Economic textbooks suggest that. But should an above-average increase in revenue be the sole criteria of success?

Transcription

1 Do you realize that your business must grow at a rate of 10% or more every year to sucessfully deal with rising costs, customer defections, and other key concerns? Economic textbooks suggest that growth is the very essence of successful entrepreneurship. But should an above-average increase in revenue be the sole criteria of success? Not necessarily the reality is more complex. Keep reading this exciting newsletter if you wish to learn more about how YOU can build a successful small business! KEY TO SUCCESS...

2 The Secret To Small Business Success Success means different things to different entrepreneurs. We need to consider the motivation of an entrepreneur starting a micro business. When asked the non-financial reasons for becoming an entrepreneur, four in ten (42%) of small business owners indicate that they opened a business to do something they love and another 21% state that more flexibility was the reason they opened a business. The financial reasons for opening a business were less conclusive. Four in ten (40%) entrepreneurs did not provide a financial reason, while nearly three in ten (27%) respondents cite a loss of job or negative change in the entrepreneur s employment situation as their motivation for opening a business. Motivation For Opening a Business From a Non-Financial Standpoint To do something I love More flexibility Become key decision maker Change of lifestyle Spend more time with family Dont know/not stated 13% 7% 21% 42% Motivation For Opening a Business From a Financial Standpoint Loss of job/change of employment More flexibility Become key decision maker Change of lifestyle Spend more time with family Dont know/not stated When focusing on the small business sector, we differentiate between value builders and life-stylers, with the former desiring growth and the latter seeking long-term stability instead of growth and using the business as a means of generating income that is sufficient to support a certain lifestyle. An estimated 55% of micro businesses belong to the life-stylers group. That means that 42% of Entrepreneurs open a small business to do something that they love! 7% 21% 13% 42% The Biopulsar Secret

3 45% of Small Business Owners Plan to Expand... However, forty-five percent (45%) of all small business owners surveyed do plan to expand their business in the next two years. For those who are planning to expand their business, these plans include investing in new equipment and technology (22%) and hiring more staff (20%). What sets higher revenue growth small businesses apart from their peers? Despite these differences in motivation to open a business and expansion plans, 63% of small business owners expect revenues to increase in the next year (and by incorporating the Biopulsar you can catipult your business to even higher profits!). To help them meet that expectation, we examined the main determinants that are most likely to set apart firms with significantly higher than average revenue growth from their peers in the past three years. 45% of Small Business...

4 Technology Leads to Business Growth! Technology adoption was found to be a significant factor that led to accelerated growth. Small firms that adopted new technology saw their revenues rise about twice as much as (approximately 2.25 times more than) firms that didn t adopt innovative technologies. The Biopulsar has increased profits for small businesses by up to 12-fold. Imagine how the Biopulsar can generate various service and product sales FOR YOU! The logical connection here is straightforward. Enabling technologies work to improve and strengthen customer relationships, enhance information availability and exchange, improve the company s image, and, in some cases, level the playing field with larger businesses. Industries with strong revenue growth include Health Care Practitioners such as biopulsar analysts! An examination of economic sectors that are outperforming their peers in revenue growth in the past three years would not be complete without a look at the industries leading the way. While the common image of a small business is a storefront, small businesses in the health care industry are among the top 3 showing the strongest revenue growth. Moreover, this area is projected to become the leader as population trends continue to accelerate. Technology Leads to...

5 Business Location is Not Important... Did you know that Business location is not important for ensuring entrepreneurial success? Business location is also not a differentiating factor with threeyear revenue growth rates reported by home-based businesses matching those of non home-based businesses. Interestingly, we also found no performance difference between small businesses that were created due to negative economic circumstances (entrepreneurs who established their businesses at least in part because they were laid-off, downsized, restructured, fired or took an early retirement package) and companies that were established by the entrepreneur s choice to become self-employed. Business 29.6% location 27.1% Within Home Outside Home Most entrepreneurs have no regrets and own their success in business. Beyond the numbers, perhaps the most telling indication of small business success is the overwhelming number of entrepreneurs (86%) who say that if they had it to do over again, they would definitely open their own business again. Entrepreneurs also take ownership of their responsibility for their success. Nine in ten (91%) entrepreneurs agreed with the statement, The most important factor in the success of my business is me. Including the Biopulsar as a key component in your business services will complement your expertise to ensure greater success! Location is not important

6 What is Your Primary Aim in Life? The fact that people don t ask themselves that important question: What is my primary aim in life? is one of the biggest reasons small businesses don t work, according to Michael Gerber, author of the E-Myth series of books that target the myths of entrepreneurialism and why most small businesses fail. Many people start their businesses for the wrong reason, they want to be their own boss, says Gerber. So they take their skill and rather than creating a business that can work independent of them, they create a job that is completely dependent on them. The Biopulsar will help create a business that works for you, not a business at which you work! What small businesses have to do to thrive, says Gerber, is to shift the emphasis from a bunch of people doing work to a system for doing that work. This way, the customer can see that your company does a job a particular way a way that works for the customer and becomes a means to develop the company s personality. We At Colour Energy Can Be Of Assistance! Colour Energy specializes in servicing the Holistic Health Care community. Let us help you start, increase and improve your health care services by integrating our products and services into your practice. From our innovative Biopulsar research technology that gives a complete and comprehensive body analysis to our Chromalive software program that suggests treatments using the Chromalive Colour Penlight, our products and services ensure your clients receive the optimal level of treatment and that will lead to referrals and frequent repeat visits. Don t Delay! Move Forward Today! What is Your Aim in Life?

7 Become a Member of an Elite Group... Enter the exciting world of Holistic Health Care. Become a member of that elite group of successful health care professionals fulfilling their dream of running their own business by taking advantage of an incredible, cutting-edge, stand alone tool that complements your experience and training. Here s What Other s have to Say... The Biopulsar s marketing kit contains a wealth of information to help you maximize your success. Bursts with practical tips. If you re thinking of launching your own business, or if you want to complement an existing one, the Biopulsar is a terrific resource tool. Excellent, very informative seminars. They took the time to answer all my questions. Clear, practical, and relevant. Superb instruction in every regard. The ultimate small biz aid. Become a Member...