INTRODUCTION TO STAKEHOLDER ANALYSIS ASSESSING AND ADDRESSING STAKEHOLDER COMMITMENT FOR SUCCESSFUL ROLLOUTS

Transcription

1 INTRODUCTION TO ASSESSING AND ADDRESSING STAKEHOLDER COMMITMENT FOR SUCCESSFUL ROLLOUTS

2 DEFINITION Stakeholders are Individuals and groups, both inside and outside the organization, who can influence the success of project implementation Anyone who can be impacted by project implementation

3 PURPOSE OF STAKEHOLDER ANALYSIS To assess which individuals or groups are likely to support, resist, or remain neutral during the project implementation Why they re likely to respond this way And how they may be influenced to ensure a response most favorable to achieving project goals

4 Defining key roles for organizational engagement Stakeholder Steering Committee Leadership Council Operations Strategic Importance Defines and prioritizes use of resources to drive transformation Provides resource support and endorsement for transformational leadership Provides a sounding board for decisions; ensures efforts are supported across the organization Elicit feedback and gather information from all members and their organizations Current Commitment Involvement Goals/Needs 5 Decision Making Define ideal customer experience Define key performance measures Provide timely information Guide deployment of efforts 4 Support Overview of key activities/service issues Overview of performance measures Overview of all activities 4 Guidance Participate in surveys Contribute benchmarking data Identify existing efforts / initiatives 3 Administration Implement strategy Translate leading practices Report on successes Staff Streamline process and increase capacity; improve brand performance 3 Feedback Demonstrate expected behaviors Support leading practices Provide feedback on leading practices PAGE 4

5 COMPLETING A Step 1: Brainstorm the list of Stakeholders Who can influence the success of the project? Who can be impacted by project implementation? Each who is an individual or a homogeneous group Segment the stakeholders into meaningful clusters as appropriate

6 COMPLETING A Step 2: Define Stakeholders Strategic Importance How are they impacted by the project? To what degree do they have power to influence the success of the project? What specific support is needed from them to advance the project?

7 COMPLETING A Step 3: Rate Stakeholders Current Commitment How favorably do they currently view the project? To what extent might they support, resist or remain neutral to the project? Assign each a number on scale from 1 to 5: 1 = Negatively, actively or subversively working against 2 = Moderately negative, passive resistance 3 = Neutral 4 = Moderately positive, passive support 5 = Active support, all in

8 COMPLETING A Step 4: Clarify Stakeholders Goals/Needs What is it about each stakeholder that led to the assessment of their commitment? What do they want/need? For this project, what does success look like to each stakeholder?

9 COMPLETING A Step 5: Determine Stakeholder Involvement How will each be engaged in the project to enhance their feelings of ownership? Stakeholder involvement may include: Decision- Making Approval Support Guidance Feedback Informed

10 COMPLETING A Step 6: Develop Stakeholder Strategy What can be done to strengthen their commitment to the project? What are their sensitivities? What can be done to maintain support, turn neutrality into support, or deal with resistance? Stakeholder strategies include: Individual Benefits Involvement Communication Camaraderie Special Treatment Defuse Spotlight Marginalize

11 UTILIZING STAKEHOLDER ANALYSIS DATA How to use the data from the Stakeholder Analysis: Incorporate stakeholder strategies into the project implementation plan Incorporate major risks into the project risk management plan Incorporate stakeholder strategies into the communication plan Review immediately if project appears stalled to assist in diagnosing roadblocks Avoid sharing the stakeholder analysis outside of the team that completed it! PAGE 11

12 CONTACT US Please contact Karen Caruso at to request a conversation on this topic and how it can work for you.

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