Economic barometer SEE 2017 A Study by GfK on behalf of PRISMA

Transcription

1 Economic barometer SEE 7 A Study by GfK on behalf of PRISMA Growth from Knowledge GfK GfK.7 Economic barometer 7 Cross Country May 7

2 Study overview Fieldwork Target group AT: -..7 / BiH: -..7 / HR: / RS: -..7 / SI: BB, SME and Corp companies Interview Region Austria, Bosnia, Croatia, Serbia, Slovenia Interview Method CATI (Computer Assisted Telephone Interviewing) Sample AT: n= / BiH: n= / HR: n= / RS: n= / SI: n= Questionnaire Developed together with the client GfK.7 Economic barometer 7 Cross Country May 7

3 While more than each second enterprise in Serbia evaluate the present economic situation of the industrial sector it is operating in as very or at least rather positive, there is only about each sixth enterprise in Croatia doing so RS (n=) AT (n=) SI (n=) BiH (n=) HR (n=), Very well - Rather well - Satisfyingly - Rather badly - Very badly - DK Mean,,,,, Top () % % % % % Question : Can you please tell me, how your industrial sector is economically doing at present? Please use the scale from to where represents very well and very badly and the nuances in between. percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

4 Enterprises in the majority of countries evaluate their business outlook for the next months as being very or at least rather positive AT (n=) BiH (n=) HR (n=) RS (n=) SI (n=) Very positive () 7 7 Rather positive () Neither positive nor negative () Rather negative () Very negative () don t know/no answer 7 Question : And what is your view of your business outlook in the next months? Please use the scale from to where represents very positive and very negative and the nuances in between. percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

5 Each fourth enterprise in Serbia and Slovenia plan to rather increase its export activities within the next months The export activities will AT (n=) BiH (n=) HR (n=) RS (n=) SI (n=)...strongly increase ()...rather increase () be unchanged/constant () 7...rather decrease ()...strongly decrease () Our company does not perform any export acitivity. 7 don t know/no answer mean mean mean mean mean,,,,, Question : What do you think, how will the export activities of your company develop in the next months? percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

6 More than each third enterprise in Serbia, Bosnia and Croatia plan to strongly or at least rather increase its investment activities within the next year The investment activities will AT (n=) BiH (n=) HR (n=) RS (n=) SI (n=)...strongly increase () % in % in...rather increase ()...be unchanged/ constant ()...rather decrease () 7% in...strongly decrease () don t know/no answer mean, mean, Question 7: And how do you describe the investment activities of your company in the next months? Please use the same scale from to again where represents strongly increase and strongly decrease and the nuances in between. mean, mean,7 mean, percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

7 Average payment term provided to customers lies at days in Bosnia, while Austrian enterprises give their customers on average 7 days for paying their bills Average payment term provided to customers (in days) Total SME Corp AT (n=/7/7) 7 BiH (n=/7/7) HR (n=/7/7) RS (n=/7/7) SI (n=/7/7) Question 7a: How long is the average payment term (in days) that you give to your customers? Mean GfK.7 Economic barometer 7 Cross Country May 7 7

8 Austrian enterprises are the ones most satisfied with the payment performance of their customers AT (n=) HR (n=) SI (n=) RS (n=) BiH (n=) 7 Very satisfied Rather satisfied Neither nor Rather unsatisfied Not satisfied at all DK mean,,,,, Question : Please think about the payment history of your customers. In general, how satisfied are you with the payment performance of your customers (for example: punctual in paying their bills, payment defaults, etc.)? Please use the scale from to where represents very satisfied and not satisfied at all and the nuances in between. percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

9 Two third of companies in Bosnia, Croatia and Slovenia experienced some payment default(s) form their clients within the last year BiH (n=) HR (n=) SI (n=) RS (n=) AT (n=) 7 7 Yes No don't know/no answer Payment defaults in 7% 7% % 7% % Question a: Have you experienced a payment default by a customer in the last months? percentages GfK.7 Economic barometer 7 Cross Country May 7

10 More than each fourth enterprise in Bosnia, Croatia, Serbia and Slovenia see the payment defaults by its clients as the main risk/hazard to its company s profitability at present. Each third company in Croatia evaluate also the current economic and market situation as being threatening for the own business profitability. AT (n=) BiH (n=) HR (n=) RS (n=) SI (n=) Competition There is no risks to our business at Economic and market situation Challenging order intake Political situation Price decline Problems finding appropriate Payment defaults Legislation, rising bureaucracy Rising commodity and oil prices Competition from online commerce, Environmeltal factors Threats to the peace in the world Dependence from the large clients Tax burdens Currency risks lack of demands by clients lack of stimulants Decrease of investments, lack of Longer period of lost production Question : What are currently the greatest risks / hazards that may threaten the profitability of your company? percentages GfK.7 Economic barometer 7 Cross Country May 7

11 Austria is mostly evaluated as a stable, strong, successful and well developed economy and is mostly associated with the high level of discipline and professionalism BiH (n=) HR (n=) RS (n=) SI (n=) Discipline, well organized, professionalism Successful strong economy, growth perspective Developed economy 7 Stability, consistency, strong economy Tourism 7 Very good economy Foreign investments Better than us / more developed than us Positive / good business relationship Good legislation, law Question : Please name the word that crosses your mind when thinking of the economic country Austria. percentages GfK.7 Economic barometer 7 Cross Country May 7

12 Bosnia is rather seen as a country with difficult, negative economic situation AT (n=) HR (n=) RS (n=) SI (n=) Difficult/ negative economic situation/ negative/ stagnating Insecure/ risky Ambitious, emerging Neutral/ unchanging Qualified staff Successful strong economy, growth perspective Cheap labor and production EU/Europe Far away, unfavorable geographical location Small, insignificant as a business location Question : Please name the word that crosses your mind when thinking of the economic country Bosnia and Herzegovina. percentages GfK.7 Economic barometer 7 Cross Country May 7

13 Croatia is most often associated with tourism and also is rather seen as a country with difficult and negative economic situation AT (n=) BiH (n=) RS (n=) SI (n=) Tourism 7 Difficult/ negative economic situation/ negative/ stagnating Ambitious, emerging Successful strong economy, growth perspective Neutral/ unchanging Insecure/ risky Cheap labor and production EU/Europe Qualified staff Small, insignificant as a business location Question : Please name the word that crosses your mind when thinking of the economic country Croatia. percentages GfK.7 Economic barometer 7 Cross Country May 7

14 Serbia was evaluated rather as country with difficult and unsuccessful economy AT (n=) BiH (n=) HR (n=) SI (n=) Difficult/ negative economic situation/ unsuccessesful economy/ stagnating Successful strong very good economy, growth perspective Insecure/ risky 7 7 Ambitious, emerging Qualified staff Tourism Cheap labor and production EU/Europe Far away, unfavorable geographical location Neutral/ unchanging Question : Please name the word that crosses your mind when thinking of the economic country Serbia. percentages GfK.7 Economic barometer 7 Cross Country May 7

15 Slovenia is on the contrary seen as country with the successful strong economy, especially by the enterprises in Serbia AT (n=) BiH (n=) HR (n=) RS (n=) Difficult/ negative economic situation/ negative/ stagnating Ambitious, emerging Successful strong economy, growth perspective Tourism 7 7 Cheap labor and production Small, insignificant as a business location Qualified staff Corruption Dynamic EU/Europe Question : Please name the word that crosses your mind when thinking of the economic country Slovenia. percentages GfK.7 Economic barometer 7 Cross Country May 7

16 Index countries 7 Total SME CORP Serbia Croatia Austria 7 7 Slovenia Bosnia and Herzegovina 7 percentages GfK.7 Economic barometer 7 Cross Country May 7

17 Südosteuropa Wirtschaftsindex im Vergleich AT BiH HR RS SI aktuelle Situation Entwicklung Monate Export Monate Investment Monate 7 Südosteuropa Wirtschaftsindex percentages, mean GfK.7 Economic barometer 7 Cross Country May 7 7

18 Südosteuropa Wirtschaftsindex 7 im Vergleich AT BiH HR RS SI aktuelle Situation Entwicklung Monate Export Monate Investment Monate 7 Südosteuropa Wirtschaftsindex percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

19 Südosteuropa Wirtschaftsindex im Vergleich AT BiH HR RS SI aktuelle Situation 7 7 Entwicklung Monate Export Monate Investment Monate 7 7 Südosteuropa Wirtschaftsindex 7 percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

20 Südosteuropa Wirtschaftsindex im Vergleich SME AT BiH HR RS SI aktuelle Situation Entwicklung Monate Export Monate Investment Monate 7 Südosteuropa Wirtschaftsindex percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

21 Südosteuropa Wirtschaftsindex im Vergleich CORPORATE AT BiH HR RS SI aktuelle Situation Entwicklung Monate Export Monate Investment Monate Südosteuropa Wirtschaftsindex percentages, mean GfK.7 Economic barometer 7 Cross Country May 7

22 Summary (I) % of enterprises in Serbia evaluate the economic situation of the industrial sector that they are operating in as a very or rather positive, Austria follows here on the second place with % of companies. On the contrary, only % of enterprises in Croatia see the economic situation of their economic sector as very/rather positive. In Slovenia and Bosnia nearly out of enterprises do so. % of enterprises in Serbia see also their business outlook for the next months as being very or at least rather positive. In Austria, Croatia and Slovenia slightly more than each second enterprise evaluate its business outlook for the next year as being very or rather positive. But only 7% of enterprises in Bosnia evaluate their business outlook for the next months as very or rather positive. 7% of enterprises in Serbia and % in Slovenia plan to rather increase their export activities within the next months. Bosnia and Austria are following behind with 7% and % of enterprises which are planning to rather increase their export activities in the next year. There are only % of enterprises in Croatia that plan to rather increase their export activities in the next months. GfK.7 Economic barometer 7 Cross Country May 7

23 Summary (II) % of enterprises in Bosnia plan to strongly or at least rather increase their investment activities in the next months. Serbia (%) is following on the second place. days is an average payment term, that Slovenian enterprises give to their customers. In Croatia nd Serbia the average payment term granted by enterprises to their clients are days. % of enterprises in Austria have experienced a payment default by their customers within the last months. In Serbia there is each second enterprise that has experienced payment default within the last year. Austria brings up the rear, with % of enterprises which are planning to strongly or at least rather increase their investment activities in the next months. On the contrary, Austrian enterprises have to wait on avarge only days to get their bills payed by their clients and in Slovenia day on average. In Bosnia the number of companies that have experienced payment default by their clients is % within the last year, Croatia and Slovenia are following slightly behind with % of enterprises that experienced payment default(s) in the last months. Payments defaults were named as one of the greatest risks to the company s profitability in almost all countries participating in the study, except Austria. GfK.7 Economic barometer 7 Cross Country May 7

24 Summary (III) Regarding the associations that enterprises in other country might have with : - Austria: It is mostly evaluated as a stable, strong, successful and well developed and organized economy with a high level of discipline and high level of professionalism. - Bosnia and Herzegovina is rather seen as an unsuccessful, bad, challenging and unregulated economy. Only in Slovenia about each fourth enterprise evaluated Bosnia as a successful economy with a growth perspective. - The associations with Croatia are quite different between the countries: Enterprises in Austria and Bosnia mainly associate it with tourism. Enterprises in Serbia and Slovenia see the economic situation in Croatia rather as being challenging and in the state of regression. - Serbia is rather evaluated as an unsuccessful, unstable and challenging economy by the majority of the countries. On the other hand, Bosnian enterprises see it as a successful good developed economy that is similar to the Bosnian.. - Slovenia is mostly seen as successful, well developed and well organized economy. Austrian enterprises however see the economic situation in Slovenia rather as difficult and negative, but still with the growth potential for the future. Overall economic index that reflects the present and future economic outlook for the enterprises remains stable with some slight positive shift in all countries. Especially in Slovenia the present as well as future economic situation and business outlook are seen some positively by both SMEs as well as corporations. GfK.7 Economic barometer 7 Cross Country May 7