Role Description. Digital technical co-ordinator

Transcription

1 Role Title: Directorate: Location: Reports to: Digital technical co-ordinator Communications and Change London Digital Strategy Manager Role Purpose: (This should be a single sentence which describes why this role exists and its contribution. It should be specific to the role in question and not a general statement which might apply to a number of varied roles.) Ensure the web and intranet are an integral part of the organisation s business and communications strategy. Responsible for improving and maintaining the quality of web and intranet content, e-newsletters and future online services, and implementing appropriate measurements. Role Accountabilities: (Role Accountabilities are statements of the deliverables required of a job. They answer the question What are the main areas in which a job holder must get results in order to achieve the Role Purpose? They are presented as a series of one-sentence statements. Each statement relates to a separate end result that must be accomplished within the role. These should be wider than a list of tasks or activities.) Work with the Information Services team, and technical agencies to maintain and develop the websites and intranet services, other channels e.g. Huddle, Twitter, Brightcove and Snap Survey Bug fixing Tridion; working with XSLT, VBScript or ASP/.Net; configuring CMSs (Umbraco); writing process documentation and providing training (e.g. Campaign Commander training); software/solution analysis. Write and analyse surveys in response to internal requests, and to provide quarterly qualitative measures, using appropriate software Provide and disseminate regular/monthly appropriate (and agreed) measurement reporting for websites, Hub, E-newsletters and other E-communications channels Oversee the development and delivery of all web and intranet content and manage the process Manage project budgets and liaise with suppliers via procurement frameworks such as Creative Choice. Contribute to the Communications and Marketing business planning process Facilitate and coach content owners from various Directorates across the organisation to improve and update web and intranet content and services Ensure information architecture of all web and intranet sites is consistent, and user centric Reviewing specifications and assessing development work, providing guidance on direction, ensuring all developments follow best practice web design, usability, and meet Accessibility requirements Work with Communications and Marketing teams to ensure that campaign activities make best use of digital techniques and strategies Advise and direct external customers on the use of CITB s use of logos and branding. Identify and manipulate images for use on websites using Photoshop software Project manage online developments in a variety of outputs (online, newsletter etc) with internal staff and external agencies Set up, test and train others to use corporate technologies such as video hosting platform in conjunction with

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3 discussions Work closely with IS contacts to ensure consistent ways of working, and development across teams is achieved, documented and maintained to meet SLA and agreed standards. Provide proactive support for content owners across the businesses, monitor content quality, an monitor User Acceptance Testing is appropriate, and provide corrective support as necessary Provide proactive support for C&M team campaign support, monitor content quality, User Acceptance Testing is appropriate, and provide creative input and corrective support as necessary Provide timely reporting interpreting ROI figures, customer research and web traffic to inform E-strategy a. Web statistics monthly unique visitors, page views, campaign reporting for PMP, playback and Cabinet office reports b. E-news tracking c. Demonstrating what the channels mean for CITB services through reporting People Management/Team Leadership: (This covers people and team leadership responsibilities, how many people and what type of role. Include an org chart/full details of the role s direct or dotted line /indirect reports.) No direct reports Coach and provide support for Web Coordinators, and other members of digital team Provide proactive one to one and group training and coaching as appropriate to improve the skills, capability and quality of work of business content owners Make sure own digital strategy knowledge is up to date and share with Content Owners across the business Knowledge, Skills and Experience: (Knowledge, skills and experience needed to perform the role effectively. Is the role focussed on one particular subject or across a number of subjects, one particular department or across departments, internally only or externally such as knowledge of a particular industry or specialisation. Are there particular activities that must have been experienced, qualifications attained or professional memberships required?) Degree or equivalent vocational qualification in IT/Information Management Subject Fully conversant with and skilled at implementing key web based systems and technologies Project management experience with staff at all levels Analytical skills including knowledge of web-based measurement and evaluation systems, experience with Web statistics and E-News monitoring tools Experience of successful implementation of websites or intranets from either a content or technical perspective Experience of writing and editing publications, and web or intranet content to a high standard for mass circulation Experience of development to meet AA Accessibility standards (and above) Experience of being an Editor of websites and Intranet and responsible for the web content management system and development for Intranet and Internet

4 Good knowledge of Photoshop Knowledge of knowledge/information management systems Desirable experience with Content Management Systems and tools Desirable experience using social networking marketing techniques Desirable experience of using E-communications techniques e.g. E-News, intranets, advertising Desirable experience of editing and developing sound and video clips and integrating into websites Desirable experience of Search Engine Optimisation techniques Up to date knowledge of current E-Communication techniques The ability to communicate simply, clearly and effectively with excellent written and editing skills Proactive, solution orientated and able to work under own steam Creativity and initiative to identify and develop communication opportunities in line with Communication strategies and brand Understand the issues and challenges of implementing a web strategy for a multi-stakeholder organisation Demonstrate planning and project management skills Ability to manage conflicting and competing priorities effectively and meet deadlines Passion and desire to improve the business Well developed communication and interpersonal skills Possess drive, enthusiasm, and professionalism The ability to manage conflict and difficult situations desirable Coaching /one to one training experience desirable Strong leadership and influencing skills Communication/Relationships: (Key interfaces/contacts, internal and external. Complexity of communication providing information, persuading, influencing, negotiating, on what subjects and to whom. Level of key external and internal relationships/stakeholders.) Work effectively with Communications and Change team members a. Sharing best practice to meet objectives b. Share and improve ROMI and research results c. Implement and develop team processes and guidelines to support the efficiency and effectiveness of individual projects, including regular review and benchmarking to develop best practice. Work effectively with external agencies a. To meet brand, quality and technical requirements and Government standards Work effectively with IS a. Responsibility for development and management of project plans including management of Digital team, IS, and agencies to ensure delivery on time, and to budget b. To meet brand, quality and technical requirements and Government standards Work effectively with Content Owners across the organisations

5 a. Liaising with content owners to help move towards new business operating model where business areas maintain and update their own content, filter and assess requirements (working alongside the Digital Strategy Manager) b. recommend solutions c. negotiate approach and timescale for delivery of web solutions d. train, coach and support e. share web tracking and research results to improve web content and services Work effectively with other key stakeholders as required Decision Making: (Decision making; what key decisions have to made, when, how often. What is the potential impact of the decisions made on the business, i.e. does the role have the capacity to make decisions that will shape the direction of the department, directorate, overall organisation or industry?) Meet content owner expectations and service levels agreed with business areas Ensure that quality and technical benchmarks are met to provide a consistent online customer centric experience Promote best practice and make suggestions for improved working practices and approaches Change Management: (The impact of the role on changing business requirements/challenges. Complexity and level of problem solving; are the answers readily available in work instructions / policies / procedures or is the role required to develop new solutions / initiatives / strategies for a variety of problems / situations etc; what investigation is required; where can information be found?) Work with C&M team to ensure that work instructions are kept up-to-date Work with IS to ensure Disaster recovery, work instructions, and technical guidelines are up-to-date. Ensure work instructions are integrated with the training for the department Identify improvements that will specifically challenge existing practices and procedures to drive improved team performance and Return on Marketing Investment (ROMI). Key Competencies (The main competencies that are required to be evidenced to be successful in the role, ideally 3 or 4. Further details of the Competency Framework are on the Hub at Career Development under How we do it or discuss with your HR Manager.) Driving for results (Advanced) Building capability (Advanced) Understanding people (Advanced) Strategic awareness (Core) Impact and influencing (Core) Leading to win (Core) Courage and conviction (Core) Special Conditions/Other Requirements:

6 (Any particular conditions associated with the role, e.g. travel requirements, working arrangements? Any other requirements in the role not already covered above?) Willingness to travel to area offices Able to work outside normal hours if required

7 For use by Role Evaluation panel Contribution Factors: Functional Knowledge Business Expertise Leadership Problem Solving Nature and area of impact Interpersonal skills Knowledge of functional work and activities; function complexity Organisational as opposed to technical expertise Nature and breadth of leadership Mental agility in analysis, judgment and decision-making Overall level of responsibility and area of impact within the organisation Level and type of people skills Role Evaluation: Band: Management / Professional Grade: E