Company Building Keeping your startup DNA when you grow your business

Transcription

1 Company Building Keeping your startup DNA when you grow your business Jonathon Southam, Business Development Startup Community, AWS George Berkowski, CEO IceCream

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3 Company Building

4 And yet

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6 Total # AirBnB Guests

7 Brian What is the single most important piece of advice for us? Peter Don t mess up the Culture

8 The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products. Brian Chesky, Founder

9 The product is the product. The culture is the next hundred products Phil Libin, CEO

10 How do you keep Startup DNA? How do you build it into your Culture as you scale your business?

11 Biggest Challenge = Finding People # 1 Customer Pitch Deck # 2 Employee Pitch Deck # 3 Investor Pitch Deck

12 ABH Always Be Hiring

13 A must read for anyone who wants to start a mobile app business - CEO King Digital A must read (maker for anyone of Candy who Crush wants Saga) to start a mobile app business RICCARDO ZACCONI, FOUNDER AND CEO KING DIGITAL (MAKER OF CANDY CRUSH SAGA) Location Name A compulsively readable business book - Jeffrey Rayport (Harvard Business School)

14 A must read for anyone who wants to start a mobile app business RICCARDO ZACCONI, FOUNDER AND CEO KING DIGITAL (MAKER OF CANDY CRUSH SAGA) Location Name givemeicecream.com

15 "A company becomes the people it hires, not what it plans." Vinod Khosla

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17 When you are scaling

18 Good culture creates an environment where people can do their best work Mike Curtis, VP Engineering, Airbnb

19 Organization Structured teams, fluid responsibilities

20 Process Example: Code Review Process

21 When you are at scale

22 f(innovation) = (org * arch) (mechanisms * culture)

23 amazon leadership principles have backbone; disagree & commit customer obsession invent and simplify think big dive deep bias for action ownership deliver results insist on highest standards vocally self critical hire and develop the best earn trust are right, a lot frugality

24 Ownership Leaders are owners. They think long term and don t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say that s not my job."

25 DevOps

26 two pizza teams

27 dive deep Leaders operate at all levels, stay connected to the details, and audit frequently. No task is beneath them.

28 Amazon has a very metrics-driven culture Weekly ops metric meetings a scorecard for each service team a graph for every metric that customers care about each graph has a line fitness function Correction of Error (COE) process

29 But then TJ gets an unexpected from Amazon... We noticed that you experienced poor video playback. We re sorry for the inconvenience and have issued you a refund for $3.99

30 customer obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

31 #1 #2 Press release to capture the customer perspective FAQ to answer any questions a customer might have

32 #1 #2 Press release to capture the customer perspective FAQ to answer any questions a customer might have #3 Start finding the right primitives #4 Launch, then iterate fast & often

33 Rate of Experimentation

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35 Speed of deployments at amazon.com 11.6s Average time between deployments (weekday) 1,079 Max number of deployments in a single hour (or approx every 3 seconds) 30,000 Max number of instances simultaneously receiving a deployment May 2011

36 Culture Mechanisms Organization Architecture Startup DNA

37 Company Building Keeping your startup DNA when you grow your business George Berkowski, CEO IceCream (Former Head of Product, Hailo)

38 Location Name

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43 Scaling HAILO to 18 Cities

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