Year 13 A2 Business Theme 4 - Teacher 2

Transcription

1 Half-Term 1 5 th September 12 th September 19 th September 26 th September 3 rd October 10 th October 17 th October Topic 4.1 Globalisation An understanding of corporate objectives, mission statements and strategy, including business models such as Ansoff s Matrix, Porter s (Generic) Strategic Matrix and SWOT analysis. Students will gain knowledge of the impact that external influences and the competitive environment can have on businesses. Topic 4.1. Globalisation - Knowledge Checklist Growing Economies China versus India Business potential in Africa Link to Student i. I can explain growth rate of the UK economy compared to emerging economies i. I understand growing economic power of countries within Asia, Africa and other parts of the world ii. I can explain implications of economic growth for individuals and businesses: trade opportunities, employment patterns International trade and business growth Factors contributing to increased globalisation Protectionism i. I understand indicators of growth: GDP, literacy, health, Human development index ii. I understand international trade and business growth: imports and exports iii. I can explain the link between business specialisation and competitive advantage iv. I can explain Foreign Direct Investment (FDI) and link to business growth i. I can identify factors contributing to increased globalisation: reduction of international trade barriers/trade liberalisation ii. I can identify factors contributing to increased globalisation: political change, reduced cost of transport and communication iii. I can identify factors contributing to increased globalisation: increased significance of global companies, increased investment flows, migration iv. I can identify factors contributing to increased globalisation: growth of global labour force, structural change i. I can explain protectionism with a focus on tariffs, import quotas, trade barriers including government legislation and domestic subsidies 4.17 Trading blocs i. I can explain role of trading blocs ii. I can explain expansion of trading blocs: EU and single market, ASEAN, NAFTA iii. I can explain impact on businesses of trading blocs Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 1, for example a homework piece and an end of topic assessment consisting of Overview

2 Half-Term 2 31 st October 7 th November 14 th November 21 st November 28 th November 5 th December 12 th December Topic 4.2 Global Markets and Business Expansion An understanding of the factors that prompt trade between a business in one country and businesses or consumers in other countries, including market conditions, together with the market strengths of one country against another. Students will also consider the quantitative and qualitative factors businesses assess in order to make location decisions, including investment appraisal and broader economic issues. In addition, this unit assesses reasons for global mergers or joint ventures, as well as considering the ability of businesses to compete both at home and abroad against foreign firms. Topic 4.2. Business Growth - Knowledge Checklist Conditions that prompt trade Link to Student i. I can identify conditions that prompt trade: push factors including saturated markets and competition ii. I can identify conditions that prompt trade: pull factors: economies of scale and risk spreading iii. I can identify conditions that prompt trade: possibility of off shoring and outsourcing iv. I can identify conditions that prompt trade: extending product life cycle by selling in multiple markets Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers or joint ventures i. I can assess a country as a market using: levels and growth of disposable income, ease of doing business, infrastructure, political stability, exchange rate i. I can assess a country as a production location using: costs of production, skills and availability of labour force, infrastructure, location in trading bloc ii. I can assess a country as a production location using: government incentives, ease of doing business, political stability, natural resources, likely ROI i. I can explain reasons for global mergers or joint ventures: spreading risk over different countries, entering new markets. Trade blocs ii. I can explain reasons for global mergers or joint ventures: acquiring national/international brand names/patents, securing resources, maintaining/increasing global competitiveness Global competitiveness i. I understand the impact of movements in exchange rates ii. I can explain global competitiveness and competitive advantage through cost competitiveness and differentiation iii. I can explain global competitiveness and skill shortages and their impact on international competitiveness Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 2, for example a homework piece and an end of topic assessment consisting of Overview

3 Half-Term 3 2 nd January 9 th January 16 th January 23 rd January 30 th January 6 th February 13 th February Topic 4.3 Global Marketing An understanding of the need for businesses to make choices regarding their marketing strategies in order to find a fit between their company objectives and their unique market position. Students will examine how businesses use and adapt their marketing mix to meet the needs of global markets and will develop their understanding of the use of Ansoff s Matrix within a global context. The unit also considers global niche markets and the challenges presented to businesses who operate globally in terms of cultural and social differences, including different traditions and religions, in order to meet local tastes and attitudes. Topic 4.3. Global Marketing - Knowledge Checklist Global marketing Global niche markets Cultural and social factors in global marketing Link to Student I understand role of a global marketing strategy and global localisation ( glocalisation ) I can identify different marketing approaches including domestic/ethnocentric, mixed/geocentric, international/polycentric I can apply and adapt the Marketing Mix and Ansoffs Matrix to global markets I have an awareness of niche markets and cultural diversity: recognition groups of people across the globe have different interests and values I have an awareness of niche markets and the features of global niche markets I am able to apply and adapt the Marketing Mix to suit global niches I can identify cultural/social considerations for businesses including: cultural differences, different tastes, language, unintended meanings, inappropriate/inaccurate translations, inappropriate branding and promotion Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 3, for example a homework piece and an end of topic assessment consisting of Overview

4 Half-Term 4 27 th February 6 th March 13 th March 20 th March 27 th March 3 rd April Topic 4.4 Global industries and companies (multinational corporations) An understanding of what it means to be a multinational corporation (MNC), including their impact on local businesses, communities, the environment and the national economy. Students will also consider what it means to be an ethical organisation, including decision-making and its impact on stakeholders and the causes of stakeholder conflict. In addition, the unit addresses the difficulties for governments and international communities in controlling MNCs, including the role of legislation, pressure groups and social media. Topic 4.4. Global industries and companies (MNCs) Knowledge Checklist The impact of MNCs Ethics in global business Controlling MNCs Link to Student i. I can identify impact of MNCs on the local economy: local labour, wages, working conditions and job creation ii. I can identify impact of MNCs on local businesses, local community and environment iii. I can identify impact of MNCs on national economy: FDI flows, balance of payments, technology and skills transfer, consumers, business culture, tax revenues and transfer pricing i. I can explain impact of ethics on stakeholder conflicts, pay and working conditions, environmental considerations (emissions, waste disposal) ii. I can explain impact of ethics on supply chain considerations (exploitation of labour, child labour) and marketing considerations (misleading product labelling, inappropriate promotional activities) i. I have an awareness of controlling MNCs: factors to consider include political influence, legal control, pressure groups and social media Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 4, for example a homework piece and an end of topic assessment consisting of Overview

5 Half-Term 5 24 th April 1 st May 8 th May 15 th May 22 nd May Topic 4.5 Exam Skills An understanding of the key quantitative skills needed to calculate, interpret and analyse business data, both numerical and graphical, including recapping ratios, averages, fractions, percentages and percentage changes, constructing and interpreting standard graphical forms, interpreting index numbers, calculating costs, revenue profit and break-even, calculation of investment appraisal outcomes, price and income elasticity of demand and the use of quantitative and non-quantitative information in order to make decisions. Students will also revisit assessment objectives A01, A02, A03 and A04 and how to fully access these, with particular emphasis on longer market questions. Topic 3.5. Understanding the Economic Context Knowledge Checklist Link to Student Quantitative Skills for Business A-Level Understanding assessment objectives Tackling data response questions i. I can interpret financial statements: comprehensive income (profit and loss) showing key information and stakeholder interest ii. I can interpret statement of financial position (balance sheet) showing key information and stakeholder interest i. I can calculate gearing ratio and ROCE ii. I can interpret ratios to make business decisions iii. I can explain the limitations of ratio analysis iv. I can calculate and interpret labour productivity, labour turnover, retention and absenteeism to help make business decisions i. I can identify HR strategies to increase productivity and retention and to reduce turnover and absenteeism ii. I understand HR strategies to achieve these objectives: financial rewards, employee share ownership, consultation strategies, empowerment strategies Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 5, for example a homework piece and an end of topic assessment consisting of Overview

6 Half-Term 6 5 th June 12 th June 19 th June 26 th June 3 rd July 10 th July 17 th July THEME 3 : Business Decisions and Strategy and THEME 4: Global Business Exam preparation An opportunity for students to visit key AS and A2 topic content, together with completion and assessment of Theme 3 and Theme 4 exam papers. Topic 4.6. Theme 3 and Theme 4 Exam Preparation Knowledge Checklist Link to Student Theme 3 and Theme 4 subject content. Key AS and A2 topic content. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 6, for example a homework piece, an end of topic assessment, research tasks to support Controlled Assessment, a full mock exam paper consisting of past exam paper questions, case study questions. Overview