Healthy Chicago: Focus on Obesity Prevention-Produce Carts

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1 Healthy Chicago: Focus on Obesity Prevention-Produce Carts Jennifer Herd, Senior Health Policy Analyst John Piercy, President, Neighbor Capital Jim Lobianco, Executive Director, StreetWise Chicago Board of Health November 21, 2012 Chicago Department of Public on

2 Healthy Chicago Obesity Prevention Goal Targets Prevent and control overweight, obesity and related chronic diseases. Reduce the number of Chicagoans living in food deserts to 200,000 by 2015 and to zero by Reduce adult and childhood obesity by 10%. Decrease the proportion of youth and adults consuming less than five servings of fruits and vegetables per day by 10%.

3 HEALTHY CHICAGO Chicago Department of Public Health

4 Obesity Prevention Strategy Participate in efforts to revise the City s current policies and regulations to ensure the availability of healthy and affordable produce in low food access communities through a mobile cart program.

5 NEIGHBOR CAPITAL: mission, vision and values Mission Vision To empower low-wealth individuals and communities through socially benefitting retail business. To be a leading example of the power of social business to create scalable enterprises that transform the lives of lower wealth individuals and communities. Values Dignity: In everything, we uphold the dignity of our neighbors through active partnership, honesty, integrity and respect. Collaboration: We believe that each community contains the talent and ingenuity needed to solve the challenges that they face. Our goal is to help them to overcome barriers or deficits that currently prevent them from doing so. Sustainability: Our focus is on sustainable solutions that are able to self-fund and avoid creating dependency on donations.

6 current status Funding Business Launched New Legislation Key Partners on Board

7 convenience, low cost, high quality Research indicates that the 3 things consumers care about most in making a decision about whether or not and where to purchase fresh fruits and vegetables are convenience, cost, and quality, in that order.* We can offer this combination because of the following: New legislation gives us access to the most convenient locations through public way permits Our overhead is lower without buying or leasing land or buildings Advertising and promotion covers our distribution costs All of this allows our vendors to focus on providing quality fruit at the lowest possible price *Source: Grocery Gap: Who has Access to Healthy Foods and Why it Matters. Sarah Treuhaft, PolicyLink and Allison Karpyn The Food Trust.

8 Unique, new, interactive and engaging ad offering

9 Key partner Mission To assist Chicago area men and women, who are facing homelessness, achieve personal stability by providing them with a combination of supportive services and immediate gainful employment Collaboration with Neighbor Carts Vendor Recruitment: Actively identifies at-risk candidates from Chicago workforce agencies Job Readiness: Provides all candidates with screening, pre-employment support and job readiness training Wrap-around Support: Provides candidates with an array of social services with a focus on employment retention, housing stability and financial literacy

10 vendor focus: Jeremias and Maria

11 vendor focus: Ted

12 customers The carts meet a real need. Sales in our first carts have consistently exceeded projections. Customers prove that we are meeting their needs better than anything that currently exists.

13 growth plan: first 30 locations Growth Map Blue Marks indicate a site that we have entered or are have a permit pending for in Red Marks indicate a site that we intend to apply for and occupy in Blue lines indicate the outline of the underserved/food desert areas which will contain 50% of our carts.

14 impact Activity Increased access to fresh produce Metrics Outputs: Number of units of produce sold, number of customers served. Long Term: Healthier Communities. Outcomes: Reduced incidence of obesity and diabetes. Outputs: Number of vendors trained, retention rates, dollars earned. Economic Development Short Term Outcomes: Change in economic status of individual vendors, access to higher paying jobs and better opportunities. Impact: Ultimately, our carts act as a catalyst for further economic development and bring economic growth and vibrancy to entire communities.

15 facebook.com/chicagopublichealth CityofChicago.org/Health