BIRMINGHAM CITY UNIVERSITY JOB INFORMATION

Transcription

1 BIRMINGHAM CITY UNIVERSITY JOB INFORMATION Ref No: Post Title: Social Media Student Ambassador Hourly Rate of Pay: 8.04 Department: Marketing and Communications Department Reporting to: Social Media Officer A. PURPOSE OF POST The Social Media Student Ambassador will deal with social media enquiries across a range of platforms at specific periods in the academic calendar. The postholder will monitor conversations, engage with enquirers, respond to questions and escalate issues to management when appropriate. The postholder will be required to work either in the office or remotely as per the Social Media Student Ambassador rota. B. PRINCIPAL ACCOUNTABILITIES Specifically, the postholder will be required: 1. With appropriate training and supervision, to respond to social media enquiries related to key University activities; 2. To adhere to Birmingham City University s Social Media Policy and to follow appropriate guidance; 3. With appropriate training and supervision, to brief line manager on the types of enquiries that have been dealt with and whether these are still outstanding; 4. To assist with social media campaigns related to student recruitment or conversion; 5. With appropriate training and supervision, to classify enquiries and to log complaints; 6. To assist with Open Days, Clearing and special events as part of the wider Marketing and Communications Department, either in an office-based role or as part of the activity itself, as required by organisers; 7. To undertake other duties commensurate with the post as required by the line manager or directed by the Online Marketing and CRM Manager; 8. To uphold and promote the University s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity. These values define the principles of how we work together with our staff, students and partners.

2 Management None Special Conditions Evening and weekend work will be a key element of the role. The post holder would be required to support Open Day and Clearing activity and be available to work during these periods. Context The University is in an exciting phase of its development. Phase 1 of the expansion of our City Centre Campus opened in 2013, and several other major construction projects are either under way or planned. This will ensure the University remains competitive in the marketplace and maintains the popularity it has developed in recent years. It is central to our strategic vision and commitment to improve the student experience and enhance the student community. As a university, our mission is to transform the prospects of individuals, employers and society through excellence in practice-based education, research and knowledge exchange. To support a new corporate plan and ambitious income and recruitment targets, the University adopts a strategic approach to marketing across its business, through the Marketing and Communications Department, leading to more informed product development, ongoing evaluation and targeted marketing strategies. The Department of Marketing and Communications comprises the following teams: Alumni Relations Creative Services Unit Outreach and Enquiry Management Strategic Marketing Media Relations Internal Communications Market Research Unit Web and Social Media. The Marketing and Communications team play crucial roles in delivering targeted marketing communications that both support core business activities and help the University grow its brand and position in the marketplace. We provide expert advice and guidance across the University, recognising the different approaches needed to engage stakeholders with differing needs from traditional school leavers, mature learners and employees to current students, alumni, employers, audiences and key opinion-formers. All of our staff also help to uphold and promote the University s core values of Excellence, People Focused, Partnership Working, and Fairness and Integrity. NB

3 1 The University reserves the right to vary the duties and responsibilities of staff under conditions prescribed in national agreements. The above duties may be altered to suit the future needs of the service. 2 Staff are liable to serve at any of the University s places of employment as may be required.

4 PERSON SPECIFICATION Physical High level of professional presentation. Qualifications Second or third-year Birmingham City University student/postgraduate student (with at least one year left of their studies) Experience Experience of working in a busy office environment Experience of handling/managing data e.g. in Excel Experience of working in a customer service environment would be an advantage Experience of Social Media Monitoring Tools would be an advantage Practical and Intellectual Skills Excellent written and oral communication skills Highly organised High level of literacy Computer literate, proficient in Microsoft Office and specifically in Word and Excel Confident user of social media, especially Facebook, Twitter, LinkedIn and Google+ Knowledge of Higher Education and graduate/employer engagement Personal Skills Excellent interpersonal skills Accuracy and attention to detail Ability to work independently and as part of a team Ability to manage own workload to meet strict deadlines Ability to multi-task and keep calm under pressure Willingness to persevere in achieving objectives Essential Desirable

5 Willingness to acquire new skills Confidence in social situations Understanding of the Higher Education environment Demonstrates a commitment to the University s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity.