Acclaim Badges Promote Skills and Certifications

Transcription

1 Acclaim Badges Promote Skills and Certifications Badges are helping learners tell their professional story Strategic value emerges for human capital management

2 Tips for the webinar

3 Training Industry

4 Our speaker Peter Janzow Senior Director & Open Badges Lead Pearson, Acclaim

5 Today s agenda Rise of the alternative credential movement Open credentials and Open Badges Adoption and acceptance Third party industry credentials Corporate and workforce learning and training Emerging best practices

6 Q: Why are alternative credentials exploding, while professional learning opportunities proliferate?

7 A: Because people should get credit for what they know and what they can do

8 An open standard to recognize and verify learning.

9 The Open Badge Napkin Sketch

10 certification, certificate, license, degree, diploma, achievement, award, micro-credential, competency, learning outcome, nano-degree, credential, badge, progressive credential, stackable credential, rank, authority, fellowship, member, associate, credential, designation, endorsement, brand, mastery, expert, professional, master, proficiency, competency, ID, clearance, title, expert, passport, authentication, trust network, grade, user, approval, expertise, accreditation etc.

11 The badge is not the thing. The badge represents the thing.

12 Poll Question Have you earned any open badges? (Y/N)

13 Where are we with Open Badges? 10M to 20M issued(?) Millions of badge earners General awareness of badges, microcredentials and unbundling ideas in post-secondary education General awareness and wide adoption in 3rd party credentialing and in the IT sector Growing awareness in hiring practices and corporate training Much work to do

14 Respected brands. Resume-worthy achievements.

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16 Acclaim Badges represent learning achievements for professionals Document and communicate Who is the learner? What did they learn? Who says they did this? Provide context and show relevance of learning Secure and verifiable Track and report data

17 You get what you measure.

18 Key performance metrics How many badges were issued? How many issued badges were claimed? If claimed, did earners mark them public? Were badges shared? If so, how frequently? Where were badges shared? When shared, what activity was generated? Were badges useful in connecting learners to jobs and new opportunities? If so, how?

19 How are badges being used by badge earners?

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21 Search for badges in the wild Go to Twitter (be sure to be logged in) Search for View my verified achievement or youracclaim.com This is the live feed of badges being shared by Acclaim users Click on any badge for more information and for real-time verification You can also do this for badges from other sources (if those sources identify themselves in the postings)

22 What is valuable about Badges? 81% Verify a job applicant's credentials in a simple, secure manner 77% Allow employer to verify your credentials in a simple, secure manner 76% Receive notifications about job or development opportunities that align with your professional goals 73% Display your credentials online in professional networking sites Based on a survey of badge earners conducted by Acclaim, 2016

23 Badge earner testimonials A sample of feedback from candidate surveys I got a great response from connections on LinkedIn. I added the badge to my website to help me stand out from others. A potential employer was able to verify my certification. A lot of people in my LinkedIn list did not know that I am CCE certified till I posted my badge. Not many read profiles (generally in fine print) but a logo provides a bold announcement and people sit up and notice. The ability to show customers the badge eases their mind when thinking about allowing me (the engineer) to get close to their environment.

24 If you shared your badge, tell us why This is an opportunity for me to share my status. To share my achievement and encourage others to achieve the same. I love to share my credential on social media so people know whom to speak with whenever they need my skills. I feel pride to share the achievement on a platform where associates with similar interests get to know about what I can do and possibly inspire them to pursue the same. To share my experience with friends and connections.

25 Poll Question Have you ever used a badge to verify an employee s qualifications? (Y/N)

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28 Chat Question Did you know badges could be used to connect with career opportunities?

29 Badges in the Enterprise The case for talent analytics for Teaming, Development and Engagement

30 The power of growing your brand through badges for learning recognitions Badges increase the online reach of brands, exponentially 75% of Acclaim badge earners share their badges to LinkedIn. The average LinkedIn account has 200 connections. If your learning programs reach just 1,000 learners pear year, and 75% share a badge on LinkedIn, we reach 150,000 potential views per year.

31 The IBM Case Study key outcomes Open Badges are driving the behavior we want "I find the badge program a great way of learning and hope more badge options will be offered soon. "In a recent interview, this badge gave me a chance to elaborate about a learning activity that helped improve my skills. "More people are viewing my LinkedIn profile after adding the IBM badge to my list of accomplishments. "A truly worthwhile initiative that allows validation of my knowledge and skills. Way to go IBM! Thanks."

32 The IBM Case Study key outcomes Big Data University Case Study: 14 Online Courses

33 Analytics and reports

34 Skills registries and the value for teams

35 Allow partners to issue your badges Acclaim is the best platform for organizations that work through networks and partner ecosystems. Our Authorized Issuer features ensure that your partners can issue badges and access reporting features only for those badges you authorize. Template-by template access Assign issuing partners access to all badges, or restrict access to only specific badge templates. Top down reporting by template All badge program data flows up for visibility to the primary organization, but Acclaim s robust reporting can also be restricted by template for authorized issuers.

36 More things badges can do Expire and be renewed ( revoke, replace, next offering) Recommend next steps, provide context and pathways

37 Making the business case for badges Direct value to your organization Badges accepted & shared x views per share = Impressions Impact on program persistence, completion and progression = Increased engagement and value of your programs Impressions x conversion rate = Direct revenue generated Impressions x brand value = Indirect brand building value Value to partner networks and affiliate programs Badges authorized x Views per Share = Impressions for partners Impressions x Conversion rate = Direct revenue generated for partners Impressions x Co-brand value = Indirect brand building / partnership value for partners Information and analytics value Value of information about specific skills and related labor market demand (context, relevance) Value of information about skill gaps by geo, by segment, by competency, by authorized partner etc.

38 Q & A Peter Janzow Senior Director & Open Badges Lead Pearson Acclaim peter.janzow@pearson.com

39 Upcoming webinars

40 More ways to get involved

41 Thank you!