Header SHRM-Atlanta Sponsorship Prospectus

Transcription

1 Header 2015 SHRM-Atlanta Sponsorship Prospectus 1

2 GO FURTHER with SHRM-Atlanta in 2015 SHRM-Atlanta, the Atlanta Chapter of the Society for Human Resource Management, is celebrating its 50th association anniversary and 25th conference anniversary in 2015! As you can see, we have lots to celebrate: SHRM-Atlanta is the third largest SHRM chapter in the United States and the largest city chapter Our current membership is just over 2,300 We ll have close to 100 events in 2015 for our members We anticipate our 25th annual conference will be our biggest conference ever We ll host a Gala Celebration in October (more details coming soon...) Annually, we have over 200 members volunteering for special projects We are so excited to celebrate these two milestones with our resource partners and we have some great opportunities available for you to showcase your organization to the Atlanta HR community. How can you take your company further in 2015? Partner with SHRM-Atlanta and gain access to more than 2,300 of Atlanta s best and brightest in the field of HR. Our sponsors just like our members represent a variety of industries and specialties, and we offer several sponsorship options so you can find the one that s right for you, whether your goal is to build new prospects, strengthen relationships with your existing customers, or simply to build brand and name recognition in the Atlanta community. Who are our members? While we are affiliated with SHRM, our chapter operates independently and has a unique member base of more than 2,300 people representing HR professionals at all levels from companies of all sizes. Here s a quick snapshot of our members and your potential customers or partners: 69% of our members are HR practitioners 7% of our members are corporate, which means their company has at least five members 7% of our members are students 5% of our members are in job transition 12% or our members are affiliates, which means they provide a product or service to HR practitioners How big are their companies? Less than 100 employees: 22% employees: 19% employees: 7% 1,000-2,499 employees: 8% 2,500-4,999 employees: 7% 5,000-9,999 employees: 6% 10,000+ employees: 15% What do they do? Managers: 27% Directors: 19% Vice Presidents: 10% Presidents: 7% We ve also got specialists, consultants, administrators, assistant directors and legal counsel! 2

3 GO FURTHER with SHRM-Atlanta in 2015 What opportunities are available for your company? When we say go further, it s really up to you how far you want to go we offer a lot of opportunities to help you get there. Choose from a number of established events with proven track records, as well as numerous advertising opportunities that can be included in our member communications. When your message is backed by SHRM-Atlanta, there is no telling how far you can go. Or communicate directly with our members: ecommunications (weekly) Monthly e-newsletter, The ehuman Resource Website banner ads Online HR service directory Meeting announcements Mailing list rental Choose from some of the most respected events in the Atlanta HR community: Annual SHRM-Atlanta HR Conference (two-day event; 1,100+ attendees) Chapter Meetings (five events annually) Power Breakfasts (quarterly panel discussions for senior HR executives) SHRM-Atlanta Symposium (one-day conference featuring various content tracks) GEM Meetings (geographic emphasis meetings) held in six locations five times a year Webinars (two per month) Register today for any one of these amazing opportunities by visiting the SHRM-Atlanta website at and following the Sponsorships link. 3

4 25th Annual SHRM-Atlanta HR Conference 25th Annual SHRM-Atlanta HR Conference April 20-21, 2015 Cobb Galleria, Atlanta The 25th Annual SHRM-Atlanta HR Conference is an action-packed two-day event featuring two high-profile keynote speakers, concurrent educational sessions and an incredible vendor showcase area where companies like yours can interact with attendees. Sponsoring this conference gives you the opportunity to get in front of 1,100+ attendees, primarily from the metro-atlanta area, including HR professionals companies of all sizes, ranging from mid-level HR generalist to more senior HR executives. Join us as we celebrate SHRM-Atlanta s 25th conference anniversary and showcase your company in grand style. We have several outstanding activities lined up and with your help we can make this the best conference ever. Note: Please check online sponsor registration form for availability. Diamond Sponsor (Exclusive) Sold Out 10 X 20 exhibit booth with prime entrance location Eight (8) complimentary conference registrations Recognition as the Pegasus Awards Sponsor and opportunity to present awards to winners at the conference Company logo on conference bag Full-page ad on back cover of the conference program guide 60-second video presented during day one of general session (provided by sponsor) and opportunity to introduce the keynote speaker Banner ad on conference home page Recognition on specific conference promotional s Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone numbers) provided) included in attendee conference bags Platinum Sponsor (Exclusive) Sold Out 10 X 20 exhibit booth with prime entrance location Seven (7) complimentary conference registrations Company logo on conference bag Full-page ad on inside front cover of the 60-second video presented during day two of general session (provided by sponsor) and opportunity to introduce the keynote speaker Banner ad on conference home page Recognition on specific conference promotional s Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone numbers) provided) included in attendee conference bags 4

5 25th Annual SHRM-Atlanta HR Conference (cont.) Gold Sponsor (Limit 6) Sold Out Company logo on conference notebooks OR three (3) sponsored speaker sessions 10 X 20 exhibit booth with priority selection (on a first-come, first-served basis) Six (6) complimentary conference registrations Full-page ad in the Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone numbers) provided) included in attendee conference bags Anniversary Sponsor (Exclusive) $6,000 Recognition for sponsoring the 50th Anniversary commemorative item 10 X 20 exhibit booth with priority selection (on a first-come, first-served basis) Six (6) complimentary conference registrations Full-page ad in the Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone numbers) provided) included in attendee conference bags Mobile App Sponsor (Exclusive) Sold Out SHRM-Atlanta is pleased to once again offer this interactive application during the 25th Annual SHRM-Atlanta HR Conference. The app is available for iphone, ipad and Android, plus any smartphone that has web-enabled browser capability. Mobile App users can: Review sessions and add them to a calendar Locate exhibitors on the interactive floor map Stay in-the-know with show alerts Follow or join in on the Twitter Feed Link with friends As the exclusive Mobile App sponsor your company will receive: Company branding on mobile app 10 X 20 exhibit booth with priority selection (on a first-come, first-served basis) Six (6) complimentary conference registrations Full-page ad in the Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding addresses and telephone numbers) provided) included in attendee conference bags 5

6 25th Annual SHRM-Atlanta HR Conference (cont.) Silver Sponsor (Limit 6) Sold Out Company logo on choice of volunteer shirt, lanyard, conference pen OR two (2) sponsored speaker sessions (assigned on a first come first served basis) 10 X 10 exhibit booth with priority selection (on a first-come, first-served basis) Five (5) complimentary conference registrations Half-page ad in the Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone numbers) provided) included in attendee conference bags Bronze Sponsor (Limit 15) Sold Out Signage and recognition for sponsoring one of the meal or break functions OR one (1) sponsored speaker session (assigned on a first come first served basis) 10 X 10 exhibit booth with priority selection (on a first-come, first-served basis) Four (4) complimentary conference registrations Quarter-page ad in the conference program guide Company logo on signage and PowerPoint display Company logo and 50-word description in the Logo and link on SHRM-Atlanta website and pre- and post-conference recognition (excluding address and telephone number) provided) included in attendee conference bags Exhibit Booth $1, X 10 exhibit booth w/(1) 6 draped table, (2) chairs, (1) wastebasket, (1) ID sign and carpet Company logo and 50-word description in Recognition on SHRM-Atlanta website Three (3) complimentary conference registrations (excluding address and telephone numbers) Conference Advertising Opportunities Full-page ad in the conference program guide $1,000 Half-page ad in the conference program guide $750 Quarter-page ad in the conference program guide $500 provided) included in attendee conference bags $500 A sponsor speaker session permits the sponsor to select a session (on a first come, first served basis) for which they will have three minutes to introduce their organization to the audience and then introduce the scheduled speaker. 6

7 SHRM-Atlanta 50th Anniversary Gala SHRM-Atlanta is celebrating its 50th anniversary in 2015 and we have big plans for this milestone occasion. We will be celebrating in grand style with a Gala event that will be the envy of all other associations and THE place to be for all SHRM-Atlanta members. This evening will be held at the Marriott Marquis on October 17, We hope you will join us for what is sure to be a grand celebration. The following sponsorship opportunities are available for this event: Presenting Sponsor - $10,000 (Exclusive): As the presenting sponsor, your organization s name will be listed on all event material (press release, ad, invitation, program, website, etc.) as such and the event will be co-branded as ABC Presents SHRM-Atlanta s 50th Anniversary Gala. On-stage recognition as the presenting sponsor Recognition and opportunity to participate in Gala video Opportunity to welcome attendees as part of the evening program (5-minutes podium time) Complimentary guest room for a two-night stay at the Marriott (the weekend of the event) Twenty complimentary registrations to the event (with reserved tables in front of stage) Champagne for the table Full-color, full-page Ad on inside front cover of gala program Recognition on all SHRM-Atlanta social media channels Company logo prominently displayed at the event (via Gobo, PowerPoint and signage) Opportunity to include an item in the attendee swag bag Gold Sponsor - $7,500 Recognition as a Gold Sponsor on event material (press release, ad, invitation, program, website, etc.) On-stage recognition as a sponsor Ten complimentary registrations to the event (with reserved tables in prominent location) Full-color, half-page Ad within the gala program Recognition on all SHRM-Atlanta social media channels Company logo prominently displayed at the event (PowerPoint and signage) Opportunity to include an item in the attendee swag bag Silver - $5,000 Recognition as a Silver Sponsor on event material (press release, ad, invitation, program, website, etc.) On-stage recognition as a sponsor Four complimentary registrations to the event (with reserved seating in prominent location) Full-color, quarter-page Ad within the gala program Recognition on all SHRM-Atlanta social media channels Company logo prominently displayed at the event (PowerPoint and signage) Opportunity to include an item in the attendee swag bag 7

8 SHRM-Atlanta 50th Anniversary Gala (cont.) A la Carte Options Photo Booth Sponsor - $3,000 (Exclusive) Beverage Sponsor - $2,500 Entertainment Sponsor - $3,000 A la Carte options include the following benefits: Two complimentary registrations to the event Opportunity to include an item in the attendee swag bag Recognition on all SHRM-Atlanta social media channels Company recognition at the event (on signage, PowerPoint and program guide) Ad Space: The following ad space is available in the event program guide: Full-Page Ad - $1000 Half-Page Ad - $750 Quarter-Page Ad - $500 SHRM-Atlanta Chapter Meetings Chapter Meetings are lunch or evening meetings with dedicated time for a networking reception, followed by lunch/dinner and a featured strategic keynote presentation. SHRM-Atlanta s Chapter Meetings are unique opportunities for HR professionals to network, share experiences and best practices, as well as earn strategic continuing education credits. Average attendance ranges from 150 to 200. Chapter Meetings will be held in February, June, August, October and December of Gold Sponsor (Limit one per event) $2,500 Up to (25) complimentary registrations Company representative may have five (5) minutes to address the audience from the stage and introduce the speaker Skirted display table in reception area to distribute company literature Opportunity to collect business cards and host a prize drawing at the event Opportunity to distribute literature or logo item to each attendee Pre-meeting recognition Signage recognition at the event address and telephone numbers) Silver Sponsor $1,500 Up to (10) complimentary registrations Skirted display table in reception area to distribute company literature Opportunity to distribute literature or logo item to each attendee Opportunity to collect business cards and host a prize drawing Pre-meeting recognition Signage recognition at the event address and telephone numbers) 8

9 SHRM-Atlanta Power Breakfasts SHRM-Atlanta s Power Breakfasts are unique opportunities for senior HR professionals to network, share experiences and best practices, as well as gain powerful knowledge from others while earning strategic continuing education credits. These meetings will be held quarterly at the Mercer University campus located off the Chamblee Tucker exit of I-85. The presentation consists of a C-Suite executive-level panel or executive-level HR presenter. The target audience is mid-level to senior HR professionals at companies of all sizes. Meetings are offered complimentary to SHRM-Atlanta members. There is a registration fee required for all non-members. Expected attendance is approximately 100 to 150 people. Power Breakfasts will be held in February, May, August and October of Power Breakfast Sponsor (Limit 4 per event) $1,000 Five (5) complimentary non-member registrations to the event Skirted display table to distribute company literature Opportunity to distribute literature or logo item to each attendee Logo and link on the SHRM-Atlanta website for that event Signage recognition at the event address and telephone numbers) SHRM-Atlanta GEM Meetings Geographical Emphasis Meetings (GEMs) are smaller meetings of 15 to 40 attendees held in six different locations around metro-atlanta to provide convenient options for our members to attend professional development programs. GEMs are held in the following locations: Buckhead, Cobb, Gwinnett, Midtown, North Fulton, and Perimeter. Meetings may occur during lunch or dinner timeframes depending on the location. GEM Meeting Sponsorship $200 per event Two (2) complimentary registrations to the GEM meeting Three (3) minutes podium time before the presentation Logo and link on event website for the sponsored GEM promotion Opportunity to collect business cards and host a prize drawing at the event Opportunity to distribute literature or logo item to each attendee address and telephone numbers) 9

10 SHRM-Atlanta Symposium Go Further SHRM-Atlanta will host a one-day educational event on Tuesday, August 25, 2015 at the Gwinnett Center. The conference will feature five different content tracks: HR Boot Camp, Nonprofit HR, Strategic, Talent Management and Wellness. HR professionals will have the opportunity to earn credits towards both HRCI and SHRM certification. We anticipate 250 to 300 HR professionals will be in attendance. Premier Sponsorship (Exclusive) $3,000 Ten (10) minutes of podium time during general session to introduce your company to all conference attendees 6 skirted table with two chairs in a premium location Four (4) complimentary full-conference registrations Company logo on event attendee bag Opportunity to distribute literature for all attendees Opportunity to collect business cards and host a prize drawing Logo and link on the SHRM-Atlanta website Sponsor recognition at the event addresses and telephone numbers) Track Sponsorship (Limit 5) $2,000 Five (5) minutes of podium time at the first session of one of the following tracks and the opportunity to introduce each of the speakers within that track (assigned on a first come first served basis): HR Boot Camp Non-Profit HR Strategic Talent Management Wellness 6 skirted table with two chairs in a premium location Three (3) complimentary full-conference registrations Company logo on event attendee notebook Opportunity to distribute literature for all attendees Opportunity to collect business cards and host a prize drawing Logo and link on the SHRM-Atlanta website Sponsor recognition at the event addresses and telephone numbers) Fitness Break Sponsorship (Exclusive) $1,750 Opportunity to open one session in each track with a 2- to 3-minute fitness routine engaging all attendees within that track. 6 skirted table with two chairs in a premium location Three (3) complimentary full-conference registrations Opportunity to distribute literature for all attendees Opportunity to collect business cards and host a prize drawing Logo and link on the SHRM-Atlanta website Sponsor recognition at the event addresses and telephone numbers) 10

11 SHRM-Atlanta Symposium Go Further (cont.) Vendor Sponsorship $1,000 6 skirted table with two chairs in the foyer area of the ballroom Two (2) complimentary full-conference registrations Opportunity to distribute literature for all attendees Opportunity to collect business cards and host a prize drawing Logo and link on the SHRM-Atlanta website Sponsor recognition at the event addresses and telephone numbers) A la Carte Options: Each of the non-exclusive, a-la-carte sponsorship options include the following: One (1) complimentary full-conference registration Logo and link on the SHRM-Atlanta website Sponsor recognition at the event addresses and telephone numbers) Breakfast $500 AM Refreshment Break $500 Lunch $500 PM Refreshment Break $500 SHRM-Atlanta HR Young Professionals Community Social The HR Young Professionals Community is a group of SHRM-Atlanta members and volunteers, all under the age of 35. This group provides an exclusive opportunity for members to network with peers, gain relevant and timely information about the HR profession, and get connected with SHRM-Atlanta leaders. This group meets periodically throughout the year for a night of networking, appetizers and a cash bar happy hour. HR Young Professionals Community Social Sponsorship (Limit of two per event) $150 per event One (1) complimentary registration to the event Logo and link on event website for the sponsored Young Professionals event Opportunity to collect business cards and host a prize drawing at the event Opportunity to distribute literature or logo item to each attendee address and telephone numbers) Signage recognition at the event 11

12 SHRM-Atlanta Career Connections Career Connections is a group dedicated to supporting those in job transition. The goal of Career Connections is to not only inform members about re-employment and career development best practices, but to actually improve the skills of SHRM-Atlanta members in these areas. These meetings are held five times a year and feature speakers targeted toward those currently looking for new job opportunities. Time is allocated at the beginning of each meeting to network with other attendees. This is a free meeting for SHRM-Atlanta members and non-members. Career Connections Sponsorship (Limit 2 per event) $150 per event Five (5) minutes to address the audience and showcase your organization Logo and link on event website for the sponsored Career Connection event Opportunity to distribute literature or logo item to each attendee address and telephone numbers) Recognition at the event 12

13 SHRM-Atlanta Webinars Webinars are one-hour presentations using an online technology service provider to link attendees by phone and Internet. Attendees have the ability to submit questions to the speaker online. Webinar participation is complimentary to SHRM-Atlanta members and is considered a membership benefit. Non-members may register for $15. Attendance ranges from 30 to 80 people depending on the topic. SHRM-Atlanta will promote the webinar, submit for CEU credits, manage registration, evaluations and communication with the attendees. The webinar sponsor provides the speaker and topic (to be approved by volunteer review team). A time will be scheduled for the presenter to use the webinar technology and become familiar with the process. Webinar sponsors will work closely with the programming team to ensure that topics and speakers are approved prior to being scheduled. Webinar information must be submitted a minimum of six weeks in advance of the webinar. Sponsorship includes (Limit 2 per month): Sponsor provides speaker and content (subject to approval by volunteer review team) Sponsor provides PowerPoint for review and for posting on website SHRM-Atlanta provides promotion, registration and coordination of the webinar Sponsor receives pre-event recognition and publicity Sponsor receives post-event attendee mailing list (excluding address and telephone numbers) Sponsor has the option to archive and post webinar on SHRM-Atlanta s website for access by members only Webinars are held on Thursdays from 12:00 PM - 1:00 PM ET and are offered on a first-come, first-served basis. To schedule a webinar, please contact Jordan Alexander at jalexander@shrmatlanta.org. Price: (1) Webinar in 2015: $600 (2) Webinars in 2015: $1,000 13

14 Advertising Opportunities Weekly ecommunication SHRM-Atlanta publishes a weekly ecommunication, which is distributed to approximately 2,300 members. Announcements of upcoming events and activities may be included. A notification includes a 100-word description and may also contain a company logo linked to the organization s website or event registration page. There is a limit of one notification featured per issue first-come, first-served basis. Notifications are placed at the top of the ecommunication. Price: (1) ecommunication Notification: $495 (2) ecommunication Notifications: $795 Meeting Announcement in Weekly ecommunication SHRM-Atlanta publishes a weekly ecommunication, which is distributed to approximately 2,300 members. Announcements for a meeting will be accepted if the advertised event is related to the purposes of SHRM-Atlanta, the event does not directly conflict or compete with a SHRM-Atlanta event, and the announcement is approved by the SHRM-Atlanta ecommunication editor. The fee includes a 50- word description of the event and a link to the sponsor s website; no logos are included. There are four available meeting ads per weekly ecommunication. Price: (1) Announcement: $250 Additional placements of the same announcement: $100 each Monthly enewsletter The ehuman Resource SHRM-Atlanta publishes a monthly electronic newsletter with editorial content specifically targeted to our members and subscribers (2,300 distribution). The ad can be designed to fit our specs as an ad or it can be a logo and link. No text unless embedded into camera-ready ad provided. There is a limit of four (4) ads per issue. Price: (1) Ad: $595 per issue 14

15 Advertising Opportunities (cont.) Website Banner Advertising Display advertising about your organization on the home page of SHRM-Atlanta s website at Your ad will be placed within our rotating marketing banner on our home page. Members and non-members visit our website on a regular basis throughout the year to receive updated news, register for events and view job postings. Banner specs are 300 X 250 pixels and need to be sent as a.jpg image-ready file. No Flash allowed. Price: $250 per month $1,250 for six (6) months (savings of $250) $2,250 per year (savings of $750) Mailing List Rental The membership list is provided for a one-time use only (physical mailing address only) and is not to be utilized to create a database for future mailings. s and phone numbers are NOT included and are never released. A sample of the materials must be submitted for approval with your order. Price: $595 for a one-time use Online HR Service Directory List your company in our online service directory, which our members can access when looking for products and/or services in a variety of areas. You may be listed in up to three (3) categories and your listing includes company information, contact information, social media links and logo. Price: $149 for six (6) months $249 for one year Please visit the SHRM-Atlanta website at or more information on sponsorship opportunities or to register as a sponsor. Questions can be addressed to info@shrmatlanta.org. Thank you! 15