OKEMO VALLEY REGIONAL CHAMBER OF COMMERCE 2017 STRATEGIC PLAN. Strategic Planning Review March 3, 2017

Transcription

1 OKEMO VALLEY REGIONAL CHAMBER OF COMMERCE 2017 STRATEGIC PLAN Strategic Planning Review March 3, 2017

2 AGENDA Mission, Vision & Values Operational Imperatives Strategic Themes Aspirations Risks & Impediments Strategic Theme Definition Strategic Roadmap: Theme-to- Goal-to-Program for Execution

3 MISSION, VISION & VALUES Mission: The Okemo Valley Regional Chamber Of Commerce (Ovrcc) Is A Not-For-Profit, Member-Driven Organization Dedicated To The Support And Growth Of Communities In South Central Vermont. Support And Education Of Our Members, Combined With A Unified Marketing Effort, Will Provide For The Promotion And Enhancement Of Our Regional Businesses And Four-Season Economy.

4 MISSION, VISION & VALUES Vision: Okemo Valley, Your Place In Vermont, Consisting Of The Communities In South-Central Vermont Is Recognized As A Four-Season Sustainable Vermont Destination To Be Enjoyed By All. The Okemo Valley Regional Chamber Of Commerce Is Recognized As An Organization Providing Leadership, Support And Services Vital To The Health And Future Growth Of The Member Businesses In The Communities That We Serve. Chamber Members Are Ambassadors For The Region, Promoting The Area As A Vibrant Place To Live And To Visit.

5 MISSION, VISION & VALUES Mission and Vision Distilled: Mission: Not-for-profit organization providing thought leadership for member businesses across the Okemo Valley Vision: To provide leadership, support and services vital to the health and future growth of the member businesses in the communities that we serve

6 MISSION, VISION & VALUES Core Values: Integrity And Honesty Accountability Respect Diversity Member Focused Transparent Results-Outcome Driven

7 IMPERATIVES Strengthen Membership Pursue Operational Excellence ( Lean And Mean ) Strengthen The Regions Position - Notoriety And Top Of Mind Awareness Increase The Chambers Ability To Be Agile And Flexible To Maximize Opportunities That Provide Member Benefits Attentive To Members Overcome Membership Apathy (Lack Of Involvement)

8 STRATEGIC THEMES

9 GOAL OF THEME To Create Awareness & Area Access

10 GOAL OF THEME To Build Value

11 GOAL OF THEME To Support Members

12 GOAL OF THEME To Be Fiscally Agile

13 ASPIRATIONS Desirements For The Future Within The Strategic Themes

14 STRATEGIC THEME: REGIONAL TRAVEL & TOURISM Aspirations: Regional Transportation Allowing Visitors To Come Without A Car Increase Locals Awareness Of Events, Perks, Discounts, Happening Within A Town/Region

15 STRATEGIC THEME: REGIONAL & VILLAGE COMMUNITY GROWTH Aspirations: Improve Top Of Mind Awareness For Region Continue To Be Agile And Flexible To Maximize Opportunities That Provide Member Benefits

16 STRATEGIC THEME: REGIONAL MARKETING & PUBLIC RELATIONS SUPPORT Aspirations: Create & Maintain Board Membership That Is Reflective Of The Diversity Of All Chamber Members Highlight And Educate The Community About Chamber Members

17 STRATEGIC THEME: CHAMBER INFRASTRUCTURE AND FINANCIAL STABILITY Aspirations: Create And Maintain A Written Plan To Be Used As A Roadmap For The Future Of The Chamber Strengthen Chamber Membership Involvement

18 RISKS & IMPEDIMENTS What Could Stand In The Way Of Accomplishing The Desirements

19 THEME RISKS & IMPEDIMENTS Risk: Something That Could Happen Impediment: Something Standing In The Way Of Success Currently

20 STRATEGIC THEME: REGIONAL TRAVEL & TOURISM Risks: Lose Vermontiness As A Result Of Growth Catastrophic Weather Event (Irene) Impediments: Lack Of Public/Private Transportation Being Too Ski-Centric (Needing Okemo To Survive) No Collaborative Model Between Ski Resorts Or Attractions

21 STRATEGIC THEME: REGIONAL & VILLAGE COMMUNITY GROWTH Risks: State Regulation Not Attractive To New Business Locating Here Winter Weather And Okemo s Business Affects The Entire Community Impediments: Qualified Labor Force / Lack Of High Paying Jobs And Skilled Labor Public School Situation (Not Attracting Families) Lack Of Funds To Market Area

22 STRATEGIC THEME: REGIONAL MARKETING & PUBLIC RELATIONS SUPPORT Risks: Chamber Staff Burn-Out Region Too Big To Serve Each Small Town Well Okemo Valley Highlights Okemo = Ludlow Impediments: Competition Between Towns Versus Collaboration (Different Priorities Between Member Towns) Okemo Phobia / Dependent

23 Risks: STRATEGIC THEME: CHAMBER INFRASTRUCTURE AND FINANCIAL Focus On Events That Are Tourist Based Versus Local- Resident Based Succession Planning Impediments: Non-Members Don t Know Why / How The Membership Is Valuable STABILITY

24 STRATEGIC THEMES

25 STRATEGIC THEME: REGIONAL TRAVEL & TOURISM TO CREATE AWARENESS & AREA ACCESS Increase Awareness About Regional Highlights (Businesses, Services, Activities And Events) Through Targeted Marketing, Advertising Campaigns And Strategically Aligned Partnerships Increase Involvement As A Community Partner In Helping Bring A Regional Transportation Solution

26 STRATEGIC THEME: REGIONAL & VILLAGE COMMUNITY GROWTH Increase Member Community Revenue Through Cross-Region Advertising And Marketing Initiatives Coordinated On Behalf Of Members And That Result In Growth Of Business Chamber Memberships Provide New Residents And Businesses With Compelling Data And Stories About How They Can Benefit By Living And Working In The Chamber s Region Work As A Community Partner To Help In Programs That Will Attract And Retain A Young And Vibrant Workforce TO BUILD VALUE

27 STRATEGIC THEME: REGIONAL MARKETING & PUBLIC RELATIONS SUPPORT Increase Member Service Revenue Through Participation In Chamber-Driven Region- Wide Marketing & Public Relations Initiatives That Support Member Based Industries Create & Maintain Campaigns / Programs Reflective Of The Diversity Of All Chamber Member Industries SUPPORT MEMBERS

28 STRATEGIC THEME: CHAMBER INFRASTRUCTURE AND FINANCIAL STABILITY FISCALLY AGILE Increase Funding Of The Chamber By Continued Improvement To The Collection And Usage Of Empirical Data Showing Evidence Of A Clear Cost / Benefit To Becoming And Staying A Chamber Member Ensure Fiscal Health By Increasing Business Membership Revenue Year Over Year Through Raised Dues And Through Renewals And New Members Invest To Create And Maintain A Written Plan That Will Serve As A Roadmap For The Future Of The Chamber And Persist Beyond Leadership Changes

29 FROM GOAL TO EXECUTION Mapping The Path Forward

30 STRATEGIC THEME MAPPING: Regional Travel & Tourism

31 STRATEGIC THEME MAPPING: Regional & Village Community Growth

32 STRATEGIC THEME MAPPING: Regional Marketing & Public Relations Support

33 STRATEGIC THEME MAPPING: Chamber Infrastructure and Financial Stability

34 WRAP UP Next Steps