Marketing and Communications Manager

Transcription

1 = Marketing and Communications Manager 3 year Contract Full-Time Phillip Island Nature Parks (Nature Parks) is offering an exciting career and lifestyle opportunity for a Marketing leader to join our team of Conservation and Eco-Tourism professionals in the idyllic location of Phillip Island. The Nature Parks is an inspiring workplace, motivated by the purpose to protect nature for wildlife and inspire people to act. This is achieved through the delivery of conservation programs on Phillip Island and abroad, as well as the operation of successful Eco-Tourism experiences on Phillip Island, including the internationally renowned Penguin Parade. The Marketing and Communication Manager is an influential leader responsible for the development of Phillip Island Nature Parks brand as a Conservation and Eco-Tourism leader on a local, National and International level. The role s commercial focus requires new and innovative international and domestic marketing opportunities that grow visitor numbers and yield across the organisations portfolio. The position fosters strong relationships with Australian and Victorian tourism bodies as well as key customers. To be successful in this position you will need to address the following criteria: Tertiary qualification in Marketing or Business Management; Demonstrated success in marketing a high profile brand, and managing Communications for multiple audiences; Exceptional people management skills, with demonstrated ability to lead and motivate a group of individuals with different skill sets; Tourism, hotel or event sales and marketing management background, Demonstrated ability to influence internal and external stakeholders to achieve desired business outcomes; High level of personal credibility, strong interpersonal skills, and a collaborative and inclusive working style; and Experience with yearly budgets and business plans. For further information on this position, visit our website at Applications are to be submitted with resume and cover letter addressing selection criteria to recruitment@penguins.org.au by Wednesday 30 January 2019.

2 Marketing and Communications Manager Position Description ORGANISATION OVERVIEW Phillip Island Nature Parks (Nature Parks) is a leading conservation and ecotourism organisation. Established in 1996 by the State Government of Victoria, the Nature Parks manages over 1,805 hectares of Crown land which includes a variety of coastal reserves, wetlands, and woodlands. Each year the Nature Parks attract over 1.4 million visitors to our five world-class ecotourism attractions including the iconic Penguin Parade, the Antarctic Journey at the Nobbies Centre, Wild Oceans EcoBoat tours, the Koala Conservation Centre and Churchill Island Heritage Farm. We recognise that many areas which we manage hold deep cultural and spiritual significance for Aboriginal people. We acknowledge the Traditional Owners, Elders past and present the ancestors and their spirits of the land. As the largest employer on Phillip Island, over 240 part-time and full-time employees undertake a range of duties across multiple, diverse disciplines. Our culture promotes a positive and interactive working environment where team members collectively strive for the organisation s ongoing success. We believe in nurturing diversity and equal employment opportunities to ensure current and future success. As a self-funded, not-for-profit organisation, the Nature Parks ecotourism attractions deliver ongoing funding for our environmental, conservation, research, education and social programs, while also providing significant a contribution to the local, regional and state economies. PHILLIP ISLAND NATURE PARKS CORE VALUES Communication - open and transparent sharing of information coupled with openness in our decision-making that values sharing ideas and consultation Growth and Development providing opportunity, embracing new ideas and encouraging personal and professional development Leadership and Team Work supporting and inspiring one another, the community, environment and our visitors in everything we do. Respect and Integrity treating people and our environment with fairness and integrity Responsibility personal ownership of behaviours to create solutions and take action to create a better future for the environment, community and our organisation Sustainability a commitment to balance environmental, social and economic interests for now and the future

3 POSITION TITLE DEPARTMENT REPORTS TO DIRECT REPORTS KEY RELATIONSHIP WITH SALARY Marketing and Communications Manager Marketing and Communications CEO 7 Leads: Communications Executive Marketing Executive International Sales Executives (2 positions) Digital Marketing Executive Graphic Designer Penguin Foundation Officer In-market representation agencies (China and India) Accountable to: Chief Executive Officer Key Relationships: Chief Operating Office Manager, Visitor Experience Manager, Conservation External marketing service providers Executive salary PUBLISHED January 2019 POSITION OVERVIEW The Marketing and Communication Manager is an influential leader responsible for the development of Phillip Island Nature Parks brand as a leading Conservation and Eco-Tourism organisation on a local, National and International level. The positions commercial focus requires new and innovative international and domestic marketing opportunities that grow visitor numbers and yield across the organisations portfolio. The position fosters strong relationships with Australian and Victorian tourism bodies as well as key customers. The Marketing and Communication Manager works closely with the Nature Parks operational teams to develop and implement new business strategies that meet market growth and branding objectives. The position, together with the management team, is charged with inspiring our employees and sustaining a positive and collegiate workplace culture, developing our employees and instilling the values within a workplace that reflects our vision.

4 JOB SPECIFICATION KEY RESPONSIBILITIES DUTIES Leadership Lead a professional marketing and communications team (including in-market representation agencies) to deliver outcomes that support a positive organisation culture Maintain a leadership profile in the Victorian tourism industry through supporting key organisations and attendance at significant events Inspire commitment and enthusiasm in employees to undertake new initiatives, develop new skills and improve performance Provide timely strategic advice to the Board relating to marketing, community, partnerships and stakeholder engagement Maintain a positive and proactive profile as a member of the Management team Actively support key activities and initiatives to stop violence against women, men and children through leadership and being proactive in relation to the safety of women and men in the workplace Foster strong internal relationships to influence outcomes and work collaboratively with peer group Strategy Develop and implement Marketing and Communications strategies that align with the Nature Parks Strategic Plan Develop and execute the strategic direction for marketing activities based on identified market growth areas. Engage proactively and collaboratively with peers and internal stakeholders to execute the strategic plan Provide strategic guidance to the Penguin Foundation Board and manage the Penguin Foundation Officer on their behalf. Develop strategies for fund raising utilising the Penguin Foundation and/or sponsorship opportunities Marketing Development and management of Marketing business outcomes Establish and maintain relationships with key customers, corporate partners and potential sponsors for joint marketing and promotional opportunities Develop and implement brand awareness strategies that promote the Nature Parks brand as a leading Conservation and Eco-Tourism organisation. Establish and execute campaigns to meet sales growth targets. Work collaboratively with the Nature Parks Management Team to deliver major events and projects Communications Establish and maintain relationships with key government, corporate partners and potential sponsors for joint marketing and promotional opportunities Develop and maintain an effective community engagement plan for the Nature Parks local stakeholders and broader community. Drive the Nature Parks Publications and Electronic Media including website, applications and social media platforms.

5 Fund raising Budget and Planning Work collaboratively with the Nature Parks teams to develop and execute communications plans for major tourism and conservation projects. Build on the Nature Parks fund raising opportunities through the development of sponsorship, grant and donation opportunities. Work collaboratively with the Penguin Foundation Board to increase funding for conservation activities from sources other than visitor contributions. Develop and manage grant applications and fundraising when required Develop and manage a program of annual promotions to drive market growth and conservation brand awareness. Develop and manage the Penguin Foundation Business Plan People Management Policies and Procedures Health, Safety and Wellbeing Provide leadership to staff to ensure optimum results for both individuals and Nature Parks with a focus on market growth and product brand Actively demonstrate leadership in workplace conduct through personal behaviour and the promotion of a culture within the marketing and communications team that demonstrates conduct consistent with company values and the Code of Conduct Prepare and implement policies, practices and procedures associated with communications Maintain relevance of current and developed policies and procedures Ensure personal compliance of policies and procedures Adhere to safe work method statements Comply with and follow OH&S work practices Identify and report workplace hazards. Actively demonstrate leadership in workplace safety through personal behaviour and the promotion of a safety culture within the marketing and communications team consistent with OHS policy Participate in safety and wellbeing activities. Excercise your duty in managing the safety of all employees, visitors and contractors In addition to the essential responsibilities and duties listed above, all positions are also responsible for: Promoting and respecting the practices of equal opportunity, diversity and equity in all the interactions at Nature Parks, which includes internal and external (visitors, contractors and volunteers) groups Meeting organisational standards in relation to quantity and quality of work performed on an ongoing basis in a manner that is in compliance with all of Nature Parks policies and procedures Represent and comply with organisational workplace behaviour, code of conduct and uniform attire Attending and participating in learning and development activities, meetings and maintaining up to date knowledge of activities and events occurring within the Nature Parks

6 WORKING AND ENVIRONMENT CONDITIONS Hours are full time, five days per week and will involve regular work at nights and on weekends. Additional hours will be required as per business requirements within the terms of the contract. Principle place of work is Phillip Island based on an Activity Based Working environment. Role involves frequent travel to Melbourne and occasional interstate and overseas travel. Opportunity to work remotely from Melbourne base with frequent travel to Phillip Island. Working in an outdoor environment Sitting Standing Walking (including over rough terrain or stairs) Squatting / Kneeling / Bending / Twisting Pushing / Pulling / Lifting / Carrying / Reaching Computer usage (Keyboard/mouse/tablet) Use tools (Shovels, hammers, and motorised hand tools) Operate machinery (Chainsaws, Tractors, and All Terrain Vehicles) Drive a Vehicle (Manual and golf buggy) Low < 5Kgs and/or < 2 hours duration Moderate 5-10Kgs and/or 2-6 hours duration High > 10kgs and/or 6-8 hours duration QUALIFICATIONS AND ATTRIBUTES QUALIFICATIONS/ CERTIFICATES Tertiary qualification in Marketing or Business Management Police Check EXPERIENCE Essential Proven success at increasing business and business development Demonstrated success in marketing a high profile brand Experience in managing Communications for multiple audiences Experience with yearly budgets and business plans Tourism, hotel or event sales and marketing management background Demonstrated ability to influence internal and external stakeholders to achieve desired business outcomes Desirable Experience in marketing management position in the Conservation field. Experience in managing business relationships with Chinese based organisations.

7 KNOWLEDGE AND SKILLS PERSONAL ATTRIBUTES Essential Strong analytical and business strategy skills combining with the ability to implement programs Highly developed advisory, problem solving and negotiation skills Strong skills in managing relationships with government, business and the community Exceptional people management skills Demonstrated ability to lead and motivate a group of individuals with different skill sets High level of personal credibility and strong interpersonal skills High level written and oral communication skills Outstanding presentation skills Essential Collaborative and inclusive working style Ability to listen and be open minded Aptitude to be ethical, honest, inclusive and transparent in business and people matters Desirable Desirable Passion for wildlife and the natural environment