EMBEDDING CULTURE THROUGH PEOPLE

Transcription

1 CULTURE AUDIT TOOL EMBEDDING CULTURE THROUGH PEOPLE EMPLOYEE COMMUNICATIONS

2 PERCEPTION VERSUS REALITY Many organisations today comprise up to four generations of employees. From Baby Boomers to Millennials, modern companies are made up of different people of different ages with different mindsets and motivations. Leadership teams often claim to meet the diverse needs of their workforce. But do they? All too often, when push comes to shove, employee interests and engagement become side-lined. In the relentless pursuit of short-term profit, many businesses lose sight of the longer-term goal of creating a cohesive company culture. 2 Embedding your culture through your people

3 ACHIEVING CULTURAL ALIGNMENT, DRIVING ORGANISATIONAL PERFORMANCE Company culture is critical. It underpins every process, policy, action and interaction within your organisation, and every business transaction outside it. But culture isn t something you can just buy off the shelf. It doesn t come in a box. You can t unpack it and plug it in. It s something that needs to be built over time. It requires foundations, effort and investment. What s more, if it s going to last it needs the full weight of company leadership behind it. A company s purpose and values form the basis of its corporate culture. These elements represent the guiding principles and behaviours every employee needs to adopt in their everyday tasks and conduct. They set the pace of work and commitment within your organisation. Aligning your people to your purpose, values and behaviours, and in turn your corporate culture, is proven to have a tangible impact on organisational performance. When people feel supported, engaged and part of something they believe in, they generally work better. But achieving this alignment takes more than an occasional conversation. It requires leadership to live and breathe these actions and beliefs, to lead through example and inspiration. And it takes concerted effort to ensure these qualities filter through every aspect of your organisation. blacksunplc.com 3

4 NUMBER-ONE ASSET? Many companies claim their people are their number-one asset. Recruiting great employees is one thing, however; engaging them with your corporate culture, and embedding this culture through them, is quite another. For some organisations, this process is second nature part of their DNA. For others, the gap between perception and reality means cultural foundations are only partially established and opportunities are missed. Understanding how culture impacts us and our work is essential to business success. There s no magic bullet, every organisation is different. At Black Sun we ve developed robust methods and materials to help organisations assess their cultural strengths and weaknesses. In turn, these assessments help companies understand how to bring their culture to life and link human capital to organisational performance. 4 Embedding your culture through your people

5 A MOMENT IN TIME Culture Audit Tool (CAT) enables your leadership team to look at the key attributes of your organisational culture through the following lenses: LEADERSHIP PEOPLE VALUES BEHAVIOURS COMPANY ENGAGEMENT & REPUTATION blacksunplc.com 5

6 A MOMENT IN TIME Using our CAT methodology, organisations can identify the gaps between perception and reality, and understand how to ensure every employee knows their key roles and responsibilities. The methodology itself is straightforward. It is both an online and face-to-face process that engages leadership and employees, providing 360-degree outputs. These outputs then provide a moment in time snapshot of the condition of your organisational culture. COMPANY PERFORMANCE CORPORATE REPUTATION FINANCIAL PERFORMANCE OPERATIONAL EXCELLENCE ORGANISATIONAL PERCEPTION EMPLOYEE ENGAGEMENT STRATEGIC MANAGEMENT KEY DRIVERS SEGMENTATION MESSAGING CHANNELS ACTIVATION ANALYTICS & CONTEXT LEADERSHIP PEOPLE VALUES BEHAVIOURS COMPANY LEADERSHIP PERCEPTION V S REALITY EMPLOYEES CULTURE PERCEPTIONS CULTURE DIMENSIONS CROSS-CUTTING BEHAVIOURS KEY BUSINESS DRIVERS ORGANISATIONAL STYLE BUSINESS TRANSPARENCY PEOPLE DEMOGRAPHICS 6 Embedding your culture through your people

7 THE CAT OUTPUT ANALYSIS ENABLES ORGANISATIONS TO: Establish key cultural insights Identify common behaviours Understand different cultural drivers by generation Map the differences between culture and engagement Provide a cultural gap analysis Identify any common themes that may impact business Ultimately, our CAT methodology enables organisations to build and reinforce business cultures that truly reflect and meet the needs of their multigenerational and variegated workforces. blacksunplc.com 7

8 Black Sun plc Stakeholder communications We believe that in today s fast moving and highly uncertain world, successful businesses are those able to deliver long-term value to the people around them their stakeholders. When stakeholders are heard, engaged and inspired, businesses are understood, trusted and supported. They are more valued by their stakeholders and perform better. We are a stakeholder communications company. What we do We help organisations define, articulate and communicate how they create value for stakeholders. We deliver inspiring communications that reach, engage and influence stakeholders with the purpose of making businesses more valued in the eyes of these stakeholders. 8 Embedding your culture through your people

9 How we do it We discover your objectives, the needs and expectations of your stakeholders, and how you create value for them We create effective communications solutions, by applying our expert knowledge to develop content and a distinctive visual identity that brings your story to life We deliver inspiring communications through print and digital channels that reach, engage and influence your stakeholders The outcome is an organisation that is more valued by its stakeholders. We evaluate the effectiveness of these communications, to enhance future communications blacksunplc.com 9

10 CULTURE AUDIT TOOL HUMAN CAPITAL VALUE ENABLING SUSTAINABLE BUSINESS PERFORMANCE Get in touch If you would like to know more about our CAT offer and how to embed your culture through your people please contact: Andrew Worlock Lead Employee Communications Consultant Black Sun Plc Tel: +44(0) Kylie Rayns Business Development Executive Black Sun Plc Tel: +44 (0) Communications with purpose