A study on dealer s satisfaction towards ACC Cement, Bangalore.

Transcription

1 Title of the study A study on dealer s satisfaction towards ACC Cement, Bangalore. Introduction Satisfaction in level of persons felt state resulting from company s products perceives performance in relational to the person s expectations. Satisfaction is a function of the difference between the perceived performance and expectations. Company seeks to win in today s market. The must track their dealers expectations, perceive company performance and dealers satisfaction. While assessing the satisfaction level a company must not conclude that it can get full picture of dealer satisfaction and dissatisfaction by simply running complaints and suggestions. As some times dealers may feel that their complaints are minor or that they will be made to feel stupid, or that normally will be offered the results is that the company has need Lesley lost dealers. Therefore companies instead of using complaints level as measure of dealer s satisfaction, obtaining a direct measure of dealer satisfaction of conducting periodic survey would provide more appropriate measures. The questionnaire can be made to a random sample of their recent customers. To find out how they fell about various aspects of the company s performance. They can also solicit dealers view on the competitor s performance. The respondents can be asked to list out problems they have, had with the offer and to list out improvements they could suggest companies would also ask the respondents to rate various elements of the offer in terms of the importance of each element and how well the company has performed.

2 Need for the study To study the dealers satisfaction levels towards ACC cements regarding promotional activities, Supply, quality and quantity of cement and to know demand level of ACC cements in the market by the customers. To understand what are the dealer s requirement and improvement required by them in the product and services. Statement of the problem The study attempts to analyze the satisfaction of the dealer regarding various factors corresponding to ACC CEMENTS and the brand preference by the dealers. This helps the marketers of ACC CEMENTS to estimate the market position of ACC CEMENTS and take steps for their expansion of business. Objectives of the study: To find the Dealer s Satisfaction Level with ACC CEMENTS.. To find the factors influencing the dealers to deal with ACC CEMENTS. To study various areas that needs improvement in ACC CEMENTS from dealer point of view. To study the impact of sales promotion on sales. To find the dealer s suggestions if any with respect to ACC CEMENTS. Methodology The research methodology used here is descriptive. A descriptive study is one in which information is collected without changing the environment (i.e., nothing is manipulated). Sometimes these are referred to as correlational or observational studies. The Office of Human Resources Protections (OHRP) defines a descriptive study Any study that is not truly experimental. In human research, a descriptive study can provide information about the

3 behavior, attitudes or other characteristics of a particular group. Descriptive study is also conducted to demonstrate associations or relationship between things in the world around you. Descriptive studies can involve a one-time interaction with groups of people or a study might follow individuals over time. Descriptive studies, in which the researcher interacts with the participants, may involve surveys or interviews to collect the necessary information. Descriptive studies in which the researcher does not interact with the participant include observational studies of people in an environment and studies involving data collection using existing records (e.g. medical record review). Sampling Sampling is used when a researcher chooses specific dealers of ACC Cements within the Bangalore to use for a particular study or research project. The idea behind purposive sampling is to identify and concentrate on the dealers with particular characteristics who will better be able to assist with the relevant research. Sampling frame: Dealers of ACC Cement, Bangalore. Sample size: 50 dealers. Sampling method: Purposive sampling Purposive sampling is used when a researcher chooses specific people within the population to use for a particular study. The idea behind purposive sampling is to concentrate on people with particular characteristics who will better be able to assist with the relevant research. Source of data collection Primary data comprises of direct response or first-hand data collected from dealers of ACC Cement, Bangalore. Questionnaires was used as a major tool in collecting primary data. Primary data also collected through the direct interview with respondents. There are several primary data used for the project are: a) Questionnaires

4 b) Personal interaction c) Observation Secondary data The secondary data are those that have been collected by others. Secondary data may be available in the published or unpublished form. When it is not possible to collect the data by primary method, the reasearcher need to go for secondary data that are collected from various articles, books, journals, magazine, newspaper and internet. Tools used for analysis Data analysis tools are required for a thorough and scientifically valid analysis of survey results. There are several choices available for the researches to choose from ranging from the sample tools available with all survey packages that calculates the percentages and totals to the very advanced tools requiring a graduate education to learn and use. For the study two tools of data analysis are used Charts Graphs Plan of analysis Personal interview: personal interview requires the person known as interviewer asking questions generally in a face to face contract to the other person or persons. Here the researcher is the interviewer. It is the structured way of interview. Because of the following reasons I have selected interview for collecting the primary data: Can reach large sample. A representative sample are possible and results can be used to make statements. Questions are structured and asked in the same way so that respondents answer can be more easily

5 In interview method electronic recording is possible. Can ensure questions are fully understood Questionnaire: Data collection took place with the help of filling of questionnaire, the questionnaire method. The common factors in all varieties of the questionnaire method is this reliance on verbal responses to questions, written or oral. I found it essentials to make sure the questionnaire was easy to read and understand to all spectrums of people in the sample. It was also important as researcher to respect the samples time and energy. These questionnaires will be discussed with organizational mentor and guide administrated. The first-hand information was collected by interacting with the dealers of ACC Cement, Bangalore. Chapter Scheme Chapter 1: Introduction This chapter covers the theoretical background of the introduction to the topic background of dealer s attitude and level of satisfaction with the ACC Cement. Chapter 2: Review of literature and design of the study. This chapter covers the plan of the study stating the problem, review of literature, scope and objectives of the study, methodology to undertake study, finally limitation of the study. Chapter 3: Industry and Company profile It covers the industry profile and a detail explanation of the company business. Chapter 4: Result analysis and discussions. It covers data analysis and interpretation. Analysis is made from the data obtained through questionnaire as well as secondary data collected. Chapter 5: Summary of findings, conclusion and suggestions.

6 It gives the summary of findings, suggestions and conclusions based on analysis and interpretation of data. (Student signature) Sridhar N Mulgund (Guide signature) Ms. Sowmya D S