Strategic Employee Communication and Measurement Workshops

Transcription

1 The 2009 Strategic Employee Communication and Measurement Workshops Surviving and Thriving in Today s Economy March 19 20, 2009 The Conference Board Headquarters New York, NY Trusted Insights for Business Worldwide

2 Day One Thursday, March 19, 2009 Strategic Employee Communication Planning and Execution: Overcoming Communication Obstacles in the Workplace Registration and Continental Breakfast: 8 9 am General Session A: 9 am 12 noon Session Sponsored by: Welcome and Introduction Lee Hornick, Workshop Program Director, The Conference Board Shaping Communication in the New Reality Starwood is one of the world s largest hotel chains and has laid out a clear plan to survive and thrive in these tough economic times centered on open and transparent communication. During this session, you will learn how to use data from a communication audit to set clear priorities, utilize two-way communication to actively manage employee engagement and morale during an economic downturn, and ensure your communication is globally relevant to build credibility around the world. Christie Gay, Partner, Bridge Consulting Eve Dreher, Vice President, Communications, Starwood Hotels & Resorts Worldwide Responding to Turbulence and Uncertainty Employees need to understand why change is necessary and how everyone will get to the same place at the same time. During these challenging times, we need to inform and educate employees as to the breadth and depth of the change. In this session, you will discover how to build support within the workplace. Raegan Johnson, Internal Communications Manager, Monsanto Company Influencing Opinions and Actions Through Two-way Communication Your employees are crucial to your reputation and success. It s essential that your people are motivated and behind your initiatives. This means that everyone is kept fully up-todate and involved in what the company is doing. During this session, you will discover how to influence opinions and actions through two-way communication. Robert Libbey, Senior Director, Colleague Communications, Pfizer Building Your Brand With Employees Involvement Getting employees engaged with your company's community activities is a great way to increase company loyalty, build morale and develop the people who make your business successful. During this session, you will gain valuable insight into how Verizon engages employees with the brand. Angela Peluso, Director, Employee Communications, Verizon Communications

3 Networking Luncheon: 12:15 1:15 pm General Session B: 1:30 3 pm Working Groups: Communicating During Uncertainty and Turbulence Whenever possible it is always a good idea to plan ahead for change in a down economy. Employees like to know how a particular change is going to affect them. Dropping hints or providing vague answers can cause unnecessary anxiety and make the change more difficult to accept. During this work group session, you will develop a workforce communication strategy that is highly effective. General Session C: 3:15 5 pm Using Communication to Motivate and Inspire the Workforce Motivating employees can be one of your biggest challenges as an employer, but learning how to inspire your workforce is the key to a successful organization. This session will provide you with ideas for motivating employees that will help your organization unlock human potential. Craig Rothenberg, Vice President, Corporate Communications, Johnson & Johnson Communicating to Employees During a Down Economy Financial and economic turmoil is having a clear impact in the workplace and marketplace. At this time, employees need open and honest answers from the organization. To succeed during these trying times you need to stay focused and use a variety of communication channels to get your message across. During this session, a senior communication executive discusses how best to communicate during these difficult times. Communicating Effectively to a Changing Workplace Change can be one of the most difficult obstacles to overcome in the work environment. Whether it s a new employee adjusting to rules and responsibilities, or someone who has been on the job for years, breaking old habits and learning new tasks can be overwhelming. As communicators, our challenge is to make change easier for our employees. During this session, you will learn new strategies and tactics when communicating organizational change. Erin Weber-Holloway, Manager, Employee Communications, Harley-Davidson Motor Company

4 Day Two Friday, March 20, 2009 Employee Communication Measurement Workshop Superior Employee Communication Results through Research, Measurement, and Evaluation Registration and Continental Breakfast: 8 9 am General Session A: 9 am 12 noon Welcome and Introduction Lee Hornick, Workshop Program Director, The Conference Board Improving Communication Effectiveness through Measurement Uncertainty due to a lack of effective internal communication can cause high performing employees to jump ship. Low morale within remaining staff can impact customer interactions and damage brand identity. Uncertainty can also damage a company s culture. During this session, a communication executive reveals how to measure and manage your communication programs. Influencing Organizational Change through Measurement Strategies and Tactics Effective measurement actually begins by establishing effective goals and objectives. If you set clear goals for what you want to achieve, you can use a number of tools from surveys to performance indicators to collect the data you need. During this session, you will discover the proper way to measure organizational change. Katie Paine,, Chief Executive Officer, KD Paine and Partners Managing a Global Intranet in the Age of Web 2.0 Maintaining an intranet that is relevant and useful for employees is a challenge, in addition to the new possibilities presented by the age of social networking. IBM s Intranet (the On Demand Workplace ) continues to be employees preferred source for information about the company. The new challenge is integration of an array of web 2.0 technologies that enhance productivity. During this session, we will review the current design of the IBM Intranet and the metrics program designed to track activity on, and opinions about, the site. James F. Newswanger, Ph.D., Research Manager, Total Workplace Experience, IBM Shaping Perceptions Using Employee Communication Measurement Internal communications measurement, in this era of global competition for talent, requires more than just an employee satisfaction survey. Failing to understand what motivates employees, how they perceive the organization, and whether you communicate sufficiently well with them can have devastating effects not only on your communication program, but also on your organization s ability to reach its strategic objectives. Sharon Hughes, Vice President, Communications, Experience and Delivery, Ameriprise Financial Call Customer Service at

5 Networking Luncheon: 12:15 1:15 pm General Session B: 1:30 2:30 pm Working Groups: Measuring What is Important Effective employee communication makes a difference in how a company copes with change and exploits growth opportunities. If managed strategically and measured correctly, you can add significant effectiveness through employee engagement and improved understanding of the challenges the workforce faces. During this working group session, you will learn how you can measure your employee communication. General Session C: 2:45 4 pm Gaining Competitive Advantage through Employee Engagement and Measurement Employee engagement is vital to an organization s success. Engaged employees are loyal, highly motivated team players who care about the company and will work hard to help the organization succeed. Employees who are engaged generally perform well, act as positive advocates for their employer s mission and are less likely to leave the company. During this session, you will discover new ways to improve your employee communication. Jeff Lucas, Director, Organizational Communications, Raytheon Measuring the Impact of the Brand on Internal Communication The key to success is having the expectations and beliefs about the brand from the buyer s perspective match the expectations and beliefs of those who have to deliver on that promise. This presentation will be a case study of how a large IT services provider met this challenge by measuring expectations of their brand and aligning these expectations with internal perceptions. The case will examine the research that served as the basis for this process and review how this was communicated to key internal audiences. David Michaelson, President, Echo Research Holly Ripley-Boyd, Chief Marketing Officer, Ness Technologies

6 Save the Date June 25 26, 2009 The Conference Board Headquarters Conference Center, 3rd floor New York, NY The 2009 Communicating Employee Benefits Workshops Achieving Results During Changing Times Thursday, June 25, 2009 Strategic Employee Benefits Communication: From Challenge to Opportunity to Results Friday, June 26, 2009 Web 2.0 Employee Benefit Communication: Engaging Your Changing Workforce in New and Different Ways You ll hear about: - Communicating Employee Benefits in a Tough Economy - Adapting Benefit Communication to a Changing Organization - Helping Employees Understand Their Benefits Offerings - Communicating a Successful Wellness Program - Winning Support for New Benefits Initiatives - New Dimensions in the Era of Web Using On-line Tools to Win Support from Employees - Planning, Implementing and Evaluating your Web 2.0 Strategy Visit:

7 Strategic Employee Communication and Measurement Workshops March 19-20, 2009 Register your team by phone, fax or on the web at Phone Customer Service at :30 am to 6 pm ET Monday through Friday Fax Completed registration form to: Mail The Conference Board, Inc., P.O. Box 4026, Church Street Station, New York, NY Please print or attach a business card; for additional registrants, duplicate this form. Name Title Department Company Address City _ State Zip Telephone ( ) Fax ( ) Agenda Code Payment Check payable to The Conference Board for $. Charge to my: American Express Discover MasterCard Visa Acct. No. Exp. Date Signature Date *Cancellations subject to penalty of $500 administration fee up to two weeks before. No refund after two weeks before seminar. Register Workshops Location The Conference Board Headquarters Conference Center, 3rd floor 845 Third Avenue (between 51st & 52nd Street) New York, NY Should you require hotel accomodations, please contact Customer Service to obtain a list of hotels within walking distance of The Conference Board Headquarters. March 19, 2009 (# ) March 20, 2009 (# ) Registration Fees payable in advance in U.S. dollars.* One Day Workshop Associate: $995 Non-Associate: $1,095 Two Day Workshop Associate: $1,695 Non-Associate: $1,895 One small step in the right direction: Consider this, by making the decision to go paperless with all of our conferences and seminars, in one year The Conference Board will save almost 2 million sheets of paper, preserving hundreds of trees annually. It s a start The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. January 2009