Director of Marketing and Public Affairs November 2018 CANDIDATE INFORMATION BRIEF

Transcription

1 Director of Marketing and Public Affairs November 2018 CANDIDATE INFORMATION BRIEF 1

2 Transforming lives by improving education around the world. Contents 1. About us 2. What we do 3. Our Organisation 4. The Role of Director of Marketing and Public Affairs 5. Terms of appointment 6. How to apply 2

3 About us At Education Development Trust, we transform lives by improving education around the world. Whether we are working with governments on national educational reform or directly with clusters of schools to effect positive change and a lot in between, our specialist knowledge and international experience means we design and deliver effective, far-reaching, sustainable education solutions tailored to the local context. As a not-for-profit organisation, we invest annually from surpluses in our programme of educational research; it matters to us that policymakers make informed decisions and that teachers benefit from the latest best practice. Our research differentiates us from our competitors, but most importantly underpins the design and direction of our work. Values We are a values-led organisation and our four values of excellence, integrity, accountability and collaboration are evidenced in everything that we do and are embodied in our people. As we are driven by our mission and committed to our values, there are some key aspects our clients can be assured of when working with Education Development Trust: We change lives for the better, providing millions of beneficiaries with enhanced opportunities to learn and to thrive. We make best global practice local, using both our understanding of what works and deep knowledge of the contexts where we work We attract and retain exceptional staff and prioritise a positive and safe working environment. 3

4 What we do From our wellspring of knowledge and practice in education improvement internationally, we are able to operate on both long- and short-term programmes and projects, offering design and delivery and calling on multiple disciplines in the process. Our work spans contracts which have been running for many years as loyal preferred partners to government, to the very short-term in technical assistance interventions. We design and deliver programmes as well as offer consultancy services. We also own four independent schools and we are the sponsor of a 16 school multi-academy trust in the UK. School system reform A large topic which requires skilled input from multiple disciplines. From school improvement initiatives to the shaping of government education policy on a national scale, Education Development Trust knows how to effect change within school systems. Our global expertise has been proven over the last 50 years as we continue to deliver transformational programmes that leave a lasting legacy of positive change. We work with governments and others in charge of determining the content and direction of education in diverse countries, each with their own specific context and needs. Our work in system reform ranges from the strategic short- or longer-term consultancy right through to onthe-ground design and delivery of programmes. We identify what action governments need to take or, alternatively, respond directly to a pre-determined brief to deliver specific contractual programmes. In some markets, we work directly with groups of schools to deliver a unique approach to improving educational outcomes through a framework of school-to-school collaboration. 4

5 School inspection and evaluation Education Development Trust is a world authority on school inspection and evaluation having inspected schools around the world for more than 20 years. We work hand in hand with governments to design and implement effective inspections frameworks that reflect the local context and demands. In the UK, we have collaborated with Ofsted, the Office for Standards in Education, Children s Services and Skills in England, since its establishment in 1993 and in the Middle East, we set up Dubai s very first inspections framework with the Knowledge and Human Development Authority and reviewed school quality in both private and government schools on behalf of the Abu Dhabi Education Council (ADEC). English language teaching Governments rely on Education Development Trust s expertise to deliver English language teaching programmes as part of their drive to improve the life chances of their students. We recruit, develop and support qualified English-speaking teachers in particular in Brunei, the Middle East and India. Recruiting expert English-speaking qualified teachers has been part of what we do for our 50 years to date, and is, in fact, where we began. We also work with governments to offer transformational training and improvement programmes which help build capacity of local English language teachers. Careers and employability services Education Development Trust provides services that bridge the gap between education, training and employment. We have been a leading careers service provider in the UK for over 20 years and have a successful track record of managing programmes delivering careers, employment and skills support. We work with national and local agencies, as well as with schools directly, to deliver high quality careers support to young people and adults. In both the management and delivery of our services we combine our extensive professional knowledge and experience with up-to-date technology and a joined-up approach with local stakeholders to not only engage with customers, but also to maximise impact for them. 5

6 Our research A key differentiator for Education Development Trust is our research, freely available to all on our website, and funded from our surplus each year. Our in-house research team oversees a programme of work on carefully chosen subjects of interest to policymakers and practitioners in international markets. We often work together with like-minded research partners, such as Oxford University and UNICEF. While our research can never have all the answers, it is important to us that we keep asking the right questions, and that we give wide access to findings to help keep the education debate informed. Our schools Education Development Trust runs four high performing private schools three in the UK and one in South Africa. While all very different in character, with unique identities as befits their strong role in their local communities, all our schools share deep-rooted common values and principles. Our private schools are an integral part of what we do as an organisation and we are committed to ensuring their future success, in line with the values and mission of Education Development Trust. Education Development Trust is the sponsor of CfBT Schools Trust, a multi-academy trust of 11 primary and five secondary academies and free schools. The two trusts are separate organisations legally and organisationally but share the same values and moral purpose. 6

7 Our organisation We are proud to employ a rich mix of educationalists and other professionals around the world. As well as our teachers and school leaders, all of our people are passionate about education from accountants to analysts to project managers. Our leadership team and marketing teams Our Chief Executive, Patrick Brazier, is supported by Research and Consultancy Director (Tony McAleavy), Education Services Group Director (Anna Searle) and Corporate Services Director (Bob Miles). The Director of Marketing and Public Affairs will play a key role at EdDevTrust as part of this team. The marketing team consists of four core members of staff based in the Reading head office, the team work in collaboration with project, country or school specific marketing teams based around the world. Our culture People joining EdDevTrust tell us it feels very different to other companies they have worked in. We do take our values seriously, we work collegiately, and we strive always to improve our performance through mutual support, training and staff engagement across our international organisation Our governance Education Development Trust is a UK-registered charity and we are governed by a board of trustees who carry full financial and legal responsibility for Education Development Trust. The Chair of Trustees is Ilse Howling. For more information on leadership and governance at EdDevTrust, visit 7

8 The Role of Director of Marketing and Public Affairs This new role of Director of Marketing and Public Affairs represents an unusually exciting opportunity for an experienced, global, Marketing and Public Affairs specialist to make a real difference to Ed Dev Trust. The company recognises that a structured and embedded approach to marketing and communications is a vital element in achieving its new 3 year strategy. The director has a real opportunity to demonstrate the value of the discipline to the long term success of the company, and to work closely with other departments to effect this. The successful applicant will work closely with the other members of the senior leadership team, external stakeholders and influencers, and existing and potential clients to position the trust to be seen as key partners in delivering better life chances through improving the education of children and young people throughout the world. This is a global leadership role which will involve strategic stakeholder engagement both internally and externally. Travel within the UK and globally will be an essential requirement. Key Objectives 1. To act as a critical member of the Leadership Team, providing clear leadership and direction for the organisation. The role holder will work collaboratively with Leadership Team colleagues to ensure that Education Development Trust is an efficient, effective, values-driven organisation which has a lasting and positive impact on the learning and employability of children and young people and adults around the world. 2. To design and lead the Marketing and Public Affairs strategy to help the organisation create deep client relationships, grow our influencer base and attract new clients and partners, acting as the driving force behind the development and delivery of this strategy ensuring that the Trust s goals and objectives are achieved. 3. To work with the Leadership Team and others to develop and shape the overall strategy and direction of the Trust globally whilst influencing the decision-making process through the Marketing and Public Affairs strategy in particular. To engage Trustees in the Marketing and Public Affairs strategy, ensuring they are able effectively to represent and promote the organisation. 4. To lead the Marketing and Public Affairs function, ensuring that the team has a clear strategy and operating plans in place to support the delivery of the organisation s strategy and three year plan, and overseeing successful management of third-party service providers where required to deliver the function s goals and objectives. 5. To develop and embed a strategic approach to public affairs throughout the organisation to support growth objectives, working collaboratively with the Education Services Group and the Research & Consultancy Group to ensure key stakeholders understand their role in developing deeper client relationships. 8

9 6. To seek out and develop strategic relationships with key existing and prospective clients, partner organisations, political stakeholders and external contacts, with the goal of promoting business growth by strengthening the Trust s relationships and reputation, ensuring that Education Development Trust is involved with and contributing towards the global education dialogue. 7. To drive a culture of high performance by identifying and developing talent, nurturing skills and empowering people to be accountable for achieving organisational results together. Person specification: Knowledge Essential: Extensive knowledge of the marketing discipline, and specifically how to develop effective, organisational marketing strategies which support growth objectives. Extensive knowledge of public affairs practices and their role in positioning an organisation with external stakeholders and decision makers. Desirable: Extensive professional knowledge of the education sector globally, specifically the political and stakeholder landscape. Deep knowledge of the client/stakeholder and competitor environment within the education sector globally. Degree qualified with appropriate professional marketing/ communications qualification e.g. Chartered Institute of Marketing or Institute of Direct and Digital Marketing membership. Experience Essential: Significant experience of developing and implementing global marketing strategies to achieve organisational objectives. Experience of leading, managing and developing marketing and communications teams and understanding of how the function can deliver the organisations strategic objectives. Extensive experience of working in a public affairs lead role, engaging with political and sector leaders and a proven track record of influencing a the most senior levels within the sector. Extensive experience of developing and delivering a public affairs strategy for an organisation and working with internal and external stakeholders to deliver the strategic plan. Significant experience of client relationship management at the highest levels, especially those representing key donor organisations and overseas Government Ministries or other institutions. Experience of developing and embedding a client relationship management culture, systems and processes within an organisation. Close working with a Non-Executive or Trustee Board. Desirable: Experience of operating successfully in a diverse cultural environment. Experience of working within a global, matrixed, organisation. Skills Essential: 9

10 A highly capable organisational leader with a proven ability to strategise, execute, innovate, and motivate colleagues. Well-developed networking, influencing and representation skills at the highest level externally. Excellent interpersonal skills and influencing abilities in order to engage internal colleagues with Education Development Trust s vision and values. Sound commercial judgment / acumen backed up by a strong understanding of high level budgeting and financial reporting. Ability to be flexible, to assimilate new information quickly, to work effectively and sensitively across organisational structures and in complex overseas contexts. Ability to contribute to the vision, plans and decisions of the Education Development Trust Leadership Team and to play a key role influencing the future overall strategy of the organisation. Excellent verbal and written communication skills. A strategic intellect with the capability, gravitas and judgement to analyse complex political and policy issues. Ability to work collaboratively with leaders across the organisation and a desire to be part of a supportive and open working environment. TERMS OF APPOINTMENT A competitive salary, commensurate with the scale, scope, and challenge of the role, will be negotiated with the successful candidate. The successful candidate will have access to an enhanced benefits package including a car allowance, 30 days of annual leave, flexible working arrangements and a pension scheme with matched contributions up to 11%. While this role will involve travel and have a global remit, spending time in the UK head office, Reading, will be vital. Education Development Trust is committed to safeguarding and promoting the welfare of children, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. 10

11 HOW TO APPLY Saxton Bampfylde Ltd is acting as an employment agency advisor to Education Development Trust.. Candidates should apply for this role through our website at using code FAAABC. Click on the apply button and follow the instructions to upload a CV and cover letter, and complete the GDPR and equal opportunities monitoring* forms. The closing date for applications is noon on December 13th If you are unable to apply through the website, please call , during office hours, quoting reference FAAABC. Longlisted candidates will be interviewed by Saxton Bampfylde between 7th and 21st of January First round interviews with Education Development Trust will take place on February 1st. Final interview will take place on February 13th. * The equal opportunities monitoring online form will not be shared with anyone involved in assessing your application. Please complete as part of the application process. Saxton Bampfylde LONDON 9 Savoy Street London WC2E 7EG EDINBURGH 46 Melville Street Edinburgh EH3 7HF saxbam.com Partners in Panorama - Search around the world panoramasearch.com 11