The Culture Imperative

Transcription

1 The Culture Imperative Building a Positive, Collaborative Place to Work Why the Best Culture Comes From Engaging Your Team Melinda Stinnett Managing Director October 22, 2018

2 AGENDA Importance of Culture Stinnett s Growth Challenges Impact on Culture Stinnett s Culture Initiative Measuring Impact on Culture Closing Remarks

3 IMPORTANCE OF CULTURE: CULTURE IN THE NEWS

4 IMPORTANCE OF CULTURE: LINK BETWEEN CORPORATE CULTURE AND ETHICS Ethical conduct derives from organization s leadership and Core Values - embodied in how the organization operates daily. One of the long-term objectives of the Federal Sentencing Guidelines of Organizations: Reduce, Prevent Crime, Promote Good Corporate Citizenship, and Promote more Ethical Business Cultures. When the mighty fall, it is often rooted in poor business cultures which have permitted or overtly/inadvertently encouraged unethical behaviors.

5 IMPORTANCE OF CULTURE: LINK BETWEEN CORPORATE CULTURE AND ETHICS Culture is the sunlight! Business ethics are like the Vitamin D of an organization. It needs to bask in the warm light in order to be fully absorbed.

6 EMPLOYEE ENGAGEMENT In the U.S., only 33% of employees are engaged in their jobs.

7 Stinnett s Growth Challenges: Impact on Culture

8 KEY FACTORS IMPACTING OUR CULTURE From 2012 to 2015 Stinnett experienced significant growth Permanent team member count increased 83% Client count increased 45% Added two new physical offices Retention rate decreasing 91% % in 2013

9 Stinnett s Culture Initiative: An Intentional Journey

10 STEP 1: SELECTION OF CULTURAL INQUIRY FRAMEWORK Appreciative Inquiry looks for WHAT WORKS in an organization. The tangible result of the inquiry process is a series of statements that describe where the organization wants to be, based on the high moments of where they have been. The statements are grounded in real experiences and history, people know how to repeat their success. Decide the focus of inquiry will be an affirmative topic Example: Tell me about your best experience at your organization. What do value you the most about that event?

11 NEXT STEPS - APPRECIATIVE INQUIRY JOURNEY Guiding Principles establish the fundamental norms, or ethics that represent what is desirable and affirmative for our culture. Principles are more explicit than values, and are meant to govern action AI Training Initial Group Session Interviews Shared Stores Identified Life Giving Forces Six small group sessions AI Drawings Possibility Statements Culture Committee Created our Six Guiding Principles Evaluated programs and systems to sustain the vision of our preferred future Created the six guiding principle icons from team drawings Mapped Guiding Principles to our Firm Activities Identified any Program Gaps in our Culture Sub-committees were created: Link Core Vales and Guiding Principles WHY Statement Research art work for offices

12 APPRECIATIVE INQUIRY - DREAM PHASE Identified themes for the LGFs Voted on personally significant themes

13 OUR GUIDING PRINCIPLES Our team is a family diversified in background, unified in purpose. We pull together as a team and create an environment of loyalty. We are supportive, collaborative, and our fun is contagious. Together we are more than the sum of our parts. We work together to achieve common goals and complement each other s skills and strengths. We pursue new challenges and celebrate success as a team. We are one team, one family, with one focus, sharing one future. Our leaders are guiding in principle, empowering in practice. We foster a culture of excellence, patience, respect, and loyalty. Our culture is promoted by our management team, who leads by example and maintains open lines of communication. We pride ourselves in trusting our team members to incorporate their individual skills and experiences to meet and exceed the needs of our clients. Our leaders pave the way and empower us to make the journey.

14 OUR GUIDING PRINCIPLES

15 COMMUNICATION AND BRANDING

16 STINNETT S CULTURE Our Core Values Professionalism Integrity Employee Synergy Client Service Entrepreneurial Spirit Stewardship Our Core Values are the PIECES defining our cornerstone beliefs these are our Stinnett team members! Our Guiding Principles Team Leaders Growth Balance Recognition Community Our Guiding Principles ignites our team culture and fuels our future this is the Stinnett family! Core Values: Individual & External Guiding Principles: Team & Internal Together they equally impact our CULTURE!

17 CONNECTING STATEMENT Within our individuals shine the core values that define us United as a Stinnett team, our guiding principles inspire us Together these values and principles lay our cultural foundation... this is Stinnett!

18 ADDITIONAL EFFORTS TIED TO OUR CULTURE & ETHICS Strengths based talent development program Onboarding program that emphasizes culture and ethics Boot Camp for all new hires Use of team member driven task forces to address business needs Emphasis in recruiting interviews on prospective team member s value system Emphasis of Core Values in appraisal process and performance reviews Stinnovation Committee Stinnett Pulse Stinnett Summit Spot Awards / Team Member Awards Buddy and Mentoring Program

19 MEASURING OUR SUCCESS Improved retention rate Achieved 91% retention rate for of our team members at Stinnett 10 years or more 32 of our team members at Stinnett 5 years or more Team member testimonials Consistency in describing our culture and value systems Recruits (Prospective Team Members) Client testimonials the integrity with which they do their work professionals that individually and collectively conduct themselves under the highest standards of technical competence and integrity. Relationships with business partners

20 SUMMARY 1. Make an intentional decision about your cultural journey. 2. Build a culture roadmap. 3. Identify ways to embed key cultural elements within all aspects of your business. 4. Consider the appropriate composition of your cultural efforts who will direct it? 5. Lead by example. 6. Measure your success.

21 THANK YOU! Stinnett & Associates 8811 S. Yale Ave., Suite 300 Tulsa, OK Main Number