Employee Engagement Certificate Program Certified Employee Engagement Specialist

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1 Certificate Program Outline This is an outline for the 40 hour Employee Engagement Specialist Certificate Program. The program is made up of ten 4-hour sessions delivered monthly. Each session will include pre-work and assignments and participants will be provided tools for creating an engaged culture in their organization. Additionally there will be 8 10 follow-up conference calls or webinars between each monthly session to review and support. Topic Description and s Introduction to Certification process and ten sessions Session 1 - What is Engagement at your Organization? Define engagement and how it might be defined at Discussion of how to measure engagement and track progress Business case for engagement (benefits of an engaged culture) How engagement impacts sustainability Selling engagement to leadership Identifying who will drive engagement initiatives (it starts at the top) Business Cases for Engagement Discussing engagement with senior leaders checklist Tie engagement to Discuss your engagement thoughts with at least one decision maker Identify surveys that have been conducted (bring sample of survey and results if possible) Document what changed as a result of the survey; what didn t change Make a list of the reasons you think employees work at your company List what you think is important to potential employees. Be prepared to discuss and evaluate Identify how your company uses social media (Facebook, Twitter, LinkedIn, etc.) Session 2 - Determining Engagement Levels Session 3 Creating Your Employment Value Proposition Identifying engagement survey questions for Create a full engagement survey to implement Create a pulse engagement survey (as an alternative to a full survey or as a follow-up to a full survey) Define and discuss an Employee Value Proposition (EVP) Create an EVP for Develop a plan for using your EVP for creating an engaged culture Introduction of Tri-brandings 1 Sample survey Survey template List of possible survey vendors Do s and Don ts of an Employee Survey e-book (part 1) Discuss with senior leadership the benefits of conducting a survey Determine the questions that would be most revealing for Employment Value Proposition questionnaire and worksheet Company Facebook page guidelines (part 2)

2 Topic Description and s Using social media to effectively communicate your EVP Share your EVP with your senior leaders Develop a plan for increasing your use of social media Identify a key organizational change that you ve been through, you re going through, or you anticipate Session 4 Leading and Managing Change Engaging the Firstline Leader Session 5 Create and Implement a Robust Communication Promise (Protocol) Building Innovation into your Culture Identify key components of organizational change Determine best practices for preparing your organization for change Review and apply seven tools for helping through change Eight stage process for change management Identify the importance of engaging the firstline leader Determine development needs for first-line leaders in the areas of basic engagement skills Develop development plan to implement with first-line leaders Identify the key benefits and components of a Communication Protocol Create protocol draft Brainstorm different communication techniques Discuss how social media can be used in corporate communications Identify what is needed to create a culture of innovation 2 Seven for Managing Change Quick Guide Twelve Keys to Managing Change Using a upcoming change initiative, create an action plan that includes each of the 7 change models and the 8 stage change process Needs a leader must fill assessment Needs a leader must fill team feedback form Leadership styles quick guide Leadership 360 feedback form Conduct a Needs a Leader Must Fill exercise with a team (yours or a managers) Evaluate responses and discuss actions for better meeting the needs Make a list of the messages that are communicated in, either to all employees or to managers to cascade Communication Protocol working example Communication Protocol template Create a draft communication protocol for Discuss your communication protocol process with a senior leader Tips for creating and managing an innovation

3 Topic Description and s Determining best ways to collect employee ideas for improvement Determining the definition of innovation Removing the fear of failure that limits innovation committee Benefits of innovation evaluation form Evaluate the innovation process in your organization how successful is it? Determine your innovation culture Prep for Next Session Research the generational demographics of Session 5 Maximize the Potential and Productivity of the Gen Y in your workplace Session 6 Motivation and High Performance Discuss the attributes of Generation Y and X in the workplace Identify how the workplace will change as Gen Y becomes the dominant group Create a plan for engaging the Gen Y while not alienating Gen X and the remaining Boomers Discuss purpose and global growth as a concept of sustainability for Gen Y Discuss the importance of social media to Gen Y employees and how you can adapt to meet this need Prepare for the next generation to enter the workforce Define and discuss the keys to creating a motivational environment Study the 7 motivators in detail Identify the motivators that impact you the most List ways to best use the 7 motivators information Develop a plan for implementing techniques through your managers Generations Quick Guide Generations Commonality Exercise Gen X and Y Recruiting Needs Worksheet Create an action plan for engaging your Boomer, X and Y generations Use your demographic research to anticipate what the company will look like in 5 years; 10 years Ask one or two managers to share specific expectations they have of employees Motivation Self-Assessment Motivation Team Assessment Complete the motivation team assessment worksheet on 5 people Ask those 5 people to complete the Motivation Self-Assessment Compare your answers to theirs What feedback mechanisms do you use at Determine the pros and cons of those methods 3

4 Topic Description and s Session 7 Develop Feedback Mechanisms Identify the different feedback mechanisms available in Discuss additional feedback mechanisms available Evaluate performance appraisal processes used in against best practices Use the Resource Matrix to help employees grow and develop Evaluate survey data gathered Determine and prioritize actions from survey data More of / Less of / Same as Exercise Resource Matrix template Idea Evaluator template Conduct at least one MLS exercise with a team Complete the Resource Matrix on a team and discuss how to develop employees appropriately Designing and Implementing a Balanced Scorecard Session 8 Developing and Implementing Effective Reward, Recognition, and Compensation Programs Define a Balanced Scorecard Determine the key measurements for your organization Review the steps for building a scorecard Create a plan to implement a balanced scorecard in Brainstorm and discuss key components of a successful compensation program Identify areas of your compensation program that impacts engagement Evaluate reward and recognition programs against success criteria Determine equity of reward, recognition, and compensation processes 4 Developing a Balanced Scorecard Guidelines Developing a Balanced Scorecard checklist Presentation for promoting a balanced scorecard to senior management Present to a senior team the benefits of using a balanced scorecard Complete the compensation worksheet and be prepared to discuss Ask at least two managers how they reward and recognize employee achievements Rewards and Recognition Evaluation Worksheet Comp plan best practices Using the evaluation worksheet, assess the rewards/recognition processes that are being used in Compare your current comp plan to the best practices checklist what could be done differently to increase engagement Flow chart your recruiting and hiring process Outline your on-boarding process Bring a job description and resume for submitted for that position

5 Sessions 9 & 10 Selecting, Hiring, and On-boarding Engaged Employees Employee Engagement Certificate Program Topic Description and s Introduce and define the B.E.S.T. concept Discuss the down side of job descriptions Sortable Question Tool (and what to do about it) B.E.S.T. Profile template Create a B.E.S.T. Profile for one position in Interview Team form On-boarding check list Using Tri-branding and social media for to recruit top candidates Identifying behavior based questions Use interviewing teams effectively Create an on-boarding process that works (between 9 & 10) Create a B.E.S.T. Profile for a position you have open Create and meet with an interview team walk through the interview process in detail and assign roles Review and Wrapup Review the entire process and review action plans for next steps Awarding of Certificates 5