M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper I - PERSPECTIVES OF MANAGEMENT. Answer any FIVE of the following.

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1 (DCM 01) M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper I - PERSPECTIVES OF MANAGEMENT Time : Three hours Maximum : 80 marks SECTION - A (5x4=20) Answer any FIVE of the following. 1) a) Administration ü]bõ\q. b) Strategy ep Vü ett. c) Decision tree ìs íj T eèø åett. d) Responsibility u <Ûä. e) Promotion ü< qï. f) Horizontal communication düe + s dü+< XēTT. g) Objects of CPM CPM \øå± \T. h) Business class yê bõs es ZeTT. i) Budget ã&ó {Ÿ. j) Leader Hêj T î&ét. SECTION - B Answer any FOUR of the following. (4x5=20) 2) Explain the scope of management. ìs «Vü D ü]~ûì $e]+# TeTT. 3) Classify plans Á üd [ø \qt eøzø ]+# TeTT. 4) What are the uses of linear programming? $ òü Áb Á>±$T+> jóttø ÿ Á 5) State the importance of communication. dü+< XēTT jóttø ÿ ÁbÕeTTK qt Ó\T ü ett.

2 6) What are different styles of leadership? $$<Ûä Hêj Tø «XË 7) Bring out the process of control. ìj T+Á D Á üáøïj TqT Ó\T ü ett. 8) What is the social responsibility of management towards public? Á ü»\ î dü+ã+~û+ ìs «Vü D u SECTION - C Answer any TWO of the following. (2x20=40) 9) Describe the essentials of an effective system of control. düets e+ yótæq ìj T+Á D e edüú jóttø ÿ ÄeX ø±\t $e]+# TeTT. 10) Discuss the tests employed in the selection of employee. ñ< > T\ m+ æø À $ìjó +# üøø å\t # ]Ã+# TeTT. 11) Which kind of leadership style is best suited India? m +{Ï Hêj Tø «XË * uû s < XÊìøÏ d ü]b T+~? 12) What are the factors that influence decentralisation? n~ûø±s $πø+ábø s DqT Á üuû $ ett # j TT

3 M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper II - BUSINESS ENVIRONMENT Time : Three hours Maximum : 80 marks 1) a) Business environment yê bõs üsê es DeTT. b) Corporate governance ø±s=œπs{ÿ ü]bõ\q. c) Evils of privatisation Áô y { ø s D\ e\q qcõº\t. d) Objects of economic planning Ä] ø Á üd [ø ø s D jóttø ÿ \øå± \T. e) DIC õ ü]áxēt\ πø+á<äett. f) Industrial policy bõ]áxê$tø $<ÛëqeTT. g) Balance of payments #Ó* + ü X wüett. h) Foreign collaboration $< o ˇ üœ+<äett. i) MNC ãvüqfi C dü+düú. j) Small scale unit qï s Vü dü+düú. SECTION - A Answer any FIVE of the following. SECTION - B Answer any FOUR of the following. (5x4=20) (4x5=20) 2) State the components of economic environment. Ä] ø üsê es DeTT jóttø ÿ uû >±\T Ó\T ü ett. 3) What is the impact of technology on business? yê bõs ett MT<ä kõ+πø ø $C qett jóttø ÿ Á üuû eet 4) Enumerate the structure of Indian economy. uû s < X Ä] ø e edüú jóttø ÿ ì]à Ó\T ü ett. 5) Bring out the feature of new industrial policy. q q Ä] ø $<ÛëqeTT jóttø ÿ \ø åd \T Ó\T ü ett. 6) State the role of financial institutions. $ Ô dü+düú\ bõá Ó\T ü ett. 7) Elucidate the trend in the foreign trade. $< o es Ôø ett Àì b ø &ÉqT $X Bø ]+# TeTT.

4 8) Mention the objects of EXIM policy. EXIM $<Ûëq ü \øå± \T Ó\T ü ett. SECTION - C Answer any TWO of the following. (2x20=40) 9) Explain the significance of business ethics. yê bõs T\ ÁbÕeTTK qt $e]+# TeTT. 10) Discuss the status of balance of payments of India. uû s < X #Ó* + ü X wüett dæú ì # ]Ã+# TeTT. 11) Critically examine the fiscal policy of India. uû s < X ø X $<ÛëHêìï $ets ÙHê àø +>± ü]o*+# TeTT. 12) Describe the success of economic planning in India. uû s < XēTT À Ä] ø Á üd [ø ø s D jóttø ÿ $»j \qt $e]+# TeTT.

5 M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper-III : MARKETING MANAGEMENT (DCM 03) Time : 03 Hours Maximum Marks : 80 1) Production concept. È"ßÔ( È"' H È" "2 2) Macro environment. ßßÔ.ŸÃ ß«¾A½È"¾ÞÏÈ"#2 3) Strategic marketing. È"Q½Ø»PÞ# È".¾$Sv' Y #2 4) Consumer decision-making. É ¼..YÞ# 0 ¾Þ( ¾Þ1¼!( ~ß«P'#¼!(2 5) Product mix. È"ßÔ( È"' É( Ì!È"(È"#2 6) Pricing strategy. Þ¾Þ ¾Þ1¼!( È"Q½ß È"#2 7) Retailer. bãç¾þ È"¾Þ PÞ#( Þ(2 8) Advertising. ~ß«PÞ#u "2 9) Marketing audit. È".¾$Sv' Y # E 'v=2 10) Idea marketing. IØ È".¾$Sv' Y #2 SECTION-A Answer any Five of the following (5 x 4 = 20)

6 SECTION-B Answer any Four of the following 11)Explain the nature of marketing in non-business organisation. È0 ¾Þ ßÔ ßÔŸÃÄ] È".¾$Sv' Y # ßÔË È0 ª ÉÈ" a(è"#2 (4 x 5 = 20) 12)State the societal dimensions of marketing. È".¾$S v' Y # ¼.#PÞ#S ßÔ ß ( JÃÇÃ( $Ã(ß«'È"#2 13)Explain the relationship between marketing finance. È".¾$Sv' Y #0 É È"#à È"( Þ½ ßÔ ² 0 ª ÉÈ" a(è"#2 14)What are the factors that influence marketing budget? È".¾$Sv' Y # ² $mv= "( ~ß«É È"# aa¼!# D ÌAÃ( KÉ(B 15)State the nature of organisational buyer behaviour. È"½È"ßÔŸ PP "(YQÃ( 0 ¾Þ( ~ß«È"¾Þ " ßÔË È0 ª $Ã(ß«'È"#2 16)What are the stages in product life cycle? È"ßÔ( È"' lé a PÞ#È"#Ä] ÞÌ!Ã( KÉ(B 17)Distinguish between marketing of products & service. È"ßÔ( È"'0 SÔÈ"à È".¾$Sv' Y #Ä] A 0 Ã( $Ã(ß«'È"#2 SECTION-C Answer any Two questions 18)What are the social responsibilities of marketing? È".¾$Sv' Y # ¼.#PÞ#S Õ@ U (PÞ# ³ Þ½ Ã( KÉ(B (2 x 20 = 40) 19)Enumerate the considerations in marketing planning. È".¾$Sv' Y # ~ß«Ï ÛPX#PÞ#¾ÞÏÄ] ß«YÞ#ÏÃ( $Ã(ß«'È"#2 20)Discuss the stages in new product development. PP È"ßÔ( È"' È" aa¼!#uä] ÞÌ!Ã( a d a(è"#2 21)Elucidate the factors that influence pricing decisions. Þ¾Þ ¾Þ1¼!.à "( ~ß«É È"# aa¼!# D ÌAÃ( ÉÌ! PÞ# a(è"#2

7 (DCM 04) (NR) M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper-IV : FINANCIAL MANAGEMENT (NR) Time : 03 Hours Maximum Marks : 80 SECTION-A Answer any Five of the following (5 x 4 = 20) 1) a) Safety stock. ßÔ(¾Þ '# Õ@wP #2 b) Stock dividend. Õ@wP # 'É $ Þ(2 c) Book value. ß«'ßÔ PÞ#ß«' ÉÃ(È"2 d) Weighted average cost of capital. ßÔYÞ#u( È"$Ã Þ " È"½¼!(È"#2 e) Finance manager. É ¾AËß PÞ#( Þ(2 f) Financial market. É È".¾$Sv=2 g) P/V ratio. P/V ßÑ 2 h) IRR. D ¾Þ\ ¾A² ' ¾Au(2

8 SECTION-B Answer any Four of the following (4 x 5 = 20) 2) What are the objects of financial management? É ¾ÞËß Ï Ã A ½Ã( KÉ(B 3) State the features of capital market. È"$Ã Þ " È".¾$Sv= à Þ#Ï Ã(2 4) Enumerate the nature of capital budgeting. È"$Ã Þ " ² $mv= ßÔË È"È"# $Ã(ß«'È"#2 5) State the traditional view on capital structure. È"$Ã Þ "» Ê( Þ Õ@ ~ß«0 ¼!(PÞ# EÄ]a " "( $Ã(ß«'È"#2 6) Distinguish between IRR and NPU. IRR È"( ¼!# NPU à È"( Þ½ A 0 Ã( $Ã(ß«'È"#2 7) What are the sources of raising working capital? ¾ÞËß Ï È"$Ã Þ "È"# ßÔÈ"(PÞ#.¾Þ(dPP "( E 0 ¾AÃ( KÉ(B 8) How do you value preference shares? E PÞ#½ß«' È0 v à "( Jv Ç È"$Ä ½ PÞ# " aaõ@ ¾Þ(2 SECTION-C Answer any Two of the following (2 x 20 = 40) 9) Following are the details regarding the operations of a firm during a period of 12 months: Sales Rs. 12 lakhs Selling price per unit Rs. 10 Variable cost per unit Rs. 7 Total cost per unit Rs. 9

9 Credit period allowed to customers one month The firm is considering a proposal for a more liberal extension of credit which will result in increasing the average collection period from one month to two months. This relaxation is expected to increase the sales by 25% from its existing level. Advise the firm regarding adoption of the new credit policy, assuming that the firms required rate of return on investment is 25 per cent. MPÞ# ßÔ ßÔŸ ¼.#PÞ#S ÉÈ"¾AÃ( 56 $ÃÃPÞ#( G P'# É ÞÈ"#YA H "ªÉ: DÈ"(»PAÃ( ¾Þ.2 56 à Þ#Ã( DÈ"(»PÞ#ß«' Þ¾Þ MPÞ# ¼!$ v=pþ#( ¾Þ.2 54 a¾þ È"½¼!(È"# ¼!$ v=pþ#( ¾Þ.2 ; È$# È"½¼!( ¼!$ v=pþ#( ¾Þ.2 = É ¼..YÞ# 0 ¾Þ(ÃPÞ#( Fbd " ß«¾Þß«YÞ# Þ(È"' * MPÞ# $à ßÔ ßÔŸ 0 ß«¾Þß«YÞ# Þ(È"' "( MPÞ# $à "( ' ¾$ Þ( $ÃÃPÞ#( m«a(. H "ª 2 ß«¾Þß«YÞ# Þ(È"'Ä] È"bd " È".¾Þ( È"à " DÈ"(»PAÃ( 69% m«¾þ(yþ#( 0 ¾#2 ßÔ ßÔŸ ß«¾Þß«É 0 "È"# "( PP "Õ@ZßÔ( 0 ßÔÃØ FÈ"Ë '2 HU a² ' " m«u(w² ' Ê( Þ ¾A² ' 69%. 10)Rayalaseema Co., is having the following capital structure: Rs. 2,00,000 equity shares 40,00,000 Reserves 20,00,000 15% debentures 30,00,000 14% longterm loan 10,00,000 1,00,00,000

10 Compute the weighted average cost of capital based on existing capital structure. ¾A¼!(ÃpÔÈ"( PÞ# m«¼.#pþ#s È"$Ã Þ " É( Ì!È"(È"# P'# É ÞÈ"#YA H "ª 2 ¾Þ.2 Ã( GP'#ËvX È0 v Ã( Þ(Ã( % '³. a¾þ(ç % ¾Þ\PAÅPÞ# ²#ÏÈ"# ,00,00,000 Rm«È"$Ã Þ " É( Ì!È"(È"# E 0 ¾ÞÈ"#YA È"$Ã Þ "È"# ¼.#PÞ#S ßÔYÞ#u( T¾Þ(d "( Ä.P'#S a '2 11)Enumerate the techniques employed to assess capital budgeting proposal. È"$Ã Þ " ² $mv= ~ß«@ Þ "Ã È"( ß«'Ä] É ¼..Z aa ß«Þ (Ã "( $Ã(ß«'È"#2 12)What are the techniques employed in inventory management? F =È$ uà ¾ÞËß ÏÄ] É ¼..Z aa ß«Þ (Ã( KÉ(B

11 M.Com. (Previous) DEGREE EXAMINATION, DEC First Year Paper-V : HUMAN RESOURCE MANAGEMENT (DCM 05) Time : 03 Hours Maximum Marks : 80 1) HR Department. HR É YÞ#È"#2 2) Job design. ß«¾Þ.ß«PÞ#à "2 3) HR planning. HR ~ß«Ï ÛPX#PÞ#¾ÞÏ2 4) Placement. D Ò@wß«"2 5) Selection criteria. J U«PÞ# E 0 ¾AÃ(2 6) Communication. ßÔ AÌ!È"#2 7) Contents of training. Í Þ#Ï D ÌAÃ(2 8) Fringe benefits. D "(ßÔ ZPÞ# ~ß«¼..i 0 Ã(2 9) Discipline. PÞ#È"(Í Þ#Ï2 10) Collective bargaining. Õ@È"$U PÞ# ³{¾ÞÈ". Þ(u2 11)State the institutions involved in HRD. HRD A ßÔ ßÔŸÃ( $Ã(ß«'È"#2 SECTION-A Answer any Five of the following (5 x 4 = 20) SECTION-B Answer any Four of the following (4 x 5 = 20)

12 12)Give an account of different methods of HRD. HRD Ä] ÉÉ Þ ß«Þ (à "( $Ã(ß«'È"#2 13)How are industrial relations in India? ¾Þ ÌAÉ(PÞ# ßÔ ² 0 Ã( Jv Ç È"' 0 ª¾#B 14)What are the principles of HRM? HRM ¼.#PÞ#S ßÔ.~ 0 Ã( KÉ(B 15)Explain the procedure involved in job analysis. ß«ÉÌAÇßÑÏÄ] FÉ( 'È"' "ª PA¾Þ½ßÔ¾ÞÛ ÉÈ" a(è"#2 16)Bring out the external influence on recruitment.!à Ê( Þ ²U ¾Þ\ ~ß«È"È"# ÉÈ" a(è"#2 17)State the features of grievance settlement procedure. ßÔ PÞ#u ß«Ò@S¾Þ PA¾Þ½ßÔ¾ÞÛ Ã Þ#Ï Ã( $Ã(ß«'È"#2 SECTION-C Answer any Two of the following (2 x 20 = 40) 18)Discuss the role of HR manager in a concern. ßÔ ßÔŸÄ] HR ¾AËß "( a d a(è"#2 19)What are the methods used in job analysis? ß«ÉÌAÇßÑÏÄ] É ¼..Z aa ß«Þ (Ã( KÉ(B 20)How do you evaluate the effectiveness of a training programme? Í Þ#Ï PA¾Þ½ PÞ#È"(È"# Õ@È"(¾Þ ½È"# "( Ê(¾$v Ç È"( ß«' aaõ@ ¾Þ(B 21)State the incentives provided to employees in Indian industry. ¾Þ AÌ! ß«Ì!È"(Ä] H Q½YÞ#(ÃPÞ#( à aa ~S«¾ÞPAÃ( $Ã(ß«'È"#2