Leadership Profile and Notice of Search

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1 CARLSON CAPITAL MANAGEMENT Leadership Profile and Notice of Search CHIEF WEALTH ADVISOR

2 CARLSON CAPITAL MANAGEMENT INVITES APPLICATIONS AND INQUIRIES FOR THE POSITION OF CHIEF WEALTH ADVISOR The Chief Wealth Advisor position is a new leadership role created as our firm has grown to serve nearly 1,000 clients and manage more than $2 billion in assets. This key contributor will join a team of dedicated professionals providing clients with the highest quality in service and experience and help lead our wealth advisors as we grow with intention and care. CARLSON CAPITAL MANAGEMENT FOUNDED IN 1987, Carlson Capital Management, LLC, (CCM) is a comprehensive wealth management firm with Minnesota offices in Northfield, Hastings, Bloomington and Rochester. CCM brings together in one place the key disciplines of investment, estate, tax, insurance, retirement and philanthropic planning, to provide fully integrated wealth management. The firm serves financially established individuals and families, business owners and non-profit organizations. The Carlson Capital Management approach to wealth management is rooted in the integration of the key financial disciplines. Rather than providing advice focused solely on investments, clients receive integrated advice from a team of experts. The result for CCM clients is a greater sense of control and understanding, confidence that each facet of wealth is coordinated and optimized, and most importantly, peace of mind. The Carlson Capital Management investment philosophy is based upon academic research and the belief that markets are efficient. This approach removes emotion, mitigates risk, captures global market returns and drives the success of clients wealth management plans. CCM s independent, fee-based structure ensures the highest levels of objectivity, integrity, and fiduciary responsibility rooted in an ethical, transparent relationship. The firm s deep commitment to each client is built upon foundational values such as honesty, hard work and a strong sense of personal dedication. Clients can expect service that is rooted in experience and expertise, delivered in an atmosphere of care. The team at CCM has never taken for granted that clients entrust the firm with far more than their assets. For thirty years, Carlson Capital Management has been a trusted advisor for clients seeking competent, comprehensive advice and management of their financial lives. Our client partnerships endure over the years because in the end what the team at CCM cares most about is making a difference in the lives of our clients.

3 [ The Chief Wealth Advisor Position ] The purpose of this role is to provide strategic, tactical and operational oversight for CCM s integrated wealth management experience. The Chief Wealth Advisor (CWA) is responsible for direct oversight of the firm s client relationship and business development initiatives, and for talent management of the advisory team. The CWA role includes developing, managing and executing annual and forecasting budgets, directly supporting the long-term success of advisory team colleagues, and serving as a member of the firm s management team. ROLE RESPONSIBILITIES n Collaborates on the development, and owns communication and oversight of strategic plans as well as tactical execution of integrated wealth advisory activities. This includes and may not be limited to client relationship management, new business development, and the coordination and deployment of related functional areas in support of integrated wealth management initiatives and activities. n Active and engaged participant in the development of, and, as approved, execution of assigned elements of CCM s overall strategic plan. n Serves as the integrated wealth planning and advisory team representative of the management team. n Responsible for directly serving a group of client relationships on all aspects of integrated wealth and portfolio management. This includes implementing and coordinating the wealth management experience through investment management, retirement modeling, insurance analysis, educational, estate and philanthropic planning and other general financial planning, as well as deploying firm specialists and other colleagues in providing integrated services. This involves the annual generation of a specific level of billable assets and new client relationships. n Sources, deploys, directs, and is responsible for the performance of all integrated wealth management colleagues. This includes the optimization and effectiveness of organizational structures. n Manages the day-to-day performance of advisory and planning activities, roles, functions, processes and outcomes including and not limited to client care, talent management, reporting and communication. n Develops an annual and a long-term business development strategy, is responsible for execution of those strategies, and oversees communication and execution of annual business development priorities. This includes providing direction and support to advisory team members related to business development activities and goals; responsibility for monitoring and reporting on data related to business development activities and growth of the client base; understanding and deploying data to inform future activities; executing strategies to grow and cultivate referrals; prospect management and center of influence strategies.

4 n In collaboration with the Director of Human Capital, defines and executes a talent management strategy for the advisory and planning functions. This may include and is not limited to defining roles and expectations, establishing annual performance goals, establishing a recruiting strategy, defining training and development requirements, and employing a total rewards strategy that ensures colleague engagement, high colleague retention and performance alignment. n In coordination with the Director of Financial Planning, optimizes work flow effectiveness with all related systems and colleagues directly supporting the advisory function. n As a member of the firm s management team, develops, presents and, when approved, executes on the elements of the operating plan relevant to the wealth management function. Regularly audits expenses to ensure the greatest impact for the resources deployed in all wealth management activities. n Serves as a member of the firm s Risk Management Committee and is responsible for the wealth management function s contributions to the annual compliance assessment. n Actively participates on industry and community boards and associations in alignment with the strategic plan. Regularly monitors industry trends and best-in-class approaches to caring for clients, developing new relationships, and engaging top talent. Guides, supports and encourages active community engagement for all wealth planning colleagues. CANDIDATE REQUIREMENTS n Bachelor s degree required. n CFP designation is preferred. n A demonstrated ability to foster and maintain deep, long-term, respectful and productive relationships with clients and colleagues. n A minimum of ten years of experience in financial services and managing client relationships, preferably within an RIA environment. n Proven experience in successfully managing the performance and engagement of client-facing, wealth management teams. n Experience working with diverse segments of clients, in addition to having experience engaging in professional associations. n Proven track record in identifying, reaching and working with high-net-worth clients and niches. n Fluency, comfort and expertise in a range of the life stages and experiences within CCM s core client profiles. n Strong written and verbal communication, interpersonal and presentation skills. n Strong demonstrable technical capabilities in all areas of an integrated planning platform preferred, including proven experience with client relationship management (CRM) software and MS Office solutions as well as related functional software programs. APPLICATION PROCESS Please direct inquiries, letters of interest and resumes to Scott Feraro, Director of Human Capital, scott@carlsoncap.com,

5 [ The CCM Experience ] CARLSON CAPITAL MANAGEMENT EXPERIENCE EXPERTISE CARE INTEGRATED WEALTH MANAGEMENT INVESTMENT ESTATE TAX RETIREMENT/ CASH FLOW RISK MANAGEMENT PHILANTHROPY DISCOVERY CLIENT ANALYSIS ADVICE, COUNSEL, WISDOM COLLABORATE AND IMPLEMENT CLIENT MONITOR THE RESULT You have a trusted partner allowing you to feel secure in the knowledge that your investment, estate, tax, retirement, risk management and philanthropic plans are complete, optimized and integrated, in order that you may use your wealth as a tool to accomplish what is important to you.

6 CCM HASTINGS AREA CHAMBER OF COMMERCE S BUSINESS OF THE YEAR AWARD 2015 TWIN CITIES FIVE STAR WEALTH MANAGER D CARLSON CAPITAL MANAGEMENT NAME [ CCM Awards ] CARLSON CAPITAL MANAGEMENT TOP 100 WEALTH MANAGEMENT FIRM YEARS of providing INTEGRATED WEALTH MANAGEMENT $2 BILLION ASSETS Under Management INTEGRATING DISCIPLINES 6 INVESTMENT RETIREMENT TAX ESTATE RISK MANAGEMENT & PHILANTHROPIC PLANNING into 1 FINANCIAL PLAN [ CCM Designations ] Certified Financial Planners Certified Public Accountants Accredited Investment Fiduciaries Juris Doctors Masters Degrees 1 Chartered Financial Analyst SERVING CLIENTS IN STATES 34 Locations in MINNESOTA 4 NORTHFIELD HASTINGS BLOOMINGTON ROCHESTER ENJOY WORKING WITH CLIENT RELATIONSHIPS EMPLOYEES/COLLEAGUES 100% OWNED BY Colleagues as Shareholders

7 [ CCM Mission Statement ] To be a trusted partner that allows our clients to feel secure in the knowledge that their investment, estate, tax, retirement, risk management and philanthropic plans are complete, optimized and integrated, in order that they may understand and use their wealth as a tool to accomplish what is important to them. Our team is guided by this mission each and every day. It is what gets us up in the morning, and sometimes keeps us awake at night.» The mission states the purpose and ambition of our firm. «[ CCM Vision Statement ] To be one of the nation s preeminent integrated wealth management firms that enriches the lives of clients and colleagues. Through our genuine commitment to improving lives, Carlson Capital Management will bring intentionality, clarity and expertise to help clients realize the full potential of their wealth, allowing them to achieve their life goals and aspirations. We will extend our circle of care to encompass future generations of clients, colleagues, and communities.» The vision statement inspires and guides us toward the desirable future state of our firm. «

8 [ The CCM Value Proposition ] CARLSON CAPITAL MANAGEMENT is an independent financial planning and investment advisory firm that surrounds clients with an experienced team of experts who deliver an integrated wealth management experience. We do this through a consultative process that brings together, all under one roof, the key disciplines of investment, estate, tax, retirement, risk management and philanthropic planning. We adhere to a fiduciary standard we are committed to always doing what is in the best interest of our clients. Clients have peace of mind knowing that they have a trusted partner and that their financial plan is complete, optimized and integrated. ULTIMATELY, WE HELP OUR CLIENTS MAKE INFORMED DECISIONS ABOUT THEIR WEALTH SO THEY CAN ACCOMPLISH THEIR LIFE AND FINANCIAL GOALS.

9 [ CCM Statement of Guiding Principles ] expressions of our values CLIENT PRINCIPLES In providing the CCM Experience to clients, the following principles will guide us in delivering an integrated wealth management experience. At CCM we... n will demonstrate adherence to fiduciary standards always acting in our clients best interest and with the highest standard of care. n will stay true to our mission and honor our commitments and promises. n will apply the highest level of stewardship for our clients assets and clients can trust that we are acting with integrity and honesty. n commit that we will develop, acquire, or obtain the knowledge, skills, and expertise necessary to provide wise counsel. n will commit to continual learning, innovation, and research to develop optimal client solutions. n will always care about more than just our clients assets we will care about their quality of life. CCM PRINCIPLES At CCM we n will deliver excellence through the CCM Experience. n will be good stewards of the firm s resources (human, time, capital). n will commit to and employ a profitable business structure and plan. n will acknowledge contributions to the firm with a compelling total compensation package. n will be creative, innovative, and embrace an entrepreneurial spirit. n will support professional and personal growth and development. n will be loyal to colleagues by honoring commitments and obligations. n will value a strong work ethic. n will always care about more than just the financial success of CCM we will care about the lives of our clients and colleagues, and about the greater community. COLLEAGUE PRINCIPLES At CCM, as colleagues we n will respect one another. n will act such that our colleagues can trust us. n understand that we are members of a team and that our work ethic and our actions affect one another. n will be loyal to one another and the firm. n will be committed to personal and professional growth and development to be our best. n will acknowledge and show gratitude for one another s contributions. n will create and participate in a work environment that is enjoyable. n will always care about more than just a colleague s contributions to the firm we will care about their life and family.

10 [ Locations ] CARLSON CAPITAL MANAGEMENT serves clients from four offices in Minnesota, located in Northfield, Hastings, Bloomington and Rochester. Colleagues also travel as well as deploy state-of-the-art technology to meet with and communicate with our clients who live in 34 states throughout the country. Hastings Bloomington Northfield Rochester CRW ARCHITECTURE

11 [ Team ] I N CHOOSING A FIRM you seek to call your work home, it is helpful to understand the landscape of the firm and individuals who you will work with. Parts of our landscape are evolving over time as we grow, both in the size of our team and the clients we serve. But there are parts of our landscape that are unchanging. We encourage all candidates to visit our website and get to know our team: carlsoncap.com/team You can also get to know us through the films we share at: carlsconcap.com/video In this film, Peace of Mind, we focus on what it really means to us at CCM to partner with clients and their families. To the extent we can make people s lives better what else is there? Enriching Lives: PEACE OF MIND VIEW THIS FILM AT carlsoncap.com

12 NORTHFIELD HASTINGS BLOOMINGTON ROCHESTER CARLSONCAP.COM

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