This role sits within the BBC s Marketing, Communications and Audiences team (MC&A), in Belfast, Northern Ireland.

Transcription

1 Job title Job family Creative Marketing & Audiences Proposed band C Appendix There may be sub-sets of the generic job described below which require additional technical skills. This appendix to the generic job description can be developed to cover such situations. Division Reports to (title) Location base BBC Northern Ireland Head of Creative Broadcasting House, Belfast Organisation structure This role sits within the BBC s Marketing, Communications and Audiences team (MC&A), in Belfast, Northern Ireland. Additional job specific responsibilities and accountabilities We are looking for a talented Creative to join BBC Northern Ireland s MC&A Creative Marketing team. In this role you would join a team of conceptual thinkers responsible for delivering marketing campaigns and branding for BBC content and services in Northern Ireland. Our work varies hugely, working across multiple brands and genres ranging from live events to sport to news to factual output. If you like a creative challenge then this is the place for you, as your work will be expected to successfully span across digital and emerging platforms as well as across television and radio channels. Additional Key Responsibilities: To produce and deliver integrated campaign concepts within agreed briefs To create and self-produce multi-platform marketing assets to help our brands thrive in digital and linear spaces To develop and implement innovative creative opportunities in order to reach new and existing audiences To work collaboratively with colleagues to advise and add to existing media schedules and inventories Additional Knowledge, Skills and Experience: 1. Evidence of using creative software (e.g. Adobe Creative Cloud specifically selfediting using Premiere (and / or Avid, Final Cut Pro, etc.); and graphic production using After Effects, Lightroom, Photoshop, InDesign, etc.) 2. Thorough knowledge of the BBC and BBC NI s family of brands and of its portfolio of programmes, output and activity 3. An awareness of the technical possibilities and limits of digital production and a comprehensive understanding of what's possible on digital devices Page 1 of 5

2 4. Some broadcast / short-form production experience would be an advantage (e.g. camera operation, video / audio editing, copywriting, directing, etc.) -Appendix End- - Job purpose We want conceptual thinkers who are excited about creating multi-platform advertising campaigns for major BBC brands; you will have the opportunity to write, produce, design, edit and/or direct compelling creative content inspired by the BBC s marketing strategy. A Creative may work on a broad range of material, from 30 trailers to short-form digital content or photographs, and from simple audience communication to hi-end campaigns. The role of the Creative may vary depending on the work-area allocated and the craft specialism; the weighting of the principle accountabilities changing accordingly. You will work into a Creative Head, but will be expected to take briefs in person and pitch ideas back to stakeholders (working under your own initiative). Key responsibilities and accountabilities Creativity Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate. Come up with and present a number of ideas/concepts for any project. Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives. Ensure that all creative work, across different platforms, is aligned with the BBC s strategic vision; and to find innovative ways of driving forward that vision. Production skills Manage large-scale promotional projects, across all media and for all platforms - commissioning and briefing staff/contributors as appropriate. Originate promotional material by directing and/or producing studio or location recordings (either video, audio or still photography). Research / select / edit together the most appropriate content, to produce effective promotions, using self op technology as directed. Write effective copy, for any media/platform (and direct voice-over artists/presenters where appropriate). Make promotions that are consistent with BBC editorial considerations. Ensure that all promotional output is technically compliant. Financial Work within the budget issued, including resource management and the contracting of resource personnel - working closely with the team Production Manager / Coordinator. Obtain by negotiation the best possible value for money for the BBC. Liaison Liaise with content producers about their programmes, and develop strong working relationships Page 2 of 5

3 with internal / external stakeholders including talent and their agents. Work closely with craft personnel, briefing them effectively to produce the required material. Contribute to the development, realisation and evaluation of other team members' ideas. Work closely with colleagues specialising in all media, to build consistent campaigns. Undertake any other promotional work as requested. Be aware of safety responsibilities and actively seek information and participate in appropriate training. To provide appropriate information and suitable training to other staff. Knowledge, skills, training and experience Essential Must have Creative experience in Broadcast Promotions or Advertising Plus: Practical production experience Well-developed digital skills Excellent creative skills, with a proven track-record of devising original cross-media promotional campaigns: o Idea generation / conceptual thinking o Developing creative treatments o Copywriting and/or art direction o Ability to create multi-media campaigns for all platforms Our Creatives must also have knowledge of the production process and be prepared to take on elements of it themselves, depending on their specific creative role. For example: Video/Audio Production Producing and/or Directing Post Production Shot selection and/or Editing Photography Directing photographers and talent Design / retouching compositing stills and graphics Also essential Good interpersonal skills, sensitive and persuasive in dealing with others Resilience and flexibility Ability to exercise sound judgement Client / audience focus Good verbal communication skills Good planning and organisational skills Job impact Decision making Scope Other information For Reward team use only Page 3 of 5

4 Job Code Definition: Content Support This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved. Page 4 of 5

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