of collateral/products Strong facilitator, who can work with programme and project teams to develop campaign plans. Is comfortable matrix working - with a hard reporting line to the communications team, and a dotted line to programme/directorate leads. Can see the big picture and connect the dots, joining up complex information and bringing it together as a cohesive narrative, strategy or plan. Page 5 of 9

6 Section 4: Key responsibilities Operational management & strategy: To develop functional and subject-focused communications strategies - which are clearly linked to the business and corporate communications strategy - that support programmes and directorates. To support colleagues to develop project-level communications plans. To support development of core content, for use across a range of channels, to tell the HM Courts & Tribunals Service story. This means writing for different audiences and preparing presentations. To work with Head of Content & Campaigns to identify and commission products that help to communicate what we're doing to a range of audiences. To develop, own and refine the evolving narrative for the organisation, taking in to account and reflecting the various phases of the reform programme. To provide communications advice to a range of colleagues, often acting as the interface between the business and the communications team (acting as a communications business partner or account manager). To identify campaign opportunities, develop plans and coordinate delivery of these across the wider communications team. To contribute to providing an integrated communications service that delivers seamlessly and consistently across internal and external audiences using a range of channels. Financial authority: External relations: You will comply with HM Courts & Tribunals Service financial regulations and use finance admin systems appropriately. You will develop constructive and productive working relationships with the wider Ministry of Justice and government communications network. Representation of the department: Team leadership: You will represent the communications team at internal and external meetings and events. You will often act as a business partner with our internal clients, helping them to access the services of the wider communications team. You will cover other band B roles within the team, as required. You will have line management responsibility for at least one person and will be required to performance manage members of your own team. You will support others through a period of significant change, helping them to understand the wider reform programme, their role in the organisation and how they contribute to achieving HM Courts & Tribunal Service's objectives. You will provide technical knowledge, advice and expertise about internal communications You will support the development of individuals and the service. Page 6 of 9

7 Resolution of complex and difficult problems: Communications Team You will be required to manage competing priorities. You will be able to deliver effective communication with limited technical support, equipment and software. You will need to exercise sound judgment, always aware of the reputational impact of your decisions. You may need to give difficult messages to senior colleagues. You will need to negotiate a way forward when people don't always agree with you or what you are recommending. Other duties: You will be responsible for all of your personal admin. You will be responsible for your own personal development plan, and will create a team that learns from and shares its experiences. You will undertake effective and compliant line management duties (and associated admin) You will support the wider communications team to deliver shared objectives and the overarching communications strategy. You will support in the operational delivery of tactical tasks (such as running an event, chairing a meeting, organising couriers, completing paperwork). Every member of the team is required to take personal ownership of an element of the HMCTS Communications Team s People Survey Action Plan for Every member of the team to review the HMCTS Communications Grid on a regular basis and ensure any organisation-wide or external projects are included. Actively participate in Communications Team meetings and lead on at least one session or presentation per year. Communications in HM Courts & Tribunals Service: You will be part of a wider network of communications professionals across government, connected through the Government Communications Service. You will be expected to play an active part in this network, contributing to and learning from its expertise. Page 7 of 9

8 Section 5: Core competencies to be evidenced on the application form (evidence required at level 3) Changing and improving: Leading and communicating: Collaborating and partnering: Seek and encourage ideas, improvements and measured risk taking within own area to deliver better approaches and services. Encourage a culture of imaginative thinking, seek to expand mindsets and genuinely listen to ideas from employees and stakeholders. Identify step changes that quickly transform flexibility, responsiveness and quality of service. Challenge the status quo in own and related areas to achieve valueadding improvements and change. Lead the transformation of services to users, moving to a digital approach whenever possible. Create effective plans, systems and governance to manage change and respond promptly to critical events. Be visible to staff and stakeholders and regularly undertake activities to engage and build trust with people involved in area of work. Clarify strategies and plans, giving clear sense of direction and purpose for self and team. Stand by, promote or defend own and team s actions and decisions where needed. Confidently engage with stakeholders and colleagues at all levels to generate commitment to goals. Lead by example, role modelling ethics, integrity, impartiality and the elimination of bias by building diverse teams and promoting a working environment that supports the Civil Service values and code. Be open and inviting of the views of others and respond despite pressure to ignore, revert or concede. Actively build and maintain a network of colleagues and contacts to achieve progress on objectives and shared interests. Demonstrate genuine care for staff and others build strong interpersonal relationships. Encourage contributions and involvement from a broad and diverse range of staff by being visible and accessible. Effectively manage team dynamics when working across Departmental and other boundaries. Actively involve partners to deliver a business outcome through collaboration that achieves better results for citizens. Seek constructive outcomes in discussions, challenge assumptions but remain willing to compromise when it is beneficial to progress. Please note in addition to the above, you will be tested on the following competencies at interview: Managing a Quality Service and Seeing the Bigger Picture Managing a quality service Exemplify positive customer service behaviours and promote a culture focused on ensuring customer needs are met. Establish how the business area compares to customer service expectations and industry best practice and identify necessary improvements in plans. Make clear, pragmatic and manageable plans for service delivery Page 8 of 9

9 using programme and project management disciplines. Create regular opportunities for staff and customers to help improve service quality and demonstrate a visible involvement. Ensure the service offer thoroughly considers customers needs and a broad range of available methods to meet this, including new technology where relevant. Ensure adherence to legal and regulatory requirements in service delivery and build diversity and equality considerations into plans. Seeing the big picture: Anticipate economic, social, political, environmental and technological developments to keep activity relevant and targeted. Identify implications of Departmental and political priorities and strategy on own area to ensure plans and activities reflect these Create policies, plans and service provision to meet citizens diverse needs based on an up-to-date knowledge of needs, issues and relevant good practice Ensures relevant issues relating to their activity/policy area are effectively fed into strategy and big picture considerations Adopt a Government-wide perspective to ensure alignment of activity and policy Bring together views and perspectives of stakeholders to gain a wider picture of the landscape surrounding activities and policies. Further information: Civil Service competencies: Government Communications Service: Government Digital Service: HMCTS: Inside HMCTS: Page 9 of 9