Strategy. Planning. Analysis. For Airport Owners & Operators. Increase Your Competitive Edge.

Transcription

1 Strategy. Planning. Analysis. For Airport Owners & Operators. Increase Your Competitive Edge.

2 WHAT WE DO In an increasingly competitive aviation industry, airports must continuously reduce costs and increase revenues, while maintaining high customer service and upgrading facilities, offerings, and amenities. At Steven Baldwin Associates (SBA), we help airports run more ef)iciently through enhancing management practices and operate more cost effectively, through expense/revenue analysis and re=inements. At SBA, our industry experts help airport managers keep their facilities viable and competitive through a wide range of consulting services we offer, including those listed below. We do these things through a sophisticated array of consulting services performed by our industry experts. [SBA] immediately garners respect and credibility based on knowledge and experience Management and Organizational Review Evaluation of Airport Business Practices Mark Paul Brewer, A.A.E. Airport Director Manchester-Boston Regional Airport AAAE President Feasibility Studies Analysis of Existing Facilities and Services Performance Benchmarking Economic Development Airport Market Analysis Sponsor Transfers - Part 139 Applications Financial Outlook Economic Impact Studies Strategic Planning Economic and Financial Analysis Strategic Management Plans Economic Development Zone Strategies Strategic Business Plans Strategic Master Plans Owner Representative Services FAA 5- Year Capital Improvement Plans Governance Review and Optimization Development of RFPs Financial Feasibility Studies Project Management Revenue Enhancement Strategies Policy Analysis and Decision Support Review of Regulatory Matters Operations Support Revenue Optimization Studies Analysis of Rates and Charges Review of Leases & Tenant Negotiation FBO Analysis and Assistance Surveys of FBOs, Tenants, and Users Targeted Research and Analysis

3 Steven Baldwin Associates (SBA) was founded in 2011 by Steve Baldwin, following a distinguished career of more than 30 years in the aviation industry. He has served as a Senior Vice President of an international consulting firm, responsible for the domestic aviation practice, and spent many years in the day-to-day management and policy oversight of two airports. Steve has gathered top aviation professionals to serve SBA clients, with expertise in a range of areas including: business management, legal and legislative analysis, concessions, FBOs, governance transfers, technology, and human resources. Steven Baldwin Associates (SBA) is a unique airport management consulting )irm of industry professionals and experts who have dedicated their entire careers to aviation and the management of airports both through hands- on airport governance and through successful consulting projects at more than 100 airports throughout North America. SBA s principals and senior- level professionals are recognized throughout the industry as some of the foremost leaders in the airport management )ield. Steven Baldwin Associates focuses solely on airport management consulting for airport operators, owners, and policy makers. As a leader in developing best practices in contemporary airport management, the principals and associates at SBA have decades of hands- on experience running airports and consulting for them. Steven Baldwin Associates specializes in a wide range of client support services, including: management, organizational, and governmental review of airports; performance benchmarking; strategic planning; economic development; tenant negotiation; and owner representation and other services unique to managing and developing airports in a safe, ef)icient, and effective manner. Website: info@baldwinllc.com

4 REPRESENTATIVE FIRM SERVICES Steven Baldwin Associates (SBA) specializes in providing airports with unique management expertise, including organizational and governance advice, strategic planning, performance benchmarking, owner s representative services, and other services necessary for managing and developing airports in an ef=icient, safe, and effective manner. Management and Organizational Review Governance Today s airports must operate at peak performance in order to be competitive within the constraints of a highly regulated industry. SBA brings an airport operator s perspective to each assignment offering the perspectives of seasoned airport professionals. Not all airports are the same when it comes to optimizing their governance model in a manner that achieves the most desirable results. Issues of cost control, capital =inancing, reporting, and accountability must be in balance with the investment of resources necessary to address air transportation and economic development needs. SBA team members have an unparalleled background in hands- on airport management, including day- to- day operational responsibility, in addition to more than 90 years of combined experience consulting at more than 100 airports throughout North America. SBA has helped many airports in the U.S. address governance issues, allowing them to operate more ef=iciently and effectively, as they move forward to achieve and balance their strategic goals and objectives. Strategic Planning SBA prepares both Strategic Management Plans as well as Strategic Business Plans for airports. Principals at SBA have served as Project Director or Principal- in- Charge in the development of many strategic business plans nationally. The scope of each plan is developed in consultation with the client and is developed to include the maximum participation of key policy- makers and stakeholders. Plans are then prepared in concert with the airport s unique strengths and attributes while setting challenging, achievable, and measurable goals in several key areas of management, operations, and airport development. Performance Benchmarking Performance Benchmarking is a management tool that helps assess organizational performance as well competitiveness in the marketplace. It is important, however, that when a benchmarking process is undertaken, proper consideration be given to the selection of comparable airports as well as the industry metrics used for comparison purposes. Benchmarking, organizational analysis, governance advising, and strategic planning are all services that complement each other and are provided by SBA. The fundamental objective is for the airport to be Best in Class in all areas of management and operations.

5 REPRESENTATIVE FIRM SERVICES Economic Development An airport s potential to bolster regional economic development is vitally important to the community it serves. Developing new business and creating jobs brings demand for the movement of people and goods by air, further complementing airport activity and providing economic bene=it. The principals at Steven Baldwin Associates have a proven track record for developing economic development plans for airports. SBA specializes in engaging the full- suite of regional economic development expertise during plan development, identifying and prioritizing program initiatives in the regional context, and identifying the level and source of resources necessary for plan success. Rates and Charges Most often it is bene=icial for an airport to engage outside assistance when reviewing rates and charges or when there are policy issues at hand. Using an expert who has experience from multiple airports helps to de- politicize the process and may assist airport management to implement the changes necessary in the best interest of the facility. SBA offers familiarity with the latest industry trends and standard rate methodologies, which is important to success, as well as expert data analysis backed by experience from developing rates and charges over a broad spectrum of airport clientele. Policy Analysis and Decision Support Airport administrators need to make signi=icant decisions from time- to- time affecting the public at- large. Given the time constraints involved in formulating policies and addressing critical problems, airport administrators can often bene=it from expert advice in planning, revising, and implementing public policy as decision- making occurs. The principals at Steven Baldwin Associates are seasoned professionals in policy and public administration. Over the course of their careers in aviation, they have helped develop and implement policies both affecting the public as well as day- to- day management and operation of the airport. In support of the needs of decision- makers, SBA can help examine program rationale, goals, and objectives; develop salient facts; assess values; and quantify means and resources necessary for success, as well as project end results. SBA employs the latest decision- making techniques in public administration, including bene=it/cost and risk analysis, to help decision- makers understand the full magnitude of proposed policy decisions and the results they will achieve.

6 REPRESENTATIVE FIRM SERVICES Lease Development and Negotiation Support SBA assists airport operators with tenant lease and license negotiation support. We help ensure that our clients are well supplied with necessary airport comparable data, appraisal information, rates and charges data, activity forecast, and the pro- forma data necessary for sound decision- making. We help develop a host of pro- forma alternatives when capital improvement or new development is involved, including the assessment of primary and secondary economic impact. This allows for a fair and reasonable business arrangement to be made between the airport and the proposed tenant, consistent with =inancial and economic development goals of the airport. RFP Development SBA provides important services for RFP development, including: project scope review, consultant screening and selection support, fee negotiation, and owner s representative services as the project is underway. Attracting the best vendors for a project is an art in which SBA has extensive experience. Revenue Optimization As an integral part of a comprehensive revenue management program, SBA has a special skill set in analyzing current operations for revenue optimization, particularly regarding concessions programs and tenant leases. Our revenue optimization studies can result in increases of gross revenues from 3% - 20% of existing programs. FBO Analysis Managing Fixed Base Operators (FBOs) can be a challenging task. Determining FBO =ield locations and the level of development necessary to foster competition and stability with =irst class delivery, can be dif=icult. These issues and others are key to assuring maximum capital investment, the highest and best use of property, and a robust business and general aviation market. Steven Baldwin Associates can help your airport with all aspects of FBO development ranging from site to business planning; the establishment of lease terms, rates, and charges; the development of minimum standards; and the development of self- fueling policies, among other support. Owner s Representative Services SBA provides Owner s Representative Services including: the development of FAA 5- year Capital Improvement Plans, large and small- scale program de=inition services, developing Terms of Reference and RFPs, procurement assistance, direct or indirect contract negotiation support, as well as, providing the full suite of project management services including contractor oversight and performance monitoring. SBA professionals are also available to provide on- site staff augmentation, as necessary.

7 REPRESENTATIVE FIRM CLIENTS Representative Client List Gerald R. Ford International Airport (MI) Governance Transfer, Part 139 FAA Certi=ication of Regional Authority Contract Employee Support Services Syracuse Hancock International Airport (NY) Governance Transfer, Part 139 FAA Certi=ication of Regional Authority Ongoing Client Support Services including Economic Development, Strategic Planning, RFP Development, etc. Manchester- Boston Regional Airport (NH) Strategic Planning and Financial Analysis Economic Development Passenger Flow Analysis Ongoing Client Support Services Halifax Stan)ield International Airport (Halifax, Canada) Revenue Optimization & Concessions Analysis Tenant Lease Analysis and Negotiation Support Ongoing Client Support Services Dutchess County Airport (NY) Ongoing Consulting Services including FBO Analysis and RFP Solicitation Operational and Financial Assessment Luis Munoz Marin International Airport (San Juan, Puerto Rico) Operational Plan Review Rules and Regulations Policy Review Portland International Jetport (ME) Strategic Plan and Comparable Airport Analysis Millville Airport (NJ) Economic Development Research and Analysis Cape May County Airport (NJ) Strategic Management Advisory Services Burlington International Airport (VT) Management and Governance Review [SBA] immediately garners respect and credibility based on knowledge and experience Mark Paul Brewer, A.A.E. Airport Director Manchester-Boston Regional Airport AAAE President In addition to these examples, Steven Baldwin Associates has also provided a variety of important services including Airport Planning, Airport Engineering, Environmental Planning, Financial Analysis, and Special Research and Analysis to some of the biggest and busiest airports in the country including: John F. Kennedy International (NYC), LaGuardia Airport (NYC), and Newark International (PANYNJ). We chose SBA for their expertise in airport management and terminal concessions analysis. SBA delivered a comprehensive Airport Terminal Building lease optimization plan, and we have been very pleased with the process and outcomes. We have received SBA s recommendations to enhance our concessions program and will now use these as input for our business plans. Jo-Anne McLean Director, Corporate Marketing and Business Development Halifax Stanfield International Airport Nova Scotia, Canada

8 delivering aviation solutions to make your operations safer, more efficient, more effective EXPAND & INCREASE REVENUE SOURCES BE MORE COST COMPETITIVE EMPLOY BEST PRACTICES INCREASE OPERATIONAL EXCELLENCE 14 Corporate Woods Blvd. Albany, New York IMPROVE CUSTOMER SATISFACTION