Digital and Social Media Coordinator

Transcription

1 Digital and Social Media Coordinator Position description Position overview The Digital and Social Media Coordinator in the newly established Respect Victoria will be responsible for leading and establishing innovative and comprehensive digital and social media engagement to address the drivers of family violence and violence against women with the community, and lead effective social and digital interventions and engagement. Working with internal and external stakeholders, and reporting to the Manager, Communications and Engagement, you will be responsible for leading and coordinating effective social media and digital strategies, initiatives and tasks. This includes establish relevant systems, processes and products, including working across all of Respect Victoria s social media channels (including Facebook, Twitter, Youtube and new channels), and Respect Victoria s website, to plan, create and publish engaging and relevant social media content in line with the agency s mandate. As a story teller you will actively engage with and build Respect Victoria s online community, reporting on social media listening and activity and staying up to date with the latest social media tools, trends and research. You will work closely with the Research and Evaluation team at Respect Victoria and key internal and external stakeholders, to ensure interventions are evidence based and effective in driving long-term cultural change. Are you A passionate social content creator with a natural flair for promoting brand and products in a compelling way that engages a growing social community? Someone who loves social media and knows the value of a good #hashtag, great graphics and imagery and captivating content, and committed to driving long-term social and cultural change? A creative thinker who thrives on problem solving, online engagement and translating data into winning strategies? Classification and salary ranges VPS 4 (salary as per the VPS Enterprise Agreement 2016 schedule B < Work location Position number Employment type Position reports to Melbourne CBD RSVads1118 Fixed Term: 3 years Full-time Manager, Communications and Engagement, Respect Victoria Further information Jacinda Davies or Tara English at Fisher Leadership, Ph: Closing date Midnight Tuesday 20 November 2018 Interviews Shortlisted applicants to note that interviews are expected to be held from 28/11/2018 to 7/12/2018. Your availability during this period is appreciated. Respect Victoria's Vision

2 Our vision is for a Victoria free from violence, where all Victorians are equal, empowered and respected, at home and everywhere. Organisational environment Respect Victoria Respect Victoria is a new organisation, established as a Statutory Authority under the Prevention of Family Violence Act 2018 (the Act) on 4 October Respect Victoria, by its establishment fulfils Recommendation 188 of the Royal Commission into Family Violence. Respect Victoria will deliver on the commitments legislated in the Act and the objectives outlined in Free from Violence: Victoria s strategy to prevent family violence and all forms of violence against women. Respect Victoria is governed and lead by a skills-based Board and CEO. Respect Victoria is focused on the prevention of all forms of family violence for all Victorians. No matter their gender, age, sexuality or cultural background. Prevention means stopping violence before it starts, by changing the culture that allows it to happen. Respect Victoria provides leadership in the prevention of all forms of family violence and violence against women, through advice on policy and program reform to improve the way Government, organisations and the community prevent family violence. This includes setting standards, building and testing outcomes, advising government on the suitability of funding, and communicating, raising awareness, and engaging with the community on family violence prevention. Respect Victoria s key functions, as outlined in the 2018 are to: Provide advice to the Minister for the Prevention of Family Violence to assist in policy and decision making, and the suitability of funding for family violence prevention programs Monitor, assess and endorse programs carried out by organisations, and support organisations with advice, information and support Promote awareness in the community of programs, activities and campaigns, including behavioural change campaigns and the Victoria against Violence campaign. Undertake, procure, and disseminate research Report on trends in family violence prevention. More information on Respect Victoria is available at Communications and Engagement Function The key responsibilities of the Communication and Engagement function include the establishment and delivery of critical whole of state and targeted communications, campaigns and engagement in prevention of family violence and violence against women. This includes strategic internal and external communications and marketing, brand management, public relations, media and social media engagement, community awareness and behaviour change campaigns, publications, strategic stakeholder engagement and events. The Communications and Engagement team works closely with the Research and Evaluation team to ensure the effective alignment of research initiatives and application of evidence-based research outcomes in all communications initiatives in order to address the drivers of family violence and violence against women, and effect long term social change based on other successful social change and prevention efforts. Accountabilities Support the development, build and management of Respect Victoria s social media and communications strategy, editorial plan and social media guidelines to establish best-practice, in consultation with management, executive and the Board. Support strategic campaign and priority initiatives with Respect Victoria s social media platform to engage the community. Provide expert advice, knowledge and understanding of social media platforms and their respective Position Description Digital and Social Media Coordinator 2

3 participants, as well as understanding how to implement distinctive content specific channel strategies, to improve social media outcomes, including increasing website visits, community engagement, and Respect Victoria s brand awareness. Collaborate with stakeholders (internal and external) and work with other members of Respect Victoria to develop and deliver engaging and strategic social content and strategies, employing best practice tools and techniques, in compliance with whole-of-victorian Government guidelines. Proactively monitor and build social channels and escalate emerging issues of concern and suggest strategies to resolve. Oversee compliance and delivery of services against the contract between the agency and supplier, including oversight of the budget and undertaking any reporting requirements. Contribute to long-term planning and alignment of communications policy and strategy with key performance indicators and outcomes in relation to the prevention of family violence and violence against women, including evaluating and assessing measures, reporting on interventions and engagement, and building and adapting innovative approaches over time. Work flexibly as required to provide overflow and peak period assistance to the broader organisation, taking reasonable care for your own health and safety and for that of others in the workplace by working in accordance with legislative requirements and Respect Victoria s occupational health and safety (OHS) policies and procedures. Keep accurate and complete records of your work activities in accordance with legislative requirements and Respect Victoria s records, information security and privacy policies and requirements. Optimally you will: Operate within increased level of autonomy and accountability in delivering within broad strategic directions. Contribute advanced expertise and knowledge to benefit strategic planning and organisation/sector-wide outcomes. Manage a range of projects/functions each with increased budget, staff responsibilities or strategic importance. Respond productively to deliver solutions and outcomes in an organisational environment complicated by scale, heterogeneity and complexity. Selection criteria Knowledge and skills 1. Planning and organising: identifies processes, tasks and resources required to achieve a goal; identifies more and less critical activities and operates accordingly, reviewing and adjusting as required; develops and implements systems and procedures to guide work and track progress; recognises barriers and finds effective ways to deal with them. 2. Service excellence: constantly looks for continuous improvement opportunities and ways to innovate, and encourages others to do the same; takes responsibility for correcting problems promptly and without becoming defensive; makes specific changes in work methods to improve outcomes, quality and timeliness of service; monitors client and stakeholder satisfaction. 3. Stakeholder management: takes concrete steps to add value for the stakeholder; links people with other areas (as appropriate), monitors client and stakeholder satisfaction; constructively deals with stakeholder issues. 4. Self-management: plans and prioritises work to ensure outcomes are achieved; resists the temptation to react immediately without taking time to think things through; uses strengths to contribute constructively and consciously manages the impact of own weaknesses; anticipates own reactions to situations and prepares accordingly. Personal qualities Creativity and innovation: generates new ideas; draws on a range of information sources to identify new ways of doing things; actively influences events and promotes ideas; translates creative ideas into workplace improvements; reflects on experience and is open to new ways to improve practice. Detail focus: observes fine details. Identifies gaps in information; looks for logical sequences of information; highlights practical considerations of plans and activities. Position Description Digital and Social Media Coordinator 3

4 Flexibility: adaptable; open to new ideas; accepts changed priorities without undue discomfort; recognises the merits of different options and acts accordingly. Teamwork: cooperates and works well with others in pursuit of team goals, collaborates and shares information, shows consideration, concern and respect for others feelings and ideas, accommodates and works well with the different working styles of others, encourages resolution of conflict within the group. Qualifications A tertiary qualification/s in communications, writing, digital media, marketing or another related discipline, or equivalent experience, would be desirable. Specialist expertise Demonstrated experience in creating content for social media channels. Demonstrated knowledge and experience in gender equality, diversity and inclusion, primary prevention and/or family violence will be highly regarded. Safety screening All competitive applicants are subject to a satisfactory National Police History Check as part of the recruitment assessment process. Applicants who have lived overseas for 12 months or longer during the past 10 years are required to provide the results of an international police check. Applicants should contact the relevant overseas police force to obtain this and submit as part of their application. Details of overseas police agencies are available on the Department of Immigration and Border Protection website ( and search under 'Character and Police Certificate Requirements How do I obtain a police certificate?. How and where to apply Respect Victoria prefers job applications submitted electronically to best manage administrative and environmental resources. If you are unable to apply online or having difficulties accessing the information online, please phone Jacinda Davies or Tara English at Fisher Leadership on , for assistance. If you wish to be considered for multiple positions, please indicate clearly in your application. Your application should include: 1. A brief covering letter clearly quoting RSVads A complete and current CV. 3. A statement detailing your experience relevant to the position and in line with the Key Selection Criteria outlined above, citing evidence to support your claims. Conditions and benefits People who work for Respect Victoria must comply with the Code of Conduct for Victorian Public Sector Employees 2007 and agree to work according to VPS values of quality, collaborative relationships, responsibility, client focus, professional integrity and respect. Employees of Respect Victoria can enjoy a range of generous Victorian Government employment benefits. These include attractive salaries, flexible working and leave arrangements and training and development opportunities. Respect Victoria promotes diversity and equal opportunity in employment. If you are an Aboriginal or Torres Strait Islander applicant, or if you have a disability, and require advice and support with the recruitment process, please advise us. To receive this publication in an accessible format phone (03) using the National Relay Service if required, or info@fisherleadership.com Authorised and published by Respect Victoria, 50 Lonsdale Street Melbourne Victoria Position Description Digital and Social Media Coordinator 4

5 State of Victoria, Respect Victoria, November Available at Fisher Leadership < Position Description Digital and Social Media Coordinator 5