Please complete all accessible boxes and refer to the guidance on writing Job Descriptions

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1 Job Description Please complete all accessible boxes and refer to the guidance on writing Job Descriptions Position Details Faculty/Directorate Directorate of xternal Relations School/Department Recruitment and Admissions Team Recruitment Job Title Undergraduate Student Recruitment and Conversion Manager Grade 8 Hours of Work 37 Contract Duration (Perm/Fixed Term) Reports To (Job Title) Responsible For (Job Title) Permanent Head of Student Recruitment Student Recruitment Officer (Communications) Principal Accountabilities The Undergraduate Student Recruitment and Conversion Manager is a key role within Recruitment and Admissions. The postholder will be responsible for the development and delivery of an annual undergraduate recruitment and conversion plan. The role will include responsibility for developing recruitment and conversion communications to enquirers and applicants to the University using multi-channel communications. The Undergraduate Student Recruitment and Conversion Manager will work with a variety of partners acoss the University to ensure the optimum student journey, in terms of timely and effective information, advice and guidance to postgraduate applicants. The Undergraduate Student Recruitment and Conversion Manager will be a member of the management team within Recruitment and Admissions and will oversee the work of the events team, who deliver a range of large-scale student recruitment events. The postholder will also be expected to manage and deliver recruitment and admissions projects as required. Role Profile SOC Grade Analyst valuation Number Date

2 Key Tasks Leadership and Management To lead, manage and co-ordinate undergraduate student recruitment and conversion activity for the University. Working with colleagues in central teams and faculties to ensure efficient and effective recruitment and conversion activities are undertaken. To develop an annual plan for undergraduate recruitment and conversion. Working collaboratively with faculty colleagues and colleagues within recruitment and admissions, ensure timely communications are sent to both potential applicants and offer holders. Work with the Head of Admissions and Undergradate Admissions colleagues to maximise conversion through efficient admissions processes. Maintain an up to date knowledge of best practice within the sector on undergraduate recruitment, providing advice to colleagues where appropriate. To lead, manage and develop the vents Team, overseeing staff development and the PDR process for the team. Deliver University wide training where relevant in areas including student recruitment, conversion, social media and the use of paid for student recruitment campaigns. Lead working groups in support of undergraduate recruitment and conversion. Communications management Manage and deliver a comprehensive multi-channel communications action plan to underpin and enhance the University s strategic undergraduate student recruitment and conversion campaigns. Working with Marketing, Communications and Development to lead on the development of innovative creatives for undergraduate student recruitment campaigns in line with corporate guidelines. Develop, monitor and analyse paid digital marketing campaigns specifically targeting prospective undergraduate students on both social media and external website platforms ensuring value for money and return on investment. Provide reports on the effectiveness of campaigns to appropriate groups within the University. Working with the Postgraduate Recruitment and Conversion Manager, develop and implement standard operating procedures for student recruitment social media administration, metrics and monitoring to enhance brand presence, engagement and return on investment. Develop guidelines for best practice ensuring that colleagues working on social media accounts across the University are aware of these. Liaison and Networking Role Profile SOC Grade Analyst valuation Number Date

3 Work with senior University staff to ensure the most effective tools are used for undergraduate recruitment and conversion campaigns and communications. Work with University Faculties and Departments to ensure appropriate and consistent online messaging and relevance across all digital media channels for undergraduate student recruitment with respect to content, style and tone of voice. Work closely with colleagues in Marketing, Communications and Development to ensure undergraduate student recruitment and communications are planned, managed and monitored. Service Delivery Lead and oversee the University s vents Team to deliver plans for University Open Days, Applicant Visit Days and other on-campus events for prospective students and applicants. Oversee the development of reporting on event performance, and return on investment, impelementing appropriate changes and improvements. Research best practice with a view to enhance and develop the service. Liaise, establish and maintain positive links with external agencies and providers. Deliver and manage projects as allocated to support the undergraduate student recruitment strategy. dentify and pursue new and emerging technologies that have the potential to enhance the presence of student recruitment. Special Features As a front line service department it is vital that we are able to respond flexibly to emerging business needs. Although staff will have core responsibilities, working as part of an integrated recruitment and admissions team, you will be expected to contribute towards the work of the wider department. This may include, for example, supporting the various admissions teams, involvement in open days/ visit days, together with all other aspects of the department s work. Due to the nature of the work, the postholder may at times be required to work outside normal office hours and there may be some limitation on when leave can be taken. Miscellaneous You will ensure that appropriate management systems and procedures are in place to meet your health and safety duties and responsibilities contained within the University s health and safety policy. n particular you will ensure that appropriate risk assessments are carried out in respect of significant hazards and that safety inspections are undertaken on at least an annual cycle in each workplace under your control. Role Profile SOC Grade Analyst valuation Number Date

4 You are responsible for applying the University s qual Opportunities Policy in your own area of responsibility and in your general conduct. You have a responsibility to promote high levels of customer care within your own areas of work. You are expected to co-operate with the PDR process, engaging in the setting of objectives in order to assist in the monitoring of performance and the development of the individual. You will assess the training and development needs of each member of staff under your control to ensure they are adequately supported in relation to their work responsibilities. Such other relevant duties commensurate with the grade of the post as may be assigned by the Manager in agreement with you. Such agreement should not be unreasonably withheld. You may be required to undertake a specific Health & Safety role, commensurate with your grade, to support the University in meeting its statutory Health & Safety obligations. This could include acting as a DS Assessor, First Aider, Fire Marshall or Departmental Safety Co-ordinator. The allocation of such roles will be subject to the provision of appropriate training and assessment of competence. You may, with reasonable notice, be required to work at any of the Manchester Metropolitan University sites. You are responsible for assessing and managing risk for all elements of work within your own area/team and for ensuring effective risk management processes are in place. You have the responsibility to engage with the University s commitment to nvironmental Sustainability in order to reduce its waste, energy consumption and carbon footprint. You have the responsibility to engage with the University s commitment to delivering value for money services that optimise the use of resources and therefore should consider this when undertaking all duties and aspects of your role. Review This is a description of the job at the time of issue. t is the University s practice periodically to review and update job descriptions to ensure that they accurately reflect the current nature of the job and requirements of the University and to incorporate reasonable changes where required, in consultation with the jobholder. Role Profile SOC Grade Analyst valuation Number Date

5 Person Specification n order to be shortlisted you must demonstrate that you meet all the essential criteria and as many of the desirable criteria as possible. Where we have a large number of applications that meet all of the essential criteria, we will then use the desirable criteria to produce the shortlist. All disabled candidates who meet the minimum essential criteria will be included on the shortlist. Selection Criteria Attributes tem Relevant Criteria dentification Method Rank 1.1 xceptional oral communication and presentation skills. Ability to convey complex ideas in a coherent and engaging manner to a variety of audiences. 1 Skills & Abilities Ability to develop effective relationships with colleagues both within the immediate team and across the University. xcellent analytical and writing skills, and the ability to draw conclusions from complex information sets and to make recommendations for action. 1.4 xceptional attention to detail and accuracy. 2 General & Specialist Knowledge Knowledge of Higher ducation including current issues that may affect student progression and retention in H. Knowledge of Undergraduate recruitment and conversion activities. 3 ducation & Training Degree or equivalent qualification Certificate in Marketing or related area. C C D Role Profile SOC Grade Analyst valuation Number Date

6 4.1 xperience of working in a student recruitment or marketing role within the H sector. 4.2 xperience of developing and delivering projects including the management of resources to meet both competing and potentially changing demands 4.3 Significant experience of successful delivery of recruitment, communications and other related marketing activities, which should include: 4 Relevant xperience xperience of being innovative in using web and web-based technology to drive business change. xcellent working knowledge of managing and monitoring social media management applications. xperience of producing engaging web content to support campaigns. xperience of setting key performance indicators and monitoring communications and activities. xperience of communicating and liaising with internal and external stakeholders to achieve objectives, including suppliers and partners. xperience of working across teams to deliver projects to set timescales. xcellent working knowledge of CRM technology as a delivery vehicle for digital and print communications to a variety of audiences utilising segmentation and workflows. 4.4 xperience of Undergraduate Recruitment and Admissions. Role Profile SOC Grade Analyst valuation Number Date

7 5.1 Flexible working with occasional work outside of core business hours, including weekends. 5 Special Requirements vidence of, and commitment to, ongoing personal and professional development. A commitment to equality and diversity policies and objectives. 5.4 DBS check required. Date of Revision February 2018 A Application Form nterview Key dentification Method T C P Test Copy of Certificates Presentation G Group Assessment Rank D ssential Desirable Role Profile SOC Grade Analyst valuation Number Date