EUROPE INTRODUCTIONS. Premier Sponsors. Gold Sponsors. Silver Sponsors. Bronze Sponsors. JERRY WRIGHT Managing Director - EMEA

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1 INTRODUCTIONS JERRY WRIGHT Managing Director - EMEA As Managing Director of EMEA, Jerry is responsible for the overall business strategy, operational direction and continued development of the company in the EMEA as a leading pure play RPO solutions provider. He has been in human resources consulting and executive recruitment since graduating with a law degree. He spent more than a decade with recruitment and consulting Eirms, then successfully co- founded two search and selection Eirms operating primarily in the management consulting, business services and technology sectors. RUWAN FERNANDO JustEat.com Group People Development Manager Ruwan has worked across talent, recruitment, learning and development for 20 years. Over that time, Ruwan has had the privilege of working for some incredible organisations whose people are absolutely passionate about what they stand for. It's no surprise that these organisations are obsessed about their purpose, values and culture, from Channel 4 to The Guardian to TalkTalk and currently Just- Eat. As a result Ruwan is fascinated by the relationship between how customers understand an organisation's brand and how this relates to what talent within the business feels.

2 INTRODUCTIONS MIRAGE ISLAM Consultant Mirage is a senior Marketing and HR Digital Transformation leader who has worked with organisations including Saatchi & Saatchi, Channel4, BSkyB and Ernst & Young to help translate the changes in digital communications and candidate behaviour to support organisational effectiveness through brand engagement. Working with business and HR leaders he is passionate about engaging candidates and building employer brands in practical but innovative ways. His most recent role was as Group Talent and Technology Specialist for TalkTalk where he worked to deliver key projects to engage internal and external audiences and drive behavioural change as part of its organisational change programme. LISA PEARSON Chatter Communications Partner Lisa is one of three Partners at Chatter Communications, a specialist HR marketing business that helps clients to build and manage their reputation as an employer through better engagement with talent. Over the past 18 years, she s held Agency and Regional Director roles for the biggest and best recruitment comms agencies in the industry, and had the pleasure of working with some great businesses including O2, MTV, MAG, First Group, Skype and Global Radio to name just a few. At Chatter, Lisa is client partner to a number of high proeile brands, helping them to deeine, develop and deploy communications strategies across attraction, recruitment, engagement and change programmes.

3 WHAT MAKES UP employer branding EMPLOYER BRAND MANAGEMENT EVP WEB PAGE DESIGN AND OPTIMISATION RECRUITMENT MARKETING TALENT COMMUNITY SOLUTIONS MOBILE APP AND OPTIMISATION

4 technology What role has technology played in employer branding this year? How do you see that changing or evolving in the upcoming year?

5 social media What role do you see social media playing in employer branding in 2015? INTEREST INTERACTION/CONNECTION MEMBERSHIP TALENT COMMUNITY CANDIDATES NEWS/EVENTS SOCIAL BUZZ OUTREACH CANDIDATE AWARENESS CAREERS

6 measuring ROI How do you see social media becoming more sophisticated from a data and analytics standpoint?

7 recruitment marketing How have you seen recruitment marketing and employer branding become intertwined? How can organisations make them interchangeable? 85% of employers say their employment brand has a signi3icant impact on their ability to hire top talent. Source: LinkedIn

8 talent communities How can companies take talent communities a step further in 2015? What is technology s role?

9 internal training What internal training programmes can organisations implement to ensure a consistent employer brand that supports hiring and retention?

10 improvements What are some proactive measures to ensure an organisation s brand is improved upon every day? PHASE 5 management & metrics PHASE 4 alignment & communication PHASE 1 audit & analysis EMPLOYMENT BRANDING FRAMEWORK PHASE 3 testing & approval PHASE 2 evp strategy development

11 global capabilities How can organisations create a consistent brand that is also customised based on the region for which they are hiring?

12 catering to Gen Y How can companies alter their brand and culture to attract and retain millennials? CAPTIVATING CAREER PAGE COMPANY CULTURE VIDEO ORGANIZATIONAL SOCIAL EVENTS CSR

13 looking to the future What employer branding tactic has been most valuable for your company/clients this year? Predictions for 2015?