Location / Centre: State Office, 502/990 Whitehorse Road, Box Hill, 3128

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1 Position Title: Department / Industry: Media Specialist Engagement Team Location / Centre: State Office, 502/990 Whitehorse Road, Box Hill, 3128 About YMCA Victoria With the Y, everyone can.be healthier, happier and connected to their community; and help those who are not. YMCA Victoria Vision 2020 YMCA Victoria is a charitable, not-for-profit community organisation that has served the Victorian community for more than 160 years. Together with our partners, we address community needs whilst building strong people, strong families and strong communities. With over 6,000 employees, we deliver programs and services at more than 150 locations every day in settings including camps, student accommodation, community recreation and sporting facilities, swimming pools, early education, schools and kindergartens, youth services and youth justice facilities. We have millions of participations in our programs and services each year. Importantly, we also raise funds to enable free or subsidised access to our programs and services for members of our community doing it tough. This role is instrumental in our ability to deliver on our charitable activities. For further information regarding YMCA Victoria, please visit Departmental Overview The Engagemnet Team is part of YMCA Victoria s Shared Services. The team provides specialist strategic advice and support, and project management that supports the strategy development for the YMCA through planned internal and external communications activities. The Media Specialist works collectively with other specialist staff within the team in the areas of Media, Marketing, Communications, Fundraising, Advocacy, Online Communications, Internal Communications, Graphic Design and Research. The fundamental role of the Engagement Team is to connect and communicate with the public, YMCA centres and stakeholders and implement our organisational objectives in line with our Vision Our purpose is to strategically drive and influence engagement with the YMCA. The team leads the organisation in three key areas: Brand, Growth, and Charity.

2 Position Summary Classification / Grade: SS7-SS8 Employment Status: Full time permanent Minimum Qualifications: Qualifications may include but not be limited to a Degree in Communications, Public Relations, or Journalism. YMCA Victoria is looking to further increase its profile on issues that relate to its Vision 2020 and goals. It requires an individual with the ability to work independently and as part of a team. The successful applicant will have a solid understanding of online and offline media channels and current marketing and communications practices and tools. Key Relationships Position reports to: Direct reports: Communications Manager N/A Key internal relationships: Members of the Enagement Team YMCA sector marketing communications staff Recreational PR and Media Manager and Media Advisor and other staff specialising in media and communications Senior leadership team Advocacy team YMCA national communications group (staff based across Australia) Key external relationships: Key statewide, national and online media/publications Media monitoring supplier Key Deliverables and Accountabilities Proactively seek to develop relationships with key media outlets and journalists relevant to the YMCA s target audiences and organisational goals, specifically around media KPI s relating to Vision 2020 goals and objectives. Lead in the development of organisational media and advocacy strategy for YMCA Victoria, including exploring media partnerships where appropriate. Assist with formulating key messages and training of organisational spokespeople to represent the YMCA in the media. Where required provide organisation-wide media training (i.e. local media or programmatic such as YMCA Youth Parliament Press Gallery) and supporting resources to staff across operations maininting centralised media templates.

3 Oversee media monitoring for YMCA Victoria, distribute media clips to relevant parties, prepare media evaluation reports on campaigns and for the organisation each month. Be proactive in seeking opportunities and delivering stories and key messages across social media and traditional media platforms. Coordinate weekly internal communications publication read by managers across the organisation. Assist with writing, editing and proof-reading of YMCA publications and resources, including e-newsletters and SMS communications using the Traction communications system as required. Work with other YMCA Associations and YMCA Australia where appropriate on shared project and inatiatives. For example, leading YMCA Swimathon national media strategy and execution. Provide advice or manage video production for long-form video content focused on storytelling. Perform other duties as required. Key Challenges This role requires a high level of stakeholder management and the ability to manage expectations and brief staff. Safeguarding Children and Young People You will be required to: Understand and work in accordance with the YMCA Safeguarding Children and Young People Policy at all times. Health, Safety and Environment You will be required to: Promote a positive safety culture by contributing to health and safety consultation and communication, and through active participation in the reporting of hazards, incidents and near misses. Take reasonable care for your own health and safety, and for the health and safety of others. Cooperate with the YMCA by adhering to the organisations various policies, procedures, work practices and standard operating procedures. Perform your role in accordance with the specific responsibilities as outlined in the YMCA Victoria Health and Safety Responsibilities Procedure. Perform your role in accordance with the YMCA Victoria Fit for Work requirements. Cooperate with the YMCA with regard to caring for the environment, by acting in a sustainable way and minimising YMCA s environmental impact by adhering to the organisations policies, procedures and work practices. To enable the YMCA to meet its obligations for providing a healthy and safe working environment for you, you must inform your Manager of any issues which may impact your ability to safely perform your role. Position Requirements / Selection Criteria

4 Capabilities and Behaviours Essential Demonstrated abilty to lead the development of media and PR startegy Exceptional communications skills, written and verbal Demonstrated experience in writing, editing and proof-reading Demonstrated ability to manage competing demands and deadlines Personal initiative and commitment to a high-quality product The ability to communicate effectively with stakeholders and work in a communication focused team environment A high level of attention to detail A commitment to working in the not-for-profit sector. Knowledge and Experience Essential Working knowledge of current media environment both traditional and new media Demonstrated ability to identify positive news opportunities and pitch stories to the media Demonstrated experience in working with media and journalists and achieving media outcomes Familiarity with MS Office products including Word, Excel and PowerPoint, and familiarity with SharePoint A minimum of three years experience in a relevant media and PR role. Desirable Knowledge of marketing systems Experience in advocacy campaigns. Qualifications and / or Licences Qualifications may include but not be limited to a Degree in Communications, Public Relations or Journalism and/or similar experience. Conditions of Employment The successful applicant will be subject to a Police Records Check. The successful applicant will hold a current Working with Children Check. The position holds a SS7-SS8 status. The position is in accordance with the terms and conditions of the YMCA Staff Collective Agreement Approval and Acknowledgement Date PD created or revised: Laura Munns PD approved by: Laura Munns Date of approval: 12/04/2017 Acknowledgement of Position Incumbent

5 I acknowledge that I have read and understood the requirements of this position. Name: Signature: Date: