Steve Richey and Sandra Ramirez. CEdMA Spring Conference 2012

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1 Creating Innovative Learning Products Start Small, Win Big, and Continually Improve! Steve Richey and Sandra Ramirez

2 Introduction What is NetApp & NetApp University NetApp is a leading provider of innovative storage and data management solutions, which help customers around the world take their business further, faster NetApp University establishes learning as an effective accelerant of business outcomes Who we are Steve Richey: Chief Learning Architect, NetApp University Sandra Ramirez: Program Manager, NetApp University What we are going to talk about Our 18 month journey creating and deploying an innovative new learning product

3 Agenda Introduction The Back Story An Innovative Approach So How Did We Get There? Our Must Have s For Success Measuring Our Success Lessons We Learned Questions?

4 The Back Story Where we were NetAppU considered a strong partner to the business, and looked at to support key corporate initiatives Well regarded custom Flash WBT template in deployment, but aspects in need of updating We were hearing increased need for what was traditionally Appendix or Leave Behind information Go Green initiatives on the rise Recognized user paradigms changing based on App experiences Were hearing that learning needed to be more portable

5 Too Much Information, Too Many Places! March 2010 Industry Survey of 700+ People: What is the toughest challenge for knowledge workers as consumers of information? Source: Bersin & Associates Next Generation elearning March 2010

6 NetApp Learning Resource App Relevant Information at Your Fingertips NetApp Learning Resource App Deployed and Widely Adopted: Packages created for and targeted to NetApp Employees, Channel and Service Partners, Customers, and Academic Alliances Learning Resource App Installed on over 4000 NetApp employee desktops! Learning Resource App Installed on over 1300 Partner desktops! Over 9000 resource packages downloaded! Learning Resource App works on Windows and Mac Operating Systems Library of Resource Packages: Briefcase: Competing with FlexPod for Partners New Hire Virtual Mentor: NetApp Sales Engineers Virtual Mentor: NetApp Partner Sales Engineers Briefcase: Efficient IT for Sales Briefcase: Fast Track Briefcase: Insight 2011 Certification Preparation Briefcase: Installed Base Operations for Partners Briefcase: NetApp Capital Solutions Briefcase: Smart Decisions for Partners Solution Briefcase: Microsoft on NetApp Storage Solutions-In-Box: Windows Storage Consolidation Storage Systems: FAS62xx/V62xx Series Maintenance Packages supporting over 50 instructor led courses And many, many more!!!!!! Get the NetApp Learning Resource App at:

7 An Innovative Approach Demonstration of the NetApp Learning Resource App

8 NetApp Learning Resource App Relevant Information at Your Fingertips Learning Resource App: Purpose-driven Innovation: Built by NetApp, for NetApp to improve efficiency of knowledge transfer Provides access to content in multiple formats and media, centered on focused topics Personalized Track your activity progress; get notified of pending due dates Connected Receive automatic update notifications when new content is available; monitor real time updates to NetApp blogs, discussions, SharePoint sites, YouTube, Facebook, etc. Learning Take elearning with you on your laptop when you are disconnected from the network.

9 So How Did We Get There? New program design was influenced by thoughts around including / enhancing: NetApp WBT template Resource Center feature ILT courseware PDF s distributed via links in LMS Dynamic nature of content NetApp executive/sme Blogs Content Providers RSS feeds Social community efforts stabilizing Planning ahead for mobile user interface Responsibility for production

10 Must Have s: Executive Sponsorship An aligned vision to your end goal High levels of visible support, especially: Public PR Funding Technical ability (or awareness)

11 Must Have: A Compelling Reason Support a visible corporate initiative Departmental goals that leverage innovation

12 Must Have s: Creative & Enabled Team Leadership (Steve) Technical R&D (Parris) Corporate Graphics and Brand (Carisa) Product & Content Deployment (Henry) Project Manager (Sandra)

13 Must Have s: Strong Project Manager Ability to manage a project schedule and mitigate scope creep Manage budget Operations Manage Stakeholders Provide tool support / assistance Ability to understand technology to provide demos and sell your product

14 Must Have s: Select the Right Vendor Vendor should fit into your corporate culture Find a vendor that can live within budget constraints and timeframes Can translate what you say into a vision Comes with trusted references

15 Must Have s: Sustainability Factor Ability to Keep it Alive Repeatable operations Stakeholder relationships Ability to translate wants vs. needs Ability to push out content

16 Measuring Success Quantitative Metrics: Application installs Content package downloads Content access (measured in native content systems) Support Cases Qualitative Metrics: Demand for new content Word of mouth feedback

17 Lessons We Learned Let the idea evolve Iterate development and deployment Manage internal expectations Manage external communication Find the right go-to-market Live within means and budget to features Keep cost for content creation low Balance do it yourself vs. funding Don t over process things

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24 Version 5