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1 elearning Development and Implementation: Best Practicess September 13 & 14, elearning Localization: Attaini ing Behavioral Change and Local Objectives Camilo Muñoz, Translation Source
2 elearning Localization: Optimizing Global Behavioral Change While Meeting Local Business Objectives elearning Development and Implementation: Best Practices September 13 th, 2012 Assumptions: Defining key terms Global elearning Asynchronous initiatives Self-paced American instructional design With learners who are in other countries or who are non-native English speakers Session 302 elearning Localization: Attaining Behavioral Change Page 1
3 Global elearning Rationale: How to sell your international elearning project Global elearning Rationale: How to sell your international elearning project Session 302 elearning Localization: Attaining Behavioral Change Page 2
4 Global elearning Rationale: How to sell your international elearning project What triggers companies to launch global elearning localization initiatives? Please type your response in chat pod Assumptions: Defining key terms What is localization? Session 302 elearning Localization: Attaining Behavioral Change Page 3
5 The Localization Process: Adapt, translate, deliver Content Adaptation Optimizes behavioral change Optimizes understanding Content Translation Technology Platform Optimizes delivery Content Adaptation: Avoiding cultural discontinuity using Hofstede s 5 dimensions Value Dimension Power Distance Index (PDI) Individualism (IDV) Masculinity (MAS) Uncertainty Avoidance Index (UAI) Long-Term Orientation (LTO) Value Description Degree of equality, inequality, between people in the country s society Degree to which a society reinforces individual or collective achievement and interpersonal relationships Degree to which a society reinforces the traditional masculine work role model of male achievement, control and power Level of tolerance for uncertainty and ambiguity within the society Degree to which society embraces long-term direction to traditional, forward-thinking values. Session 302 elearning Localization: Attaining Behavioral Change Page 4
6 Content Adaptation: Defining Hofstede s dimensions Which country has the highest Power Distance Index? Technology Platform: Communication and delivery It is all about mobile Session 302 elearning Localization: Attaining Behavioral Change Page 5
7 Technology Platform: Communication and delivery It is all about mobile Content Translation: Translation value chain Liability Audio / Video / Media ID coursework Assessments For publication / exercises Reference material ediscovery Informal training Publicly available content trails; compliance Contractual / liability / branding content Value of translated content Session 302 elearning Localization: Attaining Behavioral Change Page 6
8 elearning Localization Best Practices: The devil is in the details I am not in the office at the moment. Please send any work to be translated. elearning Localization: Resources Hofstede s 5 dimensions Writing in Global English Translation Source blog Association of Language Companies Top 100 websites Session 302 elearning Localization: Attaining Behavioral Change Page 7
9 Contact Information Camilo Munoz Founder Translation Source (713) (713) Session 302 elearning Localization: Attaining Behavioral Change Page 8
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