Integrated reporting compliance with the Global Reporting Initiative framework: An analysis of the South African mining industry

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1 Integrated reporting compliance with the Global Reporting Initiative framework: An analysis of the South African mining industry Adorita Tertia Hindley Hons BCom (CTA) Mini-dissertation submitted in partial fulfilment of the requirements for the degree Masters in Financial Management at the Potchefstroom Campus of the North-West University Supervisor: Prof PW Buys November 2012 Potchefstroom

2 ACKNOWLEDGEMENTS I would like to thank the following individuals who made this study possible: Firstly, I would like to thank Prof Pieter Buys for the countless hours and guidance as my supervisor without whom this study would not have been possible; Prof Surika van Rooyen for her guidance and support; Leon Taljaard and Juanita Wotherspoon who helped me acquire the much needed time to finish this study; My family for their support and encouragement; and The person close to my heart for your patience, understanding and support. i

3 ABSTRACT TITLE: Integrated reporting compliance with the Global Reporting Initiative framework: An analysis of the South African mining industry KEYWORDS: Corporate social responsibility, financial reporting, GRI framework, integrated reporting, sustainability, triple-bottom-line In this day and age sustainability is gaining increasing importance seeing as this is of utmost importance to stakeholders. Yet, very few people are aware of the true meaning of sustainability. Stakeholders, also being the users of the annual report, need to be aware of the impact a company has on the environment and the society as well as their financial performance in order, among others, to make informed decisions regarding investments. For all financial years ending on or after 1 March 2010, all companies listed on the JSE have to report on sustainability (this is a JSE listing requirement). Yet, no statutory requirement for adherence to reporting standards relating to sustainability exists. This creates the risk that sustainability reports will omit negative impacts or be otherwise misleading, yet the company is still seen as adhering to listing and thus statutory requirements. The Global Reporting Initiative (GRI) developed their Sustainability Reporting Framework in order to serve as a benchmark for measuring sustainability. This Framework includes the Sustainability Reporting Guidelines (including basic principles and standard disclosures that need to be included in the report), Sector Supplements (including sector specific issues) as well as the Technical Protocol (which guides the entity in defining the content of the report). This is currently the only formal guideline available and is widely used around the world. Given the importance of the mining industry in South Africa, this article considers the quality of integrated reporting of the South African mining industry. This is done by undertaking a quantitative, applied, descriptive methodology in order to answer the research questions. Thus compliance with the globally accepted GRI Sustainability Framework has been evaluated and analysed. Using a sample of 13 of the mining companies included in the JSE Top 40 companies, the results show that these companies use the GRI G3.1 Guidelines in producing their sustainability report and that adherence improves annually. Some companies, ii

4 however, do not apply the Sector Supplements which was designed to include industryspecific impacts. iii

5 OPSOMMING TITEL: Geïntegreerde verslagdoening se nakoming van die Global Reporting Initiative Framework : n Analise van die Suid-Afrikaanse mynbou-industrie. SLEUTELTERME: Korporatiewe sosiale verantwoordelikheid, finansiële verslagdoening, GRI raamwerk, geïntegreerde verslagdoening, volhoubaarheid, triple-bottom-line In vandag se tyd word volhoubaarheid al hoe meer belangrik as gevolg van die toenemende belangrikheid daarvan vir belanghebbendes. Tog is bitter min mense bewus van wat die ware betekenis van volhoubaarheid is. Belanghebbendes moet, as gebruikers van die jaarverslag, bewus wees van die impak wat n maatskappy op die omgewing en samelewing het, sowel as die maatskappy se finansiële prestasie. Dit is sodat hulle, afgesien van ander oorwegings, ingeligte besluite kan neem rakende beleggings. Alle maatskappye wat op die JSE gelys is, moet oor volhoubaarheid rapporteer vir finansiële jare eindigend op of na 1 Maart 2010 (dis n JSE vereiste om gelys te word). Tog is daar geen statutêre vereistes vir hierdie maatskappye om aan enige rapporteringstandaarde in verband met volhoubaarheid te voldoen nie. Dit laat die risiko ontstaan dat volhoubaarheidsverslae negatiewe aspekte sal uitsluit of andersins misleidend sal wees, tog sal die maatskappy steeds gesien word as nakomend van die JSE regulasies en dus ook van statutêre vereistes. Die Global Reporting Initiative (GRI) het hul Sustainability Reporting Framework ontwikkel om as n standaard te dien waarteen volhoubaarheid gemeet kan word. Hierdie raamwerk sluit die Sustainability Reporting Guidelines (wat die basiese beginsels en standaard openbaarmakings wat in die verslag ingesluit moet word insluit), Sector Supplements (wat sektor spesifieke aspekte aanspreek) sowel as die Technical Protocol (wat die maatskappy lei in die vasstelling van die omvang van die verslag) in. Hierdie is tans die enigste formele riglyne wat beskikbaar is en word reg oor die wêreld gebruik. Gegewe die belangrikheid van die mynbousektor in Suid Afrika, oorweeg hierdie artikel die kwaliteit van geïntegreerde verslagdoening van die Suid-Afrikaanse mynbou-industrie. Dit word gedoen deur n kwantitatiewe, toegepaste en beskrywende metodologie te volg om die navorsingsvrae te beantwoord. Dus is voldoening aan die wêreldwye aanvaarde GRI Sustainability Framework ge-evalueer en geanaliseer. Deur n steekproef van 13 van die iv

6 mynboumaatskappye wat op die JSE gelys is te gebruik, het die resultate getoon dat hierdie maatskappye inderdaad die GRI G3.1 riglyne toegepas het in die produsering van hul volhoubaarheidsverslae. Die studie het ook getoon dat voldoening aan hierdie riglyne jaarliks verbeter. Tog pas sommige maatskappye nie die Sector Supplements toe wat ontwerp is om industrie-spesifieke impakte in te sluit nie. v

7 INDEX ACKNOWLEDGEMENTS... I ABSTRACT... II OPSOMMING... IV INDEX... VI LIST OF TABLES... X LIST OF FIGURES... XI REMARKS... XII CHAPTER INTRODUCTION Background The evolution of CSR reporting Social Responsibility Reporting Integrated Reporting The GRI Framework The importance of the mining industry in South Africa Motivation of actuality of topic Problem statement and research objectives Research methodology Introduction Research paradigms Types of research Application of research study vi

8 Objectives in undertaking the research Inquiry mode employed The research sample Collection of data Validity and reliability Key definitions Overview CHAPTER FUNDAMENTAL PRINCIPLES OF INTEGRATED REPORTING Introduction Overview of the GRI framework Content of the mining and metals sector supplement Part 1: Defining the content, quality and boundary of the report Content of the report Quality of the report Boundary of the report Part 2: Standard disclosures Strategy and profile Management approach Performance indicators Economic, environmental and social impacts Economic Environmental vii

9 2.4.3 Social General guidance Summary CHAPTER 3 (RESEARCH ARTICLE) INTRODUCTION Background Research objective Research methodology Theoretical framework Corporate Social Responsibility Triple-Bottom-Line reporting Sustainability Integrated Reporting The GRI s Sustainability Reporting Framework Components of the Framework Application levels of the Framework Research results Descriptive statistics Key performance indicators reported on Level of Integration Self-declared ratings Concluding discussion In summary viii

10 3.7.2 Final remarks Recommendations Limitations of the study Future research References CHAPTER CONCLUSION Background Research summary Literary research synopsis Empirical research synopsis Concluding discussion Limitations of the study Recommendation for further research REFERENCES ANNEXURE A: STANDARD DISCLOSURES ANNEXURE B: DATA ANALYSIS ANNEXURE C: ARTICLE AS PUBLISHED ANNEXURE D: JOURNAL SUBMISSION GUIDELINES ix

11 LIST OF TABLES Table 1.1: JSE Top 40 listing and companies included in the sample Table 2.1: Economic performance indicators Table 2.2: Environmental performance indicators Table 2.3: Labour practices performance indicators Table 2.4: Human rights performance indicators Table 2.5: Societal performance indicators Table 2.6: Product responsibility performance indicators Table 3.1: GRI Sustainability Reporting Framework adherence levels Table 3.2: JSE listed mining and minerals companies reporting indicators Table 3.3: Key performance indicators reported on Table 3.4: Level of integration per company Table 3.5: Evaluation of declared ratings Table 4.1: Key reported performance indicators x

12 LIST OF FIGURES Figure 2.1: Diagram on the report boundary determination xi

13 REMARKS The reader is reminded of the following: This mini-dissertation is presented in the article format in accordance with the policies of the North-West University s faculty of Economic and Management Sciences WorkWell Research Unit and consists of one research article. In the instance of an article format mini-dissertation, the faculty of Economic and Management Sciences Regulation E.9.3 requires that the mini-dissertation consists of at least one (1) publishable article that has been submitted to a Department of Education approved peer-reviewed journal. xii

14 CHAPTER 1-1 -

15 1. INTRODUCTION 1.1 BACKGROUND Data can be compared to oil getting insufficient or bad data (or not understanding the data) is like running out of gas (Oberholzer, 2011:48). Achieving effective communication is essential to any company and reporting comes down to one fundamental principle: the ongoing search for effective communication. According to the Oxford Dictionary (2012) reporting is defined as a verb describing the action of speaking, which can also relate to both direct and reported speech. Reporting can also be defined as the provision of information to others (Brockington, 2004:223). According to Eccles and Krzus (2010:30), reporting is of the utmost importance seeing as it communicates to the world a company s performance, both positive and negative, and its aims for the future. Financial reporting can be described as financial statements or accounts prepared annually by most entities (Leadbetter, 2011:35). This is done to provide information, calculate taxation liabilities, for loan applications or statutory applications. The Dictionary of Accounting Terms (2012) defines financial reporting as the presenting of financial data of an organization s position, operating performance, and the flow of funds for an accounting period. It is added that the financial statements and related information can be presented in various forms for the use of external parties. Thus financial reporting aims to report or to communicate. Reporting is therefore essential to management functions like planning and control. According to Ho and Taylor (2007:123) sustainability (in addition to financial and economic factors) is becoming more and more important as a basis for investment decisions, and consumers are growing more conscious of the social and environmental performance of the entities from whom they buy goods and/or services. Ho and Taylor (2007: 123) also stated that evaluating performance based on economic factors alone is not sufficient because stakeholders may be concerned about whether a company is being socially responsible and environmentally friendly (they may, for example, not want to invest in a company that uses child labour, have a poor human rights record or may contribute to ecological accidents)

16 Lev and Zarowin (1999) indicated that the usefulness of financial information to investors and stakeholders has been deteriorating due to the increasing demand from stakeholders for relevant information. Not too long ago, a company would have been considered an exemplary, well-performing organization if it could deliver its products, publish an annual report and distribute dividends, but no longer (Deloitte, 2011a). Today there are growing expectations for companies not to simply turn a profit. 1.2 THE EVOLUTION OF CSR REPORTING Social Responsibility Reporting In the mid-1990s, a tendency to incorporate more information about social, ethical and environmental aspects of the company s activities arose (Daub, 2007). This particularly applied to companies that for whatever reason decided not to publish a separate sustainability report. This was the start of what later would become known as integrated reporting. In the light of the current social and economic climate, many entities are now voluntarily publishing corporate social responsibility reports together with their financials (Eccles & Krzus, 2010:29). Even though these entities may have the right intentions, there is mostly little or no linkage between the information published in the financial- and non-financial parts of the report which greatly limits either document s overall value. The challenge of how to treat information of a non-financial nature with the same strictness and thoroughness that we treat financial information thus remains (Oberholzer, 2011:48). To accept, understand and fully embrace the perception of sustainability, guidance and principles are needed (Rogers & Ryan, 2001:282) and the Sustainability Reporting Framework (developed by the Global Reporting Initiative) gives the needed guidance for entities on how to report on their sustainability performance (GRI, 2011c). According to the GRI (2011a), they are a network-based organization that produces and continuously improves an encompassing sustainability reporting framework and this framework is used all around the world. Thus the Global reporting Initiative (GRI) was founded to create an all-inclusive framework that gives guidance on how to properly report on sustainability issues. According to their mission statement they also strive to make - 3 -

17 sustainability reporting standard practice (GRI, 2011b). The GRI used the principle of corporate social responsibility (CSR) and economic, social and environmental impacts in their approach to the creation of a framework for reporting on sustainability (GRI, 2011a) Integrated Reporting An integrated report serves as a way of reporting financial and non-financial information in a way that shows how they affect each other (Eccles & Krzus, 2010:30), meaning that it shows how non-financial performance contributes to financial performance, and vice versa. For the individuals who are responsible for the communication of an entity s performance, integrated reporting can be a very useful means of finding the way through an endless sea of data (Oberholzer, 2011:48). An integrated report, however, is not a sustainability report added on to a financial report or vice-versa (Deloitte, 2011a). Oberholzer (2011:48) clearly supports this view by stating that integrated reporting is in no way merely adding a paragraph or two to an annual report. It requires an overall understanding of what will make a good integrated report for a specific company. According to the King Code of Governance for South Africa (2009:108) (also known as the King III), integrated reporting means an overall representation of the company s performance both financially and in terms of its sustainability and it can take the form of a single report or dual reports. Thus integration should not be reduced merely because of physical limitations of the document the focus is on substance over form. If more than one document is used, it should be made available at the same time and presented as an integrated report (King Code of Governance for South Africa, 2009). According to the Integrated Reporting Committee (IRC), an integrated report tells the holistic story of the company (IRC, 2011). It reports to stakeholders on the strategy, performance, and activities of the organization in such a way that it allows the stakeholders to assess the ability of the company to create, as well as to sustain the value created in the future. Oberholzer (2011:48) stated that a clear understanding of stakeholder expectations is required, as well as how those expectations can be met. According to Deloitte (2012:10), integrated reporting refers to what can be called integrated thinking. This can be seen as the application of the shared minds of those charged with governance as well as the ability of management to manage and communicate the full - 4 -

18 complexity of the value-creation process (and the effect this has on the success of the business as a whole) (Deloitte, 2012). According to Eccles and Krzus (2010:30), an integrated report can significantly affect how companies operate and how they are viewed by their investors. It shifts the focus from meeting short-term goals to developing and following a long-term business strategy that involves a commitment to CSR and to a sustainable society The GRI Framework The Sustainability Reporting Framework, as developed by the GRI, is made up of the Sustainability Reporting Guidelines, Sector Supplements and the Technical Protocol that applies the Report Content Principles as outlined in the Sustainability Reporting Guidelines (GRI, 2011c). The Sustainability Reporting Guidelines: The foundation and cornerstone of the Framework is the Sustainability Reporting Guidelines. They were initially published in 2006 and they are publicly available at no cost (GRI, 2011a). Sector Supplements: The Sector Supplements are available in every set of Sustainability Reporting guidelines and they cover specific sector issues for selected sectors (GRI, 2011d). Technical Protocol: The Technical Protocol Applying the Report Content Principles, guides the reporting entity through the process of defining the contents of the sustainability report (a step required by the Sustainability Reporting Guidelines). 1.3 THE IMPORTANCE OF THE MINING INDUSTRY IN SOUTH AFRICA According to the National Treasury (2010:17), apart from the electricity sector, the metals sector is responsible for the highest CO 2 emissions in South Africa 22.2% of total emissions. Sasol, BHP Billiton, ArcelorMittal SA and Anglo-American are amongst the top 5 firms with the highest emissions in South Africa (National Treasury, 2010). According to SouthAfrica.info (2012), South Africa is the world s largest platinum producer and one of the leading producers of base metals, coal, gold and diamonds. South Africa also holds the biggest natural reserves of chrome ore, manganese ore, gold and platinum-group metals. SouthAfrica.info (2012) states that the metals and minerals sector accounts for about - 5 -

19 a third of the market capitalization of the JSE and is the main magnet for foreign investors to invest in South Africa. According to the annual report of The Chamber of Mines of South Africa (2011:16), the mining and minerals industry contributed 42% (or R1.9 trillion) of the market capitalization of the JSE. According to the Chamber of Mines of South Africa (2011:16) the following was contributed by the mining and minerals sector in 2010: Eight comma six percent (8.6%) direct contribution to the GDP of South Africa with a further 19% indirect contribution; Over 50% of merchandise exports; Approximately 20% of gross investment; About 30% of the capital inflows into the economy; and Ninety-four percent (94%) of South Africa s electricity generating capacity. The Chamber of Mines of South Africa (2011:16) also indicated that in 2010 the mining and metals industry of South Africa was the biggest contributor (measured in rand value) to black economic empowerment (BEE) in terms of BEE transactions completed. The importance of the mining and minerals sector lies not only in the sector itself but also in the contribution it makes to other sectors. According to SouthAfrica.info (2012) this sector also supplies numerous associated industries with the mining products needed to keep the South African economy running. This is clear from the fact that 98% of South Africa s cement and over 90% of the steel is locally manufactured from locally produced minerals. The Chamber of Mines of South Africa (2011:16) estimated that around R200 billion in value is added to the South African economy through intermediate and final products produced by South African mines. Mineral exports accounted for 31.7% of the total merchandise exports of South Africa. The Annual Economic Report, issued by the South African Reserve Bank, made the crucial point that 48% of the merchandise exports in the first half of 2007 could be attributed to goldmining products (Steyn, 2007). Steyn (2007) also states that foreign investors view South Africa as driven by commodities and do their investments based on commodity prices

20 In 2012, according to Datamonitor Plc. (2008), the South African mining and metals industry sector is forecast to have a value of $370.4 billion (which shows an increase of 51.6% since 2007) Thus clearly the mining and minerals sector is of key importance to the South African economy and the major draw card for foreign investors to invest in South Africa. The integrated reports of all mining and minerals companies would therefore have a major impact on the overall economy of South Africa, hence the research s focus on the Mining and Minerals sector. 1.4 MOTIVATION OF ACTUALITY OF TOPIC In this day and age CSR reporting is becoming of increasing importance to commercial organizations, with many of them integrating CSR into their organization s strategic management in order to create a variety of benefits (Walters, 2009:1). According to Deloitte (2011b, 1), sustainability has been increasingly, over the last 40 years, demanding the attention of business executives in many regions of the world. In addition to stating that an increasing number of entities are implementing socially and environmentally friendly policies, they also mentioned that companies now compile their sustainability reports using the framework developed by the GRI (including several large firms such as Walmart, Electrolux, P&G and Tesco). These policies are associated with an array of issues such as climate change, water consumption and usage, responsible investment, impartial labour relations and preserving resources and living standards for future generations. Thus sustainability reporting is becoming more and more common and important. In the South African Institute of Chartered Accountants (SAICA) report on Sustainabilityand Integrated Reporting (SAICA, 2011) all companies listed on the JSE have to report on sustainability for all financial years ending on or after 1 March Thus all of the companies that are listed on the JSE will have to issue sustainability reports at the very least for their 2010 financial years. A problem arises seeing as reporting on sustainability is mandatory, but conforming to GRI requirements is voluntary. Just as financial reporting needs to adhere to standards (e.g. IFRS), integrated reporting needs a way to be measured as well. Without this, sustainability reports can turn out to be inadequate, misleading or even futile without the much needed guidance in this revolutionary area of reporting. The World Commission on Environment and Development (WCED) described sustainable development as development that meets the needs of the present without compromising the - 7 -

21 ability of future generations to meet their own needs (Deloitte, 2011b). Thus a risk arises that the mandatory reports may not serve the initial goal of reporting on sustainability which is to get companies to take the needs of future generations into consideration while pursuing their own. Clearly mandatory reporting, along with voluntary adherence to guidelines on reporting, presents many modern companies with a conundrum. 1.5 PROBLEM STATEMENT AND RESEARCH OBJECTIVES Considering the above, the question can be asked as to the extent to which the integrated reports of the South African mining companies as submitted/provided to the JSE have been prepared in compliance with, and consideration of, the GRI guidelines. In answering the stated research question, three further questions can be formulated, namely: What are the key aspects that are reported on by the mining companies? What is the level of integration of the sustainability reports with the conventional annual financial statement? What rating (A, B or C) is given to the applicable reports by the GRI? This study sets out to address the above-mentioned problem. Thus by comparing and analysing the sustainability reports of the mining companies listed on the JSE, with the G3.1 Guidelines and the Sector Supplements for Mining and Mineral companies, the primary objective is to determine the extent to which these companies sustainability reports adhere to the G3.1 Guidelines and the Sector Supplement for Mining and Mineral companies. Following from the primary objective as stated, the following secondary objectives of this study can be defined: To identify the key aspects that are reported on; To evaluate the level of integration of the sustainability aspects with the financial aspects included in the reports; and To identify and evaluate the rating given to the report by the GRI

22 1.6 RESEARCH METHODOLOGY Introduction Before embarking on a research project it is necessary to understand the research methodology and research design to be followed in such a project. This is the purpose of this section. Basic definitions applicable to the research methodology are discussed along with the research design, method of sample selection and how the relevant data was obtained. The research design was developed to answer the research questions as stated above. The main objective of this study is to evaluate the quality of integrated reports issued by JSE listed companies. This study may further serve to indicate whether these companies adhere to the GRI Reporting Framework and to what extent they do. In order for these objectives to be met, one first needs to clarify the research approach used in this study. Research can be described as a cautious, methodical, patient study and investigation of a specific area of expertise which is conducted in order to establish evidences, realities or philosophies (Kumar, 2005). Kumar (2005:7) also states that research is a designed analysis that uses acceptable methodologies in order to find answers to questions and produce new knowledge. Williams (1998:3) defines research as a methodological process of investigation and enquiring in order to increase overall knowledge or in order to solve a specific problem. Thus one can summarize the concept of research as the collection and analysis of data in order to find the answers to previously identified research questions. Research methodology: According to Clarke (2005:23), a method or techniques can be used in order to prove the existence of or show relationships between aspects in a format from which a conclusion can be drawn. The purpose of a research methodology is therefore to define what initiated a research activity, to help establish what processes will be applied, how progress and results will be measured and it specifies how results can be interpreted and communicated (Clarke, 2005). The quality and validity of any findings resulting from research are directly dependent on the accountability of the research methodology that was implemented in the study (Mouton, 1996). This is the reason why the research methodology of any research needs to describe in detail the planning, structuring and way the research project was executed

23 Research design: The research design can be described as the strategy followed by a researcher to address the formulated research problem (Mouton, 1996). A structure (or design) is needed before data can be collected and analysis of the data can commence (De Vaus, 2001). The research design can be seen as the glue that holds the project together (Trochim, 2012) and it is used to structure the research and to show how all the different parts of the research (the sample, methods of research etc. ) work together in order to address the formulated research question. According to De Vaus (2001), the research design is not just a work plan: the work plan, stating what needs to be done in order to complete the project, flows from the research design. The purpose of the research design is to ensure that evidence obtained during the research process will enable one to answer the formulated research question as clearly as possible. The research design is not related to any particular method of data collection or to any type of data. Thus any method of data collection can be used with either quantitative or qualitative data. The research design refers to the structure of an enquiry: it is thus a logical matter rather than a logistical one (De Vaus, 2011). In the context of this study, therefore, the research was conducted by doing an in-depth analysis of the G3.1 Guidelines as well as the Sector Supplements for the sector Mining and Metals. These guidelines as well as other applicable information were obtained from the GRI website. In addition, related topics were researched by searching academic databases including but not limited to EBSCO Host and Google Scholar. Information was obtained from the JSE website. The sustainability reports of the Mining companies listed on the Main Board of the JSE were scrutinized and compared with the above-mentioned documents. The aim of all this was to address the problem statement by evaluating the level to which the mining companies listed on the main board of the JSE comply with the guidelines as set forth by the GRI. The population of the study therefore consists of the companies that are in the mining sector and that are listed on the Main Board of the JSE. A checklist was drawn up out of the G3.1 Guidelines and the Mining and Metals supplement and used to evaluate the sustainability reports of the companies in the population Research paradigms According to the Business Dictionary (2012), a paradigm is the knowledgeable view or perception, which is accepted by a society or individual, as a model of how the world and the

24 things in it work. According to Williams (1988:3), the term paradigm in management or organizational research encompasses three levels namely i) philosophical-, ii) social- and iii) technical levels. According to Clarke (1998), research method can be classified at three different levels of which the most basic is the philosophical level. The philosophical level relates to one s basic belief about the world we live in (Williams, 1988). The philosophical level can be seen as being based on the most universal aspects of the world, including but not limited to the mind, matter, reality, truth and knowledge (Hughes, 1994). The social level refers to guidelines on how the researcher should conduct the research, while the technical level encompasses the methods and techniques that are ideally implemented when conducting research (Williams, 1988). In the context of this research project the study reaches up through all three levels, from the technical and social levels to the very basic philosophical level seeing as sustainability is an issue that influences one s view of the world we live in Types of research According to Kumar (2005:8), three perspectives can be used in order to classify research, namely the application of the research study, the objectives in undertaking the research and the inquiry mode employed. These three perspectives are briefly considered below Application of research study From an application point of view, there are two broad categories of research. Firstly, pure research is conducted in order to add to existing theories and hypotheses, but may or may not have current or future practical implications, and secondly applied research is conducted to solve specific problems, to formulate policies or to understand a certain phenomenon (Kumar, 2005). An applied study will thus have a direct application (Durrheim, 2006:45). According to Williams (1988:4), basic (or pure) research contributes to the base of knowledge whereas applied research resolves a particular problem. In this study, the research can therefore be seen as applied research seeing that the results can assist in formulating policies and for understanding the phenomenon known as integrated reporting

25 Objectives in undertaking the research From the objectives point of view, research can be classified as correlational, exploratory, descriptive, and/or explanatory. Correlation research attempts to show or prove the existence of interdependence between two items. Exploratory research is conducted in order to gain knowledge on as aspect of which little is known or to explore the possibility (or feasibility) of conducting research on a certain aspect. There are often few or no earlier studies to refer to and the focus is on gaining insight and familiarity for later investigation or research (Williams, 1998). The purpose of descriptive research is to describe an issue or the attitude towards an issue. This type of study involves the obtaining of data and the investigation of the number of times a single characteristic is observed by the researcher (Blumberg, 2008:10). Data is often quantitative and statistics are applied (Williams, 1988). A further explanation of the descriptive research that has been done is given by doing an explanatory study (Blumberg, 2008:11). Explanatory research thus aims to provide clarity on a phenomenon. Seeing that the integrated reports of companies will be analysed and described, one can say that a descriptive study has been performed during this research process. Thus a descriptive and explanatory study has been conducted in which the integrated reports of the companies included in the research sample is analyzed and described after which further explanation regarding the result is provided Inquiry mode employed Two approaches arise from the process adopted in order to answer research questions namely the structured and unstructured approaches (Kumar, 2005). The structured approach is classified as quantitative research. Here everything that forms part of the research process is predetermined, for example, design, sample, questions to be asked, etc. By quantifying the variation, one can determine the extent of a problem/issue. An unstructured approach to enquiry is classified as qualitative research (Kumar, 2005). This approach allows for more flexibility in the different aspects of the research process. Here, it is more appropriate to determine the nature of a problem/issue without any quantification. In this study a quantitative analysis was done seeing that the comparisons made between the integrated reports and the GRI guidelines are quantitative in nature. Furthermore the results

26 of analysing the integrated reports can be quantitatively measured which makes a structured approach more applicable The research sample According to Yount (2006:7-2), all the subjects that you want to study are called the population. A population can consist of any well-defined set of elements or characteristics (Adams et al., 2009:96). For purposes of this study the population can therefore be seen as all the mining companies listed on the JSE seeing as they are all required to issue integrated reports. Sampling can be seen as the process of selection of items for a study in such a way that the whole population is represented (Yount, 2006). According to the Fairfax County Department of Systems management for Human Services (2003:2) (Fairfax County), methods of sampling can be classified in two general categories namely probability sampling and nonprobability sampling. With probability sampling the researcher knows the exact chance that any item in the population has to be included in the sample whereas with non-probability sampling the chance of each item in the population to be included in the sample is unknown (Fairfax County, 2003). According to Kothari (1985, 15), a probability sample can be seen as a sample selected at random and each element has a known probability of being selected in the sample. A non-probability sample is selected in order to make the acquisition of the necessary data easier/ more convenient (Kothari, 1985). In order to sample, and for the sample to be representative of the population, the biggest, most influential companies on the JSE need to be considered for sampling. This is because the integrated reports of these companies will have the most significant and very comprehensive impacts on sustainability (and they will thus need extensive and detailed integrated reports). The JSE top 40 listing (a listing compiled out of all the companies listed on the JSE according to their market capitalizations) indicates the largest and most influential companies listed on the JSE. The companies listed on the JSE (and thus also the companies on the JSE top 40 listing) are divided into three categories namely the financial sector, the industrial sector and the resources sector. Seeing that the sector supplements used are aimed specifically, at mining companies, only companies in the resource sector that are considered to be mining companies are included in the sample. This indicates a non-probability quota sample. The following table indicates the Top 40 listing as on 15 August 2011 and the sample taken:

27 Table 1.1: JSE Top 40 listing and companies included in the sample Company Sector Mining company? Selected AFRICAN BANK INVESTMENTS FINANCIAL ABSA FINANCIAL FIRSTRAND FINANCIAL INVESTEC LTD FINANCIAL INVESTEC PLC FINANCIAL NEDBANK FINANCIAL OLD MUTUAL FINANCIAL RMBH FINANCIAL SANLAM FINANCIAL STANDARD BANK FINANCIAL ARCELORMITTAL RESOURCES ANGLO AMERICAN RESOURCES ANGLO PLATINUM RESOURCES ANGLO GOLD RESOURCES ARM - AFRICAN RAINBOW RESOURCES BHP BILLITON RESOURCES EXXARO RESOURCES LTD RESOURCES GOLDFIELDS LTD RESOURCES HARMONY GOLD RESOURCES IMPLATS RESOURCES KUMBA IRON ORE LTD RESOURCES LONMIN RESOURCES SASOL RESOURCES ASPEN PHARMACEUTICALS INDUSTRIALS BIDVEST INDUSTRIALS RICHEMONT INDUSTRIALS CAPITAL SHOPPING CENTRES PLC INDUSTRIALS GROWTHPOINT INDUSTRIALS

28 MONDI GROUP LTD MONDI GROUP PLC MASSMART MTN NASPERS PICK N PAY REINET INVESTMENTS SCA REMGRO SAB MILLER STEINHOFF SHOPRITE TIGERBRANDS TRUWORTHS VODACOM (PTY) LTD INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS INDUSTRIALS TOTAL SAMPLE 13 (Source: Anon, 2011) All listed companies need to issue their annual reports within 6 months of the date of their year end. Furthermore, the requirement to issue integrated reports is for all financial years ending on or after 1 March Thus 2010 reports will be used in order to ensure that all the integrated reports have been issued Collection of data Once the research problem has been formulated, the design developed and the sample selected, one needs to collect the data needed to solve the research problem (Kothari, 1985). Numerous methods of data collection exist but all of them can be classified as either qualitative or quantitative. The integrated reports of the selected companies need to be collected in order to analyse the quality and thus quantitative data collection is used. The collected data needs to be analysed in order to ensure that it is valid and reliable and that ethical issues have been considered

29 1.6.6 Validity and reliability Validity refers to the degree to which the data obtained from the sample can be applied to the relevant population (also known as external validity) and to the credibility of the research results (also known as internal validity) (Kallet, 2004). The credibility of the study is determined by the degree to which the facts that actually became known during the study are correctly described in conclusions drawn in the study. A study is considered to be reliable when the same conclusions can be drawn when a similar study is done at a later stage using the same measure instrument (Bryman & Bell, 2007:162). In the context of this study, the data collection took place by acquiring the integrated reports of the companies identified during sampling. The data was analysed in order to achieve the objectives as previously stated. In this study the integrated reports were measured up to the list of requirements as drawn up out of the GRI guidelines. This ensured that the same outcome was experienced for each company included in the sample and this method can be applied to the whole population. Thus the data collection can be seen as valid and reliable. 1.7 KEY DEFINITIONS Accountability: The Dictionary of Accounting and finance (1993:3) defines this concept as the responsibility to explain actions involving financial matters to others, while Webster s Dictionary and Thesaurus (2006:5) defines it as the liability to give account of, and the responsibility to fulfill, obligations. Corporate Social Responsibility: Demiraq (2005:11), defines it as corporate attitudes and responsibilities in terms of society for social, ethical and environmental concern, which includes sustainable development, while Jones III and Jonas (2011:65) considers it as the actions a company initiates to promote some social good further than its own interests, going beyond compliance and further than legal obligations. Environmental Reporting: White, Cleveland and White (2008:32) defines environmental reporting as providing information about a business activities that affects the environment to both external and internal users. It may also be defined as the disclosing, by an entity, the advantages and costs of the entity s interaction with its operating environment (CIMA Official Terminology, 2005:67)

30 Integrated Reporting: Roberts (2012:11) consideres the concept as based on a underlying notion that strategy, risk, performance and sustainability have become indivisible, with the IoD (2009) being in agreement when stating that it is a holistic and integrated representation of a company s performance in terms of its finance and sustainability. Sustainability Reporting: The GRI (2011a:3) defines this as the practice of measuring, disclosing and being accountable to internal together with external stakeholders for organizational performance towards the goal of sustainable development, and is recognized by White et al (2008:31) as a means for companies to communicate how they operate more responsibly within their physical and social environments while remaining profitable. Sustainable Development: Both the GRI (2011a:2) and Jones III and Jonas (2011:65) defines such development as development that meets the needs of the present world without compromising the capability of future generations to meet their own needs. 1.8 OVERVIEW The study is divided into four chapters as follows: Chapter 1: Introduction The first chapter serves as the introduction to the research paper and will contain the following: Background of reporting, financial reporting, social sustainability reporting and integrated reporting as well as a brief overview of the GRI Guidelines; A problem statement; Objectives of the research; and Methodology of the study. Chapter 2: Fundamental principles of Integrated Reporting This chapter encompasses the primary literary study, which includes a detailed discussion of the fundamental principles as outlined in the GRI Framework

31 Chapter 3 (Research article): CSR reporting in South Africa and the Global Reporting Initiative (GRI) Framework: A comparative analysis The third chapter is presented in the form of an article. This includes a discussion of CSR, TBL and sustainability as well as a detailed look at the GRI Framework (G3.1) and all of the documents it entails. A discussion of the requirements, guidance and protocols of the Framework is given along with a checklist drawn up out of the Framework for companies to be compared to. The above-mentioned problems are addressed in this article. Chapter 4: Summary and conclusion In chapter four, the results of the comparisons between the above mentioned checklist and the companies listed on the JSE s main board (under the sector Mining and Minerals) are shown and discussed. In the last chapter a conclusion is reached on whether these companies adhere to the G3.1 Guidelines and the Sector Supplement for Mining and Mineral companies and possible conclusions that can be drawn from the results. Annexures Any and all applicable documentation will be added on to the study in the form of annexures in order to clarify and simplify the understanding of the study

32 CHAPTER

33 2. FUNDAMENTAL PRINCIPLES OF INTEGRATED REPORTING 2.1 INTRODUCTION The purpose of this chapter is to shed light on the literature that is to be used for this study. Seeing that the International Financial Reporting Standards as per the International Accounting Standards Board (IASB) (hereafter IFRS) outlines the requirements regarding financial reporting, only the literature covering the requirements for the sustainability reporting part of the integrated report will be discussed in this chapter. The main literature applicable to this study is the GRI s Sustainability Reporting Framework (hereafter the Framework). In this chapter the Framework, together with the Mining and Minerals Sector Supplement, will be analysed and discussed in detail as this is the foundation on which this study is to be based. The Sustainability Reporting Guidelines and the Sector Supplement was obtained from the GRI website (GRI, 2011d). Organizations of all sizes and all types and in any sector or geographical area will find this framework applicable. The Framework has been used by countless companies all over the world as the basis for preparing their sustainability reports. 2.2 OVERVIEW OF THE GRI FRAMEWORK The Framework is divided into three different guidelines, all of which are supplementary to the other and they are not to be used interchangeably. These three sectors are as follows: The Sustainability Reporting Guidelines: The foundation and cornerstone of the Framework is the Sustainability Reporting Guidelines which are now in their third generation, called version G3.1. The GRI Guidelines were initially published in 2006 and they are available to one and all at no cost (a free public good) (GRI, 2011a). Herein Performance Indicators and Management Disclosures can be found as part of the requirements which will enable companies to be transparent in reporting on their sustainability performance. These Performance Indicators and Management Disclosures can be implemented amenably and incrementally. The implementation is voluntary from the point of view of the GRI. However, according to the listing requirements of Johannesburg s Securities Exchange (JSE), all companies listed on

34 the JSE are required to generate an integrated report for their financial years starting on or after 1 March 2010 (SAICA, 2011). This conclusion is reached on the basis of the fact that the JSE (2011:110) included in its listing requirements - as stated in paragraph 7.F.5 compulsory adherence to the King Code of Governance which in turn requires the issuing of an integrated report. Of the third generation of GRI s Sustainability Guidelines the G3.1 Guidelines are the most up-to-date and most comprehensive edition of the guidelines. They are based on the G3 Guidelines (the original edition) but they include extended guidance on local society impacts, human rights and gender. Even though GRI still views the G3 Guidelines as valid, they recommend that the G3.1 Guidelines are used by reporting companies because G3.1 is the most inclusive guidelines that are available at the moment. Sector Supplements: Sector Supplements are available in every set of Sustainability Reporting guidelines and they cover specific sector issues for selected sectors. Sector Supplements are currently available for the following sectors: Airport Operators, Electric Utilities, Financial Services, Food Processing, Mining and Minerals and Non- Governmental Organizations (NGOs) (GRI, 2011d). The Sector Supplements are not a separate document indicating sector specific issues. The Sector Supplements entail the inclusion of sector-specific issues and requirements in the Sustainability Reporting Guidelines. Thus a separate set of Sustainability Reporting Guidelines exists for each sector as mentioned above which includes all the core requirements as per the original guidelines as well as sector specific issues (the sector specific guidelines are highlighted in these reports in order for the user to be able to identify sector specific guidelines from the core guidelines. Technical Protocol: The Technical Protocol Applying the Report Content Principles, guides the reporting company through the process of defining the contents of the sustainability report (a step required by the Sustainability Reporting Guidelines). These protocols are to be used with the G3/G3.1 Guidelines or with the Guidelines that include Sector Supplements. This will help the company to generate the relevant reports with more ease. The guidelines that include the Sector Supplements are only available in version G3. No guidelines including Sector Supplements were available for the updated G3.1 version at the time of this study and thus the Sector Supplements version 3 is to be used for the purposes of

35 this research. Seeing that the Technical Protocol is applicable whether Sector Supplements are used or not, the most recent version of the Technical Protocol is to be used. The GRI have initiated the concept of including country specific issues via the creation of National Annexes (as a way to make the Framework more applicable to specific countries). This concept is, however, only in the testing phase with a national annex launched in Brazil as a pilot project (GRI, 2011e). The experiences from this project will in the future be used to guide the development of annexes around the world. There is thus currently no national annex available for South Africa. 2.3 CONTENT OF THE MINING AND METALS SECTOR SUPPLEMENT The Mining and Metals Sector Supplement version of the Sustainability Reporting Guidelines (hereafter referred to as the Guidelines ) is divided into two parts. Part 1 gives guidance on defining the content, quality and the boundary of the report. Part 2 gives guidance on standard disclosures that needs to be included in the report. These disclosures were studied and used to compile a checklist to which the companies studied can be compared to for the purposes of this study Part 1: Defining the content, quality and boundary of the report Content of the report The content of the report is defined by the following factors: Materiality: Items are considered material if they, on their own or in aggregate, are expected to influence decisions made by the users of the annual report (ISA, 2012; IFRS, 2011). According to the GRI (2011f, 13), materiality is the threshold which indicates whether a topic is sufficiently important to be reported. An integrated report also needs to indicate the relative priority of the different material aspects in the report and the process followed to determine the priority should be explained. According to GRI (2011f:13), an item can be seen as material on the basis of its financial impact, but also because of its economic, environmental or social impact. Aspects that are considered important enough to require management by the company can likely be considered to be significant and thus material

36 Stakeholder inclusiveness: According to the King Report on Governance (2009:127), a stakeholder is defined as any group that is affected by or affects the company s operations. Meredith (2012:63) describes stakeholders as those individuals or entities that have an interest in the company, but do not necessarily own it (unless they are also shareholders). All the stakeholders of the company need to be identified and the report needs to explain how their different needs and expectations have been met (GRI, 2011f). It is also reasonable to include only those stakeholders that can reasonably be expected to use the report seeing as all stakeholders will not necessarily be using the report. For a report to be assurable the process of the identification of stakeholders that will be using the report needs to be documented. Failure to identify and engage with stakeholders will most likely result in unsuitable and therefore unreliable reports. According to King Code of Governance (2009:20), a stakeholderinclusive approach needs to be promoted by the board of directors. Sustainability context: Sustainability reporting refers to how a company operates in terms of non-financial factors relating to environmental, social and governance issues (Borkowski et al., 2010:30). The reporting of sustainability needs to be done in the wider context of sustainability (GRI, 2011f). By this is meant that sustainability does not only refer to the performance of the company, but to how the company contributed (or plans to contribute in the future) to the improvement or deterioration of the economy, social conditions, developments and trends at not only a local but also at a regional and global level. Thus the company will also need to distinguish between factors that have a global impact and those that have a more regional or local impact. The company s business strategy provides the context in which performance is to be discussed. Thus it is important to report on the relationship between the company s strategy and their sustainability as well as the context (local, regional or global) within which performance is reported. Completeness: Completeness can be interpreted as the scope, boundary and timing of the report (GRI, 2011f). It also refers to the way information is collected and to whether this information has been presented in a reasonable and appropriate manner. The scope of the integrated report refers to the range of topics covered in it. Completeness is defined by the ISA (2012:315-28) as a state of a report where all events that have occurred have been recorded. According to IFRS (2011, A26), a complete representation is one where all the information necessary for the user to

37 understand a phenomenon is represented. According to the GRI (2011f:17), in a holistic sense, the report needs to reflect all significant economic, environmental and social impacts and it should enable stakeholders to assess the performance of the reporting company. The boundary of the report refers to the range of companies whose performances are included in the report. Companies over which the reporting company has control or significant influence need to be considered. The reporting company will also need to consider whether it is able to influence entities upstream (e.g. suppliers) or downstream (e.g. distributors or customers). Timing of the report indicates that the information for the report needs to be complete for the time period as specified by the report. The reporting company also needs to include the nature and likelihood of activities that have a minimal short term impact but that may, cumulatively, have a significant effect that may be unavoidable or irreversible in the long term Quality of the report The quality of the report will determine whether the report will enable stakeholders to make reasonable assessments of the performance and actions of the company. The quality of the report is determined by the following: Balance: According to Hudson (1996:286) balance can be defined as existing where two items have equal weight or are in harmonious proportion. A lot of interest in balance in information is driven by the efforts to help people make informed decisions (The Author, 2007). Balance indicates that reports need to include both positive and negative aspects of the company s performance thus creating an unbiased picture (GRI, 2011f). The company also needs to distinguish between factual information and the company s interpretation of information. Comparability: According to IFRS (2011:A28), comparability enables users to identify and understand similarities and differences between items. IFRS (2011, A28) also states that information is more useful if it can be compared to similar information of similar companies or the prior period information of the same company. Krisement (1997:466) agrees by stating that information is required to refer to facts of similar kind in order to be comparable. Krisement (1997:466) also states that information relating to similar events needs to be grouped in order to ensure the comparability of

38 presented information of specific transactions and events. The information included in the integrated report thus needs to be selected, analyzed and reported consistently in order to enable stakeholders to compare and analyze changes in the company over time (GRI, 2011f). Thus it must be possible to compare the current performance of the company to past performance, goals or objectives of the company as well as to the performance of other companies as far as possible. Seeing as all organizations are not comparable, the preparers of the report need to consider including information on the size, geographical influences and any other context that will enable stakeholders to understand factors that may contribute to differences between companies. An important aspect in compiling a comparable report is to consistently apply methods of analysing and grouping data as well as to be consistent in the layout of the report (GRI, 2011f). The inclusion of total numbers as well as ratio s will improve the ability of users of the report to compare information. If changes in the content, boundary and/or scope of the report should occur, the comparative information needs to be restated in order to enable comparison despite any changes. Accuracy: According to ISA (2012:315-28), accuracy entails that data and information relating to the disclosed item need to be recorded correctly. Abuhalimed (2011) states that accuracy can be seen as the quality of information both objective (measurable) and subjective (where the exact value cannot be computed). Information included in the report, whether qualitative or quantitative, needs to be detailed sufficiently and needs to be accurate (GRI, 2011f). The accuracy of qualitative and quantitative information is determined in different ways. For qualitative information, accuracy is often determined by the degree of clarity, detail and balance. The accuracy of quantitative information depends on the methods used to gather, compile and analyse data. According to the GRI (2011f:20), the degree of accuracy will depend on the intended use of the data. Timeliness: According to IFRS (2011:A29), timeliness means having all information needed available, to users of reports, in time for it to be capable of influencing their decisions. Reporting needs to occur on a scheduled and regular basis and the information needs to be available to stakeholders in time for them to make informed decisions, seeing that the usefulness of data is closely related to the timing of it (GRI, 2011f). Thus this means regular reporting is necessary as well as in a close proximity to the actual occurrence of the events disclosed. The organization needs to find a

39 balance between the timeliness of the information and the insurance of the reliability of data: if the company takes too long to ensure the reliability of the data, the data may by that time no longer be applicable. On the other hand timely reporting of unreliable data has no use. Clarity: Many individuals mistakenly believe that seeing more information will give readers a better understanding of a company (Clark, 2011). This, according to Clarke (2011:8), is not the case seeing as clarity is more important than volume when reviewing operations. Information needs to be accessible and understandable to stakeholders in order for it to be useful to them (GRI, 2011f). Thus stakeholders need to be able to find the desired information without unreasonable effort. The level of aggregation of the report also affects the usefulness of the report either too much or too little detail can be confusing or meaningless to users of the report. Reliability: The way in which the information was gathered, compiled and analysed needs to be done and documented in such a way that that it could be subject to examination and in order to establish the quality and materiality of the information (GRI, 2011f). Stakeholders need to be confident that the report can be checked in order to determine the authenticity of the contents. Thus the information needs to be supported by internal controls or documentation that can be reviewed by others that the preparers of the report. According to the GRI (2011f:22), disclosures that cannot be supported by the necessary source documents should not appear in the report unless it represents material information that is supported by unambiguous explanations. In designing the report the preparers need to consider that the processes and information could be examined as part of an external assurance process Boundary of the report The boundary of a report refers to the range of entities whose performance should be covered by the reporting company s integrated report (GRI, 2011f). Along with defining the content of the report, the reporting company needs to consider which entities (or in this case companies) need to be included in their integrated report. All companies that the reporting company has control of or influence over, as well as companies upstream or downstream that can be influenced by the reporting company need to be included in the boundary of the report (GRI, 2011f). Not all companies in the boundary need to be reported on in the same manner. The manner of reporting is dependent on the extent of control or influence over the company

40 as well as whether the disclosure relates to operational, managerial or narrative/descriptive information. The reporting company may feel that it is necessary to extend the boundary to include upstream or downstream entities. The extension of a boundary (or whether to include it or not) depends on the scale of the sustainability impact of that particular company. The following diagram provides guidance on how to determine the boundary of the report: Figure 2.1: Diagram on the report boundary determination (Source: GRI, 2011d)

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