POSITION DESCRIPTION

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1 POSITION DESCRIPTION Position Title: Chief Executive Officer Approved by: Michael Fairclough, Chairman Reports to: Chairman HKA Board Evaluation Date: Position type: Full time role (38 hours) Review Date: CONTEXT Healthy Kids Association ( HKA ) is a not-for-profit, non-government health promotion charity based in Sydney, Australia. Our mission is to promote and influence healthy food choices for children. Our children are our future and we believe teaching healthy eating habits at a young age can change a person s life for the better. We aim to educate and empower families, children and organisations or institutions where school aged children are stakeholders to make the healthiest choices possible. Our nutrition philosophy is one of balance that promotes the five core food groups, variety and mindful eating. PURPOSE OF POSITION The primary purpose of this role is to provide high level leadership and management of HKA and to execute the HKA Strategic Plan in order to achieve the public health, member and financial objectives set by the Board. The CEO will provide management of operational issues and strategic direction of HKA in consultation with the Board. The primary objective is supported by the secondary objectives, being to: 1. Promote the constitutional objectives of HKA 2. Be responsible for the strategic and financial management and leadership of HKA. 3. Manage and develop the HKA staff to enable them to provide superior service to all members and perform according to agreed standards to deliver on the HKA Strategic Plan and funded projects. 4. Ensure the ongoing enhancement of the HKA reputation and standing in the broader community. 5. Ensure adherence to appropriate policy and regulations in providing HKA services to members and other stakeholders. 1

2 KEY RESPONSIBILITY AREAS Strategy How we utilize our resources to improve HKA for the future Operational Effectiveness Improving the mechanics of how we conduct HKA s business Financial Understanding the true cost of conducting HKA s business ACTIVITIES Direct the development and implementation of the HKA Strategic Plan Broaden and grow the membership profile across Public, Catholic and Independent education sectors and the broader community. Manage the HKA Board Provide appropriate policy advice to the Board Protect and enhance the HKA intellectual property Create and/or take advantage of opportunities to provide valued services to stakeholders and others Ensure integrity of the Product Registration Scheme. Maintain real-time awareness and evidence of effectiveness of HKA activities Initiate new activities to enhance HKA objectives and discard or modify tired ones Measure stakeholder satisfaction, interpret results and initiate corrective or supplementary actions Provide progress reports on HKA Strategic Plan initiatives to the HKA Board Meet finance-related targets in the Strategic Plan Manage program and back-office costs effectively and within budget KPI/MEASURES HKA rolling 3- year Strategic Plan published and updated in October/November annually covering tracking and evaluation of the impact of HKA among stakeholders and the broader community. 7% annual increase across each of the three school sectors to achieve 50% membership penetration by end 2020 [ie by the end of the Stratplan] Facilitate and attend the AGM & four directors meetings a year and make appropriate recommendations on filling Board-appointed vacancies Maintain a productive working relationship with the Chair and the Board Ensure the Board is properly informed such that it is able to monitor and govern the direction and activities of HKA effectively at all times Distribute the formal Board papers at least one week prior to each formal Board meeting Prepare a monthly financial result and make available the relevant financial reports within 2 weeks of the end of the most recent financial period Maintain registration of trademarks and successfully defend challenges to intellectual property. Demonstrate bottom-line contribution of at least twice CPI from new business opportunities Compliance audit schedule in place and followed Regular reports covering key result areas, including website and social media activities. Target is to grow interest and engagement with HKA by stakeholders and others by a demonstrable 5% pa Demonstrate the implementation and rate the of effectiveness at least one new activity during the 2017 Achieve a satisfaction rating of >75% among stakeholders. Demonstrate acceptance and satisfaction by others Reports to each Board meeting and updates to the Chair as required Annual surplus of twice CPI % of total gross Income from all sources Reserves of $500,000 by end Monthly accounts and financial reports to be prepared consistently with minimal incidence of reversals of form (ie where costs are omitted from accruals or accrued 2

3 KEY RESPONSIBILITY AREAS People Leading our people to ensure we provide a work environment that encourages our people to perform at their full potential and that is harmonious and positive Health & Safety Mitigating risk for HKA and its people through the promotion of injury prevention & management ACTIVITIES Produce accurate periodic financial reports on a full accrual accounting basis Ensure that members receive fair value for their membership fee and that non-members pay realistic, but fair, fees for services provided to them Tender for grants, projects and feefor-service opportunities so as to recover costs realistically and provide for commercial returns Reinvest surplus funds to optimize returns while minimizing risk Prepare and execute a team management plan considering performance, recruitment, training, career development and succession planning. Maintain a positive work environment & culture Set SMART goals for each staff member and review/update annually before the start of each Ensure that staff remuneration packages are fair and competitive Ensure that staff performance is evaluated regularly and objectively Compliance with all regulatory Health and Safety standards KPI/MEASURES incorrectly) Audit adjustments at the end of each financial year to be no more than +/- 5% of the reported result prior to audit Hourly rates charged for staff in grant submissions, tenders and fee-for-service proposals reviewed and benchmarked (where possible) annually so as to be commercially realistic Restructure of membership services and fee proposition completed and new proposition in place in time for 2018 membership renewals Baseline NSW Ministry of Health recurrent funding reduced to <25% of total income by end 2017, while retaining a minimum of the 2014 baseline funding of $436,200. Strategies & vehicles to manage and optimize surplus funds selected and approved annually. Actively lead and engage team to achieve goals and demonstrate enthusiasm, energy and a passion for HKA values Development plans for each team member in place, capability needs assessed and development initiatives planned for team Lead and coach direct reports providing regular positive and constructive feedback on performance and achievements. Employees understand and uphold HKA Vision and Values, policies and procedures and adhere to the principles at all times. Formal sign-off with direct reports of goals for the coming Annual benchmarking of all remuneration packages Formal annual performance reviews with each direct report No regretted losses Compliance with all HKA safety standards and requirements Rates/tracking around Lost Time Injuries ( LTIs") and Near Misses ( NM ) at office and canteen sites Target is Nil LTis REPORTING RELATIONSHIPS 3

4 REPORTS TO: Direct Reports: (List position titles that report to this position): Indirect Reports Chief Finance Officer Operations Manager Canteen Business Manager Chairman of the HKA Board Canteen Business Unit Manager (1FTE) Chief Finance Officer (.63 FTE) Membership & Services Unit Manager (.92 FTE) Communications Manager (1 FTE) Marketing Dietician (.42FTE) Office Manager (1 FTE) Finance Officer (1FTE) Health Promotion Officer (1 FTE) Dietician Senior (.47 FTE) Health Promotion Officer, School Programs (0.53 FTE) Canteen Supervisor & Assistants (Roseville) 2.26 FTE Canteen Supervisor & Assistants (Waitara) 1.13 FTE Canteen Supervisor & Assistants (Alfred Deakin High School) 1.74 FTE Canteen Supervisor & Assistants (Dickson College) 2.13 FTE Canteen Supervisor & Assistants (Stromlo High School) 1.16 FTE Canteen Supervisor & Assistants (Lyneham High School) 1.55 FTE Canteen Supervisor & Assistants (Caldwell High School) 0.63 FTE SIGNIFICANT WORKING RELATIONSHIPS KEY RELATIONSHIPS NATURE OR PURPOSE HKA Board Direct reports Members Department of Health Department of Education Food Industry Preventative Health Sector (note key relationships) Strategy and Leadership lead, governance, budget approval Leadership to foster a high performance culture Management and support to engage team to deliver and exceed business goals Drive performance and best practices Provide advertising and sponsorship opportunities for approved foods without compromising HKA independence and credibility Support public policy on preventive health issues and promote preventive health initiatives to stakeholders ROLE DIMENSIONS Number of employees reporting directly 6 Number of employees, including CEO 14 Financial Surplus Target Income & Expenditure (2017 Budget) 2 x CPI of Total Gross Income from all sources (equivalent to approx. $56,000 for calendar 2017) Approx $2.1M each Membership Approx 1000 as at end 2016 Public & Private Sector Organisations Working with approx 50 Food Companies as at end of 2016 Working with approx 12 Public Sector Organisations as at end of

5 CRITICAL QUALIFICATIONS, SKILLS AND EXPERIENCE QUALIFICATION Essential: A University degree & relevant experience relating to leadership, financial sustainability, operational planning, human resources, project and risk management or research analysis and methodologies Desirable: Post-tertiary qualifications (Post-Grad Diploma, Masters, Doctorate) in a relevant discipline EXPERIENCE (technical and behavioural) Essential: Desirable: 1. Demonstrated high level strategic and operational planning skills, including their implementation to deliver on agreed objectives 2. Proven experience in leading, developing and motivating staff, contractors and corporate partners 3. Sound financial understanding and day to day management in regard to developing annual budgets and monitoring monthly P&L, Balance Sheet & Cash Flow performance 4. Leadership experience in financial sustainability, engaging government agencies and risk management 5. Demonstrated experience and skills in financial, human resources and program/project management 6. Demonstrated high level negotiation and communication skills 7. A strong track record in developing working partnerships with stakeholder organisations and interest groups to achieve their optimal engagement and commitment 8. Displayed professionalism and high ethical standing 9. An appreciation of preventive health and its importance for children and young adults. 10. Understanding of the workings and demands of a membership based organisation SIGNED Chief Executive Officer Chairman of the Board Michael Fairclough Date: Date: 5