PhD Candidate: Andreas Kompalla

Transcription

1 PhD Thesis Summary entitled RESEARCH ON SUSTAINABLE AND AGILE BUSINESS STRATEGIES IN CONTEXT OF TARGET SETTING WITH FOCUS ON AUTOMOTIVE SECTOR Scientific supervisor: Professor Gabriela Țigu, PhD PhD Candidate: Andreas Kompalla A) CONTENTS TABLE OF CONTENTS... 2 LIST OF ABBREVIATIONS... 7 LIST OF FIGURES... 9 LIST OF TABLES ABSTRACT INTRODUCTION PART I: CURRENT STATE OF SCIENTIFIC KNOWLEDGE IN THE FIELD OF RESEARCH CHAPTER 1. PRESENT APPROACHES AND TENDENCIES IN BUSINESS STRATEGIES IN CONTEXT OF DIGITALIZATION AND SHARED SERVICES Characteristics, definitions and theories for Business strategies Definitions of business strategies and strategy definition Defining elements of business strategies and strategy approaches in context of mission and vision statements Levels of strategy and differentiation of Business Models or business innovation to Business Strategy Business strategy process and methods Definition, characteristics and current developments concerning management systems and governance models Definition and developments of management systems Definition and developments of governance models Current developments and impact of digitalization and service-oriented models on business strategies Status and future trend of digitalization Status and future trend of mobility solutions CHAPTER 2. TODAY S APPROACHES OF AGILITY, SUSTAINABILITY AND KNOWLEDGE MANAGEMENT IN CONTEXT OF GLOBALIZATION Characteristics of dynamic and complex environment in the context of globalization Definition and elements of lean and agile principles

2 2.3. Characteristics and defining elements of sustainable business strategies Underlying principles and developments of knowledge management in corporate environment CHAPTER 3. CURRENT CHARACTERISTICS OF BUSINESS STRATEGIES FOR GLOBAL COMPANIES IN THE AUTOMOTIVE SECTOR IN CONTEXT OF TARGET SETTING Characteristics of the Automotive sector Defining elements of the Automotive Branch Specific aspects of direct competitors New tendencies of relations to customers and respective demand Importance of strategic alliances and partnerships Changes and developments in retail structure Characteristics and challenges in the automotive sector Characteristics of business strategies and management systems within automotive sector Characteristics of targets and objectives in business strategies Definition and overview of business key performance indicators PART II: OWN CONTRIBUTIONS IN THE FIELD OF RESEARCH CHAPTER 4. STUDY ON THE CORRELATION OF TARGET SETTING IN BUSINESS STRATEGIES TO BUSINESS SUCCESS WITH FOCUS ON AUTOMOTIVE SECTOR Study on characteristics of corporate strategy and operational strategy considering Management System Standards based on Automotive industry General context of the research Objectives and research methodology Research results on correlation between Management systems and business strategies Study on similarities and characteristics of business strategies within automotive sector General context of the research Objectives and research methodology Research results on business strategie similarities and characteristics in the Automtoive industry Study on the correlation of target setting to Business strategy performance in context of automotive sector General context of the research Objectives and research methodology Research results regarding limitation of planned targets to acutal business performance Research results regarding the correlation of plan values to business performance and the planning accuracy in context of automotive sector

3 Research results regarding the average timespan of a strategy Research results regarding the correlation of planned targets to no available targets CHAPTER 5. STUDY ON THE CONTRIBUTION OF KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL LEARNING ON BUSINESS PERFORMANCE WITH FOCUS ON AUTOMOTIVE SECTOR Study on the knowledge management and organizational learning aspects in business strategies and the example of value added intellectual capital in context of Automotive industry General context of the research Objectives and research methodology Results on incorporation of knowledge management and organizational learning aspects in business strategies of Automotive sector Results of application of knowledge management indicators by means of value added intellectual capital with focus on automotive sector Results of comparison of value added intellectual capital between automotive sector and further branches Research results on correlation of MMS (and especially changes of MMS) on Value added intellectual capital Study on the contribution of knowledge management on business performance in context of Automotive sector General context of the research Objectives and research methodology Results of correlation between value added intellectual capital and key performance indicators in context of Automotive sector CHAPTER 6. STUDY ON THE APPLICATION OF AGILE AND SUSTAINABLE PRINCIPLES ON BUSINESS STRATEGIES AND MANAGEMENT SYSTEMS IN CONTEXT OF AUTOMOTIVE SECTOR Study on agile aspects in business strategies of automotive sector General context of the research Objectives and research methodology Results on today s situation and application of agile principles in business strategies of automotive sector Comparison of agile methods and agile strategies to plan-based strategies Study on sustainability in business strategies within the automotive sector General context of the research Objectives and research method Results on application of sustainability aspects in context of Management system standards and balanced scorecards Research results of current application of sustainability aspects in MMS and business strategies

4 CHAPTER 7. PROPOSAL TO IMPROVE SUSTAINABILITY AND AGILITY OF BUSINESS STRATEGIES IN CONTEXT OF GLOBALIZATION WITH FOCUS ON AUTOMOTIVE SECTOR Proposal to improve business strategy planning based on the extension of Porter s 5 forces in context of Automotive sector Description of the proposed model to improve strategy planning based on the extension of Porter s 5 forces Initial results on proposed model to extend Porters 5 forces based on the Automotive sector Proposal to improve agility via application of suitable agile methods of other branches Description of proposed model to improve agility of business strategies in context of Automotive Sector Proposal to improve sustainability via right allocation and definition of respective aspects Description of proposed model to improve sustainability via right allocation and definition of respective aspects Proposal to improve business strategies via optimized target setting and respective knowledge management goals Description of proposed model to target setting and knowledge management in business strategies of Automotive sector CONCLUSION BIBLIOGRAPHY ANNEX B) KEY WORDS Globalization, International Organizations, Sustainability, Agility, Lean, 4 Business Strategy, VAIC, Intelletual Capital, Target Setting, Automotive Sector, Management Systems, Organizational Learning, Knowledge Management, Porter s Five forces, Networks C) SUMMARY OF THE MAIN PARTS OF THE DOCTORAL THESIS All people are individuals with their respective strengths and weaknesses, special interests and their very own characteristic personality. In general a running business consists of one or many more people, which are specialized in different ways and aligned to dedicated departments such as finance, purchasing, production or development. In order to align actions and tasks, a single person, a group of people and especially whole organizations need a vision and an overall target, which has to be pursued. Resources (human or financial) are invested accordingly as well as organizational structure is influenced upon that. Respective goals can be tracked periodically until the intended timeframe is reached which provides transparency for the management and stakeholders. As business strategy

5 has an impact on all components and stakeholders of an enterprise for a long period of time there are many different approaches. In the first part of the research we reviewed literature in order to extract relevant approaches regarding business strategies as well as agility principles, knowledge management and sustainability aspects. In the second part of the PhD research these topics are investigated based on available datasets. The result of the literature research is that agile aspects are very well examined in production or development but the application on business strategies and especially in the automotive sector has not yet been analyzed in detail. Also sustainability has been examined in the first part of this research summarizing the triple bottom line approach. Target setting and management by objectives has lead to the conclusion that the effects and correlations of the detailed targets have not yet been examined at least not in the automotive sector. The target of the research is to analyze business strategies with focus on the automotive sector and to methods resembling high agility as well as to extend this flexibility by self-adjusting approaches that are currently used at network-based companies. D) CV ANDREAS KOMPALLA Curriculum Vitae: Andreas Kompalla Personal data: Date of birth: 28/04/1987 Place of birth: Pforzheim Citizenship: German Place of residence: Brauereiweg 2, Feldkirchen Phone: 0049 (0) andreaskompalla@googl .com Occupation/internships: 07/2016 Today Strategy Consultant at Strategy& (Formerly Booz) Strategy projects in the automotive, public and energy sector with focus on resource analysis, value stream mapping, capacity analysis, modularization strategies, company carve-out, process optimization and task forces for product launch management 11/ /2016 Teamleader for series production change-processes with focus on purchasing at Volkswagen AG Interdivisional process analysis and optimization programme (Procurement, Sales, R&D) with focus on vehicle model changes and procurement for car components. Steering pilot projects for organizational changes (centralization in Purchasing) and tracking of international process optimization and system implementation team (4 employees). 06/ /2014 SAP SRM Projectmanager & Processexpert for general procurement at Volkswagen AG 5

6 Projectmanagement for SAP SRM (Supplier relationship management) projects in UK, Dubai, Korea, Taiwan, Malaysia, Brazil and China. Order clarification, project tracking, reporting and project management according to IT-PEP. Leading of project teams (purchasers, IT, Finance) and preparation of steering committees. Process analysis combined with identification and evaluation of optimization potentials within purchasing processes (ipop/kvp - international Process optimization programme in Russia and China). Head of SRM Competence Center (3 people). Distributing work packages within team and reporting to department head. 12/ /2012 Main internship at Porsche Consulting (Lean Management Project in Antwerp) Supporting a Lean Management project in Antwerp (Belgium) for a small to middle batch production. Analysis, evaluation and optimization of logistics processes by spaghetti-diagrams, value stream analysis and planning of supplier workshops. Layout planning, balancing of routing tuggers and change of material provision strategies. 09/ /2011 Student trainee at Siemens Berlin Gas Turbine Performance Increasement Optimization and tracking of internal order processes, creation of offers and requests for project specific material. 09/ /2009 Innovation project (6 weeks) Innovative Proximity Marketing with Blue on Shop GmbH. SWOT-Analysis, Competitor analysis, Soft-Skills training, final presentation. Grade: 1,3 08/ /2008 Internship at Siemens AG turbine plant Berlin (5 weeks) & Daimler 07/ /2007 AG plant Sindelfingen (7 weeks) Monitoring different steps of gas turbine production and qualitymanagement Welding, drilling, working with turning lathe 07/ /2007 Military service as corpsman in Kempten and San-ABC Defense troop in Horb a. N. Education: 09/2015 Today PhD Doctoral Programme (Part-Time): Developing a Plan Based management system & business strategy in order to improve busines performance 04/ /2011 Study: Mechanical Engineering and Business studies at the TU Berlin ( Wirtschaftsingenieurwesen ) 8 semesters Major in Logistics (IT-based Logistics, Production logistics and Global Supply Chain Management), Machinery and Vehicle Techniques as well as Production Management. Grade: 1,4 6

7 04/ /2011 Diploma thesis at Daimler Research Center concerning the project RAN (RFID-based Automotive Network) Implementing and Evaluating heuristics for transport planning in a multi-agent system Coordination of trucks and deliveries in order to improve Logistics KPIs. Grade: 1,0 05/2011 Six Sigma Green Belt (Quality management) Theory and application of Six-Sigma techniques 02/ /2010 Exchange semester at the University of Newcastle (Australia) Exchange-student programme. Courses: Int. Business Strategies, Machine Intelligence, Language Skills for academic purposes. 09/ /2010 ERP and APS project as part of IT-based Logistics Planning Exercises for SAP ERP-WMS-APS in form of case studies. Grade: 1,0 09/ /2006 Secondary school: Theodor-Heuss-Gymnasium in Pforzheim Grade: 1,6 Seminars/ Voluntary service / working groups: Seminars: Conflict Management in teams, Constructive Argumenting, Project Management, successful negotiations, voice modulation 10/2009 Supporting Logistics congress in Berlin Preparations for presentations, surveys, perform staff communication 09/ /2009 Participation in Fasttube (Formula student team at TU Berlin) at the department drivetrain Negotiations with other Formula Student departments, defining and negotiation with suppliers, calculations and 3d modeling. 04/ /2006 Private lessons for children with migration background at CVJM Pforzheim Organization of exercises and after study period as well as support in homework solving. Responsibility for 6 to 9 children. Scholarships: Since 04/2007 Scholarship of efellows.net 02/ /2010 Partial scholarship by the AAA for the semester abroad Part-time jobs: Private lessons (Maths/English/ 9th and 10th grade) 07/ /2008 Summer job at Daimler plant Rastatt (5/6 weeks) 07/ /2005 Mounting of suspension parts Assistant at a medical supply store in Pforzheim 7

8 Extracurricular activities: Since 10/2012 Since 10/2009 Member of BME ( Material management community ) Member of BVL ( Logistics Community ) 8

9 "RESEARCH ON SUSTAINABLE AND AGILE BUSINESS STRATEGIES IN CONTEXT OF TARGET SETTING WITH FOCUS ON AUTOMOTIVE SECTOR" Language skills: English: French: Spanish: 8 years in secondary school, 6 months study abroad in Newcastle, TOEFL Test score 99 Points 5 years 7 th 11 th degree 3 years 9 th 11 th degree (language course at ZEMS) IT-skills: Advanced skills in MS Office (Word, Excel, PowerPoint, Visio) as well as MS Windows XP/Vista and Windows 7 and Virtual Machine, PREZI Advanced skills MS Outlook and Lotus Notes Advanced skills SAP ERP/APS Advanced skills SAP SRM 7.0 Advanced skills Programming skills: Java (with Eclipse 3.6 IDE) Advanced skills Linux Basic skills VBA and Macros Basic skills à Excel Workshop Informatics in Economics Construction tools: AutoCad (2D) and Catia (3D) Basic skills ProLog & Weka (for generalizing and training of neuronal networks) Basic skills ARIS - Process design software Basic skills 9