Scottish LEADER Conference Off-line communications Ayrshire Local Action Group

Transcription

1 Scottish LEADER Conference 2016 Off-line communications Ayrshire Local Action Group

2 New programme ~ new opportunities LAG core values and vision Qualities and perceptions we want associated with Ayrshire LEADER Ambassadors and champions Creating communication and brand standards

3 New Programme ~ New opportunities 121 projects supported Big achievements, meaningful and vital interventions Challenging processes Audit and compliance issues Draw a line New programme, new strategy, new focus, new opportunities Differentiate the old from the new

4 LAG structure Local Action Group Accountable Body (SAC) Management Support Group LAG support team Fostering Business and Enterprise theme group Connecting People and Places theme group Promoting Tourism, Culture and Heritage theme group Celebrating our natural environment theme group Supporting Coastal Communities (FLAG)

5 Fostering Business & Enterprise OBJECTIVE: By 2020, rural Ayrshire realises its full economic potential with more and better employment opportunities for its people provided through creating or enhancing small rural enterprises, creating new jobs and increasing the skills base Connecting People & Places OBJECTIVE: By 2020, people living and working in rural Ayrshire are better connected physically, digitally and socially and are able to access the amenities and services they need

6 Promoting Tourism, Culture & Heritage OBJECTIVE: By 2020 rural Ayrshire s people better capitalise on the area s cultural, historical, recreational and natural assets to improve the visitor experience, visitor numbers & spend, and local skills & employment in tourism. Celebrate Our Natural Environment OBJECTIVE: By 2020, rural Ayrshire's people have increased awareness, knowledge and enthusiasm to reap the social, economic and environmental benefits of the area s abundant natural assets.

7 Ayrshire Local Action Group vision for 2015 ~ 2020 To provide the investment to inspire, build confidence and strengthen local communities and business, generating new opportunities to support resilience and wellbeing across rural Ayrshire

8 LAG core values Put our communities at the heart of developing and delivering our Strategy Are fully accountable for our decisions Maintain transparent and robust governance Are professional and approachable Communicate in a clear, concise and inclusive manner

9 LAG goals Ayrshire realises its full economic potential with more and better employment opportunities for its people Ayrshire people live in well-designed, sustainable places where they are able to access the amenities and services they need Ayrshire has strong, resilient and supportive communities where people take responsibility for their own actions Be responsive to new challenges and opportunities helping communities and enterprise to adapt and develop over time Through partnership working we will create the conditions to succeed

10 Focus for LAG investment (key to communicate) Individual project proposals that contribute to the Strategy (examples may include capital and/or revenue projects such as transporting for employment, access to online services, contemporary ayrshire, skills for the future, Tales and trails etc.) Collaborative approaches/partnership projects LAG commissioned initiatives (community events toolkit, Rural Youth grant scheme, Rural 21 moving forward, rural pop-up cinema etc.) Cooperation and networking activity (cross-border and transnational)

11 Qualities and perceptions consistent autonomous differentiates programmes thematic focus professional reliable approachable and supportive integrated across Ayrshire

12 Creating communication standards brand message logos develop tag line design templates create a standard colourful not fancy or expensive just consistent uncomplicated

13 Ambassadors and champions LAG members LAG team Stakeholders Beneficiaries

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21 stairwell

22 the hub

23 questions