ADMISSIONS, RECRUITMENT AND MARKETING SERVICE MARKETING AND COMMUNICATIONS DEPARTMENT. Social Media Co-ordinator. Ref: SC3063

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1 ADMISSIONS, RECRUITMENT AND MARKETING SERVICE MARKETING AND COMMUNICATIONS DEPARTMENT The Post Social Media Co-ordinator Ref: SC3063 The postholder will work within UEA s Marketing team to ensure that the University effectively manages and develops key social media channels, ensuring that both incoming and outgoing communication is representative and in line with the UEA brand values. Informal Discussion For an informal discussion please contact Tom Bamford (Marketing and Recruitment Manager) on Tel or t.bamford@uea.ac.uk Job Description A job description is attached as Appendix A. The precise duties will be agreed in discussion with the Manager. Person Specification The person specification for this post is attached as Appendix B. GENERAL Salary Salary will be 21,220 to 24,565 per annum on Grade 5 on the single salary spine. The normal expectation is that starting salary will be at the minimum of the advertised salary scale. Starting date The post is available from 1 March 2017 or as soon as possible thereafter on an indefinite full-time basis. Terms and Conditions of appointment Full details of terms and conditions of employment for Secretarial & Clerical staff will be made available to the candidate to whom the appointment is offered. Annual Leave Entitlement There is an annual holiday entitlement of 20 days plus statutory (8 days) and customary (6 days) holidays.

2 Superannuation The post is superannuable under the Universities Superannuation Scheme. Proof of Qualifications The person specification for this post lists qualifications that are essential and/or desirable and you may hold some or all of these qualifications. Please note that if you are shortlisted for interview you may be asked to bring to interview original certificates of these educational and professional qualifications. Please DO NOT provide these with your application. Entitlement to Work in the United Kingdom If you are shortlisted for interview you will be asked to bring to interview original documentary evidence of permission to work in the UK. Candidates invited to interview will be provided with a list of appropriate documents that can be provided as evidence. Please DO NOT provide this with your application. Workers from outside of the EU may be eligible to work in this role subject to their immigration status. However, due to the nature of this role and the level of qualifications required, please note that immigration legislation will not allow the University to apply for a sponsorship certificate for this post. Occupational Health Assessment Appointment will be subject to a satisfactory Occupational Health Assessment to be carried out by the University s Occupational Health Service. APPLICATION AND RECRUITMENT PROCESS Your completed application form should quote reference code SC3063 and be returned by not later than 12 noon on 13 March 2017 in one of the following ways: accessed via the relevant vacancy details at then downloaded in Word format to be completed electronically then saved and sent as an attachment to hr@uea.ac.uk or accessed via the relevant vacancy details from then downloaded in Word format to be completed electronically, then printed and posted to the Human Resources Division, University of East Anglia, Norwich, NR4 7TJ, or accessed via the relevant vacancy details from and downloaded in PDF format and printed, to be completed by hand and

3 returned by post to the Human Resources Division at the address shown above or Forms received by post from the Human Resources Division should be completed by hand or typed and returned by post to the above address. Postal applications will not be acknowledged unless a stamped addressed envelope/postcard is supplied. For paper submissions please ensure you add the correct postage to your application pack as failure to do so will considerably delay receipt by this office and may jeopardise your application for this post. Please note that feedback will not normally be provided to those applicants who are not shortlisted for this post. Please note that applications received after the closing date will not normally be accepted. If you are submitting an application by post immediately prior to the closing date please contact the Human Resources Division on to let us know that your application has been posted, and if possible also send a copy by fax to or by to hr@uea.ac.uk in order that we receive these by the closing date. Equal Opportunities Monitoring Form Please note that an Equal Opportunities Monitoring Form must be completed and returned with ALL applications, whether submitted by post or by . If submitted by , the Equal Opportunities Monitoring Form must be sent as a separate document/attachment to the Application Form. The Equal Opportunities Monitoring Form will be detached from the received application before short-listing takes place and will not form any part of either the short-listing or decision making process. Referees In naming referees in your application, you are requested to give only those who can immediately be approached and one of these must be your current employer, or if not employed your most recent employer. Interviews It is anticipated that interviews will take place on 29 March 2017 and candidates who have not heard by this date should assume their application has been unsuccessful. Successful shortlisted candidates may be notified of their interview times by telephone and/or and it is therefore essential you include both of these in your application.

4 This document is available in alternative formats e.g. large print, disc and on-line. If you need this document in an alternative format please contact us on , fax , or

5 APPENDIX A JOB DESCRIPTION REF: SC3063 Job Title: Social Media Coordinator Grade: 5 Department: Reporting to: Marketing and Communications Department, Admissions, Recruitment and Marketing Service Marketing and Recruitment Manager Job Function/Purpose: To play an active part in the maintenance and development of UEA s social media presence. Working closely with the Marketing and Recruitment Manager, the role holder will develop a social media strategy for the university and ensure this is implemented across all faculties and departments, ensuring that consistent and coherent messages come from the university. Planning and development of social media content for multiple channels is a key aspect of the day to day cycle. Regular reporting and awareness raising sessions with colleagues regarding social media reaction to key events also form a key part of the role. Regular sense checking of competitors and download sessions to team members about social media developments help to ensure UEA stays ahead of its educational rivals. MAIN DUTIES AND RESPONSIBILITIES Responsible for maintaining daily activity, ensuring relevant conversations are listened to and passed to colleagues for comment or monitoring where applicable. Daily maintenance and upkeep of the university s social media monitoring tool, ensuring all sentiment is accurately recorded and campaigns are set up as requested. To produce and present a monthly update of social media activity, highlighting key achievements, trends and how negative sentiment has been managed. To drive forward and take responsibility for using social media as a recruitment tool for undergraduate and postgraduate markets.

6 To contribute to the development of a social media strategy for the UEA, with a clear roadmap that shows where UEA would like to be in 12 months time. To build relationships with key social media contacts within the university and support schools and departments with their social media activity. GENERAL INFORMATION All role holders are expected to undertake such other appropriate duties as may be requested. February 2017

7 PERSON SPECIFICATION REF: SC3063 APPENDIX B Post: Division: Social Media Co-ordinator Marketing and Communications Department, Admissions Recruitment and Marketing Service Job Title: Social Media Co-ordinator Grade: 5 Date: February 2017 Criteria Essential Desirable Education, Experience & Achievements Two A levels at Grades A-E and five GCSEs at Grades A- C (including Mathematics and English), or equivalent qualification or experience. Experience of using social media within a B2C and/or B2B environment. Suitable social media qualification (CIM). Education to degree level or equivalent experience. Experience of marketing within the Higher Education sector. Skills & Knowledge Good understanding of social media channels. Development of social media strategy. Proven experience of using social media for marketing purposes. Experience of using social media monitoring and listening tools. An interest in social media development and new thinking. Ability to present and report on quantitative data in a clear and logical manner. Proven competency in IT skills (Word, Excel, PowerPoint, and databases) Proven interpersonal customer service skills. Excellent oral and written communication skills in English language. Experience of Adobe Creative Suite. Personal Attributes Organised and methodical. Ability to understand activities of the post in a wider University and Professional context.

8 Self-motivated, ability to work independently as well as part of a wider team. Ability to use own initiative and resolve problems. Willingness to be flexible by undertaking additional duties and working to tight deadlines when needed. Willingness to undertake further training and learn new skills as the job dictates. Special Circumstances Some late working may be required and the possibility of occasional travel for attendance at marketing events. The post holder may be expected to work at University recruitment events. The role requires 24/7 monitoring of social media channels and alerting of potential issues in advance so that these can be managed.