Driving GIS Adoption through Organizational Change. David Schneider Jennifer Vaughan-Gibson

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1 Driving GIS Adoption through Organizational Change David Schneider Jennifer Vaughan-Gibson

2 Agenda Change Management Framework Overview Planning for People in Geospatial Strategy Accelerate Project Results through Change Management

3 Developing & Executing a Geospatial Strategy Act Understand Plan 1 Prepare 2 Implement Mission / Purpose Goals & Objectives Success Criteria Processes & Workflows Information & Technology Workforce Capabilities Define Design Communicate Build Deploy Enable Challenges Roadmap Prioritized Activities 4 Review 3 Operate Outcomes Monitor Utilization Measure Workforce Support

4 Organizational Change Management People Process Data Technology

5 Organizational Change Management People Process Data Technology

6 Change Organizational change management is a leadership induced process that involves transformational organizational change that leadership controls and sustains. It requires leadership dedication, involvement of employees at all levels, and constant communication. Transformational change is strategy-driven and stems from the top of the organization. - Harry Hertz, Baldridge Performance Excellence Program, NIST

7 The Human Factors that Determine the ROI Speed of Adoption Ultimate Utilization Proficiency How quickly are people up and running on the ArcGIS Platform? How many employees (of the total population) are demonstrating buy-in and are using the GIS? How well are individuals performing compared to the level expected in the design of the change? Source: Prosci, Inc

8 Components of Change Management 1. Communications 2. Sponsorship 3. Resistance Management 4. Coaching 5. Training and Workforce Development

9 ADKAR Model for Individual and Organizational Change Awareness Desire Knowledge Ability Reinforcement Source: Prosci, Inc

10 Developing & Executing a Geospatial Strategy Act Understand Plan 1 Prepare 2 Implement Mission / Purpose Goals & Objectives Success Criteria Processes & Workflows Information & Technology Workforce Capabilities Define Design Communicate Build Deploy Enable Challenges Roadmap Prioritized Activities 4 Review 3 Operate Outcomes Monitor Utilization Measure Workforce Support

11 Strategic Understanding of Your Organization Understand Mission / Purpose Goals & Objectives Success Criteria Challenges Understand how the business fits together Key players and where they are Strategic high level goals & tactical objectives Critical indicators/key Performance Indicators Problems in the way of achieving goals & objectives

12 Developing & Executing a Geospatial Strategy Act Understand Plan 1 Prepare 2 Implement Mission / Purpose Goals & Objectives Success Criteria Processes & Workflows Information & Technology Workforce Capabilities Define Design Communicate Build Deploy Enable Challenges Roadmap Prioritized Activities 4 Review 3 Operate Outcomes Monitor Utilization Measure Workforce Support

13 Strategic Planning for Your Organization Plan Processes & Workflows Information & Technology Workforce Capabilities Roadmap Prioritized Activities GIS capabilities aligned to business challenges. GIS software, data, and workflows aligned to capabilities. Necessary skills aligned to technology and workflows. Initiatives, defined, prioritized, and sequenced. Build Change Management Plan to address the 5 components

14 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders

15 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders Project Manager Change Champion Unit 1 Unit 2 Sponsor Unit 3

16 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders

17 Common Patterns of Use Plan Business Processes Mapping & Visualization Data Management Field Mobility Monitoring Analytics Understand locations and relationships with maps and visual representations Collect, organize, and maintain accurate locations and details about assets and resources Manage and enable a mobile workforce to collect and access information in the field Track, manage, and monitor assets and resources in real-time Discover, quantify, and predict trends and patterns to improve outcomes Design & Planning Decision Support Constituent Engagement Sharing & Collaboration Evaluate alternative solutions and create optimal designs Gain situational awareness, and enable information-driven decision making Communicate and collaborate with citizens and external communities of interest Empower everyone to easily discover, use, make, and share geographic information

18 The Patterns are Related and Build on one Another Plan Business Processes Monitoring Field Mobility Analytics Mapping & Visualization Data Management Sharing & Collaboration Decision Support Design & Planning Constituent Engagement

19 Using Patterns to Understand Business Challenge Identify the Capabilities Needed to Overcome the Challenges Plan Business Processes

20 Using Patterns to Understand Business Challenge Identify the Capabilities Needed to Overcome the Challenges Plan Business Processes

21 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders Project Manager Change Champion Unit 1 Sponsor Unit 2 Sponsor Unit 3 Sponsor

22 59% Projects fail from lack of sponsorship

23 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders Project Manager Change Champion Unit 1 Sponsor Unit 2 Sponsor Unit 3 No Sponsor

24 Effective Sponsorship Plan Business Processes Communicator Liaison Advocate Resistance Manager Coach

25 Connecting Business with Technology Plan Business Processes 1. Build a Change Team 2. Conduct a Strategic Alignment 3. Establish Sponsorship Network 4. Know Your Stakeholders

26 Stakeholder Analysis Plan Business Processes Understand the various roles in parts of your org. you want to adopt GIS Seek to understand the as-is and to-be to understand the change Build training plans and coaching around the change

27 Plan to Communicate Plan Business Processes Why? Why me? Why now?

28 Communication Best Practices Plan Business Processes Push and Pull of information Avoid GIS jargon when engaging non-gis roles Be creative in how messages are delivered Right sender for right message is critical

29 Organizational Level Time Span Strategic Plan Element C-Level Executives 5+ years Vision D-Level Directors 2-5 Years Goals M-Level Managements 6 mo. 1 year Objectives S-Level Supervisors Quarterly-6 mo. Initiatives Knowledge Workers 1 Day- 1 month Tasks

30 Developing & Executing a Geospatial Strategy Act Understand Plan 1 Prepare 2 Implement Mission / Purpose Goals & Objectives Success Criteria Processes & Workflows Information & Technology Workforce Capabilities Define Design Communicate Build Deploy Enable Challenges Roadmap Prioritized Activities 4 Review 3 Operate Outcomes Monitor Utilization Measure Workforce Support

31 Understanding through Implementation/Operation/Review of Sustainable Solutions Act 1 Initiative Plan 2 Implement Define Build Design Deploy Prepare Enable 4 3 Review Operate Outcomes Monitor Utilization Measure Workforce Support Initiative Cycle

32 Prepare Define Act Quick Wins, Immediate Impact, Low Risk Real Users Prepare Clear Success Criteria Design Review Implement Deployment Patterns, Technical Architecture User Workflows Communicate Identify Staff Establish milestones & timelines Operate

33 Implement Build Act Configured COTS Establish ArcGIS Foundation Prepare Review Implement Security & Privacy Deploy Prepare for ops. & governance Demonstrate value, show rapid results Create awareness Enable Operate Share results, excite people, celebrate success Increate staff capacity Articulate business value

34 Operate Monitor Act Revisit performance standards Ensure users are happy & productive Prepare Review Implement Measure Users, software, data, infrastructure Workforce Development Support Internal user groups Operate

35 Review Outcomes Act Are you meeting business objectives? Has the destination changed? Prepare Has technology evolved? Utilization Review Implement Collect & measure user feedback Understand adoption metrics Workforce Evolve human capital Operate Review and revisit workforce development plan

36 Additional Resources Esri Change Management Practice Prosci.com Harvard Business Review: John Kotter GeoNet: Implementing ArcGIS

37 Contact Us Dave Schneider Jennifer Vaughan-Gibson

38 Please Take Our Survey on the App Download the Esri Events app and find your event Select the session you attended Scroll down to find the feedback section Complete answers and select Submit

39 Thank You!! David Schneider Jennifer Vaughan-Gibson

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