The Game Changer for Program Management AMY BAU GH

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1 STAKEHOLDER ENGAGEMENT The Game Changer for Program Management AMY BAU GH CRC Press Taylor & Francis Group Boca Raton London New York CRC Press is an imprint of the Taylor & Francis Croup, an informa business AN AUERBACH BOOK

2 Contents INTRODUCTION xiii PART I ENGAGING STAKEHOLDERS AND SETTING EXPECTATIONS DÜRING PROGRAM DEFINITION CHARTER 1 STAKEHOLDER ALIGNMENT: GOALS AND OBJECTIVES Understanding Strategie Fit Initiative Selection through a Steering Committee Initiative Selection When There Is No Steering Committee Gathering Information Interviewing Key Stakeholders Pulling It All Together Providing Input to Stakeholders: Know When and How to Push Creating a Business Case Estimating Cost Information Documenting Assumptions Presenting Cost Estimates: Stakeholder Conversations Presenting the Business Case: Governance Related Program Methodology Summary 16 VII

3 VIII CHARTER 2 MAKING GOVERNANCE WORK FOR YOU Preparing for Governance Governance Pre-Meetings Organizational Research Meet with Other Program Managers Stakeholder Pre-Meetings Meeting with "The Interrogator" Governance Survival Setting the Tone Getting through Approvals Optimize Governance to Your Advantage Using Soft Skills to Manage Conflict Related Program Methodologe Summary: A Step-by-Step Guide to Maximize Governance 30 CHAPTER 3 IDENTIFYING STAKEHOLDERS: THE "HIDDEN" ORGANIZATION CHART Building Your Program "House" Rinding Power Influencers Tapping into the Organization Coffee Chats More Coffee Identifying the Next Layer of Stakeholders Social Network Tools Organizational Network Analysis Creating an Organizational Network Analysis Additional Tools for Synthesizing Stakeholder Data The Power Map Creating a Responsibility Matrix Related Methodology Summary 50 CHAPTER 4 IT IS A MATTER OF TRUST: BUILDING STRONG BUSINESS RELATIONSHIPS WITH KEY STAKEHOLDERS Setting Expectations with Key Stakeholders Five Principles of Building Strong Business Relationships Do What You Say You Are Going to Do Try to Make Sure There Are No Surprises Create a Mutually Beneficial Business Relationship Remember That Executives and Customers Are People, Too Always Show Respect Summary 63

4 IX CHAPTER 5 LEVERAGING STAKEHOLDERS TO PREPARE YOUR ORGANIZATION FOR CHANGE Change Management Theory High-Level View ADAPT A Simplified Change Management Model for Program Managers Applying the ADAPT Change Model to Stakeholder Quadrant; Power Players Danger Zone Informant; Sleepers 78 CHAPTER 6 ENHANCING STAKEHOLDER ENGAGEMENT THROUGH EFFECTIVE COMMUNICATION The DifFerence between Program Management and Project Management Communications Communication Methods "Menu" Creating a Communications Strategy and a Communications Plan Targeted Communication Methods by Stakeholder Quadrant Communicating with Power Players Quadrant (High Interest, High Influence) Communication with the Danger Zone Quadrant (Low Interest, High Influence) Communicating with the Informants Quadrant (High Interest, Low Influence) Communicating with the Sleepers Quadrant (Low Interest, Low Influence) 95 PART II READY, SET, EXECUTE: DRIVING PROGRAM BENEFITS DELIVERY THROUGH ACTIVE STAKEHOLDER ENGAGEMENT CHAPTER 7 DEMYSTIFYING METRICS: MEASURING WHAT MATTERS MOST Measuring Program Performance: Key Performance Indicators Measuring Performance: Metrics Examples of Metrics Metrics for Measuring Project Components of Your Program Presenting Metrics to Your Stakeholders Metrics: How Much Is Too Much? Defining Key Performance Indicators for Your Program 105

5 X SMART Key Performance Indicators KPIs: A SMART Example 7.4 Driving Stakeholder Engagement through Performance Management 7.5 Summary CHAPTER 8 MAKING MEETINGS COUIMT: DRIVING STAKEHOLDER ENGAGEMENT THROUGH DISCIPLINED MEETING MANAGEMENT 8.1 How to Run EfFective Meetings Top Five Rules for Running EfFective Meetings Rule 1: Always Pre-Send an Agenda, with Times and Owners Associated with Each Topic Rule 2: Stick to the Agenda Rule 3: Establish and Share Ground Rules (Then Enforce Them) Rule 4: Assign a Scribe to Document All Key Decisions and Action Items, with Owners and Due Dates Rule 5: Send Meeting Notes with Key Decisions and Action Items, Then Monitor to Follow-Up on Due Dates Tips to Create a Positive Meeting Environment Meeting Variations Large Group Virtual Meetings Small Group or One-on-One Meetings 8.2 Types of Meetings, When to Have Them, and Who Should Attend Meeting Type: Flanning Meetings Meeting Type: Program Status Meetings Meeting Type: Governance Meetings One-on-One Meetings 3.3 Common Pitfalls of Ineffective Meetings 3.4 Summary CHAPTER 9 WHERE THE REAL WORK GETS DONE: ISSUE RESOLUTION THROUGH INFORMAL GOVERNANCE 9.1 Monthly Program Status Updates 9.2 Weekly Program Status Updates 9.3 Using Project Health Stoplights Effectively

6 XI 9.4 Caution: Yellow Light Four Steps to Effectively Manage Risks and Issues Step 1: Identify the Issue or Risk Step 2: Assess the Issue or Risk Step 3: Present Options for Issue/Risk Resolution Step 4: Take Action Practicing the Four-Step Issue Resolution: An Example Step 1: Identify the Issue Step 2: Assess the Issue Step 3: Present the Options Step 4: Take Action Summary 140 CHAPTER 10 OFFICE POLITICS: FROM SURVIVING TO THRIVING Managing Up and Managing Down Your Informal Network and Influence on Office Politics Addressing Whispering Campaigns Handling Cross-Departmental Negotiations Summary 151 PART III KEEPING STAKEHOLDERS ENGAGED: PROGRAM CLOSURE CHAPTER 11 MAKING A STRONG FINISH: STAKEHOLDER ENGAGEMENT THROUGH PROGRAM CLOSURE People Process Technology Culture Preparing for the Operational Readiness Meeting Summary 164 CHAPTER 12 POST-LAUNCH: EVERY END IS A NEW BEGINNING Post-Launch Review Lessons Learned Characteristics of a Lessons Learned Meeting How to Run a Lessons Learned Meeting Documentation and Repository Celebrate Success Summary 175 REFERENCES 177

7 XII APPENDIX A: CASE STUDY AND STUDY QUESTIONS 179 APPENDIX B: GLOSSARY 195 APPENDIX C: ACRONYM LIST 199 INDEX 201