Manage your health care dollars like your other investments

Transcription

1 Grab-and-Go Employee Education Campaign Is an Independent Licensee of the Blue Cross and Blue Shield Association Regence BlueCross BlueShield of Oregon Manage your health care dollars like your other investments OBJECTIVE: Making it easier to manage out-of-pocket health care costs TIME OF YEAR: ACTIVATE NOW: AVAILABLE LANGUAGES: Any (evergreen) bit.ly/2bglw0i English and Spanish

2 Employees are familiar with the concept of saving for retirement, but what about saving for future medical expenses? Fortunately, for employees and employers alike, there are many simple ways to encourage your employees to save money for the future while getting the care they need today. WHY THIS WILL INTEREST YOUR EMPLOYEES: With greater awareness, and familiarity with all the tools and programs available to them, employees will quickly realize that paying and saving for their health care is easier than they thought. What you ll need to deploy this campaign distribution tool (Outlook or equivalent) A standard office color printer that prints on Avery Index Cards 5388 (or equivalent) paper Third-party printing service (such as Regence s Print Services, FedEx Office or Staples)

3 Key messages Regence is all about empowering companies to help employees take charge of their health (and healthcare costs) through smart plans, useful tools, information and insights. Here is what you ll want to communicate in this campaign: 1. Manage health care dollars like an investment People spend so much time looking for ways of investing money to make money. But good health is as good as gold. That s why it s smart for employees to manage healthcare dollars wisely to enjoy the best return on investment of all: long-term health and well-being. 2. There are tax benefits for employees who use FSAs or HSAs Health Care Savings Accounts (HSAs) and their precursors, Flexible Savings Accounts (FSAs), offer a way for employees to pay for qualified healthcare costs while lowering their taxable income, and even save for retirement. They re 100% taxdeductible, and give people a level of control, flexibility, plus a strong sense of ownership. 3. You have options in how to pay for health care Households within certain income parameters can get help paying for healthcare expenses through federal government subsidies. These include premium tax credits, which help pay for monthly premiums, and/or cost sharing reductions, which help pay for copays, deductibles and coinsurance. Households earning $97,000 or less may qualify for the former, while households making less than $60,624 may qualify for both. 4. It s easy to be a smarter consumer Working to stay well practicing prevention and self-care is the best way to reduce costs. The next step for employees is fully understanding coinsurance, deductibles, and out-ofpocket maximums to more costeffectively utilize their health plan. Online tools and popular social media platforms can help them evaluate and find the right doctor or facility, plus compare costs. By reducing the need for care, becoming smarter consumers, investing wisely in their health, and getting any financial help they qualify for, employees will have an easier time paying for healthcare costs. Ready to put this campaign into action? Let's go.

4 Campaign Action Plan As your trusted healthcare partner and innovator, Regence offers a convenient turnkey campaign for helping employees understand the many ways they can reduce the demand and pay for health care. Just follow these steps. Regence will provide all the materials you need to fill in the details. TOUCHPOINT 1: to managers and supervisors WEEK: 1 TOUCHPOINT 2: Quick reference card for managers/supervisors TOUCHPOINT 3: Announcement poster WEEK: 2 TOUCHPOINT 4: Announcement TOUCHPOINT 5: Reminder WEEK: 3 TOUCHPOINT 6A: PowerPoint presentation for lunch & learn meeting WEEK: 4 TOUCHPOINT 6B: Sample script for presentation TOUCHPOINT 7: Tri-fold brochure TOUCHPOINT 8: Intranet page

5 TOUCHPOINT: 1 WEEK: 1 to Managers and Supervisors Provide managers and supervisors with advance notice of this employee education campaign. EN TP1 bit.ly/2bbhvsa TOUCHPOINT: 2 WEEK: 1 Quick Reference Cards for Managers Provide managers and supervisors with the tools they need to reinforce campaign messaging with employees during weekly department standup meetings. Printing Guidelines: Can be printed on a standard office color printer that prints on Avery Index Cards 5388 (or equivalent) paper. EN TP2 bit.ly/2bwquun

6 TOUCHPOINT: 3 WEEK: 2 Lunch & Learn Announcement Poster This subject is definitely broad and important enough to warrant a voluntary company meeting. Employees will be excited to discover that they have options. Get people excited and motivated to attend. A break room poster is a great conversation-starter. Listen carefully and be ready to talk and field questions about this important subject with your employees. Printing Guidelines: Can be printed on a standard office color printer that prints on 11x17 paper. EN TP3 bit.ly/2blyle6 SP TP3 bit.ly/2b4e54q TOUCHPOINT: 4 WEEK: 2 Announcement Send out an announcement the day you display the poster to increase attendance at your lunch & learn. EN TP4 bit.ly/2balxa2 SP TP4 bit.ly/2b7eosm

7 TOUCHPOINT: 5 WEEK: 3 Reminder Send reminder one week prior to the lunch & learn meeting to help encourage employees to participate. EN TP5 bit.ly/2b2mpwu SP TP5 bit.ly/2bbicbp TOUCHPOINT: 6 WEEK: 4 PowerPoint Presentation for Lunch & Learn Meeting Make the atmosphere of the meeting upbeat and exciting. Your main goal here is to change perceptions and help ease potential anxieties employees may have about paying for their health care. The slide will include an embedded video on HSAs. EN TP6A bit.ly/2bbid8o SP TP6A bit.ly/2bqarme EN TP6B bit.ly/2b47e2d SP TP6B bit.ly/2b4ehkd

8 TOUCHPOINT: 7 WEEK: 4 Tri-Fold Brochure At the end of your Lunch & Learn meeting, hand out a brochure that highlights the major points you ve covered. Ideally, you want employees to take these brochures home as a reminder of what you presented. Hopefully, they ll remain in-home long enough for people to carefully consider and take advantage of all the options available to them. EN TP7 bit.ly/2b7evec SP TP7 bit.ly/2balfjf

9 TOUCHPOINT: 8 WEEK: 4 Intranet page Help your employees along their decision journey by creating a dedicated page on your company intranet site for one-stop shopping on all things related to health care savings. Guidelines: We recommend that you partner with your company s IT department, or whichever department maintains your company s intranet site, to help with the mechanics of page design. Included in this touchpoint is a layout guide, also known as a wireframe, as well as all the corresponding links. To make it easier for you to implement, we ve also included any of the touchpoints that may also be utilized elsewhere in the campaign within this folder, too. This way, everything to make your own intranet page is in one handy file folder. EN TP8 bit.ly/2b29mb8 SP TP8 bit.ly/2b4equi

10 Recommended Metrics for Success How will you know if this campaign has shifted utilization and shown employees how to take a more proactive approach to their health? Determine a baseline of employees on high deductible health plans currently and compare the baseline to the amount of employees signed up for high deductible health plans after open enrollment. You can also compare the number of employees with HSAs before and after the campaign. Questions about this content or campaign? Please contact your representative or Producer for more information. Special Materials and Services If you would like to receive a customized campaign with the following, contact your representative: Co-branding Fulfillment and print services Customized content, specific to the employer s plan design Additional touchpoints Language translation services REG /05-OR CampaignHowtoGuide-HealthDollars-OR-EN Regence BlueCross BlueShield of Oregon