PROFIT. Professionalization through Innovation in Tourism. Sara Barthier

Transcription

1 PROFIT Professionalization through Innovation in Tourism Sara Barthier

2 Interreg 2 seas 5 Coastal regions in the PROFIT project 1. Belgium Coast 2. Côte d Opale Part of the French Coast 3. Zeeland Part of Coast of the Netherlands 4. Kent Part of Coast in UK 5. Essex Part of Coast in UK

3 Different steps in PROFIT 1. DNA and consumer knowledge 2. Detection of needs of visitors 3. Business Training & Coaching Program

4 1. DNA (2017) 5 DNAs of 5 coastal regions DNA of the Social Tourism sector at the Belgium coast

5 DNA of Côte d Opale (France) Willing & Excellence Rich & Open Authenticity & Sharing Beauty & Strenght Grounding & Privilige Nature & Breath Treasure & Respect Health & Energie

6 DNA of Côte d Opale (France) Well-being ACHIEVEMENT/ SELF REALISATION Well-being CULTURAL CREATIVELY INTELLECTUAL Well-being AFFECTIVE PSYCOLOGICAL Well-being ESTHETIC EMOTIONAL SPIRITUAL Well-being POSITIF EGO SELF-ESTEEM Well-being PSYSICAL HEDONISTIC Well-being MENTAL Well-being ENERGY

7 DNA of Belgium Coast To meet: a place to meet family & friends, to meet new people All-round: A diverse range of experiences, activities, events. All year long, in every season. Maritime: The salty sea air, the sea, the fishing boats, North Sea specialties Enterprising: Enterprising people live and work on the coast. They make the coast the dynamic destination!

8 DNA of Belgium Coast To breath: On the coast you come to breath. In the sea air you come to rest and can get your batteries charging. Energetic: You can do many activities and sport. You can clear your head and recharge your batteries. Sea Sight: On the coast you have a view on the vast North Sea, wide beaches and you can enjoy a breathtaking sunset.

9 DNA of the Social Tourism sector at the Belgium coast Analyse of touristic websites and brochures at the coast Analyse of the websites of the participating SMEs Analyse of studies about Social Tourism Analyse of the values given buy the SMEs => DNA Flower of values Brainstorm session with SMEs to final DNA

10 DNA of the Social Tourism sector at the Belgium Coast Quality of life Environment Social Tourism Accessible Fair Business Solidarity

11 DNA of the Social Tourism sector at the Belgium Coast QUALITY OF LIFE Environment Quality of life Social Tourism Accessible 1. Going on a holiday is a basic right for everyone and we start from this believe. 2. Hello Happiness: increase customers their health capital, their cultural capital, their family capital, their social capital and their spiritual capital. We want to achieve this by solidarity, optimism, openness, friendliness and tolerance. 3. Provide moments to meet each other + experience pleasant and meaningful activities animation & offers in the centres + guiding the clients to the cultural, athletic, tourist offer from the (broad) region Fair Business Solidarity 4. Our activities are for young and old, without regard to cultural or social background. 5. Our facilities are open to the neighbourhood and the local societies

12 DNA of the Social Tourism sector at the Belgium Coast Environment Fair Business Quality of life Social Tourism Accessible Accessible Solidarity ACCESSIBLE 1. Accessible in every sense of the word 2. Leisure and tourism for all: free time, leisure and tourism should be accessible to all, including those with physical, mental, social, psychological or financial restriction. 3. Respect: always consider the other as an equal. Our freedom ends where the freedom of another begins. We grow by treating the other with respect and courtesy.

13 DNA of the Social Tourism sector at the Belgium Coast Quality of life 1. A social mix of guests and mutual solidarity solidarity of the mixed audience Environment Social Tourism Accessible Fair Business Solidarity SOLIDARITY

14 DNA of the Social Tourism sector at the Belgium Coast 1. Our values are respect, passion, expertise, hygiene, team spirit, commitment, smile and customer-friendliness & a non-consumptive atmosphere. 2. The profit is reinvested in the values 3. Personnel policy: quality employment and job satisfaction for the employees; good working conditions and a pleasant working atmosphere and environment; employ people from the disadvantaged groups and train them at the workplace 4. Local employment in their amenity and contribute to the local economy + mostly local suppliers & fair trade products 5. Local embedding: we promote local events and partners and are well informed about the region. Accessible Environment Fair Business Quality of life Social Tourism Accessible 6. Formation: in this way we aim to keep in touch with what moves in the (social) residence sector FAIR BUSINESS

15 DNA of the Social Tourism sector at the Belgium Coast Quality of life 1. Work on sustainability ENVIRONMENT 2. Waste management and energy management: reduce as much as possible waste and energy consumption by all sorts of measures 3. Raise awareness of customers and staff: limit consumption of heating, lights, water, towels,... Accessible Environment Environment Fair Business Social Tourism Solidarity Accessible 4. Green key or ecological logo 5. Use of local &organic products

16 DNA of the Social Tourism sector at the Belgium Coast Quality of life Environment Social Tourism Accessible Fair Business Solidarity

17 1. DNA (2017) 5 DNAs of 5 coastal regions DNA of the Social Tourism sector at the Belgium coast

18 1. DNA (2017) 5 DNAs of 5 coastal regions DNA of the Social Tourism sector at the Belgium coast Practical Toolkit with new ideas for the 5 coastal areas Practical Toolkit with new ideas for the Social Tourism Sector at the BE coast

19 Workshops for the members Practical Toolkit with new ideas for the Social Tourism Sector at the BE coast

20 Practical Toolkit with new ideas for the Social Tourism Sector at the BE coast

21 1. Consumer knowledge ( ) Big Data Analyses Pilot project HZ University Zealand 1. Reviews from Facebook, Booking.com, Google, zoover, => Analyse of the texts in the reviews and look for most dicussed topics. 2. Data from reservation systems, cash desk systems Goal is to be able to do analyes of all these data 3. Final goal: Automatic collection and analyses of the data by the end of the project => Destination level and SME level

22 2. Detection of needs of visitors (2018) Service Design in Tourism Workshops with 2 target groups: What are their needs? What do they miss? What do they think about some of our new ideas? Workshops with SMEs & experts: What respons do experts have to needs of the SMEs? What do can SMEs do to solve certain probelems? What do the experts think about some of our new ideas? Co-creation workshops met target group en SMEs Work together on new ideas What is possible for SMEs & does it answer to the expectations of the target group? Action plan new ideas

23 3. Business Training & Coaching Program (2019) 1. Consumer knowledge ( ) 2. Detection of needs of visitors (2018) 3. Business Training & Coaching Program (2019)

24 3. Business Training & Coaching Program (2019) Training program with master classes Customised coaching in the SMEs by experts Innovation plans Expert datings Digital innovation platform Innovation Inspiration Trips