Take the poll! Visit

Transcription

1 Take the poll! Visit

2 Reimagine Your Brand, Then Advocate it into Reality Selena Rezvani

3 In This Session Identify your ideal career niche Own your leadership brand Make your brand visible; self-advocate!

4 Think of someone who s built an outstanding personal brand. What s 1 thing they do differently than others?

5 5 * Darlene Slaughter Chief Diversity Officer United Way You re reputation gets to the next place before you do... When you show up at the door, people will already have an opinion. What will it be?

6 Are you the best kept secret in the organization? Are you the best kept secret in your organization?

7 Your Ideal Career Niche

8 What s Your Career Superpower?

9 Your Ideal Career Niche What are you passionate about? What are your skills & strengths? What does your company/ industry need & value?

10 10 * I am in a role that I enjoy and that fits my strengths. Strongly Agree Agree Neutral Disagree Strongly Disagree Copyright 2018, Selena Rezvani. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

11 Strengths are vastly underleveraged. Less than 2 in 10 workers get to use them every day. It pays to strive for singularity. Making use of your strengths makes you happier at work, and is correlated with higher performance. Sources: Peterson, C. et al. Strengths of character and work. Oxford handbook of positive psychology and work (2010). Sorenson, S. How Employees' Strengths Make Your Company Stronger. Gallup (2014).

12 Most valuable development experience, according to research on leaders: 7. Classroom training 6. Exposure to senior leaders degree assessments 4. Relationships 3. Mentoring 2. Action learning 1. Stretch assignments Source: Korn Ferry

13 Your Leadership Brand

14 * Lori A. Greenawalt Partner KPMG 14 Doing good work isn t enough. Consistent hard work is just a platform on which you build the rest of your career. There s so much more to advancing Strategic thinking and driving your own career are equally as important.

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16 Transitioning from Doing to Leading Doing Executing Tactician Subject matter expert Problem-solver Your success Leading Envisioning Strategist Thought leader Agenda-setter Team s success

17 Project Manager The Change Agent

18 Make everyday projects scalable: Ask yourself, how can I stretch this to demonstrate my leadership or up my expertise?

19 Ask Yourself Where do I want to be in 3 years? What brand do I need to become known for now, in order to get there?

20 What are the hero stories around here?

21 Your Brand Must Evolve as You Develop Your Career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

22 Take the poll! Visit What s your leadership brand statement?

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24 24 * I ensure that my accomplishments are visible to others. Strongly Agree Agree Neutral Disagree Strongly Disagree Copyright 2018, Selena Rezvani. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

25 Bring Your Brand Statement to Life Presentation Title Slide Signature Resume/LinkedIn Headline Performance reviews: I d like to position myself as Elevator Pitch: Come to me when Share aspirations: My ultimate goal is

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28 Results = Reward + Recognition Results = Reward + Recognition

29 Steps for Making Your Brand Visible 1. Work less 2. Work hard on the right projects

30 Say yes to stretch assignments, project & roles that Fit your ideal career niche Allow you to demonstrate your ability to deliver results Are in a business that s growing Directly support an organization-wide strategic plan or goal Report to a manager who develops and coaches you Where you get to Improve the bottom line Perform a specific, not general role Gain exposure to a new department, function or area Make your work visible to key leaders Push the cutting edge" in your field of expertise

31 Steps for Making Your Brand Visible 1. Work less 2. Work hard on the right projects 3. Promote your accomplishments

32 * Fizzah Jafri Chief Operating Officer Morgan Stanley 32 If two people are doing the same good work and one is better at showcasing her accomplishments, the self-promoter will win out every time. the burden is on the employee to share achievements.

33 Ways to Promote Accomplishments Present in meetings and invite leaders Send out a newsletter or regular status updates Write a paper or article for a publication/blog Share best practices as learning for the greater good Ask to be nominated for an award Speak at conferences and panels Ask a colleague to amplify your voice in meetings Forward kudos s with an FYI Build successes into performance check-ins

34 In This Session Your ideal career niche Your leadership brand Making your value visible; selfadvocate!

35 35 * If I want to grow here, I need to advocate for my own advancement. Strongly Agree Agree Neutral Disagree Strongly Disagree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Copyright Selena Rezvani 2018

36 Analyze data or do a cost analysis Get closer to the customer Forecast potential benefits of making a change Observe trends Re-engineer a process Find Opportunities to Reimagine Your Brand Do a SWOT analysis Suggest a new role or function Check alignment with vision/mission/strategy Poll potential collaborators or sponsors Lead a change or turnaround initiative Engage critics/naysayers Then make a commitment, and boldly move forward!

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39 * Stay in Touch! 39 Grab today s slides and bonus articles at beleaderly.com/az Selena Rezvani